The phenomenon of digital transformation permeates all aspects of society and brings about constant change, which presents obstacles but also creates opportunities. Digital transformation has mainly been described in terms linked to the organizational level in the private sector, which raises the question of how it is manifested in the public sector. This paper studies digital transformation from the perspective of a municipal administration that has embraced the opportunities for value creation offered by digital transformation and works from the perspective of digital transformation to address current social challenges in the society. The administration's IT-reliant work system is mapped and analyzed to identify the opportunities and obstacles presented by digital transformation, as well as the elements within the organization that are affected by the digital transformation-shaped environment. The study has identified that digital transformation is slowed down by legal and economic aspects in the specific context, which means that digital transformation does not pose an existential threat, but that the opportunities remain for organizations. However, the study shows that a combination of competencies, particularly digital competence, and a clarity in: goals, processes and information flows are needed to capitalize on the opportunities presented by digital transformation. In order to achieve the clarity required for an effective IT-reliant work system, the study has identified that traditional business process management thinking, process logic, infrastructure logic, agent logic, provide a sufficient foundation for streamlining processes in the public sector in the context of digital transformation. Finally, the study shows that digital competency is the key to managing the effects of digital transformation in the various elements that make up the administration's IT-reliant work system.

Digital transformation has become central to many organizations for survival and is seen as a chance to modernize the business. A digital transformation process can affect business processes and the value of services or products. Therefore it is relevant to understand how IT-reliant worksystems within a business are affected and what this means for the participants. Previous research shows that organizations carry out digital transformation to gain competitive advantages and meet the challenges and opportunities that digital technology brings in industry and society. The aim of the research is to increase the understanding of how an IT-reliant worksystem is affected by drivers for a digital transformation process, which objectives have been designed and which success factors have been used. This is done by examining theories that have mapped digital transformation and related fields, then comparing these theoretical findings with the chosen case. This study has chosen a qualitative case study of a mortgage loan process within a bank that is going through digital transformation that gives the research a deeper understanding within a specific process and the social environment. The theories are generalized for several types of businesses that can be identified within this case, but there are more areas that have been shown to be more relevant.

The study has identified that changed customer behavior and an increasing competitive environment have driven the business to change. The goal of this change has been to simplify services and increase customer satisfaction with the help of digital technology. When this development was carried out, success factors were found. The most prevalent for the case was demonstrated as an agile supportive organizational culture. There has been less impact on the participants' role during the change. Instead digital technology has a relevance to the business processes to offer the service. Business processes have changed to offer the service digitally for customers. At the same time, the work for administrators has been supported with more automated tasks and an increase in digitally customer self-service.

Digital marketing permeates today's society and is an important part of companies creating unique competitive advantages. In addition, it has led to the growth of information digitally. Business intelligence is a system that generates useful information to the user of the system, which can be used to make better decision making   

The study has been conducted by a case study, with the aim of investigating the extent to which BI can be applied to increase the profitability of digital marketing.  

The results show that initially customers often think negatively about advertisements in search engines, the attitude towards advertisement can shift if the advertisement presents some sort of value to the customer. To create value knowledge is required, about customer behavior and marketing. It is important to find the right search words for the company and that these search words are sufficiently individual based, so they match the customer search.  Furthermore, the results show that to increase purchases there is more than to create effective digital marketing.

The study has found that the brand has the biggest impact on customers. Therefore to increase purchases, the focus should primarily be on brand exposure and developing effective marketing strategies. 

Today, large amounts of data flow within all businesses by collecting data from different sources in different databases. Big data analytics can be utilized and create value for businesses in a way that was not previously possible with the help of new tools, models and knowledge. This is something that has contributed to marketing becoming data driven and digital. Therefore, the connections between big data analytics in data driven decision making and how value is created within marketing processes are investigated in this qualitative study. This has been done by examining different IT-reliant work systems and how they interact with each other. In this study, the various IT-reliant work systems are referred to as suppliers, which are the support processes, and users, which are the main processes.

The study has been based on five theories that can help answer the research question with their frameworks and explanations. The theories help the study present concepts that are relevant to draw conclusions. Together, they explain how an IT-reliant work system is structured, how value is created through big data analytics, which components a decision consists of, how big data contribute to decision making, and the connection between big data, marketing analytics and marketing capabilities. These theories are used to analyze the data collection that has taken place through semi-structured interviews.

The identified conclusions are that there is a connection between big data analytics in data driven decision making and how value is created in marketing processes. There are improvement points in the area to be able to create even more value, which is suggested in the last section of the study. There is also evidence of how different IT-reliant work systems work together in big data analytics and marketing today, but there are also opportunities to develop.

In today's changing world, the manufacturing industry faces challenges with digital transformation. The application of new, developed IT-support is used to change business processes and is a central part of today's business development. Digitization has an extensive role and is used to streamline, optimize, and increase productivity in manufacturing. Today, data and analysis can be used to make fact-based decisions where measurement data from manufacturing units can be visualized in real time. Digitization therefore needs to be handled by all industries, not least for the process industry, which has fallen behind in the digital era. Changing business processes in production units using digital strategies can generate increased profitability and productivity. On the other hand, applying IT support requires that businesses need to organize and structure the changes in line with the business processes and manage the information flows that are continuously generated. The study has been carried out with a qualitative research strategy and as a case. The studied case consists of a company within the Swedish process industry that operates globally. The study's empiricism is based on 11 semi-structured interviews on the strategic, tactical, and operational level of the business and the respondents were selected with a snowball sample. The result identifies factors that are considered important for the implementation of changes in an IT-reliant work system. The factors identified are competence provision, communication, participation and the participants' motivation and commitment. Thus, the study has found some aspects where businesses need to consider this at a strategic, tactical, and operational level.

Digital media is used by millions of people daily to access various services. This digital development is something that universities can take advantage of to more easily reach out to prospective students and already enrolled students at the university. This study investigates the effects of business intelligence (BI) on the work of digital marketing in connection with a university's information system. The result indicated that digital marketing is an important part of the university's information system as it provides the opportunity to reach target groups effectively. The results also indicated that BI tools can help universities gain insights into the performance of different marketing channels and identify the most effective ones. This gives the universities the opportunity to focus on the best channels and adjust their marketing efforts to increase efficiency. The respondents chose to use various channels including social media, search word advertising and the web to reach their target group and tailored their marketing to specific cultural and moral needs of the target group.

Digital technology was pivotal in collecting the necessary data from various channels, which helped to improve marketing and attract more students. The study indicated that some universities share large amounts of data collected from the marketing/communications department at the institution with other parts of the university's information system and departments. This is to streamline cooperation between these areas at the institution. However, some university departments do not consider this type of collected data to be as useful. Laws such as GDPR have a significant impact on universities use of BI and how they can market, collect, and communicate with their institution.