This study was performed within the Interreg project «Biological cultural heritage as a sustainablevalue creator». The focus of the project has been to show the potential that small-scale producers havein highlighting natural and cultural values connected to their food production. The consumer surveypresented in this report was conducted at two different places in Sweden and two in Norway. InSweden, the survey took place in Gävleborg County, at the food festival Moläta in Järvsö and at thesummer farm Svedbovallen outside of Järvsö. In Norway, similar surveys were conducted inTrøndelag, at the summer farm Eggjenseteren in Snåsa and at the delicatessen Mathallen Smak ogBehag in Oppdal. The survey was conducted as a combination of questionnaire and follow-upinterview. We are also discussing the results from a pilot study performed at the Gregorian Market inSweden. The consumer survey focuses on four main themes: a) how the informant/customer viewsthis type of local artisan food companies and what they appreciate when visiting them, b) what thecustomer associates with such local food products, c) what natural values and biological culturalheritage they associate with such products, d) the background of the customer / informant.About half of the informants in this survey responded that they are familiar with the concept of«biological cultural heritage». But as the link between local food products and natural and culturalheritage is not clear to all customers, there is a potential in disseminating this knowledge further, thuscontributing to strengthen both the economy and the sustainability of the business. The results alsoshow that many of the customers value the experience of visiting such outlets. This can includeexperiences related to volunteer work, drinking coffee, experiencing special landscapes and havingclose contact with animals. The social aspects when visiting the food festival, the market, the summerfarm or the local outlet for niche products are something influencing the customers' experience of theproducts. Many of the informants / customers in this survey turned out to have an indirect / historicalgeographical connection to the point of sale. Consequently, the results show that it often is importantto contact emigrants, cottage owners and other local/regional tourists/tourism actors to form a goodcustomer base for both the products and experiences offered.Our results show that the sale of local food products ought to be considered as just a part of an overallexperience offered. The products, together with the experiences and activities should be seen as apackage that customers are willing to pay extra for. Small-scale artisan food producers shouldtherefore focus on the holistic concept of their business and not just the quality of the food products.