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  • 301.
    Divakar, Pradeep K.
    et al.
    Univ Complutense Madrid, Madrid, Spain.
    Crespo, Ana
    Univ Complutense Madrid, Madrid, Spain.
    Wedin, Mats
    Swedish Museum Nat Hist..
    Leavitt, Steven D.
    Field Museum, Chicago, USA..
    Hawksworth, David L.
    Univ Complutense Madrid, Madrid, Spain..
    Myllys, Leena
    Univ Helsinki, Bot Museum, Finnish Museum Nat Hist, Helsinki, Finland..
    McCune, Bruce
    Oregon State Univ, Corvallis, USA..
    Randlane, Tiina
    Univ Tartu, Tartu, Estonia..
    Bjerke, Jarle W.
    High North Res Ctr Climate & Environm, Norwegian Inst Nat Res NINA, FRAM, Tromso, Norway..
    Ohmura, Yoshihito
    Natl Museum Nat & Sci, Tsukuba, Japan..
    Schmitt, Imke
    Biodivers & Climate Res Ctr BiK F, Frankfurt, Germany.;Goethe Univ Frankfurt, Dept Biol Sci, Inst Ecol Evolut & Div, D-60438 Frankfurt, Germany..
    Boluda, Carlos G.
    Univ Complutense Madrid, Madrid, Spain..
    Alors, David
    Univ Complutense Madrid, Madrid, Spain..
    Roca-Valiente, Beatriz
    Univ Complutense Madrid, Madrid, Spain..
    Del-Prado, Ruth
    Univ Complutense Madrid, Madrid, Spain..
    Ruibal, Constantino
    Univ Complutense Madrid, Madrid, Spain..
    Buaruang, Kawinnat
    Univ Complutense Madrid, Madrid, Spain.;Ramkhamhang Univ, Bangkok, Thailand..
    Nunez-Zapata, Jano
    Univ Complutense Madrid, Madrid, Spain..
    Amo de Paz, Guillermo
    Univ Complutense Madrid, Madrid, Spain..
    Rico, Victor J.
    Univ Complutense Madrid, Madrid, Spain..
    Carmen Molina, M.
    Univ Rey Juan Carlos, Madrid, Spain..
    Elix, John A.
    Australian Natl Univ, Canberra, Australia..
    Esslinger, Theodore L.
    N Dakota State Univ, Fargo, USA..
    Tronstad, Inger Kristin K.
    Univ Tromso, Arctic Univ Norway, Tromso Univ Museum, Tromso, Norway..
    Lindgren, Hanna
    Univ Helsinki, Bot Museum, Finnish Museum Nat Hist, Helsinki, Finland..
    Ertz, Damien
    Natl Bot Garden Belgium, Meise, Belgium..
    Gueidan, Cecile
    Nat Hist Museum, London, England..
    Saag, Lauri
    Univ Tartu, Tartu, Estonia..
    Mark, Kristiina
    Univ Tartu, Tartu, Estonia..
    Singh, Garima
    Biodivers & Climate Res Ctr BiK F, Frankfurt, Germany..
    Dal Grande, Francesco
    Biodivers & Climate Res Ctr BiK F, Frankfurt, Germany..
    Parnmen, Sittiporn
    Field Museum, Chicago, IL 60605 USA.;Minist Publ Hlth, Nonthaburi, Thailand..
    Beck, Andreas
    Botan Staatssammlung, Munich, Germany..
    Benatti, Michel Navarro
    Inst Bot, Nucleo Pesquisa Micol, Sao Paulo, SP, Brazil..
    Blanchon, Dan
    Unitec Inst Technol, Auckland, New Zealand..
    Candan, Mehmet
    Anadolu Univ, Eskisehir, Turkey..
    Clerc, Philippe
    Conservatoire & Jardin Bot Ville Geneve, Chambesy, Switzerland..
    Goward, Trevor
    Univ British Columbia, UBC Herbarium, Beaty Museum, Vancouver, Canada..
    Grube, Martin
    Karl Franzens Univ Graz, Graz, Austria..
    Hodkinson, Brendan P.
    Univ Penn, , Philadelphia, USA..
    Hur, Jae-Seoun
    Sunchon Natl Univ, Korean Lichen Res Inst, Sunchon, South Korea..
    Kantvilas, Gintaras
    Tasmanian Herbarium, Hobart, Australia..
    Kirika, Paul M.
    Natl Museums Kenya, Nairobi, Kenya..
    Lendemer, James
    New York Bot Garden, Bronx, USA..
    Mattsson, Jan-Eric
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology.
    Ines Messuti, Maria
    Univ Comahue, CONICET, San Carlos De Bariloche, Rio Negro, Argentina..
    Miadlikowska, Jolanta
    Duke Univ, Dept Biol, Durham, USA..
    Nelsen, Matthew
    Field Museum, Chicago, USA..
    Ohlson, Jan I.
    Swedish Museum Nat Hist..
    Perez-Ortega, Sergio
    CSIC, Museo Nacl Ciencias Nat, Madrid, Spain..
    Saag, Andres
    Univ Tartu, Tartu, Estonia..
    Sipman, Harrie J. M.
    Free Univ Berlin, Berlin, Germany..
    Sohrabi, Mohammad
    Iranian Res Org Sci & Technol, Tehran, Iran..
    Thell, Arne
    Lund Univ..
    Thor, Goran
    Swedish Univ Agr Sci, Dept Ecol, SE-75007 Uppsala, Sweden..
    Truong, Camille
    Conservatoire & Jardin Bot Ville Geneve, CH-1292 Chambesy, Switzerland..
    Yahr, Rebecca
    Royal Bot Gardens, Edinburgh EH3 5LR, Midlothian, Scotland..
    Upreti, Dalip K.
    CSIR, Natl Bot Res Inst, Lucknow 226001, Uttar Pradesh, India..
    Cubas, Paloma
    Univ Complutense Madrid, Madrid, Spain..
    Lumbsch, H. Thorsten
    Field Museum, Chicago, USA..
    Evolution of complex symbiotic relationships in a morphologically derived family of lichen-forming fungi2015In: New Phytologist, ISSN 0028-646X, E-ISSN 1469-8137, Vol. 208, no 4, p. 1217-1226Article in journal (Refereed)
    Abstract [en]

    We studied the evolutionary history of the Parmeliaceae (Lecanoromycetes, Ascomycota), one of the largest families of lichen-forming fungi with complex and variable morphologies, also including several lichenicolous fungi. We assembled a six-locus data set including nuclear, mitochondrial and low-copy protein-coding genes from 293 operational taxonomic units (OTUs). The lichenicolous lifestyle originated independently three times in lichenized ancestors within Parmeliaceae, and a new generic name is introduced for one of these fungi. In all cases, the independent origins occurred c. 24 million yr ago. Further, we show that the Paleocene, Eocene and Oligocene were key periods when diversification of major lineages within Parmeliaceae occurred, with subsequent radiations occurring primarily during the Oligocene and Miocene. Our phylogenetic hypothesis supports the independent origin of lichenicolous fungi associated with climatic shifts at the Oligocene-Miocene boundary. Moreover, diversification bursts at different times may be crucial factors driving the diversification of Parmeliaceae. Additionally, our study provides novel insight into evolutionary relationships in this large and diverse family of lichen-forming ascomycetes.

  • 302.
    Djupfeldt, Sara
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Jansson, Andrea
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Sociala medier på arbetsplatsen: En studie i hur internkommunikationen påverkas av införandet av sociala medier som intranät på arbetsplatsen.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 303.
    Djuric, Danijel
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Implementering av cinematisk ljuddesign: En rapport om ljuddesignprocessen av en spelsekvens2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna rapport redovisar ljuddesign- och implementationsprocessen av en sekvens i ett digitalt spel. Syftet var att designa en cinematisk interaktiv sekvens utan cut-scenes. Arbetet skulle vara upp- byggt runt ett system som ska förenkla små designingrepp utan att påverka eller förändra de övriga implementerade ljuden allt för mycket. Arbetet utfördes genom en kombination av linjär ljudlägg- ning och implementering i spelmotorn Bitsquids level editor och det visuella skriptspråket Flow. Rapporten beskriver processen från koncept till implementation och slutresultatet som var aktuellt under den fas då arbetet sammanställdes.Nyckelord: Medieteknik, spel, game, ljuddesign, bitsquid, designprocess

  • 304.
    Djuric, Danijel
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Valdés, Fernando
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Värdet och förtroendet av social feedback: För- och nackdelar vid köp av anhängare online2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study deals with corporate purchase of social feedback in social media. We have seen that many companies choose to buy services that give the impression that they have a large number of followers. It is also possible to purchase attention, hoping to be seen in front of millions of users, and we have investigated if they are right to do so. We have used two examples of a successful viral campaign and a survey to examin what the general opinion is about company’s high number of social media followers. Does it matter for their interest in the companies or their products? That way we can see whether the corporations who are buying Likes and Followers are doing it rightfully or not. Companies hope for increasing numbers of followers, a larger spreading and with our investigation we are able to see if our respondents are receptive to their strategy.

    The essence in our study is thus the technology that makes it possible for companies to purchase fake accounts to mislead users by increasing the number of Likes and Followers on Facebook pages and Twitter accounts. We can, through our examination, see that users among social media use the high number of followers as some sort of self-assurance that company pages or the product they are looking for is officially confirmed.

  • 305.
    Dokakis, David
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Walker, Oskar
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    En generationsfråga: Beteende och attityder kring säkerhetskopiering av personlig data.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A generational issue: Behavior and attitudes regarding personal data backup.

    This report presents a comparison of the attitudes and behaviour towards backup of private data existing between millennials and the older generations. This is a quantitative study which used online surveys to gather data from the two different groups. The study aims to establish if there is any difference between the groups when it comes to the actual action of backing up private data. Further on it compares what attitudes and earlier experiences affects the decision to backup. The conclusion will be based on the analysis of the gathered data. The Protection Motivation Theory (PMT) will also be used to analyse parts of the data. The results show that there are differences between generations in the behavior regarding whether they perform backups. 

  • 306.
    Donka Thormann, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Sundin, Pelle
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Se mig, rör mig, hör mig!: En kvalitativ studie om hur konstupplevelsen på museum kan förhöjas med hjälp av teknik2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay presents a qualitative study of how an interactive audio guide can influence the experience of art in an art museum. The study was performed at Moderna Museet in Stockholm, by testing the audio guide of Moderna Museet and two self-produced audio guides at the exhibition Samlingen. Observation studies combined with interviews were conducted to understand how the visitors are using the audio guides and what advantages and disadvantages the different design parameters had. The results showed that there where specific advantages and disadvantages within the different parameters. It also indicated that an audio guide should not contain too much or too little interaction and should thereby concentrate on frictionless operating. A usage that was cancelled resulted in making the user feel misplaced and unwilling of understanding the art. When the usage was frictionless, the audio guide also served mediating and contributed to the overall experience.

  • 307.
    Drasler, Polona
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Presence in Absence: Personalization of Tangible Intimate Objects for Long-distance Relationships2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    This paper presents a new way of thinking about designing personalized artefacts for dyads (a group of two people) in long-distance relationships, whether they are family members, close friends or romantic couples.

    In this paper I am presenting the idea of a playful, yet useful tangible design for people who are often not able to see their loved ones in person. I strive to ideate a highly personalized and meaningful design through a Do It Yourself (DIY) activity for users, which will give them a chance to personalize the product according to their own needs. For this research, littleBits electronics have been used as a prototyping and DIY material. They allow you to create and connect two devices together and use them for different purposes. User testing with two close friends who live in different countries has been conducted. They received three different half-way done prototypes that they could choose from to build. The results showed that the idea of DIY artefact for presence in absence is worth researching, since the activity creates a meaningful shared experience which adds a bigger value to the device. 

  • 308.
    Drebold, Helge
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Food security and rapid urbanization: A case study of urban agriculture in Hanoi2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As demand for food and farmland is increasing in Hanoi, the transition from an agricultural-based economy to an industrial one puts the livelihoods of urban farmers at risk. The urbanization displaces people and alter livelihoods of many urban poor in the peri-urban areas of Hanoi. This study uses the Sustainable Livelihood Approach in discussing the variety of chocks stakeholders associated with production, trading and consuming of vegetables, are exposed to. The findings provide a holistic perspective to the opportunities and constraints which urban agriculture is facing in modern day Hanoi. An outlining of urban agricultural production patterns according to the Von Thünen Model recognizing a slight alteration in which urban expansion hinders the production. Urban dwellers in peri-urban areas between a 5-15-kilometer radius from the city center are most vulnerable for land seizures and compensation rates are incused by corruption. Although there is potential for urban agriculture as demand for vegetables are high, the modernization of the country will continue to limit cultivation in the urban districts of Hanoi. Additionally, supermarkets with certified safe produced vegetables are currently in conflict with culturally embedded shopping practices. As public officials turn to the supermarketization to provide food safety, the rural-urban migration has shaped vegetable shopping differently.

  • 309.
    Dreyer, Marion
    et al.
    DIALOGIK Non-Profit Institute for Communication and Cooperation Research, Stuttgart, Germany .
    Boström, Magnus
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Jönsson, Anna Maria
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Participatory Deliberation, Risk Governance and Management of the Marine Region in the European Union2014In: Journal of Environmental Policy and Planning, ISSN 1523-908X, E-ISSN 1522-7200, Vol. 16, no 4, p. 497-515Article in journal (Refereed)
    Abstract [en]

    In Europe, marine environmental risks are governed in a complex multi-level system. The role that the marine region could or should play as a level of risk governance has attracted growing attention of late. In this context, reference has been made to the regional sea as one level at which participatory processes in the future governing of European Union's (EU) marine environment and resources are required. The paper unfolds the particular challenges that one faces when trying to implement stakeholder and citizen participatory deliberation at marine region level. The EU Marine Strategy Framework Directive is highlighted as a key European environmental policy initiative and participatory deliberation at regional sea level is underlined as a requirement for the Directive's successful implementation. The paper's account of participatory deliberation is informed by perspectives of inclusive risk governance and reflexive governance. The discussion of the challenges draws on the distinction between horizontal and vertical risk governance. The paper's main argument is that frequently encountered problems of participatory deliberation are exacerbated when deliberation is to be carried out at the regional sea level, i.e. at a large trans-boundary scale. These problems include the 'inclusivity-effectiveness dilemma', a fragmentation of participation efforts and a loose connection to actual decision-making.

  • 310.
    Dublinowska, M.
    et al.
    University of Gdańsk, Gdynia, Poland.
    Smolarz, K.
    University of Gdańsk, Gdynia, Poland.
    Zabrzańska, S.
    University of Gdańsk, Gdynia, Poland.
    Larsson, Josefine
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology.
    Czerniawska, N.
    University of Gdańsk, Gdynia, Poland.
    Intersexuality in the Blue Mussel Mytilus edulis Complex (Mytilidae) from the Baltic Sea and the Danish Strait2016In: American Malacological Bulletin, ISSN 0740-2783, E-ISSN 2162-2698, Vol. 34, no 1, p. 28-39Article in journal (Refereed)
    Abstract [en]

    Populations of Mytilus edulis complex were studied from 13 stations located at three areas of the Baltic Sea (the Gulf of Gdańsk, Poland; Tvärminne area, Finland; Trosa Archipelago, Sweden) and the Skagerrak sound (Kristineberg, Sweden). The main purpose of the study was to document the occurrence of intersexuality along longitudinal salinity change using squash and histology for comparative reasons. Intersex was identified in all four geographical areas at an average frequency of 1.8%. Squash technique revealed the highest intersex frequency in the Gulf of Gdańsk (up to 6.25%) whereas histology examination did so in the Kristineberg area (up to 10%). In the Tvärminne area and in the Trosa Archipelago the average frequency of intersex did not exceed 2% regardless of the technique used; this suggests a natural induction of the phenomenon. Statistically significant spatial differences in intersex frequency were confirmed for mussels inhabiting polluted hotspots in the Gulf of Gdańsk and at the west coast of Sweden (Kristineberg). Therefore, for these localities artificial induction of intersexuality as a consequence of adverse environmental threats (pollution, parasite outbreaks) is further suggested. Furthermore, squash technique - being less sensitive in identifying intersex when compared to histology - is not recommended for mussels with severe reproductive impairments making a proper analysis of gonads impossible. Intersexual individuals were also characterized by less developed gonads and lower gonado-somatic index (GSI) than males and females. Significantly lower GSI revealed less energy allocation towards reproduction in populations from the Trosa Archipelago and Tvärminne area in comparison to those from the Gulf of Gdańsk and from Kristineberg.

  • 311.
    Dukale, Ahmed
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Al-Habboby, Hany
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Stockholms Lokaltrafik som attraktionskraft för utländska turister: En studie av turisters attityder gentemot SL2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study was to investigate how foreign tourists experienced StockholmPublic Transport (SL), and how this affected their visit in Stockholm. This is to the try to help SL with knowledge to improve its services for this target group. Given that tourism is increasing in Stockholm, it was interesting to see how the work of SL with this group of travelers looks and what foreign tourists' attitudes towards the SL are. The investigation has used qualitative and quantitative methods. The empirical material was collected through semi-structured interviews, surveys and observations. The number of respondents who participated in the interviews was three foreign tourists and six people, who were linked to the SL and tourism in Stockholm. The questions asked concerned information, foreign tourists, experience, public transport, SL and Stockholm. The results were analyzed with the help of previous research and the concepts of information sharing, destination image, tourist satisfaction, public transport and tourist movement. The results showed that foreign tourists experienced ease and difficulty towards SL; more than half of those who encountered difficulties felt that it affected their overall experience in Stockholm. In order to make it easier for foreign tourists and improve the Stockholm public transport, SL must cooperate with foreign tourists more effectively by improving its marketing strategy, offer more ticket combinations, share information in different languages.

  • 312.
    Dukale, Ahmed
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Andersson, Leonard
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Mobilbetalning och upplevd säkerhet: Hur många steg av verifiering krävs det för att en mobil betalningsmetod ska uppfattas som säker?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to examine how secure a mobile payment system is perceived to be depending on how many steps of verification it uses, and how the amount of time it takes to complete the verification affects the users perceived safety and usefulness of the system.The study is based on previous research done on mobile payment and human trust in technology, combined with an overview of the most used mobile payment systems in Sweden today. The data was collected from observations and interviews based on three prototypes created for the study which simulates different kinds and amount of steps of verification.The result of the study shows that the amount of steps of verification did have an impact on the users perceived safety of the system, but that the technology used to make the verification played an equally important role. The time it took to make the verification didn’t have an affect on the users perceived safety, but a quicker verification was viewed as a positive attribute for a mobile payment system.

  • 313.
    Dumanski, Jan P.
    et al.
    Uppsala University.
    Rasi, Chiara
    Uppsala University.
    Lönn, Mikael
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology.
    Davies, Hanna
    Uppsala University.
    Ingelsson, Martin
    Uppsala University.
    Giedraitis, Vilmantas
    Uppsala University.
    Lannfelt, Lars
    Uppsala University.
    Magnusson, Patrik K. E.
    Karolinska Institutet.
    Lindgren, Cecilia M.
    University of Oxford, Oxford, United Kingdom.
    Morris, Andrew P.
    University of Oxford, Oxford, United Kingdom.
    Cesarini, David
    New York University, New York, USA.
    Johannesson, Magnus
    Stockholm School of Economics.
    Janson, Eva Tiensuu
    Uppsala University.
    Lind, Lars
    Uppsala University.
    Pedersen, Nancy L.
    Karolinska Institutet.
    Ingelsson, Erik
    Uppsala Univiversity.
    Forsberg, Lars A.
    Uppsala Univiversity.
    Smoking is associated with mosaic loss of chromosome Y2015In: Cancer Research, ISSN 0008-5472, E-ISSN 1538-7445, Vol. 75, article id 4683Article in journal (Other academic)
  • 314.
    Dumanski, Jan P
    et al.
    Uppsala University.
    Rasi, Chiara
    Uppsala University.
    Lönn, Mikael
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology.
    Davies, Hanna
    Uppsala University.
    Ingelsson, Martin
    Uppsala University.
    Giedraitis, Vilmantas
    Uppsala University.
    Lannfelt, Lars
    Uppsala University.
    Magnusson, Patrik K E
    Karolinska Institutet.
    Lindgren, Cecilia M
    Morris, Andrew P
    University of Liverpool, Liverpool, UK..
    Cesarini, David
    New York University, New York, USA..
    Johannesson, Magnus
    Stockholm School of Economics.
    Tiensuu Janson, Eva
    Uppsala University.
    Lind, Lars
    Uppsala University.
    Pedersen, Nancy L
    Karolinska Institutet.
    Ingelsson, Erik
    Uppsala University.
    Forsberg, Lars A
    Uppsala University.
    Smoking is associated with mosaic loss of chromosome Y2015In: Science, ISSN 0036-8075, E-ISSN 1095-9203, Vol. 347, no 6217, p. 81-83Article in journal (Refereed)
    Abstract [en]

    Tobacco smoking is a risk factor for numerous disorders, including cancers affecting organs outside the respiratory tract. Epidemiological data suggest that smoking is a greater risk factor for these cancers in males compared to females. This observation, together with the fact that males have a higher incidence of and mortality from most non-sex-specific cancers, remains unexplained. Loss of chromosome Y (LOY) in blood cells is associated with increased risk of nonhematological tumors. We demonstrate here that smoking is associated with LOY in blood cells in three independent cohorts [TwinGene: odds ratio (OR) = 4.3, 95% CI = 2.8-6.7; ULSAM: OR = 2.4, 95% CI = 1.6-3.6; and PIVUS: OR = 3.5, 95% CI = 1.4-8.4] encompassing a total of 6014 men. The data also suggest that smoking has a transient and dose-dependent mutagenic effect on LOY status. The finding that smoking induces LOY thus links a preventable risk factor with the most common acquired human mutation.

  • 315.
    Duné, Linnéa
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Analys av fyra svenska företags kundtidningar: Kundrelation och varumärke byggs när redaktionellt material anpassas för både tryck och webb2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper aims to clarify how four customer magazines and digital versions of the magazines are being used by their target group. It focuses on the Ikea customer magazine specifically. After the analysis the conclusion is that out of the four companies customer magazines only one, Ikeas Live magazine, fully re-used the editorial content from the printed magazines on their digital platform. The interviewees were six readers of Ikeas customer magazine Live and two experts from a Stockholm based content firm. After the conducted interviews it became clear that none of the interviewees read the digital version of Ikeas magazine Live. They were not aware of its existence. According to the experts, the content should always be re-used. Not straight of but adjusted to the tone of voice that each digital platform has. The printed version and the digital version of a customer magazine should interplay with each other so it creates a pull to mainly the digital platforms where most of the content rests. All this to create the best customer experience.

  • 316.
    Duras, Catherine
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Ahlbom, Yrsa
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Gamla Stan: Relationen mellan turismverksamhet och kulturskydd i en historisk stadskärna2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syfte: denna uppsats ämnar studera relationen mellan turismverksamhet och kulturskydd i en kulturhistorisk destination som Gamla stan. Studiens fokus ligger i att undersöka hur samarbete och samverkan mellan myndigheter och turismaktörer ser ut, och vilka begränsningar det finns för turismen gällande aspekter som planering och anpassning.

    Teoriram: ett teoretiskt ramverk som visar på vad som kan uppstå när aktörer från olika intressesidor samarbetar eller samverkan med varandra. Därtill diskuteras vad som krävs för att ett samarbete eller en samverkan skall fungera och vidare vad detta i sin tur kan bidra med för turismens hållbarhet och för skyddandet av kulturmiljön. Vidare diskuteras huruvida turismen bör anpassas och planeras när den är etablerad i ett kulturskyddat område. Här diskuteras även vilken uppgift myndigheter och institutionella aktörer har i detta arbete.

    Metod: en kvalitativ metodik har används där sammanlagt 11 intervjupersoner deltog. De som intervjuades var verksamma inom institutionell –, turismverksamhet, där alla är knutna till Gamla stan. Sju av dessa intervjuer gjordes via e-post korrespondens varav de återstående 2 via en personlig intervju.

    Empiri: är uppdelad i två teman samarbete/samverkan och anpassning/planering. Det mest framträdande i temat samarbete och samverkan var att det inte förelåg någon direkt samverkan eller samarbete mellan institutionell och turismverksamhet i fallet Gamla stan, och där inga tydliga konflikter eller spänningar uppmätes existera mellan de två sektorerna. I temat anpassning och planering noterades främst hur turismen behövde anpassas när det var etablerat i en kulturhistorisk miljö, samt på vilka sätt kulturskyddet/kulturmärkningen inverkade på turismen i området.

    Resultat: i studien fann vi att det över lag inte sker ett samarbete eller någon direkt samverkan mellan de två sektorerna institutionell och turismverksamhet i Gamla stan. Det kan förekomma förhandlingar och diskussioner mellan turismaktörer och institutionella aktörer, men inte rena samarbeten. Samverkan mellan de institutionella aktörerna gick främst ut på att gemensamt i sitt arbete värna om samt skydda kulturmiljön. Den samverkan som visade sig föregå mellan dessa aktörer gällde bland annat bygglov, ärenden gällande gatumark, detaljplansärenden samt tillsynsärenden. Vidare visade studien på att det inte föregick någon större samverkan eller samarbete mellan turismaktörer verksamma i Gamla stan. De aktörer som i viss utsträckning visade sig samarbeta/samverka med andra lokala turismaktörer var främst museerna och de mindre verksamheterna. I studien fann vi att de turismaktörer som bedrev en mindre verksamhet inte samarbetade eller samverkade med lika många turismaktörer som de större verksamheterna gjorde. Vi tolkade att detta möjligtvis kunde bero på att man som liten enskild aktör saknade resurser i form av tid och ekonomiska medel för att ha en möjlighet att kunna samarbeta alternativt samverka med fler turismaktörer.

    När det gällde samarbeten/samverkan mellan de intervjuade turistaktörerna och deras samarbetsparter gick samarbetet främst ut på följande: guidning, annonseringar, evenemang och marknadsföring. Vi fann att det ej förelåg några direkta konflikter och spänningar i relationen mellan aktörer verksamma inom turismnäringen. Detta kan förklaras med att turismaktörerna till störst del höll på med skilda aktiviteter och att de utbud de erbjöd sina besökare skilde sig åt från aktör till aktör. Därtill framgick ytterligare en anledning, vilket visade sig vara att det fanns en medvetenhet hos dessa aktörer att upprätthålla en god relation med andra turismaktörer, då det gynnade såväl den egna verksamheten, konkurrenten samt turismnäringen i området. När det gällde kulturskyddets inverkan på turismen och verksamheter aktiva inom näringen så föreföll det sig inte påverka turismen och verksamheterna i så hög utsträckning att det upplevdes som ett problem. Fastän det inte upplevdes vara ett direkt problem, fann vi dock att turismen i området behövde anpassas och planeras utefter kulturskyddet/kulturmärkningens rådande regler i syfte att skydda kulturmiljön. Resultatet påvisade att kulturskyddet/kulturmärkningen i huvudsak påverkade turisterna. Detta gällde främst faktorer som framkomlighet och tillgänglighet främst för de turister med ett funktionshinder.

    Vidare framkom att motordriven trafik har begränsats i syftet att minska risker för bland annat slitage, men även för att det skall vara lättare och säkrare för turisterna att ta sig runt i området. Kulturskyddet visade även påverka och i visa fall även kunna hindra möjligheter för att evenemang och nya turistprojekt kunde äga rum.

    I resultatet framgick det att aspekter som kan ha en negativ effekt på den kulturhistoriska platsen samt för turismen var; slitage som turismen för med sig, miljömässiga faktorer som exempelvis översvämningar och luftföroreningar och att befintliga byggnader ändras så att de tar skada eller bidrar till att miljön inte ses och upplevs som äkta av besökaren. Vi fann även att större delen av turismaktörerna upplevde att kulturskyddet/kulturmärkningen var en förutsättning för turismens fortlevnad i Gamla stan. Praktiskt sätt uppvisades detta genom turismaktörernas handlande, vilket var att de anpassade sina verksamheter, samt förhöll sig efter de regler och tillbud som rådde gällande skyddandet av kulturmiljön och kulturarvet.

    Slutligen fann vi att det rådde en enstämmighet hos majoriteten av aktörer verksamma inom den institutionella - och turismsektorn gällande synen på turismens utveckling och framtid i området. Platsen anses även fortsättningsvis ha goda förutsättningarna för en hållbar besöksnäring med anledning av den väl utbyggda infrastrukturen, sitt centrala läge, samt att det är en kulturmiljö. Resultatet visade vidare på att turismen inte kommer behöva begränsas eller att vidare åtgärder skulle behöva införlivas i den närmaste framtiden. I istället ansågs Gamla stan ha kapacitet att ta emot ett större besöksantal än vad som finns i dagsläget.

  • 317.
    Duvdahl, Jenny
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Frisk, Malin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Konsten att skapa upplevelser: En komparativ studie om hur upplevelseföretag resonerar om lyckade, minnesvärda och extraordinära upplevelser2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this thesis is to gain a deeper understanding of what companies think is needed for experiences to become successful and memorable. We would also want to know what companies think distinguishes an extraordinary experience. Methodology: For this essay we have used a qualitative method that consists of semistructured interviews, e-mail interviews and one telephone interview. In total, six interviews were conducted with six different experience companies. Conclusions: Staff and their attitude is important for the experience to be successful. The place is also very important and it can be designed in a way that more or less can affect visitors' emotions. The experience room has a large impact on the overall impression. A memorable experience need to involve visitors' emotions. Visitors need to feel part of the experience and the senses should be stimulated for the experience to be memorable. An extraordinary experience must contain the elements of a successful and a memorable experience. It should also be developing on a personal level.

  • 318.
    Dymek, Mikolaj
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Expanding the magic circle – gamification as a marketplace icon2018In: Consumption, markets & culture, ISSN 1025-3866, E-ISSN 1477-223X, no 6, p. 590-602Article in journal (Refereed)
    Abstract [en]

    This article explores the gamification trend sweeping the globe promising increased engagement and motivation, in practically any industry, context and culture, based on a stratagem of “game design elements in non-game contexts,” which is its most quoted definition [Deterding, Sebastian, Miguel Sicart, Lennart Nacke, Kenton O'Hara, and Dan Dixon. 2011. “Gamification – Using Game-Design Elements in Non-Gaming Contexts.” Paper presented at the CHI EA “11 proceedings of the 2011 annual conference extended abstracts on Human Factors in Computing Systems, Vancouver, BC, May 7–12.]. The rise of gamification as marketplace icon is examined and particularly claims that position gamification as the manifestation of a wider societal transformation into playful societies – a “ludic turn.” Many of these grandiose statements are the result of ahistoricity and ambiguity regarding the definition of gamification. Based on game philosophy, game studies and gamification research this article posits gamification as an emergent perspective, as distinct conceptualisation, on the rule-driven organisation of sociotechnical management systems that reference “games.” Of particular importance is the role of rules. Examples such as Frequent Flyer Programmes and Foursquare are analysed according to the player/consumer positions they bestow, which are explored from participatory, co-creational, critical and game philosophical perspectives. Conclusively, a “gameful” perspective of rule-generated goal-oriented behaviour, or “playful” perspective of instinctive and limitless fun, shed two challenging perspectives on the interpretation of gamification in the marketplace.

  • 319.
    Dymér, Felix
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Dia, Hussen
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Effektkartläggarens möjligheter och begränsningar gällande samarbetet mellan chefer och målgrupper2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Only a third out of all IT-projects are successful. This depends on the factor that the managers and the users which the IT-project is aimed towards aren’t properly involved in the design-process. Instead have the technical aspects of the project been in focus and not the users. Impact mappers solve these problems by collaborating with both the managers and the users. The method called Impact mapping has been in focus for this research project and how this method is used by impact mappers to help companies identify and achieve their goals. The impact mapper collaborates with the company to define the purpose of the IT-project. The collaboration between the impact mapper and the users enables the impact mapper to understand how the users interact with the IT-product. This process results in the creation of a so-called impact-map. The impact mapper uses the impact-map to create prototypes of the company’s new website. After that the prototypes will be sent to the web developers which will create the website. The managers are responsible for all decisions that are made during the project. The impact mapper recommends the users which should be prioritized based on how they can help the company achieve their goals. The impact mapper is therefore limited in his or her work. The impact mapper has a key role and needs to understand the users and how the business works. Through the usage of interviews we have investigated which opportunities and limitations that may arise when they collaborate with the managers and users. In this research project we have also identified which limitations and opportunities impact mapping has in the development of a new website.

  • 320.
    Dömstedt, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sjöström, Klara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Digital kommunikation i förskolan: En kvalitativ fallstudie om hur digitala medier kan anvä̈ndas fö̈r kommunikation mellan hem och fö̈rskola2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to research how digital media can be used for communication and information management between teachers at preschools and children’s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers’ attitudes towards digital communication in preschools.

    A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers. The study's data collection occurred through interviews with staff and a questionnaire was answered by caregivers at both preschools.

    The results show that there are both opportunities and difficulties of digital communication in preschool. They can lead to an increased participation of caregivers and act as a resource and supplement to traditional channels. A common opinion in the preschools was that verbal communication should never be replaced by digital media. Digital communication can, however, bring another dimension to the verbal dialogue. There are many components that must interact for digital media to be used efficiently. Authorities can provide the preschool with material conditions and skills training of staff. However, a positive attitude and an interest among preschool teachers and caregivers are also required for the preschool to be able to take advantage of the opportunities that digital communications can provide. 

  • 321.
    Dömstedt, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sjöström, Klara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Gruppis: utvecklingen av en mobilapplikation för informationsspridning mellan personal och vårdnadshavare2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna rapport beskriver designprocessen och utvecklingen av en mobilapplikation kallad Gruppis. Rapporten syftar till att redogöra för hela processen från konceptualisering av idén till en slutgiltig interaktiv hi-fiprototyp. Syftet med applikationen är att underlätta kommunikation och informationsspridning mellan personal och vårdnadshavare i förskola, skola eller andra barngrupper.

    Arbetsprocessen innefattade förarbete i form av fokusgrupp och PACT-analys för att få en uppfattning om användarna och deras behov. Utifrån relevanta designprinciper och riktlinjer för interaktionsdesign har sedan två olika gränssnitt, anpassade för smartphone och surfplatta, skapats. Dessa har sedan testats och utvärderats vilket har lett till revideringar i design och navigation. För att optimera upplevelsen av applikationen har även en grafisk design skapats. Examensarbete resulterade i två interaktiva och verklighetstrogna hi- fiprototyper för både smartphone och surfplatta. 

  • 322.
    Ebel, Mirte
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Quizzerfid: Stimulating curiosity through RFID technology.2019Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Computer technology is increasingly being implemented into objects other than the standard desktop computer, be it for keeping existing products current in our digital age or simply exploring the possibilities within the field of embodied interaction.

    The present paper investigates the emotional-motivational state of curiosity by discussing the design process and results from “Quizzerfid”, a design exploration on the use of RFID technology on a tangible puzzle. A short background on curiosity, embodied interaction, RFID technology, and other related projects will be given, to finally investigate the potentialities of the artefact in regards to stimulating student curiosity. A detailed description of the design of the Quizzerfid prototype will be presented, followed by an extensive process description and review of the performed user testing. The aim of this paper is to explore the design of the Quizzerfid puzzle framework in regards to its success in sparking curiosity and exploratory behaviour through embodied interaction, contributing to the design of future tangible interfaces and possibly even pedagogical aids.

  • 323.
    Edlund, Nathalie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Gaspar, Maria
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Jordbruksfåglarnas minskning i Stockholms län: En kvantitativ studie av fåglarna i jordbrukslandskapet2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the 1970s, a breeding bird survey was conducted to see how many birds are breeding in Sweden. This was done because the research at the time pointed out that there was a decrease in the number of bird species. This inventory became known as atlas inventory 1, and an additional inventory was done in the 2000s, which was called atlas inventory 2. The second inventory was carried out in order to see trends in bird population distribution and to be compared with atlas inventory 1. The purpose of this study was to examine if it is possible to compare the inventories with each other to see if there are any changes in the number of breeding birds in Sweden. The study was limited to the Stockholm report area, which includes all municipalities in Stockholm County except for Norrtälje. A limitation was also made to only examine agricultural birds, where six species were selected. The results show that the number of atlas squares with data for breeding birds within the Stockholm report area have decreased between atlas inventory 1 and atlas inventory 2. To obtain these results, information was retrieved from the website Artportalen, and was then compiled and processed in Excel and ArcMap. A comparison between the period 2013-2016 and atlas inventory 2 was also done, which showed a decrease in the number of atlas squares with available data, as well as a reduction in the number of observations of breeding birds.

  • 324.
    Edström, Alice
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Björkman, Bo
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    An Empirical Study Concerning Filter Bubbles and Echo Chambers: The perception of personalized content in news applications.2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study was to investigate the perception of personalization on news applications and to examine to what extent it is seen as an optimal solution for users to receive information. Due to the growth of online news and digital journalism the amount of information that is being published online is significantly higher nowadays than it has previously been. Therefore, a recommendation system called personalization has been introduced to choose content for the reader. Many concerns of personalization have already been brought to light, these concerns are believed to be contributing to filter bubbles and echo chambers. This study will investigate these concerns further in order to understand the users. The methodology used in the study were semi-structured interviews and an analysis based on the concerns brought forward by Borgesius et al. Six interviews were conducted with users and two were conducted with major news organizations in Sweden. The results of the study indicate that users fear personalization will cause filter bubbles and polarization due to them only being subjected to one perspective. The users are unaware as to how personalization works and therefore question why it is being introduced into news applications. Due to personalization being a new phenomenon news applications it is not yet seen as an optimal solution by users or news organizations. There are, however, many factors that can assist in its development such as transparency and awareness of the phenomenon.

  • 325.
    Ehrnberger, K.
    et al.
    KTH.
    Räsänen, Minna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Börjesson, E.
    Högskolan i Halmstad.
    Hertz, A. -C
    Högskolan i Halmstad.
    Sundbom, C.
    Högskolan i Halmstad.
    The Androchair: Performing Gynaecology through the Practice of Gender Critical Design2017In: The Design Journal, ISSN 1460-6925, E-ISSN 1756-3062, Vol. 20, no 2, p. 181-198Article in journal (Refereed)
    Abstract [en]

    This paper highlights the important role that design plays when it comes to women’s overall experiences of ther gynaecological examination. It exemplifies how the examination can become renegotiable through the practice of a critical design. We will reflect this in the design of the contemporary gynaecological examination chair (GEC). We used women’s experiences as a starting point for the design of an Androchair (a conceptual male equivalent of the GEC), in order to make the experiences critically visible. Inspired by the view of the gynaecological examination as a performance where the Androchair is represented as a prop and was placed on a stage as a discussion object during a public seminar. The Androchair allowed for both critical and multiple readings of the GEC and through that, the gynaecology examination at large. Moreover, it stimulated a discussion about alternative ideas towards achieving a more positive experience.

  • 326.
    Ek, Anton
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sperring, Alexander
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    En jämförelse mellan ljus baserat i naturalism och pictorialism: En studie om ljussättning i spel2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, we investigate various lighting applications in a virtual environment, where we compare between light based in naturalism (natural light) and pictorialism (artistic light). The purpose of this study is to gain further knowledge in lighting, which is increasingly important for game graphics. Theory are examined to gather information and recommendations on how to use various light settings that convey different emotions. We then use this information to illuminate the environment that we have built. The environment is presented in Unreal 4 for respondents who are allowed to move around freely in the environment. Then we carry out qualitative, semi-structured interviews at the respondents to find out what they thought of the light. The result showed that natural light did not give the same narrative effect as unnatural light.

  • 327.
    Ekblom, Mikaela
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Challenges Facing Food Processing MSEs in Tanzania: A Qualitative Case Study of the Sunflower Oil Industry in Babati, Manyara2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Food processing micro- and small-scale enterprises (MSEs) play an important role in the national economic development of Tanzania. Though many of them have great growth potential, they face a number of constraints hindering further development, and large amounts of cooking oil are imported each year. The aim of thesis has therefore been to identify and analyse the different factors affecting these MSEs in order to find out which the major growth challenges are. The case study is mainly based on individual semi-structured interviews with sunflower oil processors and farmers in Babati districts, conducted in February and March 2016, and earlier research and studies on the topic of MSE growth make up the theoretical framework used for analysis of the data. The findings show that there are indeed numerous challenges facing these processors, and the major constraint was found to be lack of capital; an issue causing or worsening a majority of the other challenges at hand. Other problems are related to raw material, equipment & electricity for processing, regulations, market accessibility, and competition. These obstacles need to be overcome in order to enable the industry's expansion within and outside of Tanzania, and further research is recommended.

  • 328.
    Ekblom, Olga
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    The Green Wave: How communication, advocacy andparticipation measures are included indocuments important for increase bicycling inStockholm City and Nacka Municipality2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The world is becoming increasingly urban. This puts pressure on a number of functions within cities, not the least the transportation system. Motorized traffic is responsible for a number of negative environmental effects, such as carbon dioxide emissions and particle pollution. To halt this development an increased share of bicyclists is needed. Stockholm County is an area with rapid urbanization. Therefore, a comparative study was undertaken to analyse how Stockholm City and Nacka Municipality are including communication, advocacy and participation measures in documents important for increased bicycling. This as those measures are important to increase the number of bicyclists. The analysis was undertaken by using two typologies, a modified version of the Transtheoretical Model of Change (TTM) to understand how the two cases include communication and advocacy measures whereas Arnstein’s Ladder of Citizens Participation was chosen to understand how participation is included in the documents. The findings suggest many similarities between the two cases but Nacka Municipality perform better with their use of social media, and the activities ”bicycle-friendly workplace” and ”winter bicycling”. From the findings three recommendations where provided: create bicycle councils to improve inclusion of bicyclists in the processes. Second, it is important to have different type of role models across the municipality, both in socio-economic strong and weak areas. And third, create dedicated outlets for bicycle issues, tentatively on a social media outlet. This will increase the status of bicycles, it will promote bicycling as a good transportation choice and it open ups channels for citizens interaction.

  • 329.
    Ekenstein, Josefine
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Mogel, Erica
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    "Det gäller att passa på när man kan": en kvalitativ studie om upprepat backpackerresande2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This qualitative study "It’s all about catching the possibilities” by Erica Mogel and Josefine Ekenstein investigates the reasons why the respondents continue to travel on backpacker trips and how they experience personal development in connection with travelling. The empirical material was collected through interviews where the interviews were formulated through two questions that were based on the theoretical framework used in the study. The theoretical frameworks used are Pearce’s (2005) Travel Career Ladder and theories of identity creation by Giddens (1997) and Durkheim. Finally, the most frequent driving forces are presented to the repeated backpacking as well as how the individual experiences developing during the trips. The study reveals that personal development in connection with travelling can be manifested in many different ways. The greatest development among the interviewees in this study has taken place socially. The main motives for continued travel were to find a sense of freedom that the interviewees thought could only be experienced when travelling. The interviewee’s premises at home enabled this type of recurring travelling.

  • 330.
    Eklind, Anton
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Gracia Tjong, Richard Jake
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Understanding Pop-culture Tourism: Analysis of incentives for travel behaviour and participation of pop-culture tourism products.2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to explain the incentives and travel patterns for people who have consumed popculture tourism. Pop-culture refers to popular products such as video-games, comic-books, literature, film and t.v-shows. Pop-culture tourism refers to destinations and attractions based on popular culture products such as conventions, events, exhibitions, theme parks and destinations. This study takes on a qualitative approach in order to do so. The results were then analyzed through four different theories; Bourdieu’s theory on different capitals, his theory on habitus, his theory on fields and Lundberg & Lexhagen’s figure: Pop-culture Tourism: A Research Model. The results showed that the respondents social upbringing and (social) media consumption plays a central role in order for individuals to consume and partake in pop-culture tourism. Results did also show that cultural capital and social capitals was prominent for individuals who consume and partake in popculture tourism. 

  • 331.
    Eklund, Hanna
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Fredriksson, Mathilda
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Marknadsföring av friluftsturism: en komparativ studie som belyser marknadsföring ur ett hållbarhetsperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 332.
    Eklöf Torp, Anna
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Lindholm, Sofie
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Att följa och bli följd på Instagram: En kvalitativ studie om Instagramanvändares användning av följarfunktionen2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I takt med att Instagram växer pågår en föränderlig användning av applikationen där nya beteenden och användarmönster växer fram. Därför är det angeläget att utforska hur användarnas beteenden, överenskommelser och normer ser ut i applikationen idag. Denna uppsats syftar till att nå ökad förståelse för hur svenska Instagram-användare med ett följarantal mellan 94-294 använder sig av följarfunktionen på Instagram. Den syftar också till att undersöka hur användarna förhåller sig till funktionen och huruvida följarantalet möjligen påverkar deras användning och förhållningssätt gentemot den. För att besvara uppsatsens frågeställningar och uppnå dess syfte har vi använt en kvalitativ ansats och genomfört tre fokusgruppsintervjuer. Våra resultat tyder på att Instagramanvändare med ett följarantal mellan 94-294 använder följarfunktionen med syfte att följa konton. De lägger inget fokus på att bli följda av andra konton och är ointresserade av att öka sitt följarantal. Vidare har de en allmän uppfattning om att ett högre följarantal än deras kan komma att medföra krav, förväntningar och press från följarna.

  • 333.
    Ekström, Mattias
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Thanasis, Dimitris
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    How does the digitalization of atable top game affect gameplay?: How the technical aspects of theimplementation can affect the game and thegameplay2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The goal of this study is to research how the digitalization of a table top gameaffects the game and its gameplay. We are researching this by first havingparticipants play chess, and online chess, and the interviewing them about theirexperiences with the both games. The main effects of digitalization are inputcontrols. When digitalizing a table top game, there is one thing that the designercannot control at all, which is, the necessity of input controls. However, thedesign for these controls is up to the designer. When digitalizing a game, therules ted to get enforced by the programming. Mistakes that could be committedin the table top version are no longer possible due to the rule enforcementcaused by the programming. It is also possible to use the digital realm to yourbenefit by adding features such as highlighting in chess, which is only possible inthe digital version. Immersion is also affected by the digitalization; the possiblelack of a visible and present opponent can alter how the players experience thegameplay.

  • 334.
    El Ghazouani, Anas
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Spatial Immersion Dimensions in 360º Videos2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    360º videos have emerged as a technology that providesnew possibilities for filmmakers and users alike. Thisresearch study will look at 360º videos and the level ofspatial immersion that users can achieve while viewingthem in different contexts. A number of studies havelooked at immersion in virtual environment. However, thesame does not apply to 360º videos. The paper willintroduce related work in the areas of 360º as well asimmersion and spatial immersion in virtual realityenvironments in order to provide a background for theresearch question. The process of answering this researchquestion is conducted through showing test subjects fivedifferent videos in set in different locations andinterviewing them as well as asking them to take part in aquestionnaire. The study analyses the findings that emergefrom the interviews and questionnaire in relation to thespatial immersion dimensions that are presented in background literature. Among the study's findings is that the potential movements and actions that users feel theycan perform in the virtual environment is a significantfactor when it comes to achieving spatial immersion. Thestudy also concludes that movement is another factor thathelp users achieve spatial immersion.

  • 335.
    El Ouali Alami, Adam
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Adan, Mohammed
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sportturism: En studie om fotbolls-EM utifrån ett genusperspektiv2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The main aims of this study is from a gender perspective identify possible reasons why so many men compared to women visited the European football Championship in Poland/Ukraine 2012. The study also aims to classify European Championship visitors from their primary purpose with the trip.

    To be able to answer the study's purpose and issues, it is important that we get an understanding of the phenomenon so that we can clearly express an opinion on this phenomena. This meant that we chose to use qualitative methods designed to give a deeper insight into what is being investigated. We made use of both deep, email and telephone interviews with our respondents. The six respondents are evenly distributed between the sexes. The selection was made through the snowball method. We also used a constructivist scientific approach where we conducted a qualitative analysis that encodes the significant statement as we got from the interviews.

    When studied the sport tourism we used scientific articles concerning what sport tourism is. This theory also identified how these tourists can be categorized. There are different types of visitors who have different goals with their trip to European Championship in Poland / Ukraine. We have classed these tourists from their primary purpose of the trip where some visitors were in Europe championship to see the football that was played while others were there to experience the event surrounding the football.

    To be able to identify possible reasons why more men than women visited the European Championships in Poland / Ukraine, we used Pierre Bourdieu's gender theory that deals with how the male dominance creates a power relationship between the sexes. The result that emerged from this study is that a male jargon dominated in the European championship. To identify possible reasons in why this appears we used gender theories. The male dominance (gender theory of Bourdieu) explained that there is a strong male jargon which is a system of norms that determines what is an acceptable behavior. It's a man-centered world where the male behavior is a preference that determines the conditions in terms of what is socially acceptable. A male jargon appears when men are in a clear majority. The results also show that women fall into a subordinate role in an environment where a male jargon occurs resulting in the fact that women feel uncomfortable showing up in a role where they are expected to correct themselves in the hierarchy. We have also been able to identify possible reasons from a gender perspective why more men than women visited the European Championship in Poland / Ukraine 2012.

  • 336.
    Eladhari, Mirjam Palosaari
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Bleed-in, Bleed-out A Design Case in Board Game Therapy2018In: DiGRA '18 - Proceedings of the 2018 DiGRA International Conference: The Game is the Message, Tampere: Digra , 2018, p. -12Conference paper (Refereed)
    Abstract [en]

    The table-top play situation offers unique opportunities for approaching real-world personal problems in ways where the structures inherent in the problems can be deconstructed, examined, and understood. This paper presents design considerations from the ongoing development of a therapy board-game; how every-day issues can bleed in and out from framed play sessions, and how game rules in this context can benefit from being malleable. The paper also offers a tentative avenue towards how play sessions, in a combination of stances for the design of game mechanics with approaches to game mastering, can be constructed as safe-spaces, affording players to draw near deeply personal issues and find ways to support each other.

  • 337.
    Eladhari, Mirjam Palosaari
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Re-Tellings: The Fourth Layer of Narrative as an Instrument for Critique2018In: Interactive Storytelling: 11th International Conference on Interactive Digital Storytelling, ICIDS 2018, Dublin, Ireland, December 5–8, 2018, Proceedings / [ed] Rouse, Rebecca; Koenitz, Hartmut; Haahr, Mads, Cham: Springer, 2018, p. 65-78Conference paper (Refereed)
    Abstract [en]

    The fourth layer of narrative in Interactive Narrative Systems (INS), such as games, is the players’ re-tellings of the stories they have experienced when playing. The occurrence of re-tellings can be considered as an indicator for a well designed INS and as an instrument of critique - the experiences of play are important and memorable to such a degree to the players that they find them worthy to tell others about. The notion of the fourth layer is added to the structural model of IN Systems having (1) a base architectural layer giving conditions for a (2) second layer of narrative design, while a (3) third layer is the narrative discourse - eg. the unique, session-specific played or traversed sequences of events. In relation to this, the Story Construction model is described.

  • 338.
    Eladhari, Mirjam Palosaari
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    The Story Pile - Representing Story in the Board Game Mind Shadows2018In: Interactive Storytelling: 11th International Conference on Interactive Digital Storytelling, ICIDS 2018, Dublin, Ireland, December 5–8, 2018, Proceedings / [ed] Rouse, Rebecca; Koenitz, Hartmut; Haahr, Mads, Cham: Springer, 2018, p. 280-284Conference paper (Refereed)
    Abstract [en]

    Mind Shadows illustrates how story can be represented in board games. Here, the game is described, along with design considerations regarding event documentation and co-authoring. In analog games these activities, needs to be designed in a manner that integrate them into game-play, in a manner that is not too cumbersome for the players.

  • 339.
    Eladhari, Mirjam Palosaari
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    TOG: An Innovation Centric Approach to teaching Computational Expression and Game Design2019In: Teaching Games: Pedagogical Approaches: DiGRA 2019 Pre-Conference Workshop, 2019Conference paper (Refereed)
    Abstract [en]

    This paper describes the design approach TOG (standing for Technology, Ontology, and Game Genre), and how it can be used in teaching game design and technologies enabling computational expression. TOG, inspired by the processes of AI Based Game Design, was conceptualized when teaching a course on computational expression at the University of Malta. The main aim with teaching with the approach was to facilitate innovation and to prompt students to expand their palette of methods for computational expression as game designers

  • 340.
    Elander, Lina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Diatom analyses of sediment from Himmerfjärden estuary, southern archipelago of Stockholm: has the water discharge from a constructed sewage treatment plant led to eutrophication?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A sediment core from Himmerfjärden estuary, south of Stockholm, was examined to detect records of eutrophication on the site since the opening of the sewage treatment plant Himmerfjärdsverket in 1974. The core was analysed with respect to the diatom record and lithology. Four macrofossil that were found in the sediment were dated using 14C-dating.    This study aims to detect changes in the environment of Himmerfjärden by using the diatom stratigraphy record. The results have been interpreted and discussed regarding natural environmental and climate change and/or anthropogenic impact, and detected changes will be associated with the history of the sampling site. The results show that the lowermost zone started to deposit around 1300-1490 cal yr BP and the homogeneous sediment indicates that the area was not suffering from hypoxia at that time. There is a successive transition towards more distinct lamination further up in the core which show that the environment in Himmerfjärden have changed and become hypoxic. This may have to do with factors such as the opening of heavily trafficked Södertälje Canal, and also the increased nutrient input from Himmerfjärdsverket.    This study could be a part of the process of working towards a “good environmental status” in the Baltic Sea. However, continued and improved work is needed for further and more accurate interpretations.

  • 341.
    Embertsén, Björn
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Blomgren, Jon
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Trädkojan: från lek till business: en studie om Treehotels marknadsföring och identitet/image2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to investigate the types of marketing Treehotel is using, and to study the differences and similarities between Treehotels identity and image conveyed in mass media and digital social networks.

    This study shows that Treehotel use the marketing methods storytelling and viral marketing and use direct marketing channels and benefit from indirect marketing channels. The results of the content analysis show that there are similarities but even some differences between Treehotels identity and the image conveyed in the mass media and digital social networks. 91 % of the articles, TV-spots and posts have at least one part of Treehotels identity.

  • 342. Engel, Katja
    et al.
    Ashby, Deborah
    Brady, Sean F.
    Cowan, Don A.
    Doemer, John
    Edwards, Elizabeth A.
    Fiebig, Klaus
    Martens, Eric C.
    McCormac, Dennis
    Mead, David A.
    Miyazaki, Kentaro
    Moreno-Hagelsieb, Gabriel
    O'Gara, Fergal
    Reid, Alexandra
    Rose, David R.
    Simonet, Pascal
    Sjöling, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology.
    Smalla, Kornelia
    Streit, Wolfgang R.
    Tedman-Jones, Jennifer
    Valla, Svein
    Wellington, Elizabeth M. H.
    Wu, Cheng-Cang
    Liles, Mark R.
    Neufeld, Josh D.
    Sessitsch, Angela
    Charles, Trevor C.
    Meeting Report: 1st International Functional Metagenomics Workshop May 7-8, 2012, St. Jacobs, Ontario, Canada2013In: Standards in Genomic Sciences, ISSN 1944-3277, E-ISSN 1944-3277, Vol. 8, no 1, p. 106-111Article in journal (Other academic)
    Abstract [en]

    This report summarizes the events of the 1st International Functional Metagenomics Workshop. The workshop was held on May 7 and 8, 2012, in St. Jacobs, Ontario, Canada and was focused on building an international functional metagenomics community, exploring strategic research areas, and identifying opportunities for future collaboration and funding. The workshop was initiated by researchers at the University of Waterloo with support from the Ontario Genomics Institute (OGI), Natural Sciences and Engineering Research Council of Canada (NSERC) and the University of Waterloo.

  • 343.
    Engert, Linda
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Dahl, Ida
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Researrangör som researrangör?: En studie om hur konsumenters involvering i resande generellt och produktkategorier påverkar deras möjligheter att särskilja varumärken2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competition amongst Swedish companies has significantly increased in recent years, which has contributed to the their increasingly similar offers. The digitization has particularly intensified the competition within the travel industry, which in turn has contributed to companies trying to distinguish themselves through intangible assets and brand differentiation. Forbrands to succeed with their brand differentiation, it requires that consumers are involved with the brands and their offers. Therefore, the aim of this study was to gain an understanding of how consumers involvement affected their ability to distinguish touristic brands. Hence, theories that addressed involvement and brand differentiation were used in this study, to gain an understanding of consumers involvement intraveling and product categories, and thus their ability to distinguish between brands. A qualitative method was therefore used, and four semi-structured focus groups were conducted.The conclusions of this study initially displayed that the consumers should be seen as highly involved in traveling in general, further more they also expressed strong thoughts and feelings about the brands, which implied that the consumers were able to distinguish the brands. However, it was later revealed that the consumers in fact, were not able to differentiate the companies. Although consumers were perceived ashighly involved in traveling, they showed low involvement towards the product category, which contributed to their inability to distinguish the brandsfrom one another.

  • 344.
    Engskär, Camilla
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Vacari, Marina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    "Jag kände igen mig på platser och det gav mig en starkare upplevelse": En studie om verklighetsbaserade spels påverkan på turism2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Game industry is increasing and developing its possibilities by creating new trends, making it more attractive for users and offering way more than just a spending-time activity. 

    This bachelor thesis presents a brief study about games which are designed and based on real geographical places. This study argues the question about playing games created after real cities and if this can attract gamers to the real destination which a particular game is based on. The aim of this paper is to see if there is a link between tourism and game industry. The methods used for this study are qualitative, in form of interviews, as well as quantitative. The quantitative study is performed with a survey answered by players, and what effect that has on the user experience, both in the game, but also in visiting real destinations. To find out this particular issue, questions about user experience were asked in aim to find out what provokes the desire to visit the physical location. By analyzing collected data, it has come to a conclusion that players are positively affected by the fact that the game they are playing is based on real geographical places. 

    This conclusion is based on players answers which are reflected by the fact that game felt more real, but also that players took different decision for visiting places during their stay at the destination, which they probably would not do if they did not play those particular games. 

  • 345.
    Engskär, Camilla
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Vacari, Marina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    ”Världen runt från din soffa”: En kvalitativ studie om virtuell verklighet inom turismmarknadsföring2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Technological innovations are constantly evolving. This opens up new opportunities for various industries to develop and strengthen their brand. In recent years one of the fastest emerging technologies has become virtual reality technology, which attracted different industries. Virtual reality technology is considered to be very effective when it comes to the production of experiences and because of this factor, the tourism industry is expected to benefit from it. Therefore, it is interesting to investigate the possible link between the tourism industry and virtual reality technology. In this bachelor thesis we represent a qualitative study on virtual reality in tourism marketing. This study aims to find out what effects application of virtual reality technology in tourism can create. Our focus is to examine the question if virtual reality technology can be considered as a marketing tool for a destination. The study shows that several Swedish travel agencies have shown great interest in this kind of technology. They see virtual reality technology as a tool for PR, communication and marketing. However, this technique is still considered an uncertain investment for generating money in return. Partly because this technique is relatively new on the market, but also that there is no user competence. 

  • 346.
    Engström, Frida
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Stress, kreativitet och problemlösning: En kvalitativ studie i hur vi löser problem under stress och vad detta kan innebära för designprocessen2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Problem solving is a big part of design, however a lot of emphasis is put on creativity in research related to the effects of stress. Research has shown that the amount of stress we feel affects idea generation. Stress may also affect the ability to solve problems, however the researchers don’t seem to agree about what the effect of stress actually does.

    The study was made through experimental sessions where the respondents were asked to solve 4 matchstick puzzles of similar difficulty. Depending on their outcome they experienced more or less stress. They all experienced greater amounts of stress in the puzzles that took them longer times to figure out. Along with the experimental sessions, I also interviewed the respondents about their personal relationship with problem solving in their daily and professional life. I found that problem solving is intertwined and compounded with creativity through both problem solving being a part of the creative process, and problem solving needing the creative elements to generate ideas for solutions. But more than anything the study showed that problem solving in fact could be a stress trigger. 

  • 347.
    Engström Nyström, Trixie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Ulfhager, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Vestling, Louise
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Träning, svett och solsken: en studie om resenärens motiv till att välja en träningsresa2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler’s motives behind the choice to go has been done.

    It’s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands. An observation and several qualitative interviews with visitors at the resort were done during the field study. The purpose of the study is to understand the motive people have for traveling on fitness holidays and the factors behind their choice of destination. The theoretical frame of reference the study has as starting point is a reworked version of Selbys theory Culture and experience in urban tourism to create an understanding of how the buying process happened. To get an understanding about the motive behind their choice of travel, Pearce model Tourist Career Pattern is combined with theories of internal and external forces as well as primary and secondary motives.

    Lastly, the study show that those who travel on fitness holiday tend to have a similar motive when it comes to the primary motive, internal motivation and also similar reflections in decision-taking. The remaining motives vary depending on personality and identity. The result can to come extent be applied to other travelers since a pattern is found in the analysis.

  • 348.
    Enlund Brattehag, Denise
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Rangmark, Ulrika
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    All Inclusive: Resemotivation och den eventuella påverkan konceptet har2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Travelling All Inclusive implicate that a traveler goes on a trip where food, beverage, room and sometimes activities are included as everything is already paid in advance. The purpose with this study is to examine what it is that have motivated people to travel All Inclusive and to examine how people and travel companies reason about the possible economical effect All Inclusive have on a destination and a local population. We chose to conduct a survey over Facebook. As a complement to the survey and to find out how travel companies reflect on All Inclusives effects, we chose to implement email interviews with Ticket, Solresor and Airtours. The theories in this study focus on travel motivation, travel personalities and All Inclusive's impact on a destination and a local population. The collected data from our survey and our email interviews shows that the three most common motives for travelers to choose to travel All Inclusive is comfort, relaxation and because All Inclusive as a concept is cheap... These motifs also confirmed by our theoretical starting points. Our survey shows the extent to which people think of All Inclusive possible impact on a local population and a destination. The email interviews with Ticket, Solresor and Airtours revealed that the companies are aware of All Inclusives effects and encourages their customers to support local businesses.

  • 349.
    Enomoto, Rene
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Webbdesign i Japan och Sverige: En tvärkulturell analys av webbplatser från hög-kontextuella kulturer och låg-kontextuella kulturer2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis aims to analyze and capture differences and similarities in webbdesign between two countries, Japan and Sweden. The Swedish and Japanese websites of two companies established in both Japan and Sweden, IKEA and DAIKIN, have been analyzed based on a model devised by Würtz (2006) in a previous study of the same topic. This model is in turn based on Hall and Hofstede’s theories on cultural differences and differences between so-called low-context cultures (e.g. Sweden) and high-context cultures (e.g. Japan). The model focuses on the use of animation, promotion of cultural values such as masculinity/femininity and individualism/collectivism, individuals being depicted together with products or not, level of transparency in the web design and finally linear vs. parallel navigation on the websites. Besides the study of the websites two interviews were held with a designer/developer from each company to get further input into how the companies think about their web design.

    The study did not find any significant differences in the use of animation, transparency and navigation between the websites studied but differences in cultural values could be seen in terms of the Japanese sites promoting more family-oriented values and stereotypical gender roles through the pictures used on the websites. The Swedish sites promoted values more typical for low-context cultures such as lifestyle and freedom. It was also noted that the Japanese company featured a mascot which can be said is typical for Japanese culture. Regarding the interviews the developers had similar thoughts on the use of text versus pictures and animations. The Japanese developer explained that Japanese customers appreciate customer reviews in order to lower uncertainty which can be said is typical for Japan. The overall conclusion from this study however is that cultural differences in web design are becoming less, perhaps due to the globalization of business and society.

  • 350.
    Erenrot Blücher, Nathalie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Danieli, Ann
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    En analog spelare i en digital värld?: En studie om användningen av digitala verktyg på Södertörns högskola2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to ascertain how teachers use digital tools for educational purposes, seen from a didactic and multimodal perspective. It also aims to investigate students attitudes towards the digital technology used in their education. The study takes place at Södertörn University College. It has been conducted through observations, questionnaires and interviews with both teachers and students.

    The results of the observations yielded consistent with the results from the interviews and questionnaires. The study shows that teachers at the college sparingly use digital tools. Lectures with PowerPoint presentations containing merely text and images were by far the most common teaching tool. Teachers generally have a positive attitude towards digital tools, but due to time constraints and limitations in how and what digital inputs that may be used in teaching, they are limited in their choice of tools. The students also welcome the digital tools and want greater access to the range of media aids in their training, and would like to see it more frequently used in their education.

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