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  • 201.
    Andersson, Mikael
    et al.
    Södertörn University College, School of Business Studies.
    Sörenson, Jerk
    Södertörn University College, School of Business Studies.
    När motiven skiljer sig åt: En studie av det offentliga kulturstödet och dess påverkan på det fria kulturlivet i Stockholm2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats syftar till att beskriva och analysera styrningen av det offentliga kulturstödet samt hur detta påverkar organiseringen och verksamheten hos fria kulturorganisationer. En teoretisk utgångspunkt tas i de förändringar av den offentliga verksamhetens styrning och kontroll, som pågått sedan 1980-talet och som av forskarvärlden samlas under begreppet New Public Management. Studien är avgränsad till Stockholms stads kulturstöd; verksamhetsstödet, projektstödet och den år 2008 införda så kallade incitamentsstrukturen. Studien, som är en flerfallsstudie, är också avgränsad till fyra fria kulturorganisationer. Med fria kulturorganisationer menar vi organisationer som är sin egen huvudman och vars verksamhet inte syftar till att generera vinst. Organisationerna i studien är Biografteatern Rio/Framtidens Mötesplats AB, Dramalabbet, Musikföreningen Fritz’s Corner samt Orionteatern AB. Empirin bygger främst på intervjuer med representanter för dessa kulturorganisationer samt en intervju med en handläggare på Stockholm stads kulturförvaltning.

    I studien framkommer bland annat att Stockholms stads fördelning av verksamhets- och projektstöd fortfarande i första hand baseras på kvalitativa bedömningar av de sökande och deras verksamheter även om ansökningshandlingar blivit mer och mer kvantitativt inriktade i sin utformning. Införandet av incitamentsstrukturen har lett till en förändrad instrumentell syn på kulturen och kulturpolitiken, med ett ökat fokus på att företagisera den fria kulturlivet. Studien visar upp en bild av att Stockholms kulturpolitik under den senaste mandatperioden blivit mer polariserad. Där det tidigare rått en generell samsyn kring kulturpolitiska satsningar har det under den senaste mandatperioden, och framför allt kopplat till införandet av incitamentsstrukturen, skapats en tydligare kulturpolitisk skillnad mellan de politiska blocken.

    I studien framkommer också att kulturorganisationernas finansieringstradition, som bland annat är kopplat till hur det offentliga anslagen ser ut, starkt har påverkat verksamheternas organisering, bland annat syns detta i att organisationerna utvecklat ett managementstyre. Organisationerna i studien skiljer sig i hur starkt deras verksamhet är beroende av offentliga medel. En sak som framkommer är dock att samtliga verksamheter på något sätt skulle behöva ändra sin grundläggande konstnärliga inriktning om stödet skulle försvinna.

  • 202.
    Andersson, Mikaela
    et al.
    Södertörn University College, School of Business Studies.
    Hodzic, Sasa
    Södertörn University College, School of Business Studies.
    Interna Relationer: En fallstudie av interna relationer mellan Electrolux Service och Centrala bygg2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 203. Andersson, Peter
    et al.
    Larsson, Tommy
    Tetra: historien om dynastin Rausing1998Book (Other academic)
  • 204.
    Andersson, Robert
    et al.
    Södertörn University College, School of Business Studies.
    Gardell, Pierre
    Södertörn University College, School of Business Studies.
    Tillval och anpassning: kundens valmöjligheter vid köp av nyproducerad bostadsrätt2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The real estate market has previously been subsidized by the government. The construction has been characterized by standardization and large scale complex. In the current situation there are other conditions on the real estate market, subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer demands. They do it by offering the customers options regarding the interior and to some extent be involved in the construction process.

    Problem: What factors are important in terms of offering the optional opportunity to the client for constructions companies' continued long‐term survival?

    Purpose: To explore and analyze the connection between the construction companies' adaptability and the clients’ choice of company.

    Method: This essay is based on qualitative and quantitative data in terms of a series of interviews with relevant units of study and a survey of their clients and potential clients. The data has been elected to the theories. This essay has a deductive approach.

    Theory: Perceived Service Quality (Grönroos. C), Value Creation Logic (Normann. R) Involvement Theory (Chris. F), Service Value Chain (Grönroos. C), Business Idea (Normann. R) and Word Of Mouth (Grönroos. C)

    Result and conclusion: Customization and options are in relatively a small fraction of the total offer and the client does not choose construction company by their interior options. Other major factors have a greater impact in the clients´ decision. It is important that the construction companies are working with trust‐building strategies and that the total offering possess high quality. 3

  • 205.
    Andersson, Sabina
    et al.
    Södertörn University, School of Social Sciences.
    Folkesson, Linn
    Södertörn University, School of Social Sciences.
    Leveransservice hos utvalda svenska e-handelsföretag: En studie om leveransservice som konkurrensmedel och kraven från konsumenterna2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Svenskarna ligger idag i topp på listan över andelen internetanvändare i befolkningen. Hela 94 procent av Sveriges befolkning använder internet och av dem har hela 84 procent någon gång handlat på internet. E-handeln växer så det knakar och det gör att konsumenternas krav på leveransservice ökar. Man kan se det som att leveransservice har utvecklats till ett nytt konkurrensmedel för att kunna överleva på en hårt konkurrensutsatt marknad.

    Syfte och forskningsfrågor: Syftet med studien är att undersöka och analysera svenska ehandelsföretags leveransservice för att bidra till en ökad förståelse för betydelsen av leveransservice. För att uppfylla syftet har följande forskningsfrågor utformats:

    • Hur arbetar utvalda svenska e-handelsföretag med leveransservice som konkurrensmedel?
    • Hur lever utvalda svenska e-handelsföretag upp till konsumenternas krav på leveransservice?

    Metod och tillvägagångssätt: Datainsamling har skett genom två metoder. Utvalda ehandelsföretag har intervjuats i syfte att ta reda på hur de arbetar med leveransservice. Detta har kombinerats med en enkätundersökning där konsumenters förväntan på leveransservice undersökts. Datan har tolkats och analyserats på ett kvalitativt sätt för att skapa en förståelse för ämnet.

    Slutsats: Studien visar att svenska e-handelsföretag lever upp till konsumenternas krav på leveransservice samt att de arbetar kontinuerligt för att fortsätta med detta. Resultatet av studien har bekräftat att leveransservice är ett viktigt konkurrensmedel men att det är svårt för e-handelsföretagen att hitta den optimala nivån att ligga på. I takt med att konsumenternas krav på leveransservice ökar gäller det för företagen att följa denna utveckling och ständigt arbeta med effektiviseringar.

  • 206.
    Andersson, Samuel
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Lindgren, Edvard
    Södertörn University, School of Social Sciences, Business Studies.
    Som handen i handsken: En flerfallsstudie av den praktiska användningen av den agila metoden Scrum2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Software development is a unique business area. The rate of change is higher than in any other market and the products are difficult to visualize before the actual making of the product has begun. The traditional methods of software development have been thought to lack the adjustability that the changing climate require. These methods and models were considered far too static for the software development business and as a response The Agile methods was created.The agile methods are based on flexibility, adjustability and incremental software development. These methods have been widely accepted in the IT and software development business. The most common of this collection of methods is Scrum. Scrum is said to be applicable to any type of project and any type of software development. Despite this, research tells that the method is rarely used as it is described.The purpose of the study was to investigate why a method that is said to fit all types of software development is adapted to the individual organization and how this adaption is done. The result of the study shows that Scrum is adapted by removing certain roles, aspects and elements that are perceived as time-wasting and complicates the maintenance work of existing software. Scrum is often combined with Kanban, another agile method, that fits the purpose of solving critical malfunctions.

  • 207.
    Andersson Schwarz, Jonas
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Det dolda hotet2014In: Mooria Magasin, Vol. 1, no 1Article in journal (Other (popular science, discussion, etc.))
  • 208.
    Andersson Schwarz, Jonas
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Internetekonomin strävar mot naturliga monopol2015Other (Other (popular science, discussion, etc.))
  • 209.
    Andersson Schwarz, Jonas
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Plattformarna tar makten2016In: Svenska Dagbladet, ISSN 1101-2412, no 16 jan, p. 34-35Article in journal (Other (popular science, discussion, etc.))
    Abstract [sv]

    En handfull nätjättar, som Facebook och Google, har fått mycket stor makt. Denna plattformisering påverkar hela samhället och ekonomin, och är en förändring jämförbar med fordismen eller taylorismen, skriver medieforskaren Jonas Andersson Schwarz.

    Plattformssamhället, del 1

    Ett fåtal stora aktörer har blivit alltmer dominerande på internet och i människors vardag. SvD Kultur belyser hur utvecklingen påverkar samhället, ekonomin, kulturen och människan.

  • 210.
    Andersson Schwarz, Jonas
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Plattformsekonomin ur ett konsumentperspektiv2015In: Marknadsföring, reklam och tjänstefiering i det digitaliserade samhället / [ed] Agne Sandberg, Karlstad: Konsumentverket , 2015, p. 13-23Chapter in book (Other (popular science, discussion, etc.))
  • 211.
    Andersson, Sofie
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Yasmina, Klovemark
    Södertörn University, School of Social Sciences, Business Studies.
    ”Lever den upp till hypen?” – Klart den gör när videon är sponsrad: En klassificeringsstudie av negativa kommentarer i anslutning till influencer-kampanjer på YouTube2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Due to the development of the internet and social media platforms, marketing has changed from a one-way message to a two-way commutation online, causing marketers to lose significant control of the narratives of their campaigns. Influencer marketing has become an established approach on platforms such as YouTube, but little research has focused on the consequences of the two-way communication and freedom of consumers posting comments regarding the risk of campaigns online receiving negative feedback in their respective comment sections, sometimes causing news-headlines or going viral. Thus, the aim of this study is to increase the understanding of the phenomenon of expressing negative opinions online in connection to influencer marketing campaigns comment sections. Through a qualitative approach of investigating two type-influencers, studied as two unique cases, an attempt was made to identify patterns in these negative comments. A total of 600 comments were collected and categorized through qualitative content analysis. Results indicated that some forms of marketing, such as sponsored product ‘tests’, triggered more negative comments. Furthermore, a connection was made between the level of product orientation in the video and the negative comment subjects: a video with a clear focus on a certain product triggered negative comments against that product, company or the collaboration, while a more indirect form of marketing led to different discussions, such as politics, in the comment section. Lastly, a connection was made between the amount of negative comments and the credibility and consistency of the influencers’ respective electronic identities. 

  • 212.
    Andersson, Susanne
    et al.
    Södertörn University, School of Business Studies.
    Jakobsson, Malin
    Södertörn University, School of Business Studies.
    Att representera ett varumärke: En studie om hur intern kommunikation kan skapa varumärkesambassadörer2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund: Med ökad konkurrens och då nya marknader som e-handeln växer sig starkare blir det allt viktigare för företag inom modebranschen att arbeta för att stärka varumärket och sina kundrelationer. Den fysiska butiken är en viktig del inom den externa marknadsföringen då företaget kan kommunicera varumärket genom interaktion med kunden. Butikspersonalen bör ses som en av företagets mest betydelsefulla resurser som marknadsförare då de har störst kundkontakt. Därför bör företag satsa på intern kommunikation för att marknadsföra varumärket till personalen.

    Syfte: Syftet med denna uppsats är att beskriva och analysera hur företag kan använda intern kommunikation för att utveckla och motivera sin butikspersonal till att agera som varumärkesambassadörer.

    Metod: Undersökningen består av en fallstudie av ett företag som använder sig av konceptbutiker för att marknadsföra sitt varumärke. Studien består av kvalitativ karaktär genom intervju med distriktschef, kvantitativ data i form av enkätundersökning med personalen, samt granskning av företagets årsredovisning. Mindre observationer utfördes även i de olika butikerna.

    Teorier: Brand Vision, Brand Values, Kommunikations- och attitydstyrning, Intern marknadsföring i form av utbildning och ledarskap, Företags-/Serviceskultur samt Varumärkesambassadörer. Vi har med dessa teorier skapat en modell som vi kommer att använda för att utvärdera företaget och dess förutsättningar till att skapa varumärkesambassadörer av sin butikspersonal.

    Slutsats: För att skapa en varumärkesambassadör krävs kontinuerlig intern kommunikation som överensstämmer med företagskulturen. Ledaren har en viktig roll i att kommunicera varumärkets gemensamma värderingar till butikspersonalen och måste då även själv leva efter dessa värderingar. Personalen måste kunna ta till sig och dela dessa värderingar samt förstå vilken betydelse deras roll har i företagets helhet.

  • 213.
    Andersson, Thomas
    et al.
    Södertörn University, School of Business Studies.
    Sjöberg, Isak
    Södertörn University, School of Business Studies.
    Samhällsansvar i försörjningskedjor2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    During the last decades the questions about environment and social ethics, so called Corporate Social Responsibility (CSR), have increased in importance. It is in the business world highly important for the corporations to show the public that the company care about these questions. A common approach nowadays is to outsource productions to other countries resulting in that suppliers have a great part of the work with CSR. CSR as a trend is a rather new phenomenon, and therefore interesting to see how the corporations handle these questions and how the approach looks like. The purpose with this study is to show how corporations which are recommended by CSR organizations for their handling regarding these questions approach CSR and how the work look like in the supply chain. During the spring of 2012 (may 2012) the authors interviewed involved personnel through Skype. Semi structured questions were asked to give the respondent an opportunity to self describe the approach at their company. Some conclusions were made about these approaches. In both companies the importance of communication to the suppliers was obvious. Despite that the companies had different working methods they are both looking for the same results. The companies are looking for a healthy relation with the suppliers through dialogue which generates working methods based on sustainability and profit in the entire supply chain.

  • 214.
    Andersson, Tobias
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Falck, Anja
    Södertörn University, School of Social Sciences, Business Studies.
    “Football Without Fans is Nothing”: En fallstudie om relationen mellan Djurgården Fotboll och dess supportrar2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Supportrar är en viktig intressent för fotbollsföreningar. Fotbollssupportrar är konsument av samma produkt som de är medproducent av då de betalar för att gå på fotbollsmatcher samtidigt som de är med och skapar stämningen kring matchen. Svensk fotboll är reglerad av 51%-regeln vilket innebär att föreningens medlemmar också är ägare av föreningen. Denna tredelade roll som supportrarna besitter är en del av komplexiteten i relationen mellan en fotbollsförening och dess supportrar.

    Med bakgrund av tidigare forskning gjord kring Stakeholder Theory har fokus till störst del har varit att identifiera fotbollsföreningars olika intressenter och hur viktiga de är för organisationen. Denna studie kommer endast att fokusera på en intressent i en förening i Sverige med ambitionen att utifrån Stakeholder Theory beskriva relationen mellan en fotbollsförening och dess supportrar, ur båda parters perspektiv, vilket även efterfrågats av tidigare studier inom ämnet.

    En kvalitativ studie har genomförts där empiriskt material samlats in genom semi- strukturerade intervjuer med valda representanter från Djurgården Fotboll samt föreningens supportrar. Det empiriska materialet analyserades utifrån Stakeholder Theory för att sedermera besvara studiens syfte och frågeställning. Resultatet visar att supportrar är den viktigaste intressenten för Djurgården Fotboll och att Stakeholder Theory grundläggande kan ge en förklaring till supportrarnas betydelse som intressentgrupp.

  • 215.
    Andersson, Veronica
    et al.
    Södertörn University, School of Social Sciences.
    Klaudia, Chwaszcz
    Södertörn University, School of Social Sciences.
    Jag är vad jag äger: En kvalitativ studie om bloggars inflytande på konsumtion och identitet2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Never before have we invested so much time and money in our homes as we do today. The increased interest in home interior is partly due to an increased commercialization of home and interior design on social media, and that people nowadays own housing in a greater extent than before. This in turn, has led to the home becoming a place for identity creation and self-realization. In association with social medias development, the blogosphere has become a powerful source of information that has an impact on the consumption. The purpose of this paper was therefore to investigate how the home is represented on social media and how this exposition is linked with consumption and identity creation for blog readers. In this study, has a qualitative methodological approach been applied in the form of a semiotic analysis of blog posts and semistructured interviews. The study has shown that when the blogger shows and distributes ideals of a home, that often symbolizes status, it shapes receivers’ perception of how a home should look. This can further lead them to such symbolism in their consumption. The daily inspiration from the digital sphere can thus contribute to increased consumption, that shapes the identity of individuals and how they want to be perceived by others. However, this consumption is not always clear and often does not occur directly, but may come to the surface later on. Thus, the study shows that the consumption of home interior has become an important tool for the identity of individuals. That is, both how an individual sees himself, but also how the individual wants to be perceived by others. The home has therefore become more than just a place, it has become a clear sign of status.

  • 216.
    Andrade, Ramon
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kling, Oscar
    Södertörn University, School of Social Sciences, Business Studies.
    Brexits konsekvenser på svenska företag i Storbritannien och Sverige: Med fokus på FinTech i London och Stockholm2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: The year 2016 Great Britain voted to exit the European Union. This caused uncertainty around many questions, which also included the companies. Moreover, since London is one of the biggest financial centres in the world there are questions about how the financial companies will be affected by Brexit, including FinTech companies. How will they be affected now when Great Britain voted for a Brexit? 

    Purpose: The purpose of this study is to highlight the consequences of Brexit for international Swedish companies and future prerequisites for Swedish FinTech companies in Great Britain. Furthermore, this study aims to investigate which implications or opportunities Brexit has on Swedish companies and FinTech in Stockholm. 

    Method: This is a qualitative case study where several interviews have been conducted with both organisations and companies. Furthermore, the study is inductive to be able to draw conclusions from the interviews.

    Conclusion: There is a risk that Swedish companies move from Great Britain to other countries because of Brexit, however, most companies will probably stay in Great Britain. One of the most important factors that can decide whether the companies move is uncertainty and how deals between Great Britain and European Union unfold. The alternatives if FinTech companies decide to move are financial markets within the EU, but also outside EU where USA, Hong Kong and Singapore are some alternatives. Finally, Stockholm is not the most attractive market for Swedish FinTech companies after Brexit. There are other cities within EU that are more attractive where Frankfurt, Amsterdam, Paris and to some extent Dublin and Berlin are better alternatives for these companies. 

  • 217.
    Andrade, Ramon
    et al.
    Södertörn University, School of Social Sciences.
    Werneborg, Seth
    Södertörn University, School of Social Sciences.
    Varumärkeskapitalet och varumärkets betydelse på smartphonemarknaden: En kvantitativ studie på den svenska marknaden ur ett konsumentperspektiv2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    As there is still limited research on brand equity and brand impact in a high tech industry as the smartphone industry, this study focused on highlighting brand equity and brand relevance in the Swedish smartphone market. The aim was to increase knowledge about the discussion of brand equity from a consumer perspective on the smartphone market by finding out what significance the brand had for the consumers in the purchase of a smartphone and how strong brand equity the brands, Apple, Samsung, HTC, LG and Huawei had in the Swedish smartphone market. To address the research questions, a survey was done as data collection. Questionnaires were distributed to 120 respondents consisting of students in the Stockholm area, from the Royal Institute of Technology, Stockholm University and Södertörn University. The survey in question was formed almost entirely out of David A. Aaker's concept of brand equity, which consists of brand awareness, perceived quality, brand associations and brand loyalty. The study found two clusters of smartphone manufacturers with different brand strength based of brand equity. The first cluster consisted of the brands Apple and Samsung, both of which had higher brand equity in relation to the remaining brands. The remaining brands HTC, LG and Huawei formed the second cluster, in which Huawei deviated in a bit in strengthfrom the two aforementioned brands. The study also found that the brand was of high significance for consumers when buying a smartphone.

  • 218.
    Andraos, Michael
    et al.
    Södertörn University, School of Social Sciences.
    Mohammadi Pouri, Reza
    Södertörn University, School of Social Sciences.
    Financial Fair Play: Regleringens påverkan på konkurrensbalansen i engelsk fotboll2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Sedan 2012 har UEFA implementerat ett nytt regelverk vid namn Financial Fair Play, där klubblag måste följa denna reglering för att kunna delta i UEFA:s två största turneringar (Champions League och UEFA Europa League). Den större vikten av regleringen har lagts på en regel vid namn break-even rule som innebär att de relevanta kostnaderna inte får överstiga de relevanta intäkterna. Syftet med denna reglering är att förbättra den ekonomiska ställningen inom Europeisk fotboll, samt förbättra konkurrensbalansen i de olika ligorna.   

    Studiens syfte är att undersöka vilken ekonomisk effekt regleringen haft på fotbollsklubbar i den engelska högstaligan. Vidare är syftet att granska hur klubbarna förhållt sig till Financial fair play och hur klubbarna klarat implementeringen, detta för att se om klubbarna har stärkt deras position i hierarkin och hur konkurrensbalansen i ligan har påverkats.

    En analys av ekonomiska rapporter har genomförts för de klubblag som deltagit i den Engelska Premier League säsongerna 2005/2006-2014/2015. Den totala populationen för studien blev 36 lag. En totalundersökning har gjorts där studien använt sig av beräkningar som Herfindahl-Hirschman Index, C5 Ratio och Pearsons korrelationskoefficient.

    Studien har utgått ifrån regleringsteorin public interest theory, den nyinstitutionella teorin med fokus på den tvingande isomorfismen samt contest theory model för att kunna ge svar på studiens frågeställning.

    Det kan konstateras att lagen i Premier League förbättrat deras ekonomiska ställning efter att regleringen sattes i kraft. Break-even kravet har tvingat lag att ta mer hänsyn till ekonomin, detta kan ha i kombination med andra faktorer resulterat i en bättre ekonomisk utveckling. Vidare kan det konstateras att konkurrensbalansen har förbättrats överlag mellan lagen men samtidigt har den försämrats mellan topp fem och resterande, det vill säga konkurrensbalansen mellan lagen under topp fem har förbättrats. Det går dock inte att fastställa om den ekonomiska utvecklingen samt konkurrensbalansen förändring beror just på FFP.

  • 219.
    Andreassen, Hedvig
    et al.
    Södertörn University, School of Business Studies.
    Lis, Anna
    Södertörn University, School of Business Studies.
    Kultur för barn och unga: Barn- och ungdomsverksamhetens plats i Bonniers Konsthall och Nacka Kulturcentrum2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Kultur är en stor del av samhället och går ofta förbi obemärkt. Kulturorganisationer som Bonniers Konsthall och Nacka Kulturcentrum, Dieselverkstaden, arbetar aktivt med kulturverksamhet för barn och unga för att uppmärksamma kulturens betydelse. Syftet med denna jämförande studie är att behandla hur barn- och ungdomsverksamheten påverkas av de respektive organisationernas finansiering och handlande ur både ett privat och offentligt perspektiv. I den kvalitativa jämförelsen och analysen studeras material från media, hemsidor, årsredovisningar och intervjuer. Uppsatsen kommer att utreda på vilket sätt omgivningen innebär osäkerheter, möjligheter samt beroenden för de båda kulturorganisationerna. Resultaten av undersökningen visar att organisationernas finansiering påverkar deras verksamhet för barn och unga, men också även hur de agerar och organiserar sig internt.

  • 220.
    Andreasson, Sofia
    et al.
    Södertörn University, School of Social Sciences.
    Persson, Amanda
    Södertörn University, School of Social Sciences.
    Betydelsefullt partnerskap: En diskursanalys om partnerskapets betydelseoch sektoriella subjektspositioner inom hållbar global utveckling2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    By applying discourse analysis, the purpose of this essay is to identify how different meanings are assigned to the term “partnership” through competing discourses in the context of global Sustainable Development, with special attention devoted to Public-Private Partnerships (PPP). Using concepts from Laclau and Mouffe’s discourse theory, three main discourses and corresponding nodal points have been identified: globalization, governance and solidarity. These different albeit somewhat overlapping discourses apply different meanings to the term partnership, and also attribute different roles and identities to the public and private sector respectively. Partnerships are constructed as a necessity for solving global issues, an ideal form of governance for sustainable development and as a natural expression for global solidarity. Furthermore, the results point towards a more active role appointed to the private sector, whilst public institutions are assigned a more passive and supportive role.

  • 221.
    Andriakenas, Victor
    et al.
    Södertörn University, School of Business Studies.
    Mezquida, Lina
    Södertörn University, School of Business Studies.
    En utmärkt story: En studie om Storytelling som ett emotionellt differentierande marknadsföringsinstrument2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I och med marknadsglobaliseringen har antalet verksamma aktörer på den svenska marknaden mångdubblats genom åren och konkurrensen mellan dem blir allt hårdare. Konsumenterna har i sin tur blivit allt mer medvetna och söker idag andra värden som känslor och upplevelser. Därigenom har det blivit viktigt för varumärken att hitta nya sätt att differentiera sig på. Dagens varumärken kan därför övergå till att vara mer emotionellt laddade för att på bättre sätt nå ut till konsumenter och etablera starka band och varaktig varumärkeslojalitet.

    För att konsumenterna på ett emotionellt plan ska lyckas särskilja ett varumärke från ett annat måste någon form av emotionell kommunikation ske. Då traditionell marknadsföring inte är inriktad på den emotionella kommunikationen krävs ett komplement till denna. Genom Storytelling, som per definition handlar om att dela berättelser, kan ett företag förmedla sina emotionella värden till konsumenten, som i sin tur skulle kunna särskilja varumärket från dess konkurrenter på ett emotionellt plan. Syftet med denna uppsats är att, utifrån ett företagsperspektiv, undersöka, beskriva och föra en diskussion kring hur Storytelling som marknadsföringsinstrument kan bidra till att ett starkt emotionellt och symboliskt band knyts till konsumenterna och på så sätt skapa upplevt mervärde och en långsiktig emotionell differentiering av varumärket.

    Arbetet ämnar synliggöra och fördjupa förståelsen för de sätt strategiskt och medvetet arbete med Storytelling kan vara ett effektivt marknadsföringsverktyg.

    För att besvara frågeställningen har en kvalitativ studie genom två semistrukturerade intervjuer genomförts. Till de dragna slutsatserna hör att arbete med Storytelling måste ske kontinuerligt och underhållas både internt och externt och att man därigenom kan uppnå en stark emotionell relation till både konsumenter och medarbetare. En annan dragen slutsats är att man, för att få en så stark och riskfri effekt som möjligt, i sina berättelser bör använda sig av verkliga händelser som rör organisationen.

  • 222.
    André, Sofia
    et al.
    Södertörn University College, School of Communication, Technology and Design.
    Dock, Jenny
    Södertörn University College, School of Communication, Technology and Design.
    Marknadsföring av konst via Internet: Artotekets förutsättningar att lyckas på marknaden2002Independent thesis Basic level (degree of Bachelor)Student thesis
    Abstract [en]

    Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company’s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company’s etc. We were curious if Artotekets potential clients were interested in using the service that Artoteket offers. For this study we have interviewed ten companies that Artoteket sees as potential clients. By examining Internet and finding information about how art has been marketed before, we can draw new conclusions about art and the positive and negative aspects with marketing art on the Internet.

    The purpose with this essay was to explore what possibilities Artoteket has to hire out and market art on the Internet.

    Our conclusion is that; Artoteket has potential clients among the interviewed companies. Artoteket has good possibilities to establish themselves as a well-known brand on the market, because the company has great knowledge in marketing. We believe that Artoteket will gain even more clients in the future if they also create a brochure/catalogue as a complement to the website.

  • 223.
    Andrén, Amanda
    et al.
    Södertörn University, School of Social Sciences.
    Lindholm, Ellen
    Södertörn University, School of Social Sciences.
    Digitaliseringen inom Skatteverket: En kvalitativ studie om digitaliseringens påverkan på Skatteverket2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and problem: Skatteverket is a government authority where accounting is an essential part of providing a legitimate system and accounting is the starting point for taxation. Digitization has increased rapidly and is one of the most important development force in the society. Because of the importance of the digitalization is the question now how it’s going to affect other authorities and companies. Is digitalization replacing some of the tasks that the human does today? Is the digital development only useful or are there parts that are not as good? This development has led to major changes within Skatteverket, as well as the development of digitization on accounting and that’s why this is interesting to examine.

    Research question: How has Skatteverkets employees been influenced by the development of digitization? And which pros and cons can the employees see within digitization and accounting?

    Purpose: The purpose of this study is to see how Skatteverkets employees have been influenced by the development of digitization, and also to see how their work has been influenced at the accounting. The study should also include the pros and cons of digitization.

    Method: This empirical study consists of semistructured interviews and email interviews with six respondents working at Skatteverket’s headquarters in Solna. What has been discussed with the respondents is how the accounting look today, how digitization has affected them and their future plans for digitization within their industry.

    Conclusion: The conclusion of this study is that both Skatteverket and accounting has been affected by the development of digitization. Digitization has contributed with both advantages and disadvantage, you can now report in a more correct way. In the study, it has noted that the digitization is increasing all the time, it is difficult to predict the evolution of digitization. The biggest change for Skatteverket is that you have gone from manual reporting to mechanical report. 

  • 224.
    Anello, David
    et al.
    Södertörn University, School of Social Sciences.
    Rasmus, Hallbäck
    Södertörn University, School of Social Sciences.
    Vi är skolan: En undersökning av samarbetet mellan svenska NIU fotbollsgymnasium och fotbollsakademier2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: There is a newly founded national sports education program. This newly founded national sports program comprises of several different sports of which football is one of them. Before a football player can reach the European- or national elite the player usually is first developed in clubs and their respective academies where a lot of time is spent on fine tuning the players’ individual skillsets.

    The main goal for the NIU program is to develop future elite athletes to different sports. When it comes to football, the Swedish Football Association and the Swedish school board have together developed a study plan which will serve as a guideline for the NIU-football classes in Sweden. Because of this, it is interesting to get a further insight in the training setup of the youth academies and the involved upper secondary schools.

    Purpose: The purpose of this thesis is to examine football schools and their cooperation with football academies. The purpose is also to examine the potential goals that the different schools have with the academies.

    Methodology: This thesis has a qualitative approach with the authors gathering data with the help of interviews with members of the respective schools and football academies. A document study has also been done in order to further strengthen the empiric data.

    Result: The cooperation between school and academy is incredibly thorough. The academies are in charge of the NIU training-sessions and decide what to train according to their own preferences and goals but stay within the schoolboards theoretic guidelines.

  • 225.
    Angelova, Ida
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Pasini, Fanny
    Södertörn University, School of Social Sciences, Business Studies.
    Reglernas och systemens påverkan på farmaceuternas arbetsmotivation2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Undersökningen omfattar apoteksmarknaden och dess regler samt farmaceuterna och deras arbetsmotivation. Syftet med undersökningen var att undersöka hur farmaceuterna upplever att regelverken på apoteksmarknaden påverkar deras arbetsmotivation. Farmaceuterna har idag en begränsad möjlighet till att göra sitt arbete på bästa sätt. Istället är farmaceuterna tvingade till att agera utifrån ett strikt regelverk som inte helt möjliggör en individuell farmaceutisk bedömning.

    Till undersökningen har ett kvalitativt synsätt blivit applicerat för att kunna uppnå syftet samt ge svar på undersökningens frågeställning. Det kvalitativa synsättet hjälpte till med att skapa en uppfattning kring arbetsmotivation hos farmaceuterna. En deduktiv ansats har blivit applicerat då forskarna till undersökningen har utgått från teori. Forskningsmetoden som har använts till undersökningarna för undersökningen var semistrukturerade intervjuer. Totalt genomfördes sju stycken intervjuer med farmaceuter från olika apotek samt ett fackförbund.

    Den teoretiska referensramen presenterar fyra teorier. Dessa är Motivation hos farmaceuter av Rajan och Phil, Herzbergs tvåfaktorteori, Maccobys fyra R och Self Determination Theory (SDT). Dessa fyra teorier är sammankopplade för att presentera den teoretiska referensram som anses vara mest lämplig till att kunna analysera den data som blev insamlad.

    Undersökningens slutsats blev att farmaceuternas arbetsmotivation blir påverkad av de regelverk som finns på apoteksmarknaden till en viss grad. Det är kundernas kunskap om dessa regelverk som påverkar arbetsmotivationen mest på ett negativ t sätt.

  • 226.
    Angner, Sophie
    et al.
    Södertörn University, School of Social Sciences.
    Winnberg, Cajsa
    Södertörn University, School of Social Sciences.
    A Fashionable Occasion: Hur event kan påverka modeföretags varumärkesbyggande2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to give an overview and understanding of how the fashion companies are working with brand building through events. The study also aims to examine and provide a deeper understanding of brands and events as phenomenon. Brands are often used by people to show belonging and economic status, not least in the fashion industry. The impact event has on brands has previously been studied in relation to sporting events, while research in the fashion industry is limited. This despite the fact that the events often occur in the fashion industry. Thereby this paper is written to provide more knowledge in this research gap. A study was conducted based on interviews with several fashion companies and brand experts in Sweden and the USA. The responses from the interviews were later analysed in relation to the chosen theories concerning both the events and brands. The theories that have been used are event marketing, brand value, organizational identity, consumer based brand equity and translation theory. The findings from the study are presented in a model with the key factors emerged as important for a successful event. To answer this paper’s question, the conclusion is presented that events can affect brand building, but how it is strengthen is difficult and resource-demanding to measure. By the end of this paper, the reader will have a greater knowledge and understanding of brands and events, as well as an overview of how these two phenomena are connected.

  • 227.
    Anokhin, S.
    et al.
    St. Cloud State University, St. Cloud, United States / National Research Tomsk Polytechnic University, Tomsk, Russian Federation.
    Wincent, J.
    Luleå University of Technology / Hanken School of Economics, Helsinki, Finland / University of St Gallen, St Gallen, Switzerland.
    Parida, V.
    Luleå University of Technology.
    Chistyakova, N.
    National Research Tomsk Polytechnic University, Tomsk, Russian Federation.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Industrial clusters, flagship enterprises and regional innovation2019In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114, Vol. 31, no 1-2, p. 104-118Article in journal (Refereed)
    Abstract [en]

    For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration arguments and the knowledge spillover theory of entrepreneurship, both appear to affect regional innovation positively. Additionally, regional educational attainment positively moderates the effect of industrial clusters on innovation. At the same time, flagship enterprises primarily affect regional innovation in regions with low education levels. Results are obtained with the help of conservative econometric techniques and are robust to the choice of alternative dependent variables and estimators. The findings have major policy implications and provide insights into alternative routes to encouraging regional innovation. 

  • 228.
    Anokhin, Sergey
    et al.
    Kent State University, USA.
    Wincent, Joakim
    Luleå University of Technology / Hanken School of Economics, Finland.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Strategic effects of corporate venture capital investments2016In: Journal of Business Venturing Insights, ISSN 2352-6734, Vol. 5, p. 63-69Article in journal (Refereed)
    Abstract [en]

    This paper analyzes the strategic effects of corporate venture capital investments. Specifically, by studying the deals of 163 corporations over a four-year period, it documents the effects of driving, emerging, enabling, and passive investments on the pool of innovative opportunities available to incumbents and the scale efficiency gains they experience as a result of these investments. The study suggests that by making driving and enabling investments, incumbents position themselves in the industry to take advantage of increased pools of innovative opportunities and improve scale efficiency yields. At the same time, emerging and passive investments are detrimental for both of the strategic goals considered in this paper.

  • 229.
    Ansari, Saadia
    Södertörn University College, School of Life Sciences.
    Konkursprediktioner inom olika branscher: Nyckeltal som verktyg för att föturse en konkurs2009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
  • 230.
    Antar, Aida
    et al.
    Södertörn University College, School of Business Studies.
    Ilic, Gordana
    Södertörn University College, School of Business Studies.
    En studie om upplysningskravet enligt IAS 36 punkt 1342009Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [sv]

    Bakgrund och problem: De svenska börsnoterade bolagen övergick år 2005 till att redovisa enligt det internationella regelverket IAS/IFRS som är ett mer omfattande regelverk än tidigare normgivning i Sverige. I och med regelverksbytet skall nu tilläggsupplysningarna i årsredovisningarna redovisas i en mer omfattande och precis mening. 

    Införandet av IFRS 3 Rörelseförvärv resulterade till en omarbetning av bland annat IAS 36 Nedskrivningar, vilket medförde att goodwill inte längre skrivs av planenligt. Goodwillvärdet skall istället fördelas på kassagenererande enheter och prövas årligen genom ett nedskrivningstest som skall presenteras i årsredovisningarna. IAS 36 punkt 134 kräver att företagen skall lämna detaljerade upplysningar om nedskrivningstestet. Tidigare forskning har påvisat att det föreligger än idag brister i hur företagen redovisar upplysningskraven men att det finns förbättringspotential med åren.

     Syftet: Huvudsyftet är att undersöka om det finns ett samband mellan företagsstorlek och utförligheten av nedskrivningstestet enligt IAS 36 punkt 134 samt i vilken utsträckning den uppfylls av de börsnoterade företagen.

     Metod: Uppsatsen baseras på en kvantitativ studie av 90 börsnoterade företags årsredovisningar per den 31 december 2007. En tolkningsmodell har gjorts utav IAS 36 punkt 134 för att en granskning av företagens upplysningar skall bli så lika som möjlig då standarden är relativt svårtolkad. Slutligen har ett Chi 2 test genomförts för att testa om resultatet är statistiskt signifikant. 

    Resultat och slutsats: 90 börsnoterade företags årsredovisningar har undersökts och studien har visat att det totalt sett gått bra med implementeringen av upplysningskravet med undantag för vissa av delpunkterna. Vidare resulterade undersökningen i att Large Cap uppfyller upplysningskravet i störst utsträckning, följt av Mid och slutligen Small Cap. Att det finns ett samband mellan marknadsvärde och utförlighet av upplysningskravet förkastas i och med resultatet som erhållits.

  • 231.
    Antar, Viktoria
    Södertörn University College, School of Business Studies.
    Fest på gång?: En studie om Eventmarknadsföring2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 232.
    Anterud, Therese
    et al.
    Södertörn University College, School of Business Studies.
    Dalén, Emmeli
    Södertörn University College, School of Business Studies.
    Har införandet av IFRS påverket börsföretagens kostnad för goodwill?: Hur har aktiemarknaden reagerat på kostnadsförändringen?2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 233.
    Antila, Jennika
    et al.
    Södertörn University, School of Business Studies.
    Nokto, Kristina
    Södertörn University, School of Business Studies.
    Strategier för barnkultur: En jämförande studie av Dramatens och Operans barn- och ungdomsverksamheter2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Dramaten och Operan fick som två av 26 institutioner under 2011 direktiv från regeringen att utveckla strategier för sina barn- och ungdomsverksamheter avseende åren 2012-2014. Denna studie ämnar analysera hur dessa verksamheter har närmat sig direktiven samt jämföra deras tillvägagångssätt. Därmed avgränsas studien till Dramatens och Operans barn- och ungdomsverksamheter: Unga Dramaten och Unga på Operan.

    Denna analys görs mot bakgrunden av regeringens styrningsmodeller för statliga myndigheter samt mot bakgrund av Sveriges kulturpolitik. Studien tittar även närmare på synen på barnkultur och hur man politiskt arbetar med att integrera barnperspektivet i kulturen.

    Personliga intervjuer har genomförts med anställda på Unga Dramaten och Unga på Operan samt med Dramatens och Operans förvaltare på Kulturdepartementet. Frågeställningarna för undersökningen har legat som grund för intervjuguiderna. Det har även samlats in material från sekundära källor, såsom officiella dokument, för att kunna studera det fält inom vilka dessa två kulturorganisationer verkar. Analysavsnittet söker svara på frågeställningarna för denna undersökning. Studien använder sig av målstyrning som mall för att bättre kunna strukturera och analysera det insamlade materialet.

    Undersökningen kommer fram till att syftet med strategierna var att de skulle fungera som ett verktyg för att tydliggöra verksamheterna. De har inte bidragit till någon förändring vad det gäller arbetsformen i organisationen. I sista kapitlet förs det även en diskussion om huruvida kulturupplevelser till fullo kan återges i traditionella resultatmätningar, såsom årsredovisningar, och om det är möjligt att mäta den effekt och potentiella nytta som kulturupplevelser kan ge barn och vuxna.

  • 234.
    Antonsson, Emil
    Södertörn University, School of Social Sciences.
    Ökade kommunala skillnader?: Om utvecklingen av arbetslösheten i Sveriges kommuner sedan 20082015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Previous studies have found that the differences in unemployment between different regions within a country can be large and persist over time. Also among Swedish municipalities the differences in unemployment levels are large. This paper examines if the differences in unemployment levels between Swedish municipalities has increased or decreased between 2008 and 2014 and whether it is possible to find other patterns in the evolution of unemployment rates in Swedish municipalities during the period.

    Two regression analysis of the periods 2008-2010 and 2010-2014 are performed, by using data on unemployment rates and other variables in the municipalities. The results show that it is not possible to prove that the differences in unemployment between the municipalities have increased during the period. However, it can be concluded that the unemployment in 2008-2010 increased more in the municipalities with higher unemployment in 2008, and that the reduction of unemployment in 2010-2014 was bigger in the municipalities that had higher unemployment in 2010. This result remains valid also when controlling for a number of other factors such as the proportion of people employed in the manufacturing industry, net migration from/to the municipality and the residents' age and education level.

    It is not possible to draw any firm conclusions about what the different patterns of change in unemployment is due to. However, several possible explanations to this development is discussed. One possible explanation is that municipalities with a high proportion of workers in industries undergoing structural change has a higher equilibrium unemployment rate and that an accelerated structural change following the financial crisis in 2008 has resulted in a faster increase of unemployment in the following years in these municipalities. Other possible explanations to the faster increase of unemployment in municipalities with high unemployment before 2008 could be less efficient matching on the labour market or higher wage levels.

  • 235.
    Anturi, Nathalia
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kozma, Jonathan
    Södertörn University, School of Social Sciences, Business Studies.
    Förhållandet mellan CSR och förtroende: En studie över hur Sveriges banksektor kan skapa förtroende genom kommunikation av CSR2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Modern-day society demands a high-level of responsibility from all of its participants when it comes to the sustainable development. The civic duty is an important part of corporate culture which is why many corporations today are positioning their priorities towards CSR, Corporate Social Responsibility. CSR is a concept which depicts how companies are supporting the sustainable development. The increased level of consumer awareness relating to this concept is the reason why more companies are applying CSR in order to achieve the competitive advantages, such as good reputation, trust, and a positive company image. A paradox manifests from the use of CSR, however, since it contributes to a greater scrutiny and skepticism towards how companies are utilizing CSR as a public relations tool, which people generally feel is neither genuine nor based on public interest.

    Therefore, while communicating their CSR strategies, companies must be careful since it can either strengthen or weaken the consumer trust, depending how the communication is perceived by the general public. The consumer trust is extremely important during high risk- and involvement decisions. This concept is particularly important within the bank industry. When it comes to applying CSR, studies indicate that the different banks in Sweden are not performing as well compared to international banks. Another study suggests that one out of four consumers is unaware of whether their bank is utilizing sustainable efforts or not.

    This study aims to map and identify what strategies of CSR communication that the Swedish bank sector use, and which of these that can build consumer trust. The research methodology is based on a triangulation which conducts both a qualitative and quantitative method. Three semi structured interviews with three different banks have been applied to identify and acquire a deeper understanding of the communication by the Swedish bank sector and their CSR efforts. Afterwards, data from consumers has been collected throughout a survey to understand how the consumers perceive the communication of the CSR effort by the Swedish bank sector.

    Based on collected empirical data and analysis, the study has been able to identify two CSR communication strategies that the Swedish bank sector employs which build consumer trust.

    • The swedish bank sector communicates their CSR effort by interacting and engaging in an open discourse which increases the consumer trust.
    • The swedish bank sector communicates their CSR effort by a high degree of communication, which indirectly increases the consumer trust.○ A high degree of communication of CSR effort reduce the consumer skepticism, which increases the consumer trust.
  • 236.
    Anturi, Nathalia
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kozma, Jonathan
    Södertörn University, School of Social Sciences, Business Studies.
    Förhållandet mellan CSR och förtroende: En studie över hur Sveriges banksektor kan skapa förtroende genom kommunikation av CSR2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Modern-day society demands a high-level of responsibility from all of its participants when it comes to the sustainable development. The civic duty is an important part of corporate culture which is why many corporations today are positioning their priorities towards CSR, Corporate Social Responsibility. CSR is a concept which depicts how companies are supporting the sustainable development. The increased level of consumer awareness relating to this concept is the reason why more companies are applying CSR in order to achieve the competitive advantages, such as good reputation, trust, and a positive company image. A paradox manifests from the use of CSR, however, since it contributes to a greater scrutiny and skepticism towards how companies are utilizing CSR as a public relations tool, which people generally feel is neither genuine nor based on public interest.

     

    Therefore, while communicating their CSR strategies, companies must be careful since it can either strengthen or weaken the consumer trust, depending how the communication is perceived by the general public. The consumer trust is extremely important during high risk- and involvement decisions. This concept is particularly important within the bank industry. When it comes to applying CSR, studies indicate that the different banks in Sweden are not performing as well compared to international banks. Another study suggests that one out of four consumers is unaware of whether their bank is utilizing sustainable efforts or not.

     

    This study aims to map and identify what strategies of CSR communication that the Swedish bank sector use, and which of these that can build consumer trust. The research methodology is based on a triangulation which conducts both a qualitative and quantitative method. Three semi structured interviews with three different banks have been applied to identify and acquire a deeper understanding of the communication by the Swedish bank sector and their CSR efforts. Afterwards, data from consumers has been collected throughout a survey to understand how the consumers perceive the communication of the CSR effort by the Swedish bank sector.

     

    Based on collected empirical data and analysis, the study has been able to identify two CSR communication strategies that the Swedish bank sector employs which build consumer trust.

    • The swedish bank sector communicates their CSR effort by interacting and engaging in an open discourse which increases the consumer trust.
    • The swedish bank sector communicates their CSR effort by a high degree of communication, which indirectly increases the consumer trust.

    ○      A high degree of communication of CSR effort reduce the consumer skepticism, which increases the consumer trust.

  • 237.
    Apelhult, Emma
    et al.
    Södertörn University College, School of Business Studies.
    Sundgren, Maria
    Södertörn University College, School of Business Studies.
    Slopad revisionsplikt = ökad andel aktiebolag?2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 238.
    Appelbom, Oscar
    et al.
    Södertörn University, School of Social Sciences.
    Lindström, Frida
    Södertörn University, School of Social Sciences.
    Att sälja in den ideella idrottsföreningen internt: En studie om den interna marknadsföringen hos Stockholms friidrottsföreningar2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The people of Sweden have a long history of being engaged in sport organizations. Recently though, a decline of participation in sport organizations has been detected.

    The Swedish society has evolved immensely lately and with it new marketing techniques, new communication tools and new values have seen the light of day. The thesis of this study is to examine how non-profit sport organizations function in the areas of organizational culture, internal communication, consumer surplus and branding.

    The theories have been selected to provide background knowledge in the different functioning areas of an organization and to see how they cooperate in order to make marketing efforts more effective.

    The primary data has been collected with the use of semi structured interviews with representatives from the participating organizations. Additional primary data has been collected in the form of observations of published digital posts from the organizations communicational channels, to complement the data received in the interviews.

    The result shows that the principles of non-profit sports organizations are outdated and therefore differs from the rest of the society. The prevailing culture is one whom focuses primary on performance. This is reflected in their communication where the digital communication is somewhat neglected whilst the verbal forms of communication are highly developed. The only area where the involvement of members is coherent is in the context of performance.

  • 239.
    Appert, Jonas
    et al.
    Södertörn University College, School of Business Studies.
    Lundvall, Roger
    Södertörn University College, School of Business Studies.
    Beställarutförarmodellens försök till marknadstänkande: studie av tre beställarlandsting2005Independent thesis Basic level (degree of Bachelor), 20 points / 30 hpStudent thesis
    Abstract [sv]

    Denna uppsats behandlar den skattefinansierade Hälso- och Sjukvårdens ambitioner att, med befintliga resurser, kunna erbjuda en god Hälso- och Sjukvård. Beställarutförarmodellen är en modell med vilken offentliga organisationer försökt föra in ett marknadsorienterat synsätt i sina verksamheter. Modellen blev populär hos Sveriges landsting under en period då den skattefinansierade Hälso- och Sjukvården anklagades för att vara alltför kostnadskrävande i relation till vad den frambringade i form av Hälso- och Sjukvårdstjänster. Under den förhållandevis korta period modellen har varit i praktiskt bruk ute i landstingen, har två utvecklingar av den kunnat skönjas. Den ortodoxa Stockholmsmodellen, som betonar formalitet och konkurrens, samt Bohusmodellen som tar tydligt avsteg från Beställarutförarmodellens grundprinciper genom att framhålla samverkan och partnerskap som främsta attribut. Frågan är dock om modellen har efterlevts i praktiken då Sveriges landsting, femton år efter modellens initierande, står inför en ytterst bekymmersam ekonomisk situation. Skattefinansieringen räcker inte längre till för att kunna erbjuda en god Hälso- och Sjukvård och landstingen står vid ”vägs ände”.

    Författarna har därför för avsikt att analysera och utvärdera om Beställarutförarmodellens försök till marknadstänkande efterlevs i praktiken. Detta sker genom en fallstudie av tre landsting som tillämpar Beställarutförarmodellen. De teorier som ligger till grund för undersökningen är Målstyrning och Nätverksmodellen, två teorier som representerar marknadstänkande. Utifrån undersökningen kan författarna identifiera svaret på den problemformulering som föreligger: Vilka faktorer i Beställarutförarmodellen har betydelse för ett ökat marknadstänkande inom Hälso- och Sjukvården?

    Resultatet av de tre undersökta landstingen är att endast Stockholm följer Beställarutförarmodellens försök till marknadstänkande i någon vidare mening.

  • 240.
    Araia, Sellyhom
    et al.
    Södertörn University, School of Social Sciences.
    Werede, Betiel
    Södertörn University, School of Social Sciences.
    Has EU membership lead to growth in the CEEC?: A study that examines the income convergence towards the EU-152014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The European Union was created to promote peace and stability and evolved to become an economic union. Its member states are part of trade agreements where tariffs and quotas are abolished. Trade liberations lead to easier access of information and technology which in turn lead to faster growth. This study was made as we were interested to see if high level of economic integration, EU membership, has effected economic growth. The dependent variable we chose to study is GDP growth per capita. The time period included in the study is the years 1996-2011.

    In this study we are interested to see if higher level of economic integration has led to growth and income convergence in the Central and Eastern European. A multiple regression analysis has been conducted to see if EU membership have an effect on growth. In addition a beta convergence regression is carried out in order to see if the new member states are catching up to the EU income level.

    We found that joining the EU has no significant effect on growth. However the CEEC seem to enjoy higher level of price stability due to EU membership. However due to the lack of observations the results we received are inconclusive.

  • 241.
    Arakelian, Alisa
    et al.
    Södertörn University, School of Social Sciences.
    Malki, Mattias
    Södertörn University, School of Social Sciences.
    Marknadseffektiviteten på Stockholmsbörsen efter finanskrisen 2008: En studie om marknadseffektivitet på NasdaqOMX2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this paper is to examine how market efficiency on the Stockholm stock exchange has been affected by the financial crisis of 2008, which is carried out by examining if companies earn abnormal returns when publishing quarterly reports.

    Theoretical perspectives: The theory chapter is based on the efficient market hypothesis, where its three different components and anomalies are discussed.

    Methodology: The examination is carried out by an event study and a hypothesis test to control how the efficiency on NasdaqOMX has been affected by the financial crisis. The examination is based on a three year period, 2009-2011, and includes the stocks on the index OMXS30. Stock data has been collected from the 29 companies in the OMXS30, with regard to dates the quarterly reports were published. This gives a total of 261 observations under three years.

    Empirical outcome: The hypothesis test, together with other empirical results, has shown that there may be a relation between the publishing of quarterly reports and company stock price. However, empirical results show that the financial crisis effect on the market efficiency has been insignificant.

    Analysis: Analysis of the empirical results show that there are clear signs of change in company stock price when publishing quarterly reports. However, the significant change can be seen during the publishing of quarterly report one and two. Analysis of the empirical results also shows that the market has quickly readjusted after the financial crisis.

    Conclusion: The study shows that there are signs of semi-strong market efficiency on NasdaqOMX, even if this efficiency is not 100 percent strong. However, it is hard to come to a general conclusion on how much the financial crisis 2008 has affected this efficiency due to the fact that one financial crisis has resolved after another.

  • 242.
    Araos Martinez, Lilian
    et al.
    Södertörn University College, School of Business Studies.
    Jonsson, Henrik
    Södertörn University College, School of Business Studies.
    Kapitalstruktur inom Svenska industriföretag: - en studie av Modigliani & Millers teorem2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    This paper’s objective is to investigate whether Modigliani and Miller (MM) I & II proposition from 1958 with regard to capital structure, is still valid among public Swedish firms.

    We have chosen the 63 firms on the Stockholm Stock Exchange (OMX) that Affärsvärlden magazine’s general index (AFGX) has categorized as industrial firms. We based this selection on the assumption that these firms are relatively capital intense and have a clear focus on production and, therefore, mainly uses capital structure as a mean to finance their production and not as a means in itself.

    To be able to fully evaluate these firms we have calculated the current key ratios based each firm’s annual report. To make the figures comparable across the entire population we adjusted them to each firm’s turnover.

    The results we have reached concur with MM’s proposition I regarding capital structures independence of the firm value. However, proposition II that states that an increase in the debt/equity ratio is shown in a higher return of equity is not valid in this case.

  • 243.
    Araos Martinez, Lilian
    et al.
    Södertörn University College, School of Business Studies.
    Sauma, Caroline
    Södertörn University College, School of Business Studies.
    Varumärkesvädering: Svagheter och Möjligheter2007Independent thesis Advanced level (degree of Magister), 20 points / 30 hpStudent thesis
    Abstract [en]

    Brands are the instruments corporates use to create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific brand symbolizes best possible value for money, the corporate behind it has managed to create a unique competitive advantage that should be to its full potential. Strong brands can pose the difference between winning or loosing on the market. Due to this brands should be considered as cost-effective instruments since they help create financial advantages such as consumer loyalty. This insurances future demands on products attached to the brands that generate future cash-flows. Brand valuation is will therefore be of more and more importance. The knowledge of the value of an asset is after all an vital supposition to evaluate if the corporate has been successful in it’s struggle to create value for its owners or not.This paper aims to investigate one of brand valuation’s methods mode of procedure and why the reliability is questioned

  • 244.
    Arbelius, Sofi
    Södertörn University College, School of Business Studies.
    Skandinavisk modernism i USA2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 245.
    Ardenstedt, Therese
    et al.
    Södertörn University College, School of Business Studies.
    Friberg, Jessica
    Södertörn University College, School of Business Studies.
    Resultatutjäming: en jämförelsestudie efter införandet av IFRS2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 246.
    Arenbjörk, Maria
    et al.
    Södertörn University College, School of Business Studies.
    Eriksson, Torbjörn
    Södertörn University College, School of Business Studies.
    Svensk möbeldesign - att med små medel kommunicera med en ny marknad2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Svenska möbeldesignföretag har svårt att överleva i konkurrens med liknande företag på den mättade svenska marknaden. Detta gör att de måste se sig om efter nya marknader. Det har blivit allt viktigare att ha goda kunskaper om marknadskommunikation och den nya marknaden det vill säga när företaget skall synliggöra sig och sina produkter bland konkurrenter och i mediebruset. På grund av nya sätt att marknadsföra sig och med mer internationell erfarenhet är det större konkurrens än tidigare på marknaden. Det gäller ofta också att marknadsföra sig och kommunicera med marknaden på bästa möjliga sätt till minsta möjliga kostnad.

    I vår studie har vi undersökt hur små svenska designföretag kommunicerar med en ny marknad på bästa möjliga sätt med små medel. Denna studie i sig är inte representativ för alla små designföretag i Sverige men ger en intressant inblick i hur det kan vara.

  • 247.
    Arfazadeh Roudsari, Kaveh
    Södertörn University College, School of Business Studies.
    Bankfonder: En jämförande studie av Sveriges fyra storbanker2009Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    The main purpose of the study is to investigate Sweden's four large banks, concerningrisk and return, to see if there are any differences between them. The paper will alsoinvestigate the following sub sections: are there any differences in how the banks havesucceeded in managing geographically targeted funds and if there are any differencesin how funds are performing according to the fund size.

    The study is based on a quantitative method and has a deductive approach. Theselection consists of all of the four banks Swedish and Nordic funds (according tomorningstar.se 's categories "Sverige" and "Norden"). The study is based on secondarydata gathered from sources such as Morningstar, Affärsvärlden, Dagens Industri andthe Swedish National Banks websites.

    Swedbank Robur has performed the highest results in the case of Swedish funds.Handelsbanken has performed the highest results in the case of Nordic funds and thetotal of all funds that are in the study. Based on the results of the study it was possibleto distinguish a link between fund size and the annual return.

     

  • 248.
    Arfazadeh Roudsari, Kaveh
    et al.
    Södertörn University College, School of Business Studies.
    Notlund, Jim
    Södertörn University College, School of Business Studies.
    Spinn-off på Stockholmsbörsen: En eventstudie om hur moderbolagets aktiekurs reagerar vid nyheten om spinn-off2008Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

     

    Problem

     

     

     

    Are there any abnormal changes in the parent company's share price at the news of a spin‐off.

    Objective

    The main purpose of the study is to investigate how the news of a spin-off affects the parent company's share price. In other words if the news of the Spin-off gives an abnormal return on the Stockholm Stock Exchange during the specific period of 1998‐2008. In addressing this, the paper will also investigate the following sub sections: are there any differences in the abnormal returns in various sectors and what the reasons to perform a spin‐off in the Swedish market are.

    Method

    An event study in which market data is used to measure specific events’ impact on the value of the company and on the effects on the stock market. Secondary data used were taken from the OMX Nordic Exchange database and from SIXTRUST. The total population chosen for this study consists of 33 companies and the event window extends over 11 days: five days before, the day of the news and five days after.

    Results

    The results of the study show that there are differences in how the share price reacts in different sectors at the news spin‐off. The highest CAAR in the event window for the total number of spin‐offs examined in the study amounted to 2.76%.

     

     

  • 249.
    Arhe, Benjam
    et al.
    Södertörn University College, School of Business Studies.
    Sharstan, Shafika
    Södertörn University College, School of Business Studies.
    Vinna eller försvinna: En flerfallstudie av tre nischade företags konkurrensstrategier inom en fragmenterad bransch2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Under de senaste åren har egenföretagandet växt markant. Mindre nischade företag konkurrerar på samma marknad som flera större. Dessa har ofta en högre grad av differentierade produkter och vänder sig till en specifik målgrupp. Idag är konkurrens en förutsättning för ekonomin och bidrar till en ökad stimulering av effektivitet hos de olika företagen. En öppen marknad leder till innovationer och de olika aktörerna gynnas därmed genom att uppnå uthålliga konkurrensfördelar.

    För att utmärka sig på en marknad är det viktigt att aktörerna uppnår en uthållig konkurrensfördel. Det innebär att företaget har en affärsstrategi som ger en meningsfull fördel över både existerande och framtida konkurrenter. Differentiering är en viktig strategi för nischade företag och kan tillämpas för att uppnå en konkurrensfördel. En fragmenterad branschstruktur kännetecknas av många små och medelstora företag som har en svag förhandlingsstyrka gentemot sina köpare och leverantörer. Det finns många möjligheter till att skapa konkurrensfördelar men varje fördel är relativt liten. Problematiken med denna typ av branschstruktur ligger i formuleringen av konkurrensstrategier.

    Uppsatsens syfte är att beskriva och analysera hur nischade företag inom en fragmenterad bransch formulerar konkurrensstrategier samt om företagen med hjälp av valda konkurrensstrategier lyckas upprätthålla en uthållig konkurrensfördel.  Uppsatsen utgår ifrån fyra teorier: konkurrentanalysmodellen, kriterier för branschfragmentering, kriterier för bemästring av fragmentering och modell över en uthållig konkurrensfördel. Undersökningen är baserad på en kvalitativ och abduktiv flerfallstudie över tre nischade företag verksamma inom samma bransch.

    Resultatet visar att branschen som undersöks är tydligt fragmenterad samt att de valda företagen tillämpar olika typer av bemästringsstrategier. Samtliga företag hävdar dock att de inte tillämpar någon särskild konkurrensstrategi utan utgår ifrån sin egen kompetens som anses vara det viktigaste. Utöver bemästringsstrategier och de strategier som finns formulerade inom modellen över en uthållig konkurrensfördel, finns det därmed ytterligare faktorer som leder till att nischade företag lyckas med sin verksamhet i praktiken.

  • 250.
    Arikan, Bilal
    et al.
    Södertörn University, School of Social Sciences.
    Yildirim, Emrah
    Södertörn University, School of Social Sciences.
    Human Resource Management: En fallstudie om hur organisationer opererar inom utbildning och rekrytering2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Human Resource Management is used today by almost all organizations around the world and is a way for the management to manage and control the employees. Human Resource Management include question within personnel management, training for the employees and recruitment.

    Human Resource Management acts as an intermediary between the employees and the management to develop the organization. With today's fierce competition it is especially important to have employees who possesses competence and that the organization is continuously working with developing them further to maintain successful.

    The organization need to recruit new employees when the existing leaves, new competence is required or reformulated objectives for the organization which leads to a demand on new employees. Finding right in the recruitment is vital to ensure the organization continues with competent employees that can drive the organization forward.

    The purpose of this thesis is to create a greater understanding of how development- and training opportunities together with recruitment occurs. The thesis aims to identify the processes of how organizations operate regarding the above-mentioned research areas.

    The thesis has been based on the hermeneutic epistemological approach with a qualitative research method. Through three interviews and documentation of internal material data has been collected for the thesis.

    The results show that there are similarities in all examined organizations where development and training opportunities is offered mostly by interacting with the unit managers and through the organizations web portals. However, there are differences in the extent to which employees are given time to training in the surveyed organizations. The recruitment process of the organizations is alike, but with some differences which made clear during the recruitment process. Where cooperation with the employees, the HR department and the unit managers is the biggest difference.

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