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  • 1.
    Andersson, Göran
    Södertörn University College, School of Communication, Technology and Design, Turism studies.
    Professionella möten: fallstudier inom mötesindustrin i Stockholm2004Report (Other academic)
  • 2.
    Andersson, Göran
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Professionella möten och mötesplatser: fallstudier inom mötesindustrin i Stockholm2006Report (Other academic)
    Abstract [sv]

    Vad är ett professionellt möte, vem arrangerar, vem är kunden, vilken plats används? Hur kan infrastruktur och planering skapa bättre möten? Hur inverkar image- och relationsmarknadsföring på att sälja in platsen?

    Detta är några av de frågor som Göran Andersson behandlar i denna rapport, som dels är en studie av det komplexa fenomenet professionella möten, dels beskriver och förklarar förutsättningarna för professionella möten i en storstadsregion som Stockholm.

  • 3.
    Andersson, Göran
    Södertörn University College, School of Communication, Technology and Design, Turism studies.
    Storstadsbesökare: en statistisk undersökning av Stockholm med jämförelser2003Report (Other academic)
  • 4.
    Andersson, Göran
    et al.
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Nilsson, Leif
    Tourism marketing and GIS application in rural destinations: an AGORA research report2008Book (Other academic)
  • 5.
    Dahlström, Karin
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Strategisk och dynamisk prissättning av tjänster: En kvalitativ och explorativ studie med fokus på prissättning av turist- och upplevelseorienterade erbjudanden2007Report (Other academic)
  • 6.
    Steene, Anders
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Communication During Crisis in the Travel and Tourism Industry: Toward Sounder Guidelines2007In: International tourism: selected chapters / [ed] Ľudmila Novacká, Bratislava: University of Economics , 2007Chapter in book (Refereed)
    Abstract [en]

    Communications during crisis is always difficult. By the time a risk turns into crisis it is too late to think about hoe to mange the communications, this has to be planned in advance. While many guidelines have been offered in crisis communications, these guidelines may prove to be pitfalls when faced with an actual crisis. This article discusses communication strategies for crises as they occur in the travel industry the study is examines the responses of a Delphi panel of industry professionals to three case studies in tourism. The study suggests that at least some of the oft-repeated guidelines may need revision and refinement. Crises are too complex in nature to prescribe a "one-size-all" remedy.

  • 7.
    Steene, Anders
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Forecasting Tourism and Travel towards the 21st Century: An evaluation of a forecasting technique applied on the Tourism and Travel Industry2005In: Ekonomicke rozhlady, ISSN 0323-262X, Vol. 34, no 1, 114-125 p.Article in journal (Refereed)
    Abstract [en]

    This paper discuss a forecast about Swedish travel habit till year 2000, which segments of the market are supposed to demand more travel experiences and in which way are they going to travel. And furthermore is Sweden an attractive destination? The method used in this study is a modified Delphi method, which worked out very well. Finally will be discussed how much of the forecast has been fulfilled, because the initial forecast was made 1991 and the evaluation of this forecast has been made in autumn 2000.

  • 8.
    Steene, Anders
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Future Visions of the Tourism Products2007Conference paper (Refereed)
    Abstract [en]

    This paper discuss new expressions like Experience Economy and Dream Society, both both expressions imply that the society are now facing other demands from customers concerning tourism products. In many ways we are talking about progression ofeconomic values from teh tourist's point of view as well as from the view of the producers. In the future the producers have to focus more on making and deliver an experience for individuals then today and in older days.

    In the future producers have to deliver much more complex product offers then before, the complexity of the tourism product will increase and tohandle that requires a lot of knowledge as well as well trainedemployees. We will try to find out what the next step will be, from Experience Economy or Dream Society offering complexproducts - to, maybe, transformation which is an offering to the individual that he or she can be guided, the customer will be the product.

    To summing up the future will focus much more on individual, tailor made products and edutainment.

1 - 8 of 8
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