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  • 1.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Attitudes and Factual Considerations of Regional Actors Towards Experience Industries and The Tourism Industry: A Swedish Case Study2016In: Scandinavian Journal of Hospitality and Tourism, ISSN 1502-2250, E-ISSN 1502-2269, Vol. 16, no 3, 225-242 p.Article in journal (Refereed)
    Abstract [en]

    This paper examines the attitudes towards experience industries and tourism in the Gnosjö region of Sweden. The investigation is based on a questionnaire and follow-up interviews with politicians and chief executive officers (CEOs) within manufacturing industries. The results show that the politicians have more knowledge of experience industries and a more positive attitude towards these new types of industries than the CEOs. Both groups consider both these industries of significance for the region's future. While the politicians believe in experience industries as a whole, and particularly suggest more active work in favour of tourism and design, the second group just welcomes directly and indirectly a possible cooperation with design companies. A minor share of the CEOs is interested in either running businesses with features of experience industries or having a sense of it in their businesses. Despite differences, these attitudes facilitate cross-fertilisation between the manufacturing industry and experience industries in the future. The study suggests that the region needs to develop more knowledge and competence directed towards the experience industries, in particular tourism and design, and a cooperation between the manufacturing industry, local political parties, and enterprises within tourism, design and culture in this respect.

  • 2.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Attitudes towards competence development among employees in Tourism Industry: A Swedish pilot study2016In: Book of Abstracts: 25th Nordic Symposium on Tourism and Hospitality Research, 28-30 September 2016, Turku, Finland / [ed] Juulia Räikkönen, Ira Lahovuo & Antti Honkanen, 2016, 14-14 p.Conference paper (Refereed)
    Abstract [en]

    This study aims to investigate empirically what attitudes employees in tourism industry have towards participation in publicly funded competence development programmes. Such investigations are lacking in the research on Tourism industry. By competence development here means participation in personal competence development programmes that might have a positive impact on the staff’s learning and on their work places. This impact will be found out through the employees’ subjective perceptions. In this study the terms “competence development programmes” “training programmes” and “skills development programmes” are used as synonyms. Also in accordance with Statistics Sweden terms of “business” and “work place” are used as synonym. The methodological approach used in this study is email-interviews with 12 employees (four women, eight men) that have participated in these programmes during recent years. This includes CEOs, owners, employees and one instructor that also is a business owner himself. A majority of them have academic education and their average working years in the industry is 17. They represent various sub-industries. Their average age is 46 and they mostly come from small sized firms. They participated in different courses that were offered by public organizations for employees and employers, or by private organizations. The courses were paid either by public means, by the firm or by a combination of both. The courses were mostly organized by public organizations but in some cases also by private organizations or a mix of private and public. They expressed that their participation in general had a positive or very positive impact on their workplace, and among others resulted to better knowledge, to acquire a wider network, new ideas, new experiences and opportunities and gave more inspiration, motivation and self-confidence. Concerning effectiveness of courses offered by the public organization the opinions are different; some had no comments about it, some found them very effective, some believed that these courses are effective in some but not in all cases, and finally some believed that courses organized by private organizations are more effective. The largest problems for competence development in the industry are lack of time and money and lack of tailored courses.

  • 3.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    The impact of political crises on the choice of second-home destination: A study of Swedish-Iranian second home buyers2017In: 26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden: BOOK OF ABSTRACTS, 2017, 81-82 p.Conference paper (Refereed)
    Abstract [en]

    Political crises which have negative impact on the choice of a tourism destination can also affect the choice of a second-home destination negatively. The purpose of this study is to investigate why a part of Swedish-Iranian second home buyers prefer Spain than Turkey due to the politics. The group has shown interest in second-home purchase in the two countries during recent decade. More than 30 short dialogues were made with Swedish-Iranian buyers at the exhibition of “Buying Properties Abroad” in Kista, September 2015, after the start of a series of political crises in Turkey. A simple question was asked: Why do you choose Spain before Turkey? Most of the respondents gave more than three reasons.82The most important category of reasons were political factors followed by cultural factors. Political anxiety, instability and insecurity in Turkey, risk for civil war, police society, lack of democratic order, the fact that Turkey is not EU member, the government’s negative attitude towards Kurds, and the origin of Islamic state were the most mentioned political reasons. Cheating among some shopkeepers, negative attitudes by authorities towards Iranians, general perception of foreign women/female tourists, lack of a modern culture in Turkey, and better mentality among Spanish people have been among the cultural reasons. Among the economic reasons they mentioned lack of good infrastructure in Turkey, insecurity for invested capital, lower living costs in Spain, it is safer to buy house in Spain as EU country. Other less mentioned reasons were natural preconditions and knowledge on Spanish language.

  • 4.
    Abbasian, Saeid
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Müller, Dieter K
    Umeå universitet.
    Second Home purchase in Turkey by Swedish Iranians: An Explorative Study2017In: 26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden: BOOK OF ABSTRACTS, 2017Conference paper (Refereed)
    Abstract [en]

    Second home tourism is often discussed in the context of the western world. Other groups and their motivations, in this case people of Iranian background who are a large ethnic group in Sweden, are often neglected, although the group has shown interest in purchase of second home in Turkey.The aim of this study is to get more insight on Swedish Iranians’ purchase of second home in Turkey. 19 e-mail interviews (with Broker companies, owners, and potentially buyers) have been conducted. Also participant observation in Antalya region in June 2015 and at the exhibition of “Buying Properties Abroad” in Kista in September 2015 has been done.The interview results reveal that the Swedish Iranian second home buyers collect information through friends and relatives, various web sites, exhibitions, brokers, and real estate companies before buying apartment. Their motives have been: following other friends/relatives who bought apartments there, cultural proximity including the Turkish language and food, geographic proximity to Iran, relatives living in Iran do not need Turkish visa, economic factors including prices, the climate, and investment for the retirement. They stay in their apartments at least once a year up to 4 times a year and the duration of their stay each time is at least one week. A part of them might choose to live partly or permanently in Turkey after the retirement. Their motives are similar to many other second home owners elsewhere but there are also aspects related to the political context of this mobility.

  • 5.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    An analysis model of tourism academic networks: a Swedish case study triangulated with an EU research project2016In: Journal of Teaching in Travel & Tourism, ISSN 1531-3220, E-ISSN 1531-3239, Vol. 16, no 3, 195-212 p.Article in journal (Refereed)
    Abstract [en]

    The purpose of this research is to investigate and develop an analysis model of a tourism department network using an explorative approach. Strategic stakeholders have been identified for the tourism department and organised into partner groups. An analysis model has been developed based on four network types: formal organisation, informal organisation, formal individual and informal individual. For every type, the following six network content dimensions were found relevant to analyse: stakeholders, reciprocal relations, relation exchange, network driving forces, network management and network purpose. The investigations have shown some focused network strengths such as network permanency, with corresponding weaknesses such as rigid relations. Some typical implications of the strengths and weaknesses for the department have been identified, and some network techniques to handle the implications have been proposed. An annual network development process for a tourism department is suggested. The resulting network is summarised as the Professional Tourism Academic Network (PTAN).

  • 6.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Analyses Tools for Event Sustainability Certification in Destinations2015In: Responsible Tourism?: Book of Abstract : The 24th Nordic Symposium in Tourism and Hospitality Research, Reykjavik 1st-3rd october 2015 / [ed] Eyrún Jenný Bjarnadóttir, Edward H. Huijbens & Kristín Sóley Björnsdóttir, Akureyri: Icelandic Tourism Research Centre , 2015, 113-113 p.Conference paper (Refereed)
    Abstract [en]

    There is a debate about responsible and sustainable development in tourist destinations. One could argue that event companies have a responsibility for sustainability, but they lack the analyses tools. The purpose is to investigate and analyse how companies working with events could develop a certification process of sustainability, and how decisions about an event’s sustainability certification could be supported. The analysis is based on both the study of relevant literature and investigations carried out and by using multi-criteria decision-making systems. A sustainable certification process is developed which consists of external company sustainability criteria, such as social, cultural, economic and ecological dimension, and also internal criteria such as using a sustainability plan. However, in this study certification obstacles have been found, for example certification costs. When developing the sustainability certification process a need is recognised for a decision support tool. Therefore a triangulation multi-criteria decision-making model is proposed consisting of six steps: 1. Problem formulation, 2. Computer criteria definition, 3. Definition of measures and rules, 4. Data collection and registering, 5. Total evaluation of the alternatives' results and 6. Final analysis and choice. When using the model there is a need for an integrated manual assessment by the evaluator and the computerbased expert system support. Therefore, triangulation of mainly qualitative research methods is used starting with qualitative interviews with an inductive approach by the evaluator, continuing with computer-based expert system analysis (the DEXi-system) with a logical interpretation approach and ending with the evaluator's deep interpretation of both manual and computer-based results.

  • 7.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Kundundersökning av hundsporten i Stockholm: Slutgiltig redovisning till Huddinge kommun2013Report (Other academic)
    Abstract [sv]

    I denna rapport slutredovisas uppdraget ”Kundundersökning av hundsporten i Stockholm”. Undersökningen är utförd på uppdrag av Huddinge kommun. En sammanfattande slutsats för denna studie är att ett stort intresse finns för hundägande och hundsport idag. I Stockholms län finns 80 tusen hundägare och 102 tusen hundar. I Huddinge kommun finns fyra tusen hundägare och 5 tusen hundar1. Utifrån rapportens resultatredovisning per frågeområde kan både idéer och konkreta förslag utläsas om hur hundsporten kan utvecklas både i Stockholms län och i Huddinge kommun. En generell slutsats är att det finns en en stark efterfrågan på professionella hundanläggningar (hundcenter), egna familjens hundaktiviteter på allmänna platser, lokala hunddagis, kurser, hundomvårdnadsprodukter, mat- och hundutrustningsprodukter och hundägararnas egna trivselprodukter.

  • 8.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Mellanlägesrapport i forskningsprojektet "utveckling av exportmogna destinationer": en litteraturstudie av forskningsfronten hösten 20122013Report (Other academic)
  • 9.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sustainability Process and Certification in the Swedish Event Tourism Industry2016In: Journal of Environmental and Tourism Analyses, ISSN 2286-3745, Vol. 4, no 1, 5-29 p.Article in journal (Refereed)
    Abstract [en]

    In society today there is a heated debate about sustainable development. It is argued that event organisations must take responsibility for sustainability, although they may lack appropriate development tools. The purpose of this article is to study how event companies and organisations can develop a sustainability process in a societal system context and the need for certification in their events. The analysis was based on the study of relevant literature, an investigation in Sweden and a systems analysis. A triangulation technique was used to combine the different methods. It is argued that there is a sustainability event system in a societal context, within which event organisations have a central role. A model of sustainability and certification process for an event organisation and its events is developed, which consists of criteria, activities, certification, effects and obstacles. This recognised certificate could be a motivator and guideline for sustainable event development. The certification's focus has to be on the event organiser's management. However, event organisers need to certify their own organisations, either including all future events or only some specific events. This would give the organisations and the event industry a positive image and recognised role in a sustainable world.

  • 10.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    The Professional Societal Academic Network (PSAN) of Tourism Department Partners: A Swedish Case Study Triangulated with the EU-Project TARSI2014In: Proceedings from The 23rd Nordic Symposium On Tourism And Hospitality: THE VALUES OF TOURISM 2 - 4 O c t o b e r  2 0 1 4 / [ed] Adriana Budeanu, Marie Möckel, Szilvia Gyimóthy, Copenhagen: Copenhagen business school , 2014, 71-72 p.Conference paper (Refereed)
    Abstract [en]

    The Professional Societal Academic Network (PSAN) of

    Tourism Department Partners

     

    – A Swedish Case Study Triangulated with the EU-Project TARSI

     

    GÖRAN ANDERSSON

     (Södertörn University, Department of Tourism Studies, Stockholm, Sweden[1])

     

    Universities are not isolated from society. Throughout the world and at the highest political level, there are pressures on the higher education sector to network with its surrounding society. This whole idea of networking is supported by the European Bologna process in connecting academia more closely with business and society and in new and innovative ways. Nevertheless, at universities there is a lack of knowledge on how to structure societal networks and a lack of experiences in network building. This causes problems with regard to effective co-operation between the university and its societal partners. The fact that universities are not isolated from society can also be recognised by the public debates on education, research and community engagement. Nevertheless, there are almost no research articles written about universities' societal networks.

           The purpose of this research is to investigate university networks critically and to develop an analysis model for strategic partner relations and the underlying network structure within a Tourism Department's network.

           A case study methodology has been used with the Tourism Department at the author's university being the object studied, in order to study the network building process since it was established in 1999. Experiences from the EU-project TARSI (Tailored Applied Research and Implementation) have been triangulated with the results from the case study.

           Furthermore, a literature review has been conducted in order to identify which stakeholders appear in the literature of higher education-society interrelations and to find underlying dimensions to the university network structure. The theoretical framework is based on network theories, where network strategy, network partners, relation purpose, networks' formality, individual and organisational networks, network principles and obstacles are important themes.   

           For the Tourism Department, the following strategic partner types with associated relation purposes have been identified: the academic staff, current students, alumni, the tourism industry, public tourist organisations, non-profit tourist organi­sa­tions, macro-environment partners and the higher education sector. Every main stakeholder group has been organised into partner groups at the Tourism Department. The benefit of this approach is that special university objectives can be reached more easily if the Tourism Department has known part­ners in formal sub-groups already in place. In every sub-group there are typically questions depending on the Department's relation purpose.

           A relation structure network model has been developed, where the dimensions of formal-informal and organisational-individual have been found relevant in order to structure the network. The model is based on the four main opportunity building principles of permanency, openness, motivation and trustfulness. However, there are also corresponding main obstacles of cost-benefit misunderstanding, relation burden, strategic unconformity and non-network opportunities.

           There is a challenge in increasing the community engagement activities when using more resources. However, the benefits for the university and the surrounding world will be positive in total. It is of great importance for European university academies to use network strategies in their overall planning in order to be a natural part of society, which is summarised as the Professional Societal Academic Network (PSAN). Finally, the interaction of universities with society is regarded as a never-ending journey in a global world.

     

    KEYWORDS: Strategic network, Tourism Department, Community engagement, Network partners, Networks' formality, Individual-organisational stakeholders

     

    [1] For correspondence: Södertörn University, Department of Tourism Studies, 141 89  HUDDINGE, Sweden; e-mail: goran.andersson@sh.se

  • 11.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Tourist experiences of heritage attractions: how can cognitive and affective aspects of experiences be used in attraction development?2016In: Book of Abstracts: 25th Nordic Symposium on Tourism and Hospitality Research 2016 in Turku, Finland / [ed] Juulia Räikkönen, Ira Lahovuo & Antti Honkanen, Åbo, Finland: Åbo Turismakademi , 2016, 18-18 p.Conference paper (Refereed)
    Abstract [en]

    There has been a paradigm shift from heritage being only preserved, to also being shown as a tourist attraction. One of two diverse approaches amongst scholars to define heritage tourism is to use a visitor-experience perspective (Apostolakis, 2003). Different segments of tourists have their own unique experiences of the heritage. Specific aspects can be used to explain the experience, such as the “classical” aspects by Pine & Gilmore (1999). In addition, in the last few years other experience aspects have been identified, such as kick, comfort, competence and contact (Kairos Future, 2011). The concept of “the experience room” (Mossberg, 2003) is used to present an experience context. The assumption of this study is that the experience landscape is made up of perceptive signals that cover the human senses. Although one can ask how this approach supports the development of attractions. Cognitive and affective experiences were discussed at conferences on memory tourism in Estonia 2013-14, used in the pilot study to this research. The purpose of the present study is to enhance the knowledge about how tourist's experiences of heritage attraction can be analysed into aspects of experience for different segments of tourists, and secondly, how the human senses influence the tourist's cognitive and affective experiences. An overall case study method will be used to study four maritime tourist attractions. The study consists of unstructured ethnographical interviews, experimental observation of tourists, and tourist's own evaluations during the experience. The research contribution is to shed light to how meaningful aspects of experience can represent the experience of heritage attractions for different target groups. This is based on an analysis on whether tourist experience aspects can emerge from the sensory impressions of tourists' experi­ences (Agapito et. al, 2014). Another contribution is to figure out how the sense perception can be connected to affective and cognitive aspects that result in a joint experience of an attraction. The pilot study showed that enhanced customer investigations of tourist's experiences are needed, which will be further more analysed. In the end this research will hopefully give attraction developers new tools to generate innovative and well-attended heritage attractions.

  • 12.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Visitor Streams in City Destinations: A Study of Stockholm City2015In: Integrating City Tourism into the Urban Research Agenda: 15-16 June 2015, GSSI, L’Aquila / [ed] Nicola Bellini & Cecilia Pasquinelli, L’Aquila, Italy: Gran Sasso Science Institute , 2015, 25-26 p.Conference paper (Refereed)
    Abstract [en]

    Stockholm hosts nearly eleven million commercial guest nights annually, and is ranked as one of Europe’s top ten destinations.The county population is 2.1 million (Stockholm Visitors Board,

    2014). In order to pursue economic, effective, and sustainable tourist destination development, it is important to understand its characteristics. In this study “city destinations” are focused on using sub-characteristics such as “visitor attraction clusters”. For understanding these characteristics, a clear definition of destination has to be used (Framke, 2002). The following components can be used to conduct an analysis of a destination: geographical place, visitor, image, complete tourist product, and interacting business and public sector (Andersson, 2013). Tourist destinations can be studied at the following different geographical place levels: the regional (e.g. the Stockholm region), the local (e.g. the old town) and the attraction-based destination point (e.g. Friends arena). The Stockholm Tourism Strategy 2020 project group has proposed a number of criteria that must be fulfilled before a destination can be considered mature. In order to gain an understanding of the demand (and revenue) side of destinations, unique criteria can be used for visitor segmentation in the city, such as visitor purpose. There are changing patterns of visitor streams in Stockholm, however, such as the dramatic increase in the number of cruise passengers (Stockholm harbour, 2015). Therefore the visitor stream planning has to be up-dated. By using criteria for visitor segmentation and characterization of the destination, economically strong and reachable visitor segments such as city-breakers can be identified. Visit Sweden has identified a number of segments, such as “double income no kids” (DINKs), that can serve as an overall category for citybreakers. Research purpose: To obtain deeper understanding of how regional, local, and point destinations can be developed using knowledge of the destination character and visitor streams within the destination. The theoretical framework is based on the concept of destination, the characteristics of city tourism, visitor segments, and streams. Methodology: As a starting point, approximately 150 destination plans have been written by my undergraduate students, and a pilot study and a literature review have been conducted. The next step will be a main case study on regional, local, and point destination levels in Stockholm and the associated visitor streams. The final step will be to draw conclusions about the model of visitor streams in city destinations.

  • 13.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Visitor Streams in City Destinations: Towards New Tools for Measuring Urban Tourism2016In: Tourism in the City: Towards an Integrative Agenda on Urban Tourism / [ed] Nicola Bellini & Cecilia Pasquinelli, Switzerland: Springer, 2016, 147-161 p.Chapter in book (Refereed)
    Abstract [en]

    City destinations are central in the study of tourism. But how can visitor streams related to the destination characteristics and visitor segments be analysed and discussed as a basis for improvement of the destination? This research used statistical data and qualitative information as “knowledge indicators” rather than as “unambiguous facts”. The research included analysis of about 100 destination plans, a pilot study of statistics and qualitative destination information about Stockholm, and a literature review. It resulted in the development of the visitor stream concept, which can be used in future research on the integration of various visitor segment streams. A method for analysing visitor streams is suggested: (1) defining “focused destination” and its characteristics, (2) investigating quantitative and qualitative destination information, (3) identifying visitor segments, and (4) analysing streams with new destination tools. The knowledge gained will introduce and address new issues concerning statistics for measuring, monitoring and assessing the actual value of tourism, particularly urban tourism.

  • 14.
    Andersson, Göran
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Tourist Segments' Perceptions Of City Destinations: Balanced marketing by tourism companies and destination organisations2016In: Book of Abstracts: The 25th Nordic Symposium on Tourism and Hospitality Research - Balancing Dichotomies 2016 in Turku, Finland / [ed] Juulia Räikkönen, Iva Lahovuo & Antti Honkanen, Åbo, Finland: Åbo turismakademi , 2016, 19-19 p.Conference paper (Refereed)
    Abstract [en]

    All tourism destinations have unique characteristics that constitute their identity (Valls et al., 2012). Tourism companies, in turn, exploit these when planning and marketing product concepts for different market segments. In recent decades, the cities in the Baltic Sea region (BSR) have undergone a change considering their profiles as more well-known tourism destinations. Meanwhile, even the degree of professionalism in the tourism industry has increased. This opens opportunities for new forms of image marketing (Lucarelli & Berg, 2011). In order to understand city tourism better a comparison between urban and rural tourism will be made. Each destination and the associated companies have to develop their products and marketing campaigns in order to effectively promote themselves to various tourist segments. The purpose of this research project is to investigate the characteristics of city destinations, and how tourist segments translate them into destination images, and further how the image influences motivations for travel choice. Our theoretical framework consists of city destination concepts, destination characteristics and images, tourist segments' motivations and destination branding. In our pilot study, typical characteristics and tourist segments were found in the case of destination Stockholm. This result will be used when investigating how different tourist segments translate characteristics to an image perception. The planned research will take a multidisciplinary approach with an explorative purpose. A case study of two typical BSR-cities will be conducted, using interviews, statistical data, web site analysis and destination document studies. The knowledge contribution relates primarily to new forms of city destination characteristics and their impact on visitor travel motivators. Furthermore, a model for investigating segments' “image positions” will be developed based on a new kind of demand of city tourism and a more professional tourism industry, even though it is a complex task to determine image positions (Stepchenkova & Mills, 2010). Our hypothesis is that tourist segments are more interested in what city destination can offer today, but the supply side needs more knowledge how to influence the segments' travel motivators. We hope that the acquired knowledge will support destination organisations (DMO) and tourism companies to develop their tools for image marketing.

  • 15.
    Betzeki, Christina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Bocokic, Jelena
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Hotellbranschens kommunikation av CSR i Sverige och Grekland: En komparativ studie om hur hotell kommunicerar CSR och vilken påverkan de lokala omständigheterna har2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competitive environment in popular destinations creates a need for hotels to differentiate. Implementing CSR is an option for added value and better relationships with the surrounding community. Hence, the promotion of CSR has a strategic importance. Hotels can both affect and be influenced by the surrounding community, even when it comes to CSR. For example the society may look different in northern and southern Europe, where the countries have socio-cultural and financial differences. Stockholm and Rhodes are two popular destinations in Sweden and Greece, with different local circumstances. The purpose of this paper is to compare how well-established hotels in Rhodes and Stockholm promote CSR. Furthermore, the survey aims to create an understanding of how local circumstances affect the hotel's CSR initiatives. This study consists of six structured interviews, whereof three in each destination, and a text and image analysis of the hotel's websites and social media accounts. The results showed that the majority of the investigated hotels in Rhodes and Stockholm promote their CSR initiatives primarily through social media, in particular Instagram and Facebook. The content of their CSR promotion is mostly about environment-related initiatives. CSR is not a requirement in the hotel industry, only an advantage for the hotel and the surrounding environment. Local circumstances can affect the hotel's implementation and promotion of CSR. The economic aspect has the greatest impact on local residents and affect how hotels adjust their CSR-initatives, particularly in the greek hotels. Moreover, it was found that a CSR policy can’t be standardized internationally as hotels affect and are influenced by the surrounding community.

  • 16.
    Blomberg, Victoria
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Wolf, Julia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Värna Vårda Visa!: Bevarandet av kulturarv och dess roll inom upplevelseturismen ur ett producentperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our essay revolves around the local history associations and the actors within it as part of the tourism sector. We have researched the driving-forces that these actors possess, their view on modernization and digitalization within the association. With this paper we also want to highlight that local history associations works as a cradle for our cultural heritage. These actors want the life of past times to go hand-in-hand with the digital lifestyle of modern times, which will contribute with historical knowledge for future generations.Furthermore,we discuss how these driving-forces are an important part of the balance between the conventional view on tourism from a management perspective, and the non-profit association’s psycho-social view. Our purpose is to define how local history works within tourism and how big of a role it has within the associations. We discuss different tools at hand and explore what driving-forces that get the actors to use digitalization in certain projects. The method of our essay is to use a theory as a framework for thestatements and arguments that are introduced in our empirical data. With the support of our theory and the results of the interviews, it is our hope to clarify the meaning of cultural heritage site tourism and how the actors work within it.We have used qualitative interviews to discuss the concept of heritage sites and to explain its meaning in a concrete way. We have met with elderly people and made it possible for them to share their memories from past times while also exploring their role within heritage site tourism. In this essay we described the heritage site through local history associations, where we analyze the underlying driving-forces behind the work of individual actors as they attempt to preserve the history of Sweden. This essay also presents the concept of interactive digital storytelling where technology functions as a tool that simplify development of the tourism product . As a conclusion our results show that the actors agreed upon that our history in terms of local history associations and heritage sites needs to be preserved, so that future generations do not lose the feeling of safety and a sense of belonging that comes from being part of a community in their local home environment. The cultural heritage site can be used as a tool to present knowledge to different generations through the means of digital development, the heritage sites can reach a wider audience in the future by presenting interactive modern day solutions.In our essay, we have also found that cultural heritage sites plays an important role in leisure tourism on many different levels through driving-forces of the individuals that offer their surrounding something memorable that will last for eternity.

  • 17.
    Bredlind, Hanna
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Pogulyaylo, Maria
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Turismens utveckling i ett instabilt Kiev: En studie om destinationsimage i Ukraina2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis was to get an idea of how tourism in Ukraine and specifically in the capital, Kiev, changed since the major events in recent years. In 2012 Ukraine and Poland welcomed the big football event Euro 2012 where Kiev was one of the hosting cities. After that the tourist flow increased until the terrible riot that took place at the end of 2013. Among other consequences, it led to Kiev receiving a bad image internationally via mass media, which in turn led to the reduction of the tourist flow. This thesis is a qualitative study, based on interviews with two government officials who had given us an overview of how tourism is today and what government does to improve the city’s image of having poor security and threats to potential tourists in Kiev today. Interviews with both representatives took place on location in Kiev. In addition to that, we conducted an email-survey with 13 Swedish tourists who had not previously visited Kiev to get a picture of their knowledge of Ukraine’s capital. Based on the answers from our respondents, we had worked to obtain the relevant theories and previous research for further analysis. The results of this thesis show that nowadays tourism in Kiev is not a profitable industry and there is too little focus dedicated to this topic as well as the city's marketing, because of the ongoing war in parts of the country. Furthermore, there is no ministry responsible for tourism in Kiev, but only departments that are being constantly moved between different ministries.

  • 18.
    Bäcklund, Jonas
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Skarke, Daniel
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Flyget och miljön: En studie om klimatkompensation av flygresor2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this paper, carbon offset in the aviation industry has been studied from a customer perspective and a corporate perspective. Through a survey of air passengers as well as qualitative interviews with industry actors, climate compensation and the surrounding problems have been studied. Climate compensation is something a person or company can do to compensate for the environmental emissions caused by a flight. The result of the study shows that a large number of travelers consider themselves well aware of the environmental impact of the aviation industry but the majority still choose not to compensate for the emissions caused. Attitudes towards the emissions caused by flying and its impact on the environment and the associated actions create a dissonance. This dissonance creates discomfort and guilt, that travelers try to reduce by motivate their action through the lack of information on how to compensate their emissions and that they do not trust the companies that offer climate compensation. The lack of information that the private travelers experience is due to the company's focus towards business to business operations. They see a higher profitability by concentrating their efforts towards other companies and this creates a lack in suitable tools for private customers to use while booking, and wanting to compensate for their plane ticket.

  • 19.
    de Vale, Filippa
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Zekarias, Eden
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Turkiet efter det senaste politiska kaoset: Har detta påverkat svenskturkarnas resmönster till hemlandet?2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this thesis has been to investigate whether Turkey's current political situation affects swedish-turks willingness to travel to their country of origin. A qualitative and a quantitative method have been used in this study. The theories used include, among others, B. Maslow's hierarchy of needs pyramid, Hsu et al.s Hierarchy of destination selection model and Simpson and Siguaw's theories about tourism and risk.  Surveys sent by e-mail have been carried out with thirty swedish-turks and representatives from Ving and TUI. Some of the questions that were asked to the swedish-turks regarded if they still chose to travel to Turkey even though they are aware of the country's political instability. We also asked if the lack of security in Turkey is something that concerns them or matters when choosing a destination. The authors also wondered if their ethnic background influenced the choice to travel to Turkey. The analytical part of the thesis is based on five themes found in the empirical study linked to the theoretical starting points with the purpose of investigating how the latest political chaos in Turkey has affected the swedish-turks travel habits.  We have found that the swedish-turks travel habits to Turkey have not been affected in a greater scale by the political instability. Although because of the political instability, some of them have begun to be more careful about which parts of Turkey they visit but they have not reduced the frequency of their travels to any significant extent. Only nine out of thirty swedish-turks have completely ceased to travel to Turkey and one of the survey respondents mentioned that the reason he stopped traveling there is because he does not want to contribute financially to the Turkish government as he is against their policies. Eight out of thirty of the swedish-turks found that the media portrayed the political instability in Turkey in an excessively negative way and therefore they have not let this affect their travel habits.  

  • 20.
    Engskär, Camilla
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Vacari, Marina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    ”Världen runt från din soffa”: En kvalitativ studie om virtuell verklighet inom turismmarknadsföring2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Technological innovations are constantly evolving. This opens up new opportunities for various industries to develop and strengthen their brand. In recent years one of the fastest emerging technologies has become virtual reality technology, which attracted different industries. Virtual reality technology is considered to be very effective when it comes to the production of experiences and because of this factor, the tourism industry is expected to benefit from it. Therefore, it is interesting to investigate the possible link between the tourism industry and virtual reality technology. In this bachelor thesis we represent a qualitative study on virtual reality in tourism marketing. This study aims to find out what effects application of virtual reality technology in tourism can create. Our focus is to examine the question if virtual reality technology can be considered as a marketing tool for a destination. The study shows that several Swedish travel agencies have shown great interest in this kind of technology. They see virtual reality technology as a tool for PR, communication and marketing. However, this technique is still considered an uncertain investment for generating money in return. Partly because this technique is relatively new on the market, but also that there is no user competence. 

  • 21.
    Eriksson, Jessica
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Archer, Amanda
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Krokstedt, Alma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Att skapa och förmedla en destinationsimage: En undersökning av Sigtunas imagearbete ur ett aktörsperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study has examined how Sigtuna with its local businesses works to create a united destination image and what challenges that arise in this creation. The methodological approach to collect data consists of qualitative interviews and text and image analyzes. There have been seven interviews with local businesses operating in Sigtuna and they are included in the same network. Analyzes of websites and social media, such as Facebook and Instagram, as well as videos identified as important in the process of communicating the Sigtuna image have been performed. Three theories have been applied in the study to explain what destination image includes as well as significant factors in the creation of image, networking between companies and how image can be conveyed. The results has shown that there are some improvement areas for the destination's common creation of an image. The areas that need to be developed primarily are communication between businesses and the follow up of its common goals. The presentation of the image is mainly through social media, where the historical aspects are presented as an important part of Sigtuna's image. The results also shows that there are challenges and the greatest challenge for the destination is to find a common approach that all business will work towards.

  • 22.
    Gölcük, Kaan
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Willebrand Vinnberg, Linnea
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Vägen till en förlängd säsong: En studie om samarbete i Stockholms skärgård2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to investigate how companies in the tourism industry in the Stockholm archipelago cooperate and whether cooperation can lead to longer seasons. As well as if the state-funded development projects in the archipelago have contributed to longer seasons according to the investigated companies.

    Methodology: In this study, a qualitative method in the form of semi-structured interviews has been used for the gathering of empirical data. Six companies on two archipelago islands have been interviewed and used as main empirical material, but an interview with Värmdö municipality has also formed the basis for some of the empirical material.

    Conclusions: During this study, it has been found that cooperation between local actors is an important part of the development of the destination. Not only is the cooperation a part of the destination development, it can also help extend the season. According to the interviewees, the development projects have not benefited them. It is apparent that the entrepreneurs believe that they themselves that must work hard for any change to happen.

  • 23.
    Helena, Olovsson
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sebastian, Öman
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Resekatalogens historia: En kvalitativ undersökning om hur svenska researrangörer jobbat med målgrupper och hur de framställt manligt och kvinnligt.2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to conduct a historical survey of two swedish tour operators and how they arrange a charter destination for different target groups. The purpose is also to review the material from a gender perspective, starting in the 1950s up until today. The study has been based on a qualitative research approach where text and image analysis was applied as the primary method, which was also supplemented by two interviews. The empirical material has mainly been taken from archives and consisted of travel catalogs issued by swedish tour operators Ving and Fritidsresor. Previous research related to the research field as well as theoretical references on visual communication, gender studies, target groups and semiotics have been used as aid to review and analyze the empirical material. The results show that there were different gestures of men and women and what has historically been considered masculine and feminine. The target groups were initially couples but eventually extended to young people and families with children.

  • 24.
    Holmberg, Ellinor
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Rosengren, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Konferera i skärgården: En studie om konferensanläggningars utvecklingspotential i Stockholms skärgård2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Present study intends to investigate the potential of development for conference facilities in Stockholm archipelago. The study propose to create a deeper understanding for how the conference facilities in rural environment experiencing its potential of development. To increase the understanding for the conference facilities potential of development the study was completed with public actors experience about development for conference facility in rural areas. The study has a qualitative method there semi structured interviews have been done with seven respondents from the conference facilities and two key persons from public sector. The theories who are used in the study are based in three difference theory fields who are development of professional meetings, rural corporation development and obstacles for development in small business. In the empirical part the conference facilities are separately presented in a deeper current text and the key persons from the public sector are presented through a report of what the project Stockholm Archipelago is and also how the key persons from the public sector are looking at the development for the conference facilities in rural areas. Thereafter the analysis part will present the interconnection between theories and the empiric and the analysis of connection between them. The most prominent aspects were that the conference facilities themselves did not consider that there were any major development disabilities for them, but the authors have been able to identify some obstacles that could be negative for a development of conference facilities in the Stockholm archipelago. The identified obstacles were for example, lack of transport opportunities all year round, lack of knowledge about the archipelago and that conference facilities are isolated from other complementary companies.

  • 25.
    Hultqvist, Martina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Carlsson, Matilda
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Strategier för digital klagomålshantering: En kvalitativ studie av fem utvalda hotell med höga kundbetyg2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As more hotels are established and that competition in turn increases, it becomes increasingly important to offer a good service to attract customers. If the hotels do not satisfy the guest they may complain. With the Internet's advancement, new approaches were established for dissatisfied guests to raise their complaints and, in other words, the criticism does no longer reach only family and friends. The study aims to create an understanding of how the hotel's complaint management works on the internet. This has been examined by answering the following research questions:

    • What strategies are used in digital complaint management in social networks?

    • How does complaint management affect Word of Mouth?

    To answer the research questions a qualitative approach with five semi-structured interviews and a non-participation observation has been conducted.

    The study indicates that communication has become more digital, but that personal contact is still more important. The conclusions that can be drawn are that the strategies used in digital complaint management are to respond quickly, to be understanding, to apologize to some extent, use a clear and well-formulated language, consider every word, take a direct dialogue from public to private and compensate the guest if necessary. If the strategies are taken into account in digital complaint management the work towards a satisfied guest will be simplified.

    A general conclusion drawn in the study is that the formulated strategies are important to work with to increase customer satisfaction and to successfully reverse the guest before spreading negative WOM or e-WOM. It has also been found in the present study that traditional WOM still has a greater impact than e-WOM, despite the fact that e-WOM reaches a larger audience.

  • 26.
    Jamal, Fadi
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Grönberg, Jonas
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Huddinge kommun destinationsutveckling och marknadsföring2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to investigate how Huddinge municipality works with destination development and marketing.

    Method: We have used both quantitative and qualitative method. Data has been collected from primary and secondary sources relevant to the study.

    Theory: Consists of theories of destination, marketing, development.

    Result: The result of the study is that a municipality today can do without tourism.

  • 27.
    Johanna, Blixt
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Lomakka, Lovisa
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Mjölken är ekologisk, räcker inte det?: En kvalitativ studie om ekologisk hållbarhet på mötesanläggningar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Tourism in Sweden is growing rapidly and the tourism industry is facing many challenges. Global tourism is getting less sustainable due to the rapid growth of the tourist industry and it is of great importance that actors within the industry starts working preventively to reduce negative environmental impact. There are great challenges then as growth in traveling must be combined with sustainable development. Included in tourist industry are meetings industry. Business traveling generates a large part of the total tourism revenue and this sector.  This essay touches on the meetings industry and the ecological sustainability with focus on meetings facilities and their work regarding sustainable development. Explored is how chosen facilities work with these issues, how they experience the work and the challenges surrounding the implementation of environmental issues. Furthermore, the authors touches on subjects relating to rules and regulations which actors in the tourist industry should take into consideration.

  • 28.
    Knutas, Emma
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Johansson, Maria
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Etablering av kommersiell rymdfart i Sverige: En undersökning om möjligheten att etablera kommersiell rymdfart i samarbete med Sveriges enda rymdbas Esrange Space Center2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to explore Sweden’s opportunities to establish commercial spaceflight and whether this is a realistic or unrealistic possibility in the future. We also looked at whether efforts should be made as a complement to this, for example through virtual experiences from Earth. One of our starting points was to investigate the opportunities and potential for Kiruna to develop to a more established tourist- and urban space town. To achieve this, we are primarily focusing on the development opportunities and current plans for the future of Sweden´s only spaceport Esrange Space Center.

    In this paper, we mainly used qualitative methods in the form of structured and unstructured interviews. We had interviews with five relevant parties for our research, both verbally and via email. The quantitative method we used consisted of a survey we did with one hundred respondents during a period of one week. The theories that have been used are four different theoretical frameworks which have helped us to investigate and strengthen our purpose by applying these into the context of space. They include how the use of future scenarios as a method of investigation could help scientists to predict a certain future outcome. Also the human need of total fulfillment and the longing for new experiences together with the aspects that can affect whether a person accepts a new innovation or decides to reject it. The theories also examines the threats, strengths, weaknesses and possibilities that commercial spaceflight is facing.

    The commercial space sector is facing curtain difficulties in terms of safety, environmental and economic issues. But if the development follow the same curve as for the regular air traffic it might be possible to travel to space for a reasonable price 50 years from now. Where space organizations ultimately choose to establish commercial spaceflight depends on the customers, since their demand will determine where they want to fly out from. For Kiruna, which is already hosting Sweden´s only spaceport it will be crucial to work hard to show ambition and provide attractive offers for their potential clients. Until technology provides us with the solutions preventing commercial spaceflight cyber Tourism (virtual reality) can be a substitute for visitors to experience space without the need to take account of time, location, security and economy.

  • 29.
    Leguisamo, Pilar
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Nilsson, Elinor
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Viljan att åka tillbaka: En studie om motivation och lojalitet hos svenska repeaters2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med undersökningen är att tillföra kunskap och förståelse för resenärers motiv till att återbesöka en destination upprepade gånger samt förstå hur de utvecklar lojalitet gentemot den platsen. Studien genomfördes utifrån en kvalitativ ansats. Nio respondenter deltog i semistrukturerade intervjuer som berörde deras erfarenheter och känslor kring resvanor. Som teoretisk utgångspunkt har sammanställningar utformats utifrån den tidigare forskningen som grund för analys av empiriskt material. Push- och pull-faktorer presenteras inledningsvis, som därefter följs av en modell om lojalitetsutveckling. Som stöd tilllojalitetsutvecklingsmodellen presenteras en tillitsutvecklingsteori. Slutligen tillämpas lojalitetskategoriseringar som gör det möjligt att placera en respondents lojalitet i två olika kategoriseringar.

    En analys av det insamlade materialet påvisade att beroende på vilket intresse en individ har kan resemotivationen skilja sig från person till person. Mat och klimat var båda motiverande faktorer för respondenterna att åka tillbaka. Majoriteten av respondenterna ansåg även att kunskapen om destinationen motiverade dem till att fortsätta åka tillbaka då denna gav en känsla av att vara hemma på semestern samt att de kan då koppla av på en gång. Studiens resultat visade även att lokalbefolkningen hade stor påverkan när det gäller respondenternasutveckling av lojalitet gentemot destinationen.

  • 30.
    Lidman, Adam
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Rönninger, Johan
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Hållbart resande?: En kvalitativ studie av den svenska utlandsresenärens syn på hållbart resande2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 31.
    Monin Nylund, Désirée
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Andersson, Linnea
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Search results: Stockholm Archipelago (152): En innehållsanalytisk undersökning av hemsidan TripAdvisor och dess skribenters omdömen om logiverksamheter i Stockholms skärgård2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to investigate how hotels and hostels in the archipelago of Stockholm has been reviewed on the website TripAdvisor. Another aim was to analyse how TripAdvisor’s review system is constructed. The used method for this study was content analysis of 152 reviews collected from TripAdvisor. Moreover, observations of TripAdvisor's review system and its point system TripCollective were executed. Four articles were chosen as the theoretical framework for the study in which the authors of the first two articles discuss how consumers choose to act based on reviews online. The authors of the second two articles discuss which components are most frequent in reviews about hotels. The study resulted in an empirical material which demonstrated that TripAdvisor's review system is designed with regards to a number of guidelines and suggestions. These guidelines and suggestions can, or have to be, followed in order to create and publish a review. The most frequent themes in the reviews regarding hotels and hostels in the archipelago of Stockholm were Restaurant (18 %), Accommodation (16 %), Hostship (15 %) and Environment (14 %). Future consumers can be influenced by the writers reviews due to TripAdvisors review system and point system TripCollective.

  • 32.
    Onn, Gustaf
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Om att styra självständighet2014In: Att lära en företagsekonom att tänka / [ed] Jonna Hjertström Lappalainen, Ann-Sofie Köping Olsson & Tommy Larsson Segerlind, Huddinge: Södertörns högskola , 2014, 113-132 p.Chapter in book (Other academic)
  • 33.
    Paulaityté, Akvile
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Ohlson, Madeleine
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Turism, marknadsföring och hållbar utveckling: En kvalitativ studie om hållbart utvecklings- och marknadsföringsarbete i Visby2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine how Leader Gute and the municipality Region Gotland work with sustainable tourism development in Visby on Gotland. This methodological study will shed light on how Gotlands Besöksnäring AB and Destination Gotland markets Visby and if they work with sustainability. This objectivistic and qualitative study consists of four interviews and a text- and pictureanalyzis has been made. Five theories have been used to explain marketing of destinations, sustainable tourism and sustainable development. The result shows that the municipality Region Gotland works with sustainable tourism development in their planning work of Visby but that few resources are used to this work within the tourism industry and that they work with social, ecological and economical areas but have not yet developed tangible goals within these areas. Leader Gute works socially with projects driven by the local population, with small enterprises and to increase employment opportunities on the island. They work economically with contributing to entrepreneurship and ecologically with renewable energy and to increase nature tourism with a low environmental effect. Destination Gotland work with filling boats with travelers and also package trips. They work sustainably with usage of catalytic converters on their boats and market Visby via digital channels. Gotlands Besöksnäring AB arrange meeting days within the tourism industry and members of the association Gotlands förenade besöksnäring and also realise projects. The firm has not developed a sustainable development plan or a marketing strategy for the tourism industry on Gotland. They cooperate with the municipality Region Gotland and the destination company Inspiration Gotland to develop a development plan and a marketing strategy. The firm market at their members via Facebook. 

  • 34.
    Polonis, Vanessa
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Björklund, Per
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Panek, Nathalie
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sälj det nu eller aldrig: En studie om hotellbranschens kraftiga priskurvor2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The hotel industry is characterized by perishability, which means that its services cannot be stored and saved to a later sales opportunity. In that world, a room that is not booked is lost forever. Another thing that also characterizes the industry is that it is seasonally controlled, thus the demand varies between different periods of time and occasions. As hotels tend to have high fixed costs, companies often choose to price their services higher when the opportunity that consumers pay a higher price appears. This can lead to a situation when the consumers feel fooled by the fact that the hotel itself does not create the new conditions that makes the demand rise. As a support for the interviews conducted, a research focused on the real prices has also been conducted where the prices of fifteen hotels in Stockholm were checked for three months on three occasions. To investigate the relationship between these two phenomena, seven hotel employees have been interviewed and shared their experiences of the reality and strategies within hotel industry. In order to get an overall picture, fifty consumers having profiles of potential hotel guests, have been interviewed where they answer questions about different scenarios and estimated prices for hotels of three different classes in Stockholm. The research made it possible to determine some conclusions. It appeared to be important for hotel industry to optimize prices in a way that they reflect the demand. An important tool to achieve this optimization is yield management and it confirms by the driving forces that identifies most often. The result of this reality is that the hotels experience fluctuations of prices over time, with rarely occurring stable pricing curves. Price awareness of customers tend to be raised when their experience of similar purchases is high. It has also been found that high prices do not necessarily have to lower the consumer value and that hotel guests may be willing to pay a higher price due to certain external factors. The relation between pricing and customer value was found to be complex and as there are some factors preventing the customer value to get lowered by price increase, it might be beneficial for hotels to take these factors into account. 

  • 35.
    Puric, Monika
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Lindberg, Rebecka
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Den fysiska platsens betydelse: En kvalitativ studie om förhållningssättet researrangörer har till den plats där personal och kund möts2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The aim of this paper has been to examine which approach travel agencies has to the physical store or office that a customer can visit, and if and in which way the place can affect the customer.

    Method: This paper is done from a qualitative approach. The content is based on interviews done with employees from seven travel agencies on the swedish market.

    Conclusion: The conclusion shows that tour operators uses the physical room to build confidence, create security and strengthen the relationship between the staff and customer. Through the physical room the tour operators can affect the customer by giving personal contact, added value and the ability to give the customer directions towards their purchase.

  • 36.
    Siggelin Alstermark, Madeleine
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Paasila, Sofia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Marknadsföring på språng: En komparativ studie om hur löplopps marknadsföring kan referera till människans fem sinnen2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to increase the understanding of how references to humans five senses can be seen in the marketing of running races. Earlier studies highlight that it is difficult, if not even impossible, to stimulate some of these senses through social media, which also raises an interest in how companies work to get in touch with these senses? This study focuses on the marketing of five running races. For this study, a qualitative method has been used where the websites of the running races, official videos, Facebook and Instagram posts have been studied. In order to understand the collected data, a theory of sense marketing by Hultén, Broweus and van Dijk has been used, but also a theory about interaction between text and image by Nordström. These two theories are used as tools in the analysis work. The results shows that the marketing of the running races only stimulates the sight sense and the sense of hearing. For the smell sense, taste sense and touch sense the human being can only have memories of experiences through these specific senses.

  • 37.
    Sjöqvist, Erika
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Panic, Katarina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Fotbollsturismens sociala aspekter utifrån ett hållbart perspektiv: En undersökning hur fotbollsresenärer påverkar lokalbefolkningen på en destination2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study was made by two students for their bachelor theses in Tourism Studies at Södertörns högskola in Sweden. The aim of the study was to investigate the social aspects of football tourism from a sustainable perspective. The study investigated what's essential for football travellers when they travel both abroad, but also in Sweden, to see a football game. Another factor that was investigated was how the locals, especially those living near a arena, are influenced by the behavior of the football travelers when a football event is taking place. The problems that may arise with a football trip are that locals and travelers can end up in conflicts that can lead to social consequences at the destination as well as reduce social sustainability. This study investigated this phenomenon and by identifying the problems which arise with a football trip, it can help to increase the social sustainability of the destination.

     The method which was used to investigate the phenomenon of this study consisted of interviews with football travelers, the locals around Friends Arena, employees at Friends Arena and a football organizer. This was considered to contribute to a deeper understanding of the phenomenon and also give an understanding from different perspectives. At the same time, an observation was also performed on a football game to increase knowledge and understanding of a football event, but also to gain insight into the behavior of football travelers. The material that was gathered in form of interviews was then combined with theories to get a better perception of the phenomenon. The result of the study showed that the biggest motive for a football trip was to get and feel belonging with other supporters. It was the feeling of identity with other travelers that mattered the most. The result also showed that football travelers end up in a free zone where everything is allowed, which contributed to changing their behavior during the trip. Alcohol turned out to be a big part of this belonging with others and a significant part of the travel, especially in Sweden. This contributed that the local population, especially the older group, felt worried when there was a football event. It also turned out that because of this they had to adapt their personal needs and could not be near the arena when there was a football event. This also contributed to social conflicts among football travelers and locals and reduced social sustainability at the destination.

     The problems surrounding football tourism proved to arise among the locals when they felt worried and had to adapt to a football event. Football travelers didn't see this as a problem because they ended up in a free zone and ignored individuals around them. Sustainable tourism should satisfy the needs of the tourist while not having to destroy the need of the local population. This was not achieved in this case, which also makes the social sustainability of football tourism difficult to achieve.

  • 38.
    Steene, Anders
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Det turistiska fältet och dess aktörer, Josefin Syssner & Lars Kvarnström (red.). Studentlitteratur, 2013.2014In: Sociologisk forskning, ISSN 0038-0342, Vol. 51, no 2, 184-186 p.Article, book review (Other academic)
  • 39.
    Steene, Anders
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies. Strömstad Academy.
    From Global to Intra-Regional Tourism2016In: UTMS Journal of Economics, ISSN 1857-6974, Vol. 7, no 2, 149-164 p.Article in journal (Refereed)
    Abstract [en]

    Regardless of how society has evolved, travel and tourism have had a positive development since the end of Second World War. But now it seems that the perception of risk and danger is accentuated and the tourists choose destinations based on more safety and security for tourists.

    Risks often seem to be based on different global activities and actions from different groups, which the individual can not affect or influence over. These perceived risks thus affect the development of tourism and travel in a global perspective.

    This article would discuss the new threats to the global tourism due to the terrorist attacks that target different countries and in many cases the popular tourist destinations. With the result that travel has become more intra-regional again.

    The article makes a review of the slightly incomplete statistics available in the area and discuss possible strategies for overcoming the existing terrorist attacks.

    The conclusions of the article points to a more concrete cooperation between international and national organizations, governments, as well as NGOs, tour operators and civil society in general.

  • 40.
    Steene, Anders
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies. Strömstad akademi, Nordiskt institut för avancerade studier.
    Turism: Om att sälja drömmar2013 (ed. 1)Book (Refereed)
    Abstract [sv]

    Turism handlar om att få en upplevelse av annorlunda karaktär. Turist är man på sin fritid, efter det att man utfört alla de uppgifter man har i form av arbete - avlönat eller av ideell karaktär. En del av denna fritid kan användas för att göra en semesterresa. Man kanske reser till någon annan plats i det egna landet, eller till någon plats i ett annat land.

    ----

    De teman som diskuteras är fritid och rekreation, upplevelseturism, resandets determinanter samt köpprocessen, kvalitetsutveckling och hållbarhetsaspekter med utgångspunkt i turismindustrin.

    Framtiden är svår att sia om, men boken gör avslutningsvis ett försök att belysa en trolig utveckling inom turismindustrin. Studier påområdet pekar generellt sett påen ljus framtid, både för nationella och internationella aktörer. Men hållbarhetsaspekter kommer att kräva ökad hänsyn.

  • 41.
    Steene, Anders
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Urban Tourism from a Swedish Perspective, case Stockholm2017In: Journal of Tourism Futures, ISSN 2055-5911, E-ISSN 2055-592XArticle in journal (Refereed)
    Abstract [en]

    The aim of the study is to examine the urban tourism from a Swedish perspective. The study focuses on the tourism system and tries to find out how it operates now and how it might change in the future. Furthermore, the study investigates the possibility for cooperation between tourism firms and how that will develop. If there will be a change within the tourism system, will tourist companies be prepared for new trends? How does the tourist industry, in Sweden, use the concept 'urban tourism'?

    How will the tourist industry manage the transition into the future?

  • 42.
    Stenhammar, Abir
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Paz Rivero, Belen
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Svärdman, Linda
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    DE KULTURELLA FAKTORERNAS INVERKAN PÅ TURISM: - En studie om resemotiv bland medborgare i Förenade Arabemiraten samt Qatar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Under de senaste decennierna har turismen i världen ökat kraftigt, inte minst i Sverige. Turistindustrin står inför många utmaningar och då konkurrensen ökar och avstånden krymper mellan olika länder och världsdelar är det viktigt att beakta de kulturella skillnader som finns och vad vi bör känna till om dessa skillnader när det gäller turism. Kunskapen om dessa skillnader kan vara avgörande vid marknadsföring och inrättandet av nya resmål.

    Turister från Mellanöstern är sällsynta i Sverige och vi vill med denna uppsats ta reda på om dessa kulturella och religiösa skillnader kan vara hinder för turism från dessa länder samt andra motiv hos dessa medborgares när de reser, samt om det finns eventuella andra motiv dom kan vara orsaken till den dåliga besöksstatistiken i Sverige.

    Mellan länderna i Mellanöstern finns det stora ekonomiska skillnader och denna studie har därför fokuserats på de potentiella turister som kan finnas i Gulf Cooperation Council-länderna (GCC), där uppsatsen vidare avgränsats till Dubai som ingår i Förenade Arabemiraten ”United Arab Emirates, UAE” och till Qatar. Sverige anses vara ett land som turister från UAE och Qatar borde vilja besöka, då vi har ett motsatsförhållande i klimatet, med en behaglig sommartemperatur och gröna landskap sommartid. Trots detta är antalet turister från dessa länder lågt och det borde finnas möjligheter att öka antalet turister till Sverige. Denna bakgrund har lett uppsatsens författare till problemformuleringen: vilka motiv resenärer har när de skall resa, då de potentiella turisternas ekonomi, lagar och kulturella värderingar som råder i UAE och Qatar skiljer sig väsentligt från samhället i Sverige?

    Med utgångspunkt i motiv- och kulturteorier är uppsatsens övergripande syfte att undersöka turisters resemotiv från UAE och Qatar, samt att belysa några kulturella faktorer som kan påverka dessa turisters val av destination.

    – Vad motiverar turister från UAE och Qatar, när de bokar sina resor till en destination?

    – Vilka skillnader finns det i de olika kulturerna mellan UAE, Qatar och Sverige som kan övervinnas och möjliggöra ett större utbyte av turister?

    – Vilken lärdom kan Sveriges turistnäring dra från detta?

    Uppsatsen grundar sig på en kvalitativ- och kvantitativ metod. Den kvalitativa datainsamlingen har skett med hjälp av personliga intervjuer med medborgare från UAE och Qatar, samt intervjuer med lokala aktörer och aktörer från Sverige. Den kvantitativa datainsamlingen består av enkäter som delats ut till medborgare i UAE och Qatar. För att stärka uppsatsens primärdata har sekundärdata i form av hemsidor, litteratur och vetenskapliga artiklar använts.

    Slutsatserna av studien är: både motivation och kultur har stor påverkan på turisters val av resmål. Kunskap/okunskap om resmålet när det gäller kultur, religion och en mängd olika krav som kommer ur detta är viktiga att beakta för att lyckas locka turister från dessa länder.

  • 43.
    Utterborn, Ylva
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Kindstedt, Linus
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Djurattraktioner: En studie om djurattraktioner utifrån svenska intressenters perspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Using animals in the tourism industry is common, although some research on the subject has been directed towards people's ethical concerns. Tourist activities such as elephant riding, dolphin shows or visiting zoos are common features during the holidays. In this study, we will try to provide new knowledge about how visitors relate to and argue about animal attractions. This paper aims to study animal attractions based on the views of different Swedish stakeholders and their views on animal attractions related to tourism. The study is based on a qualitative method where interviews have been conducted with the following stakeholders: Kolmården zoo, animal rights organization Djurens Rätt, tour operator NAZAR, as well as regular visitors of animal attractions. In addition to this, a site observation has also been made and questionnaires were distributed at Kolmården zoo. The chosen theories for the study are based on two main themes which are: “Animals and ethics” as well as “Animal spaces in relation to visitor’s experiences”. In the result chapter, each stakeholder’s view of animal tourist attractions is presented. The chapter starts with the results based on the producer's perspective and then switched to the visitors. Thereafter, the result is analyzed in relation to previous research and theory. The conclusion of the study is presented in the last chapter, along with an accompanying discussion. The results shows that animal welfare is the most important to all stakeholders but there are different perceptions how to ensure the future for the animals.

  • 44.
    Waage, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Laveryd, Peter
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Hotellbranschens roll i kampen mot sexhandeln: en studie om det sociala ansvarstagandet bland hotell i Sverige2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourism industry is continuously growing all over the world and the hotel industry is the most important stakeholder in the touristic system. Therefore it is of utmost importance that it takes its major role and thus its social responsibility seriously. The concept of Corporate Social Responsibility (CSR) has gained an increasing role in the hotel industry in recent years. An increased awareness of social responsibility has grown and studies show that it has a positive effect on the company. One social problem the hotel industry needs to face and handle is sex trade. In Sweden there is a sex purchase act that says it's illegal to buy sex and a procuring act which means that you can not rent out a room with the knowledge that sex trade is in progress. Hence, the hotels in Sweden are obliged to deal with this problem, while at the same time it has to do with a general social responsibility. The purpose of the study is to find out how Swedish hotels counteract and prevent sex trade through their social responsibility. What has been studied is what concrete strategies the hotels use, how the work against sex trade can affect the image of a hotel and what effects it has on hotels, the guests and the local community. Based on these topics, three questions have been formulated and answered. The methodological approach consisted of qualitative interviews, document studies and a quantitative questionnaire survey. Three different hotel companies and relevant collaborators were selected to answer the research questions. The result shows that the work has a positive effect both on the hotels, the guests and the local community. The importance of staff training is central in order to handle the problem in the best possible way, as well as cooperation between the different actors in the local community. The choice of social responsibility regarding sex trade in the hotels also has a positive effect on the image of a hotel which leads to customer loyalty thus benefiting the company. Continued research in the field is recommended since there is a lack of previous research on sex trade that concerns the hotel industry.

  • 45.
    Wallin, Clas
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Karlsson, David
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sinnesupplevelser och besöksmotiv på en maritim kulturarvsattraktion: En studie om internationella besökare och turisters upplevelser på Vasamuseet2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Att veta hur en internationell besökare eller eller turist upplever en maritim kulturarvsattraktion är av yttersta vikt för att kunna utveckla produkter som kan attrahera, tillfredsställa och ge en god upplevelse. Att veta vad det är som motiverar dem att besöka olika sorters attraktioner är viktig kunskap för att kunna komponera en komplett produkt.Syftet med studien är att kartlägga vilka sinnen som är de mest viktiga för internationella besökare och turisters upplevelse av en maritim kulturarvsattraktion samt att se vilka motiv de har till besöket.Uppsatsen har en kvantitativ forskningsmetodik i form av enkäter baserade på valda teorier och innehåller kvalitativa inslag då den har öppna frågor med svar som kan variera utifrån respondentens egna preferenser. Studiens resultat visade på att synsinnet är det mest vitala och att smaksinnet är det minst viktiga för de undersökta segmenten. Studiens resultat gällande besöksmotiv för de valda segmenten var ganska likvärdiga. De mest framträdande besöksmotivet för de valda segmenten var lärande- och utbildningssyfte. Det minst framträdande besöksmotivet var kunskapsutvecklande för arbete eller hobby.

  • 46.
    Widholm, Christian
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Amerikansk statsvetarprofessor dömer ut OS som kalaskapitalistiskt rikemansspektakel finansierat av skattebetalarna2013In: Idrottsforum.org, ISSN 1652-7224, no 10 decemberArticle, book review (Other academic)
  • 47.
    Widholm, Christian
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Att producera och läsa mikrofilmad samt digitaliserad dagspress: ett forskarperspektiv2014In: Återkopplingar / [ed] Marie Cronqvist, Patrik Lundell & Pelle Snickars, Lund: Mediehistoria, Lunds universitet , 2014, 329-347 p.Chapter in book (Other academic)
  • 48.
    Widholm, Christian
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Bråttom för politikerna att hoppa av OS-tåget2013In: Svenska Dagbladet, ISSN 1101-2412, no 15 decemberArticle in journal (Other (popular science, discussion, etc.))
  • 49.
    Widholm, Christian
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Entreprenörer, varumärken och nationalism2013In: Entreprenörskap och varumärken / [ed] Mats Larsson, Mikael Lönnborg och Karin Winroth, Möklinta: Gidlunds förlag, 2013, 1, 107-124 p.Chapter in book (Other academic)
  • 50.
    Widholm, Christian
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Heritage and Imaginary Childhood Landscapes: On the Impetus of Tourism Entrepreneurs in Stockholm Archipelago2017In: Reformer og ressourcer / Reforms and Resources: Rapporter til det 29. Nordiske Historikermøde / Proceedings of the 29th Congress of Nordic Historians. (1 udg.) Aalborg. (Studier i historie, arkiver og kulturarv, Vol. 7): Reformer og ressourcer / [ed] Martin Dackling, Poul Duedahl & Bo Poulsen, Aalborg, 2017, Vol. 2, 184-207 p.Conference paper (Refereed)
12 1 - 50 of 57
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