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  • 51.
    Jansson, André
    et al.
    Karlstad Universitet.
    Bengtsson, Stina
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Fast, Karin
    Karlstad Universitet .
    Lindell, Johan
    Uppsala Universitet.
    Mediatization as a state of mind?: Toward an emic perspective of themediatization of everyday life2020In: Open communication: 70th Annual ICA Conference 20-26 May 2020 Virtual Conference, 2020Conference paper (Refereed)
  • 52.
    Jansson, André
    et al.
    Karlstad universitet, Sweden.
    Bengtsson, Stina
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Fast, Karin
    Karlstad universitet, Sweden.
    Lindell, Johan
    Uppsala universitet, Sweden.
    Mediatization from Within: A Plea for Emic Approaches to Media-Related Social Change2021In: Communication Theory, ISSN 1050-3293, E-ISSN 1468-2885, Vol. 31, no 4, p. 956-977Article in journal (Refereed)
    Abstract [en]

    Based on a literature review, this article shows that current mediatization scholarship is characterized by what Pike (1967) refers to as etic accounts. These accounts forward theoretical categories on media-related social change to conclude that our age is characterized by deepened and expanded media reliance. However, such theoretical extrapolation takes place not from, but at the expense of, people’s lived experiences, that is, emic accounts of mediatization in everyday life. This article is an attempt to insert the etic/emic distinction to mediatization research in order to develop more reflexive and composite accounts. Drawing on examples from a representative survey and qualitative interviews conducted over twenty years, the article problematizes eticoriented conceptions of mediatization. Emic analyses expose how perceptions of media reliance shift over time and thus underscore the need to develop research strategies that simultaneously consider the objective structures of the social (mediatized) world and subjective meaning-making structures.

  • 53.
    Johansson, Bengt
    et al.
    University of Gothenburg, Sweden.
    Bengtsson, Stina
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    On-Line Life in a Commercialised World: The Commodification of Mediated Social Relations2016In: Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Göteborg: Nordicom, 2016, 1, p. 141-151Chapter in book (Other academic)
    Abstract [en]

    Media usage has always included aspects of commodification. The media audience has been targeted as a recipient of advertising when watching (commercial) TV or reading newspapers. The advent of the Internet has further developed this commodification of the media audience. In many ways, everyday space is becoming more commercial in its organisation, citizens are being transformed into consumers and, in the long run, free speech conducted online is not free as it will be tracked, saved and used for commercial purposes. This chapter draws on a Swedish national representative survey asking re- spondents about their views on different aspects of commodification of their life online. The results indicate a rather sceptical view towards different forms of commodification related to Internet use among Swedish citizens. However, younger respondents, those with liberal market values and frequent Internet users embrace a more permissive view of a more commodified media environment. Two avenues are suggested for resisting such developments, targeting media producers and users. 

  • 54.
    Lundgren, Lars
    et al.
    Södertörn University, Avdelning 3, Media and Communication Studies.
    Bengtsson, Stina
    Södertörn University, Avdelning 3, Media and Communication Studies.
    Youth culture - a matter of taste: media consumption and style in Estonia and Sweden2003In: Media research in progress: JMK conference contributions 2002, Stockholm: Department of Journalism, Media and Communication (JMK), Stockholm University , 2003Chapter in book (Other academic)
12 51 - 54 of 54
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