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  • 51.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    En vit man, stor och stark: positioneringar inom polisen2015In: Könskonstruktioner och språkförändringar: Rapport från den åttonde nordiska konferensen om språk och kön / [ed] Magnusson, Jenny; Milles, Karin; Nikolaidou, Zoe, Huddinge: Södertörns högskola , 2015, p. 129-144Chapter in book (Refereed)
  • 52.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Från social kategorisering till diskriminering: Fyra studier av språk och diskriminering och ett modellförslag2015Collection (editor) (Other academic)
    Abstract [sv]

    Språkbruk ligger till grund för många av de föreställningar och tolkningar som vi dagligen gör av oss själva och andra. Kategoriseringar ingår därmed som byggstenar i de kunskapsdiskurser som styr hur vi agerar med och mot varandra, t.ex. när någon blir diskriminerad. Både social kategorisering och diskrimninering är tätt förknippade med vårt sökande efter identitet, åt oss själva eller andra, med tillhörande värderingar. Sambandet mellan social kategorisering och språkbruk är därmed på flera olika sätt nära sammankopplat och värt en nämrare granskning.

    Alla bidrag i den här antologin har ambitionen att närma sig en sådan granskning, och de syftar till att visa på vilket sätt språk är en oundgänglig faktor i den sociala analysen av diskriminering. De medverkande författarna har gjort sina undersökningar utifrån olika material, olika analysmetoder och delvis olika teorier.

  • 53.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    När det blir fel: klagomål på samtal till sjukvårdsrådgivningen2013In: Folkmålsstudier, ISSN 0356-1771, no 51, p. 25-48Article in journal (Refereed)
  • 54.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Oacceptabla benämningar: Polisers uppfattningar om kränkande språkbruk2013In: Språk i undervisning: rapport från ASLA:s vårsymposium, Linköping, 11-12 maj, 2012 = papers from the ASLA symposium in Linköping, 11-12- May, 2012 / [ed] Christina Rosén, Per Simfors, Ann-Kari Sundberg, Linköping: Svenska föreningen för tillämpad språkvetenskap , 2013, p. 49-59Conference paper (Refereed)
  • 55.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Positionering och validitet i enkäter och fokusgruppssamtal2014In: Analysing text AND talk: Att analysera texter OCH samtal / [ed] Anna-Malin Karlsson & Henna Makkinen-Craigg, Uppsala: Institutionen för nordiska språk, Uppsala universite , 2014, p. 83-98Chapter in book (Other academic)
  • 56.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Professional roles in a medical telephone helpline2014In: Discourses of Helping Professions / [ed] Graf, Eva-Maria, Marlene Sator and Thomas Spranz-Fogasy, Amsterdam: John Benjamins Publishing Company, 2014, p. 179-203Chapter in book (Refereed)
  • 57.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Rec. av Westberg, Gustav: Legitimerade föräldraskap 1870–2010: en diskurshistorisk undersökning. (Stockholm Studies in Scandinavian philology 61.) Stockholm 2016. Diss. ISBN 978-91-76494-10-0.2016In: Språk & Stil, ISSN 1101-1165, Vol. 26, p. 260-263Article, book review (Other academic)
  • 58.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Semiotic spaces in antidiscriminatory political discourse: Naming practices as indexes2019In: Language in society (London. Print), ISSN 0047-4045, E-ISSN 1469-8013Article in journal (Refereed)
    Abstract [en]

    This article explores the semiotic spaces occupied by organizations working against discrimination in Sweden. Expressions of identity, norm critique, and political goals are studied in relation to word production and language policy and planning. The study departs from interviews with representatives from three organizations within the hbtqi, antiracist, and disability movements. Other resources connected to them have also been analyzed, such as glossaries. Theoretically, this study draws on Yuri Lotman's concept of semiospheres, allowing the analysis to weigh in the whole semiotic process, including meaning production, policy work, and concrete word production. This approach completes an analysis of indexical orders. The results show that (a) organizations are aware of the importance of linguistic choices, (b) when new concepts and words are spread to the public, tension can arise and sometimes objections, and (c) word meanings change when used in public discourse. (Language policy and planning, semiosphere, indexical order, hbtqi, antiracism, disability, discrimination). 

  • 59.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Sense and sensibility - Online forums as epistemic arenas2016In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no Part B, p. 98-105Article in journal (Refereed)
    Abstract [en]

    From a discourse analytic framework, this article analyses an online forum in which users give each other support in relation to a medical problem. The article relates sequences of dialogue between active users in this health forum from the perspective of digital literacy, informational support giving and rapport building. Taking into account previous studies on communication via medical forums, support giving and identity construction, this study develops and proposes some key strategies of explication of how knowledge plays a key role and is assigned to establishing contact as well as adapting themselves to other users of the forum. The role of epistemic parts in the forums is displayed through (1) encouraging further interaction, (2) bonding, and (3) attracting eligible dialogue partners. Skilful users are shown to share knowledge with each other in an informal, yet specific and substantial way. Posters are authored in flexible ways through a balance between knowledge input and emotional support giving. Knowledge is thus framed by the effects of the entanglement of epistemic and affective stances - not only by information exchanges.

  • 60.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Språkpolitiska inslag i kampen mot diskriminering2018In: Språk och stil, ISSN 1101-1165, E-ISSN 2002-4010, Vol. 28, p. 176-202Article in journal (Refereed)
    Abstract [en]

    This article takes an interest in words and expressions evolving as part of the fight against discrimination, derogatory attitudes and oppression. A point of departure is that linguistic changes relating to increased diversity sometimes become the object of public criticism, which in turn may produce challenges to writers and journalists, as well as to language-planning activities. The aim is to investigate new naming practices within a framework of political justice agendas of people facing discrimination, and to relate this type of language development to the work of languageplanning institutions. This study is mainly based on interviews with representatives of three Swedish organizations whose members are engaged in activism or education: the disability movement, the LGBTQ movement, and an antiracist organization. It is also based on text examples from Mediearkivet and Korp (Språkbanken) relating public discourse. Analytical results indicate that different ideological standpoints (such as tolerance policies or norm critique) generate different types of naming practices and word meanings that often exist in parallel. Suggested language-planning activities to enable viable recommendations could involve an update of ideological points of view and the identification of meaning variation regarding potentially useful expressions. 

  • 61.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Vad är språklig diskriminering?: En analytisk prövninga av några pejoriseringsteorier2015In: Från social kategorisering till diskriminering: fyra studier av språk och diskriminering och ett modellförslag / [ed] Mats Landqvist, Huddinge: Södertörns högskola , 2015, p. 97-121Chapter in book (Other academic)
  • 62.
    Landqvist, Mats
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Horscheidt, Lann
    Humboldtuniversitetet, Berlin, Tyskland.
    Språk, social kategorisering och diskriminering2015In: Från social kategorisering till diskriminering: fyra studier av språk och diskriminering och ett modellförslag / [ed] Mats Landqvist, Huddinge: Södertörns högskola , 2015, p. 5-12Chapter in book (Other academic)
  • 63.
    Landqvist, Mats
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Karlsson, Anna-Malin
    "Dom tar emot det, tar tag i det och sen så går man vidare": Semantiskt arbete för gemensamt kunskapsbyggande i konsultationer om medfödda hjärtfel hos foster2018In: Språk och interaktion, ISSN 2242-2277, E-ISSN 2242-2285, Vol. 4, p. 145-171, article id 6Article in journal (Refereed)
  • 64.
    Landqvist, Mats
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Nikolaidou, Zoe
    Södertörn University, School of Culture and Education, Swedish Language.
    Drawing the Line between Sick and Healthy: Normality Constructions in Health Communication Contexts.2019In: Health Communication, ISSN 1041-0236, E-ISSN 1532-7027, p. 1-11Article in journal (Refereed)
    Abstract [en]

    In this paper we examine how traditional views of normality are negotiated, indorsed and resisted when talking about children with heart defects. Having as a starting point an ethnographic project that aimed to study knowledge construction when being pregnant or having a child with a heart defect, we focus on argumentation put forward by clinicians and parents in order to understand the forms that normality takes in relation to children's health and illness and the way that it is constructed argumentatively and linguistically. More specifically, we draw data from recorded doctor-patient consultations, ethnographic interviews and entries from family blogs and forums and focus on those instances where normality is negotiated as a means of providing a medical consultation or of taking and motivating decisions about the child's health and everyday life. The analysis is conducted by identifying content and logical topics in the data and showing how constructions of normality and alternative conceptions are constructed in discourse. Discourses are additionally related to discursive, semiotic framing and the realization of norms. Our results highlight a duality that is being painted both in the clinicians and in the parents' discourse when negotiating the illness and the accompanying risks in the child's everyday life. Some of the traditional norms being re-constructed and re-negotiated in the data are those of stigmatization, diversity, responsibility and freedom of choice.

  • 65.
    Ledin, Per
    Södertörn University, School of Culture and Education, Swedish Language. Örebro universitet.
    Jag gillar't2013In: Språktidningen, ISSN 1654-5028, no 7, p. 30-33Article in journal (Other (popular science, discussion, etc.))
  • 66.
    Ledin, Per
    Södertörn University, School of Culture and Education, Swedish Language. Örebro universitet.
    Klarspråk viktigare än enkelhet2013In: Klarspråk. Bulletin från Språkrådet, no 3, p. 1-1Article in journal (Other (popular science, discussion, etc.))
  • 67.
    Ledin, Per
    Södertörn University, School of Culture and Education, Swedish Language.
    Management discourse in university administrative documents in Sweden: How it recontextualizes and fragments scholary practices and work processes2016In: Pragmatics: Quarterly Publication of the International Pragmatics Association, ISSN 1018-2101, E-ISSN 2406-4238, Vol. 26, no 4, p. 653-657Article in journal (Refereed)
    Abstract [en]

    Studies in CDA have revealed the nature of the marketized language that now infuses universities and other public institutions, but there is no comprehensive study as to how this language enters the everyday practices of the university through different levels of steering documents and meetings. In this paper, taking one example from a corpus of data from a larger project on New Public Management in Sweden, we show how successively more detailed documents are created by professional administrators in order to present vision statements, that are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. These documents re-contextualize practices of teaching and research in line with marketized goals, yet do so through consistent lack of clear agency, causality and process. A number of linguistic and multimodal resources are deployed in a chain of interrelated documents legitimizing this process as one made by careful, technical, management expertise, although the result is a fragmentation of the actual interconnected processes that comprise university work.

  • 68.
    Ledin, Per
    Södertörn University, School of Culture and Education, Swedish Language. Örebro universitet.
    Så blir älgskog en mumsbit2013In: Språktidningen, ISSN 1654-5028, no 5, p. 14-19Article in journal (Other (popular science, discussion, etc.))
  • 69.
    Ledin, Per
    Södertörn University, School of Culture and Education, Swedish Language. Örebro universitet.
    Så funkar arga lappen2014In: Språktidningen, ISSN 1654-5028, no 2, p. 40-43Article in journal (Other academic)
  • 70.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    A discourse–design approach to multimodality: The visual communication of neoliberal management discourse2016In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 26, no 1, p. 1-18Article in journal (Refereed)
    Abstract [en]

    This paper takes a discourse–design approach to communication, providing a framework as to how this should be done. Design here is how individuals and institutions realize their interests in the world. We show how it is fruitful to link design more closely to the way discourse has been used in critical studies which draws attention to the motivated use of design, for thinking about design in terms of socio-political context. Due to their affordances, semiotic modes such as photography, graphics, layout, colour, numbers and writing will be deployed and co-articulated. The aim, using a discourse–design approach, is to show how we can best identify the very different affordances of such modes and how they rely on the principled design of a discourse. We illustrate this using examples from management documents at a university which draw on these different affordances in different ways to communicate the same discourse. Through this analysis we see how a neoliberal discourse based on a general design principle of coordination enters everyday practices and become very difficult to challenge.

  • 71.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    A multimodal critical discourse analytic approach to university rebranding2015In: Handbook of Brand Semiotics / [ed] George Rossolatos, Kassel: Kassel University Press GmbH, 2015, p. 328-363Chapter in book (Other academic)
  • 72.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Doing critical discourse studies with multimodality: From metafunctions to materiality2019In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 16, no 5, p. 497-513Article in journal (Refereed)
    Abstract [en]

    In Critical Discourse Studies (CDS) and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how texts make meaning, in order to draw out the ideologies which they carry. However, much of multimodality is itself based closely on one theory of language called Systemic Functional Linguistics (SFL). And despite calls from some scholars there has been no real interrogation of the concepts and models drawn from this theory as regards how suitable they are both for analyzing different forms of communication and for answering concrete research questions of the nature asked in CDS. In this paper we assess the core principles, taken from SFL into multimodality. Using examples we consider which are more or less suitable for the kinds of work we do in CDS. We make a case that SFL has a narrow notion of ‘texts’ and a weak notion of context. We show how we can address such problems to deal with what we call the ‘materiality’ of multimodal communication.

  • 73.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Doing Visual Analysis: From Theory to Practice2018 (ed. 1)Book (Refereed)
  • 74.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Final reply2019In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 16, no 5, p. 540-548Article, review/survey (Refereed)
  • 75.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Forty years of IKEA kitchens and the rise of a neoliberal control of domestic space2019In: Visual Communication, ISSN 1470-3572, E-ISSN 1741-3214, Vol. 18, no 2, p. 165-187Article in journal (Refereed)
    Abstract [en]

    This article uses a social semiotic approach to look at the representations and designs of kitchens in the IKEA catalogue from 1975 until 2016. The authors find a shift from function to lifestyle of the order observed by scholars of advertising. But using Fairclough’s concepts of ‘technologization’ in Discourse and Social Change (1992) and Van Leeuwen’s New Writing (2006) concept, they are able to dig deeper to show that there are four stages of kitchen that become, they argue, more and more codified, with increasing prescription over the meaning of space and also regarding what takes place there. Such coding aligns with the ideas, values and identities of neoliberalism: ‘flexible’, ‘dynamic’, ‘creative’, ‘solutions’ and ‘self-management’. The authors show how the features of New Writing allow a suppression of actual causalities and context, and permit symbolic and indexical meanings to take over. Domestic life itself becomes technologized, coded and stripped down to a number of symbols and indexical meanings which assemble easily into the requirements of the neoliberal order.

  • 76.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    How lists, bullet points and tables recontextualize social practice: A multimodal study of management language in Swedish universities2015In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 12, no 4, p. 463-481Article in journal (Refereed)
    Abstract [en]

    In critical discourse analysis, we have learned much about the nature of the marketized language that now dominates public institutions such as universities, playing a role in changing their identities. But less is known about the processes whereby this language enters the everyday practices of these institutions through documents that are used to manage teaching and research. What is the role of language in the shift to the way these activities are internally organized, managed, run and evaluated in terms of productivity and market-based principles? In this paper we analyse a chain of documents taken from a wider corpus of management documents in Swedish universities to show how this language recontextualizes the practices of teaching and research. Our focus is on the important role played by lists, bullet points and tables and how these are central to decoupling language from work processes and so legitimizing this marketized discourse. The affordances of these multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things. They are also important in allowing documents to form a complex self-referential information infrastructure.

  • 77.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Multi-Modal Critical Discourse Analysis2017In: The Rouledge Handbook of Critical Discourse Studies / [ed] J. Flowerdew & J. Richardson, London: Routledge, 2017, 1, p. 60-76Chapter in book (Refereed)
  • 78.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    New codifications, new practices: The multimodal communication of CrossFit2017In: Advancing multimodal and critical discourse studies: Interdisciplinary research inspired by Theo van Leeuwen's social semiotics / [ed] S. Zhao, E. Djonov, A. Björkvall & M. Boeriis, New York: Routledge, 2017, 1, p. 147-163Chapter in book (Refereed)
  • 79.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    Performance management discourse and the shift to an administrative logic of operation: a multimodal critical discourse analytical approach2016In: Text & Talk, ISSN 1860-7330, E-ISSN 1860-7349, Vol. 36, no 4, p. 445-467Article in journal (Refereed)
    Abstract [en]

    This paper, using multimodal critical discourse analysis, explores a chain of performance management documents in a university which aim to meet the goal of increasing output and excellence. A system of performance management developed by Kaplan and Norton in the 1990s, which enables both tangible and also “intangible assets” such as “quality” and “excellence” to be monitored and measured, is now used fairly universally to structure the running of public institutions. Looking in detail at one case, we show that the result is an abstraction and de-contextualization of processes and agents, through a series of interlocking texts, lists and tables that follows an administrative, rather than task led, logic of operation. We show how the discourse is legitimized on the one hand by the very impenetrable nature of the resulting interlocking documents and by the Web of Science database on the other. We give reasons why the database itself is highly problematic and also show the abstract ways in which it is communicated and how it leads to research in all subject areas being codified and standardized in a “one-size-fits-all” way. This, we argue, serves the purposes of naturalizing and justifying notions of “quality,” “excellence” and “value for money” that have been promoted in service of neoliberal politics.

  • 80.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Replacing actual political activism with ethical shopping: The case of Oatly2019In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966Article in journal (Refereed)
    Abstract [en]

    There has been an increase of food products marketed through buzzwords like organic, ‘local’, ‘recyclable’, ‘Fair-trade’. These have been described as part of a newer kind of ethical or emotional capitalism,where consumers can align with political issues through acts of shopping. The problem is that such actsreplace or shape what we know about, and how we act towards, actual socio-political matters. In thispaper, we look at one example of such a product: Oatly, a milk alternative, which brands itself as sustainableand anti-corporate. Taking a Multimodal Critical Discourse Analytical approach, we want to learnmore about how such brands do not actually state details of the socio-political issue alongside which theyalign (its causes, process, solutions) yet successfully communicate a compelling sense that buying theproduct is a form of social activism in a way which cleverly implicates consumers to internalize its valuesand give them a powerful sense of being part of a political moral order. And this is a form of activismwhich is fun, chic and rather easy.

  • 81.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    Strategic diagrams and the technologization of culture2016In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, p. 321-335Article in journal (Refereed)
    Abstract [en]

    Strategic diagrams are becoming ubiquitous across all forms of social practices, used to map out core elements and processes in private and public institutions and also for more localized and individual activities — where, for example, so that it reads: where, for example, early years school children can manage attitudinal goals. These are easy to produce with cheap software providing templates and tools to do so. This paper shows how these diagrams must be placed in the ideological shift to neoliberal governance with its emphasis on the market, flexibility and competition. All things and processes, however intangible, are viewed as assets with simple cause-effect relations, to be converted into tangible outcomes and maximised outputs. Taking a multimodal critical discourse analysis approach, we analyse two cases, from a university and an early-years school.

  • 82.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    The evolution of performance management discourse in corporate strategy diagrams for public institutions2016In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no B, p. 122-131Article in journal (Refereed)
    Abstract [en]

    A specific kind of performance management model called ‘Balanced Scorecard’ has come to dominate the way institutions are run around the world, oriented to increasing outputs and to ‘quality assurance’. Strategic diagrams emerged out of this model, claiming to break down all institutional parts and processes into a flow-chart forming a sort of road map of the role played by all parts of an organization in reaching targets. Drawing on Fairclough׳s (1992) notion of the ‘technologization’ of discourse and Van Leeuwen׳s (2008) notion of ‘the new writing’ this paper applies multimodal critical discourse analysis to a sample of diagrams from a wider corpus showing how they have changed over time, becoming more abstracted and symbolic, as the performance management discourse itself has become naturalized.

  • 83.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    The neoliberal definition of "elite space" in IKEA kitchens2018In: Elite discourse: The rhetorics of status, privilege and power / [ed] C. Thurlow & A. Jaworski, London and New York: Routledge, 2018, 1, p. 81-92Chapter in book (Refereed)
  • 84.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    The neoliberal definition of “elite space” in IKEA kitchens2017In: Social Semiotics, ISSN 1035-0330, E-ISSN 1470-1219, Vol. 27, no 3, p. 323-334Article in journal (Refereed)
    Abstract [en]

    This paper carries out a social semiotic analysis of an IKEA commercial to show how their contemporary kitchens, despite being market for those on a more modest budget, present an aspirational form of elite space, constructed on the basis of ideas, values and priorities favored by a neoliberal ideology. Using the notions of new writing and technologization, and carrying out an analysis of form, texture and color, we show how the kitchen, its occupants and their actions are designed and represented as a tightly coded and functional whole into which the ideas and values of neoliberalism can be realized. The designs erase personal difference and actual context and in the commercial allow performances which mark aspirational values according to neoliberalism. Here the kitchen space itself, as is usual across IKEA commercials, allows the protagonist to be “creative,” improve his performance, be “dynamic” and “flexible.” Yet these, like the objects and textures in the kitchen, are merely symbolic components which appear reasonable in the context of the tightly coded system.

  • 85.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    The semiotics of modernist space in the branding of organisations: A multomodal critical discourse analytic approach2015In: International Journal of Marketing Semiotics, ISSN 2195-2280, Vol. 3, p. 19-38Article in journal (Refereed)
    Abstract [en]

    It is common to find the extensive use of modernist type space in corporate branding: across visual designs of documents; in images that show clean airy spaces; and in building design. In this paper, we look at this use of space as a communicative tool in the rebranding of Örebro University in Sweden, as it was reorganized around marketized principles. By drawing on the perspective of Multimodal Critical Discourse Analysis, we examine the semiotic use of space in externally and internally targeted documents, with a view to showing how this plays an important role in connoting, both to the publi and internally to staff, a very specific set of priorities, processes and employee identities. By using Bakhtin’s (1981) concept of the chronotope we show how space is fused with time. In these documents time tends to be highly compressed and erases the more complex and inter-related details of long-term, and deeply inter-connected activities both within the university and in society at large. While this might ultimately be detrimental to the core mission of a research/education institution, it serves the purpose of communicating the effectiveness of the university brand’s transition.

  • 86.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    Universitetet som en multimodal marknadsplats: Designen av en nyliberal managementdiskurs2015In: Språk & Stil, ISSN 1101-1165, Vol. 25, p. 5-37Article in journal (Refereed)
    Abstract [en]

    This paper targets the language through which New Public Management (NPM) is implemented at universities. It is a multimodal language based on a neo-liberal market logic and used for monitoring and steering work processes of research and teaching. We do a case study of one university (Örebro University) using Multimodal Critical Discourse Analysis with the aim to reveal how this language threatens to undermine research practices. Our data consist of different but interrelated documents. We have vision statements, which are first operationalized into strategies and then into more concrete ‘activities’ for the subject level that are related to bundles of performance indicators. Due to their affordances, different semiotic resources are deployed and co-articulated. The multimodal structures allow complex processes and social relations to be abstracted, fragmented and treated as things through a recurring design built on coordination. We get a profound recontextualization of research practices in different subject areas, which are handled in an one-size-fits-all way. Through the design this is communicated as a process made by careful, technical, management expertise. We thus meet a multimodal NPM language that is decoupled from actual work practices. We argue that this language threatens professional judgment and has profound effects as to how the control over work practices gets more and more in the hands of the management.

  • 87.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Nyström Höög, Catharina
    Högskolan Dalarna.
    Från sats och mening till form och färg: Språkvetenskaplig textforskning och dess samtida utmaningar2017In: Varför språkvetenskap?: Kunskapsintressen, studieobjekt och drivkrafter / [ed] D. Håkansson & A.-M. Karlsson, Lund: Studentlitteratur, 2017, 1, p. 75-90Chapter in book (Refereed)
  • 88.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Nyström Höög, Catharina
    Högskolan Dalarna, Uppsala universitet.
    Tønnesson, Johan
    Universitetet i Oslo, Norge.
    Westberg, Gustav
    Örebro universitet.
    Den  multimodala sakprosan2019In: Sakprosa, ISSN 1502-6000, E-ISSN 1891-5108, Vol. 11, no 4, p. 1-50Article in journal (Refereed)
    Abstract [sv]

    Alla sakprosatexter är multimodala, och denna artikel diskuterar relationen mellan sakprosaforskning och multimodalitetsforskning. Artikeln adresserar två frågor: Hur kan forskning om multimodalitet och sakprosa stimulera varandra? och Hur förhåller sig nordisk sakprosaforskning till en vidare multimodal forskningstradition? För att besvara dessa frågor tecknar artikeln multimodalitetstraditionens utveckling samt härleder sakprosabegreppets ursprung. I ljuset av såväl äldre som nutida sakprosaforskning argumenterar artikeln för att sakprosabegreppets multimodala potential huvudsakligen ligger i förledet sak eftersom det riktar ljuset mot textens roll som ett yttrande om verkligheten inom en institution. Således argumenterar artikeln att samspelet mellan verbalspråket och andra semiotiska resurser bör stå i centrum vid studiet av sakprosa, oberoende av om det handlar om ett samspel mellan verbalspråk och t.ex. visuella, rumsliga eller auditiva resurser. Detta pekar slutligen på nödvändigheten i att uppmärksamma hur olika affordanser – dvs. möjligheter och begränsningar – i olika semiotiska material används i olika kontexter. Därmed blir också efterledet prosa relevant, eftersom de riktar uppmärksamheten mot kvaliteter i uttrycket.

  • 89.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Samuelsson, Robin
    Södertörn University, School of Culture and Education, Swedish Language. Södertörn University, Teacher Education.
    Lekande lätt!2017In: Språktidningen, ISSN 1654-5028, no 3, p. 56-61Article in journal (Other (popular science, discussion, etc.))
  • 90.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Samuelsson, Robin
    Södertörn University, School of Culture and Education, Swedish Language. Södertörn University, Teacher Education.
    Play and imitation: Multimodal interaction and second language development in preschool2017In: Mind, culture and activity, ISSN 1074-9039, E-ISSN 1532-7884, Vol. 24, no 1, p. 18-31Article in journal (Refereed)
    Abstract [en]

    This paper targets the multimodal character of children’s play and its potential for scaffolding second language development. We follow children who are newcomers to a Swedish preschool, and analyze their interactions. Play is, we argue, based on rules or tacit agreements between children, originating in the human capacity of imitation, and creates an opportunity to test out cultural patterns. Despite their limited language abilities, the children naturally engage in bodily play interactions where different objects are deployed. This can potentially underpin second language development, not least when a child or teacher with better Swedish language proficiency participates.

  • 91.
    Liebig, Katharina
    Södertörn University, School of Culture and Education, Swedish Language.
    Vetenskap i svensk dagspress: Legitimitet och modalitet i den vetenskapliga expertisens olika funktioner2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    In a time where 'fake news' and 'alternative facts' are easily spread in an ever-expanding media landscape, confidence in science and the image of the independent researcher is decreasing. Printed newspapers, as a traditionally slow and accurate medium, can counteract this development and maintain confidence in evidence-based science.

    To illustrate how journalism uses science, one week's articles containing a reference to science are examined in Aftonbladet and Dagens Nyheter. The chosen methodological tools include a content analysis for mapping trends in the material as well as a two-part text analysis in which selected parts of the material are examined more closely. The first step of the text analysis is an analysis of legitimations that illustrates which credentials are used to assure the reader of the credibility and relevance of the scientific expertise. The second step is a modality analysis focusing mainly on modality metaphors to determine if the assessments made are subjective or objective.

    The content analysis shows that scientific expertise is used in three functions: 1) to communicate research; 2) to comment on a non-research-related event; 3) to justify an opinion. The analysis of legitimations indicates that the selection and number of credentials vary within the three functions. The largest number of credentials is mentioned in the commentary function, including most often the name and research area of the scientific expert. For the communication function, the institute is the only legitimizing credential next to the description ‘forskare’. The catchwords 'forskare' or 'forskning' are even considered sufficient for using research as an argument in the justification function. The modality analysis shows that researchers who act as commentators use most modality, usually in the form of subjective modality metaphors. When scientific experts act as science communicators, they appear to be most objective.

    The steady use of scientific expertise in all three functions indicates strong confidence in science, both in the newspaper editors and in the individual writers. However, the lack of relevant, clear credentials is striking for the communication function, though especially for the justification function. Writers with different backgrounds using 'forskning visar' as an empty argument exploit the existing trust in science, possibly damaging it in doing so.

  • 92.
    Lind Palicki, Lena
    et al.
    Språkrådet.
    Milles, Karin
    Södertörn University, School of Culture and Education, Swedish Language.
    Feministisk språkplanering under den andra vågens kvinnorörelse: exemplen Grupp 8 och den offentliga språkvården2015In: Könskonstruktioner och språkförändringar: Rapport från den åttonde nordiska konferensen om språk och kön / [ed] Magnusson, Jenny; Milles, Karin; Nikolaidou, Zoe, Huddinge: Södertörns högskola , 2015, p. 145-165Chapter in book (Refereed)
  • 93.
    Lööw, Malin
    Södertörn University, School of Culture and Education, Swedish Language.
    Nussbaums paraply: om reflektion, skrivande och läsande2014In: Konst och lärande: essäer om estetiska lärprocesser / [ed] Anders Burman, Huddinge: Södertörns högskola , 2014, p. 447-460Chapter in book (Refereed)
  • 94.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Det diskursiva skrivandets funktion - en läromedelsanalys2018In: Nordic Journal of Literacy Research, E-ISSN 2464-1596, Vol. 4, no 1Article in journal (Refereed)
    Abstract [en]

    Several researchers have shown that teachers in schools do not teach discursive writing enough and early enough; a type of writing that students need to master to succeed in society. As a result, discursive writing has in recent years gotten more and more attention in new policy documents and educational materials. The premise of this article is to examine what support teachers receive to cope with this new attention.

    Discursive writing is here examined in writing-assignments in some 20 educational materials for primary school, on the Swedish language. The main focus is function, the important role that function has when it comes to school writing, e.g. in the form of a clear context or clearly defined recipients. Ivaničs discourses of writing is the analytical tool that has been used.

    The analysis shows a little variation in the writing assignments examined. The students get to practice form of genre and process, but not much in relation with a social context outside of the schools. In addition, the results show that clear contexts or specified recipients are rare in the writing assignments, and in relation to previous research this can be seen as problematic, as these aspects have proven to be essential for successful writing.

  • 95.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Flicka och tjej: Språk och samhälle i förändring?2013In: Tidskrift för Genusvetenskap, ISSN 1654-5443, E-ISSN 2001-1377, no 2-3, p. 23-44Article in journal (Refereed)
    Abstract [en]

    Different concepts often evoke various emotions, positive or negative. The emotions can be related to the understanding and the meaning of the concepts. Two such concepts dealing with femininity are girl (‘flicka’) and chick (‘tjej’) and the aim of this study is to linguistically investigate the meaning of these concepts in order to understand the emotions they evoke. The emotions relating to these concepts may have to do with changes over time and therefore I will also study how these concepts have changed over five decades. Theoretically I employ a socio-cultural perspective where language and society are seen as related, and how we use language is seen as a way of constructing society. Methodologically my study is in the field of corpus linguistics, since I use large computerized text-collections for the study of meaning. Meaning in this context is defined as something that is revealed in language use, more specifically, in frequency-based language patterns such as collocations, adjective attributes and lexical relations in relation to the two concepts. My conclusions are that the two concepts flicka and tjej are used very differently through the years. Flicka has decreased in importance – both quantitatively (less used) and qualitatively (in fewer different contexts/about fewer topics). Flicka is also related to more negative attributes, and is used in passive roles. At the same time tjej has increased in importance quantitatively (used more) and qualitatively (more contexts/subjects). Tjej is also at the same time used in relation to positive attributes and in active roles. The changes in usage of flicka and tjej can be seen as interrelated in that there seems to be a matter of a division of labour between the two concepts. Flicka and tjej are used in different contexts and with different functions, which could explain the different emotions towards the concepts.

  • 96.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Läroboken och det diskursiva skrivandet: genrer, textaktiviteter och medierande redskap i läromedel för årskurs 1 till 32019In: Forskning om undervisning och lärande, ISSN 2000-9674, E-ISSN 2001-6131, Vol. 7, no 2, p. 67-94Article in journal (Refereed)
    Abstract [en]

    Discursive writing has received more attention in the most recent policy documents from 2011, than it previously has. The premise of this article is to examine what support teachers receive to cope with the new requirements in the policy documents regarding discursive writing, through the educational materials at hand. Discursive writing is here examined in writing-assignments in some 20 textbooks on the Swedish language. The article explores how discursive writing is described in terms of genres and text activities and which mediational means are used in the writing assignments. The analysis shows lack of systematical descriptions of the discursive genres and acts of writing. The analysis also shows that there are three kinds of mediational means, related to language, structure and the subject in the writing-assignments. Mediational means related to language are rare, though. This is discussed as both monotony and reasonable, and some potential for development is discussed.

  • 97.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Samarbete och rollfördelning i smågruppsarbete med flerspråkiga elever2018In: Flerspråkiga elever smågruppsarbetar / [ed] Stina Hållsten & Anna Malmbjer, Stockholm: Södertörns högskola, 2018, p. 49-88Chapter in book (Refereed)
  • 98.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Självständighetens praktik: uppfattning och användning av begreppet självständighet i relation till det självständiga arbetet2015In: Språk och identitet: Rapport från ASLA:s symposium, Södertörns högskola 8–9 maj 2014 / [ed] Kahlin, L.; Landqvist, M.; Tykesson, I., Huddinge: Södertörns högskola / Association Suédoise de Linguistique Appliquée (ASLA) , 2015, p. 91-105Conference paper (Other academic)
  • 99.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Skrivande och autenticitet inom högskolan: lärarstudenters skrivande av veckobrev2017In: Studenters skrivande i humaniora och samhällsvetenskap / [ed] Anna Malmbjer, Huddinge: Södertörns högskola, 2017, p. 187-213Chapter in book (Refereed)
  • 100.
    Magnusson, Jenny
    Södertörn University, School of Culture and Education, Swedish Language.
    Text i samtal: Hur text används som resurser i handledningssamtal2016In: Svenskans beskrivning 34: Förhandlingar vid trettiofjärde sammankomsten för svenskans beskrivning, Lund den 22-24 oktober 2014, Lund: Lunds universitet , 2016, p. 343-355Conference paper (Refereed)
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