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  • 101.
    Askvall, Cornelia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Westerberg, Catrin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    “Utan onlinevänner hade jag antagligen varit död”: En studie om via vilka plattformar och aktiviteter nya vänner möts på nätet2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Friends no longer meet only in physical places; they can also meet on various different online platforms. This paper aims to explore where online friends meet, in which activities they socialise, how frequent they socialise and how many online friends also meet each other offline. The purpose of this paper is to get a better understanding of where and how people meet friends online. The paper was realised through a survey with 1000 participants, distributed both on social networking sites and offline. An analysis of already existing related research papers was also made. The result of the survey showed that there are various different platforms where online friends can be made. The most common platforms were Facebook and World of Warcraft. Most online friends socialised via text chat, voice chat and through playing games together. The majority of the online friends kept in touch with each other on a daily basis and met 2-5 online friends offline. The survey was given big attention at social networking sites and hopes to complement already existing research as well as contribute with inspiration to further studies.

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  • 102.
    Asnicar, Davide
    et al.
    University of Padova, Italy; University of Gothenburg, Sweden.
    Ašmonaitė, Giedrė
    University of Gothenburg, Sweden.
    Birgersson, Lina
    University of Gothenburg, Sweden.
    Kvarnemo, Charlotta
    University of Gothenburg, Sweden.
    Svensson, Ola
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Mathematics Teaching. University of Gothenburg, Sweden.
    Sturve, Joachim
    University of Gothenburg, Sweden.
    Sand Goby: An Ecologically Relevant Species for Behavioural Ecotoxicology2018In: Fishes, E-ISSN 2410-3888, Vol. 3, no 1, article id 13Article in journal (Refereed)
    Abstract [en]

    Locomotion-based behavioural endpoints have been suggested as suitable sublethal endpoints for human and environmental hazard assessment, as well as for biomonitoring applications. Larval stages of the sand goby (Pomatoschistus minutus) possess a number of attractive qualities for experimental testing that make it a promising species in behavioural ecotoxicology. Here, we present a study aimed at developing a toolkit for using the sand goby as novel species for ecotoxicological studies and using locomotion as an alternative endpoint in toxicity testing. Exposure to three contaminants (copper (Cu), di-butyl phthalate (DBP) and perfluorooctanoic acid (PFOA) was tested in the early life stages of the sand goby and the locomotion patterns of the larvae were quantified using an automatic tracking system. In a photo-motor test, sand goby larvae displayed substantially higher activity in light than in dark cycles. Furthermore, all tested compounds exerted behavioural alterations, such as hypo- and hyperactivity. Our experimental results show that sand goby larvae produce robust and quantifiable locomotive responses, which could be used within an ecotoxicological context for assessing the behavioural toxicity of environmental pollutants, with particular relevance in the Nordic region. This study thus suggests that sand goby larvae have potential as an environmentally relevant species for behavioural ecotoxicology, and as such offer an alternative to standard model species.

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  • 103.
    Asplund, Einar
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Bergsten, Max
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Hur hittar vi fram?: En studie om hur spelare navigerar i 3d miljöer2020Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Is it important that a player can navigate easily through a level? To get the answer ten participants were tested during a short play-session of a game made for the study. By looking at prior research, themes could be found that were all common. To learn the player to recognize what a goal looks like, to get the player to understand what the goal is. That the player can navigate to the goal and that the level should have flow is also important. This study shows that what earlier research suggests seems to have merit. Of all participants that played the game, almost everyone that played where navigational techniques were implemented spoke of how they felt certain in where to go.

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  • 104.
    Asplund, Ingeborg
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Songs of Transistor: A study of sound design in video games2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    While there is a lot of research about other aspects of game design, there are fairly few studies about music and sound in video games. Since music and sound are components of next to all games, it is interesting to investigate how this aspect affects the perceived immersion of gamers. The aim of this study is to investigate how sound and music affect player sense of presence in a video game, Transistor [19], which was chosen due to its distinct and strongly emotional music and sound. Five video prototypes were made using gameplay and sound from the game. The videos presented different variations of the soundscape. These were tested by a web survey with questions from the PENS questionnaire [15], providing the users a seven point Likert scale by which they could rate their experience. The answers were analyzed with a mixed model regression and compared with an estimated image of which degree of immersion would be experience for each of the videos. The result of the study showed that the complete soundscape was significantly more immersive than all the other soundscapes, while silence was significantly less immersive than the other soundscapes. The conclusions were the more complete the soundscape is, the more immersive it is, and that even a small part of the total soundscape is more immersive than complete silence.

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  • 105.
    Asplund, Ingeborg
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Eriksson, Gustav
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Dear Esther: En studie av vad som påverkar upplevelser av interaktiva narrativ2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today in 2015 the game industry grows and games become more advanced. This leads to that the ways interactive media such as games portray their narrative are also improving. Therefore we chose to examine what factors affected how five experienced gamers viewed the narrative in the game Dear Esther (The Chinese Room, 2012) the first time they played it. The investigation used stimulated recall in order to collect data and the data were analysed with the help of the EPP methodology. Our study showed there was a diversity in how the game’s narrative was perceived and that a number of factors affected the interpretations of the narrative. These factors were organised in four categories: exploration, feeling and atmosphere, player experience, and identification with the player character and theories around the narrative. A fifth category evaluation of the storytelling, described the player’s thoughts about the way the narrative was told. Our main conclusion was that the factors affecting the way players perceived the narrative of the game varied much depending on who played the game and what their regular experience of games were. For example some were more affected by environment and monologue while others was more affected by earlier experiences of how games used to work. The respondent’s perception of the game narrative were also affected by their own thoughts and theories around the narrative and what might have happened. We could also see there were several different thoughts and opinions on how the narrative style of the game worked and three participants thought it worked well.

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  • 106.
    Asplund, S.
    et al.
    KTH.
    Jonsson, Martin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    SWAY - designing for balance and posture awareness2018In: TEI 2018 - Proceedings of the 12th International Conference on Tangible, Embedded, and Embodied Interaction, New York: Association for Computing Machinery (ACM), 2018, p. 470-475Conference paper (Refereed)
    Abstract [en]

    This paper presents the SWAY prototype that encourages people to explore aspects around balance and posture in a playful way. The prototype senses small movements and shifts in posture using a Kinect sensor, and translates these movements to the tilting of a platform holding a set of marbles, and to haptic feedback in the form of vibrations. The prototype provides an interactive experience focusing on building body awareness with a particular focus on balance and posture. The design inquiry provided new insights with respect to reinforcement of bodily experiences and how different modalities affect the guiding of attention.

  • 107.
    Atteridge, Aaron
    et al.
    Stockholm Environment Institute.
    Remling, Elise
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Is adaptation reducing vulnerability or redistributing it?2018In: Wiley Interdisciplinary Reviews: Climate Change, ISSN 1757-7780, E-ISSN 1757-7799, Vol. 9, no 1, article id e500Article, review/survey (Refereed)
    Abstract [en]

    As globalization and other pressures intensify the economic, social and biophysical connections between people and places, it seems likely that adaptation responses intended to ameliorate the impacts of climate change might end up shifting risks and vulnerability between people and places. Building on earlier conceptual work in maladaptation and other literature, this article explores the extent to which concerns about vulnerability redistribution have influenced different realms of adaptation practice. The review leads us to conclude that the potential for adaptation to redistribute risk or vulnerability is being given only sparse—and typically superficial—attention by practitioners. Concerns about ‘maladaptation’, and occasionally vulnerability redistribution specifically, are mentioned on the margins but do not significantly influence the way adaptation choices are made or evaluated by policy makers, project planners or international funds. In research, the conceptual work on maladaptation is yet to translate into a significant body of empirical literature on the distributional impacts of real-world adaptation activities, which we argue calls into question our current knowledge base about adaptation. These gaps are troubling, because a process of cascading adaptation endeavors globally seems likely to eventually re-distribute risks or vulnerabilities to communities that are already marginalized and vulnerable. We conclude by discussing the implications that the potential for vulnerability redistribution might have for the governance of adaptation processes, and offer some reflections on how research might contribute to addressing gaps in knowledge and in practice.

  • 108.
    Auffret, Alistair G.
    et al.
    Swedish University of Agricultural Sciences / Stockholm University.
    Kimberley, Adam
    Stockholm University.
    Plue, Jan
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science. Stockholm University.
    Waldén, Emelie
    Stockholm University.
    Super-regional land-use change and effects on the grassland specialist flora2018In: Nature Communications, ISSN 2041-1723, E-ISSN 2041-1723, Vol. 9, article id 3464Article in journal (Refereed)
    Abstract [en]

    Habitat loss through land-use change is the most pressing threat to biodiversity worldwide. European semi-natural grasslands have suffered an ongoing decline since the early twentieth century, but we have limited knowledge of how grassland loss has affected biodiversity across large spatial scales. We quantify land-use change over 50-70 years across a 175,000 km(2) super-region in southern Sweden, identifying a widespread loss of open cover and a homogenisation of landscape structure, although these patterns vary considerably depending on the historical composition of the landscape. Analysing species inventories from 46,796 semi-natural grasslands, our results indicate that habitat loss and degradation have resulted in a decline in grassland specialist plant species. Local factors are the best predictors of specialist richness, but the historical landscape predicts present-day richness better than the contemporary landscape. This supports the widespread existence of time-lagged biodiversity responses, indicating that further species losses could occur in the future.

  • 109.
    Auran, Inga
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Samisk rätt i Sápmi?: Om mediebilden av markkonflikten i Kallak2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this thesis it to examine how the 'Kallak-conflict had been portrayed in the news coverage and how Sami interests and values has been made comprehensible through and by the news coverage. The method that has been used is the discourse analytic logic perspective, which, by structuring the material can identify and describe the logic’s that are used to understand the situation. The theory is based on international research on indigenous people that handle how the land can be perceived and valued, and handle the bigger more complex implications a land conflict can have for indigenous people. The analysis is based on quotes, or sections from newspaper articles, and in my conclusion I discuss the three major logic’s I found in the material: The economic logic, the environmental logic and the logic of rights.

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    Samisk rätt i Sápmi? – Om mediebilden av markkonflikten i Kallak
  • 110.
    Avebäck, Freja
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Pagan, Katarina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Har sociala medier och Influencers betydelse?: En undersökning om resenärernas uppfattning och attityd på marknadsföring av turism genom sociala medier2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Swedish travelers’ consumption has increased in relation to better economic conditions and demographic changes. In 2017, domestic leisure travelers’ consumption increased and the reason for such a changed tourism industry which is due to a changed behavior among travelers. One major reason is that internet and social media has had a major impact on the tourism industry (TIllväxtverket, 2017). Social media has developed new marketing techniques such as Influencer Marketing (IM) and Viral Marketing. The purpose of this study is to find out how travelers are affected by IM when choosing a destination, as a basis for this research the writers created a web survey where the target group was Swedish travelers who like to travel, the survey was answered by 188 respondents. The writers used netnography to review ten influencers to build their own interpretation of the subject and the result suggests that influencers have a role as an information source (eWOM) but are not the decision-making source for travelers’ consumption.

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  • 111.
    Avebäck, Freja
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Pagan, Katarina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Hur påverkas vi av interaktionen med sociala medier?: En kvalitativ undersökning på hur människors mående påverkas av interaktionen med Instagram och dess funktioner2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The writers have chosen to immerse themselves deeper into the interaction between people and social media, where we examined how people's feelings are affected by the interaction with social media. The application chosen for the study was Instagram. The study consisted of 40 participants in the age group 18 - 26 years. Participants were randomly selected for a questionnaire conducted with students at Södertörn University in Stockholm. In addition to the survey, six interviews were conducted based on the original participants from the questionnaire, which was made to gather more in-depth material on the subject.     

    The results have shown that the interaction among users is mainly through sharing, liking and commenting than through other features that Instagram has to offer (for example, chat function and live broadcast). During the interviews, it occurred that respondents mostly use Instagram's features to create a wider community between themselves and their friends. When it comes to the influence on impact through interaction, it turned out that this is not generated directly by the application, but rather by who you as a user follow on your profile. The participants in the studies conducted for the thesis explain both that they are affected, but also that they are not affected by impact through social media. It is very different depending on how you as a user interact with the different functions of the application. The study has not shown a clear result on whether there is a clear link between the interaction with Instagram and the user's health.   

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  • 112.
    Avramovic, Aleksandra
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Ringh, Sanna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Post-genocide gender equality: Understanding the gender equality process within the political sphere after the Rwandan genocide against the Tutsi2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Inspire by article 1 of the Human Rights Declaration, which states that every human is born free and equal, this thesis highlights gender equality and the process towards political empowerment, using the example of Rwanda. A country known for being one of the world’s leading countries regarding women’s representation in the parliament. The purpose of the thesis is to explore Rwanda's gender equality process within the political sphere using feminist approaches. Results have been produced through a literature study and some elements of empirical material from interviews with people from Rwanda to give them a voice on the matter.

    The results of this thesis illustrate two main factors behind the increase of gender equality and women's political participation; (1) the effect that the genocide against the Tutsi had on the country, and (2) the regime’s commitment to gender equality. Our results also illustrate that there are differences concerning political opportunity and participation between urban and rural parts of Rwanda. Concluding that, even though women have the opportunity to participate in politics and are politically empowered, there are still issues regarding gender equality in the political sphere.

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  • 113.
    Axelsson, Kim
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Batalje, Kasper
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Utforskning i spel och immersionens djup: En empirisk studie om upplevelsen av immersion i ett utforskningbaserat spel2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is an empirical study that was conducted via an online survey where theparticipants have answered questions regarding exploration and immersion in thegame Starbound. The participants answered the questions in their own words abouthow these aspects affected their ability to immerse themselves in the game. Theseanswers were then analyzed using thematic analysis in order for us to establish themesand categories that we used as a foundation for our research. We found that thealready established categories for immersion could be complemented by our findings;the answers from the participants indicated that exploration is of great importance forthe players ability to achieve immersion in the game. In addition to explorativeimmersion, we also found that immersion via multiplayer was a recurring importantaspect for the participants.

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  • 114.
    Bachour, Raougina-Laouisa
    et al.
    Swedish University of Agricultural Sciences.
    Golovko, Oksana
    Swedish University of Agricultural Sciences.
    Kellner, Martin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Pohl, Johannes
    Swedish University of Agricultural Sciences.
    Behavioral effects of citalopram, tramadol, and binary mixture in zebrafish (Danio rerio) larvae2020In: Chemosphere, ISSN 0045-6535, E-ISSN 1879-1298, Vol. 238, article id 124587Article in journal (Refereed)
    Abstract [en]

    Pharmaceuticals are emerging as environmentally problematic compounds. As they are often not appropriately removed by sewage treatment plants, pharmaceutical compounds end up in surface water environments worldwide at concentrations in the ng to μg L−1 range. There is a need to further explore single compound and mixture effects using e.g. in vivo test model systems. We have investigated, for the first time, behavioral effects in larval zebrafish (Danio rerio) exposed to a binary mixture of an antidepressant drug (citalopram) and a synthetic opioid (tramadol). Citalopram and tramadol have a similar mode of action (serotonin reuptake inhibition) and are known to produce drug-drug interactional effects resulting in serotonin syndrome (SS) in humans. Zebrafish embryo-larvae were exposed to citalopram, tramadol and 1:1 binary mixture from fertilization until 144 h post fertilization. No effects on heart rate, spontaneous tail coiling, or death/malformations were observed in any treatment at tested concentrations. Behavior (hypoactivity in dark periods) was on the other hand affected, with lowest observed effect concentrations (LOECs) of 373 μg L−1 for citalopram, 320 μg L−1 for tramadol, and 473 μg L−1 for the 1:1 mixture. Behavioral EC50 was calculated to be 471 μg L−1 for citalopram, 411 μg L−1 for tramadol, and 713 μg L−1 for the 1:1 mixture. The results of this study conclude that tramadol and citalopram produce hypoactivity in 144 hpf zebrafish larvae. Further, a 1:1 binary mixture of the two caused the same response, albeit at a higher concentration, possibly due to SS.

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  • 115.
    Back, Therese
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Instagram: En plattform för fotografer att marknadsföra sig genom hashtags2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The new media landscape has meant that photographers need to adapt. Social media has made it easier for press organizations to access public images, as a result of which the proportion of full-time photographers is reduced. Many photographers use Instagram, a popular social application used by 500 million active users daily. The application is used by photographers because they want to share their work and expand the contact network, so that it may contribute to new jobs. On Instagram, hashtags can be used to place images in categories, which makes it easy for users to find what they are looking for. The use of hashtags differs between photographers and other users in two ways, the first being that the photographers showed a trend in specifying hashtags based on the image content, the other being that they on average use less hashtags than the common user. The fact that other users do not customize the hashtags along the images content may cause the hashtags function as a categorization tool to deteriorate, which for photographers means that the possibility of marketing themselves decreases.

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    Instagram: En plattform för fotografer att marknadsföra sig genom hashtags
  • 116.
    Backlund, Robert
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Norblad, Gustav
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Museers marknadsföring mot hotell: Hur marknadsföringen har ändrats sedan återinförandet av entréavgifter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
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    backlundnorblad
  • 117.
    Bahr, Karolina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Grufving, Julia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sigurdardottir, Kristin Hlif
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Riskhantering vid natursevärdheter: En fallstudie kring Islands natursevärdhet Reynisfjara2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Icelandic tourism development has undergone major changes over the past decade, tourism has increased rapidly, which has lead to the tourism industry being behind in developments on several levels, including tourist’s safety. It appears that both traffic incidents and accidents in the nature increases as the tourists increase. Reynisfjara a lava beach, is one of the most popular nature attractions and also were accidents occure among tourists.

    In this study organizations and operators connected to tourism in Iceland are examined on how they manage and plan regarding risks in natural attractions. The survey is based on interviews with nine organizations and tourism stakeholders, including the Icelandic Tourist Board, the police, landowner, rescue team and a case study on Reynisfjara where factors affecting tourists safety are defined. The theoretical approach includes planning, risk management and cooperation.

    The results show that the most common accidents among tourists are traffic accidents. Thus the planning of physical infrastructure is an influencing factor. Another influencing factor is the tourists' tendency and recklessness against the risks. It appears that the tourists' safety in natural attractions are influenced by the extent to which those involved are planning for risk management. A systematic approach to planning is lacking and safety measures are mainly done when an accident has already occurred. Cooperation on the allocation of resources and legislation between the authorities and operators in the tourism industry, proves to be crucial to increase safety. The study shows that the players involved are not a unified group regarding planning, risk management and responsibilities. Risk management in Iceland today consists of a multi-operator system, which has led to fragmented responsibilities. Responsibility for tourists' safety lies in their own hands.

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  • 118.
    Balan, Elena
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Integrating community values in the design of a mobile application for parkour practitioners2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The paper elaborates on the way in which groups understand parkour at a value-based level and the influence that this mentality has on the development of a mobile application. A special attention is given to the conflict which emerges between the parkour practitioners that want to make sure that the activity keeps its structure intact and the fact that the mere introduction of a mobile application will bring changes in the way that parkour trainings take place for the practitioners. The development of a mobile application is mainly done with the purpose of supporting and reinvigorating the practice, but this can also modify its structure. It is the fear for this modification of the activity’s structure that makes parkour practitioners be very critical and reject designs that do not perfectly conform to the standards that they use when defining the activity. The small sizes of the groups makes them especially vulnerable to influences and keeping the original values of parkour intact becomes a priority for them when accepting the involvement of mobile technology in their trainings.

    Conclusions are developed from the research deployed with the purpose of bringing design improvements for the Traveur mobile application targeted towards parkour practitioners. The research includes a wide variety of techniques organized in different steps and layered on different levels of interest. The conflict between keeping parkour values intact and designing for the parkour community came up during the process of gaining knowledge on the phenomenon and finding a design which complies with standards of a commercial launch.

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    Integrating community values in the design of a mobile application for parkour practitioners
  • 119.
    Balogh, Péter
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Geography. Södertörn University, Centre for Baltic and East European Studies (CBEES).
    Sleeping abroad but working at home: Cross border residential mobility between transnationalism and (re)bordering2013In: Geografiska Annaler. Series B, Human Geography, ISSN 0435-3684, E-ISSN 1468-0467, Vol. 95, no 2, p. 189-204Article in journal (Refereed)
    Abstract [en]

    Cross-border residential mobility (CBRM) has so far largely been approached from a transnational perspective. However, recent developments in border studies and transnationalism give rise to certain doubts. While border studies have come to include mental borders next to physical borderlands, transnationalism today refers not just to cross-border movements but also to identities trans-cending the national. But border studies have shown that the increased crossing of borders is not necessarily coupled with their diminished significance. CBRM is a particularly interesting phenomenon as it entails the continuous crossing of a physical border, but the question is whether it also implies the erosion of mental borders and the emergence of transnational ties. While drawing on experiences from parallel cases, my study focuses on Poles from Szczecin moving just across the boundary to Vorpommern, Germany. Some are integrating there, but their large majority appears to carry on with everyday life in Poland as before moving. This settlement has triggered considerable resentment among local Germans, who as a reaction mark the borderland discursively and physically. As my survey shows, while both groups regularly cross the physical border, many even among the cross-border residents consider it as a necessary dividing line or prefer cooperation to be reserved to some activities. Hence, unlike longdistance migration leading either to diaspora identities or to gradual dissolution in the majority culture, CBRM appears as a specific form of international migration where the physical proximity allows such intensive links with the country of origin that transnational effects are mitigated.

  • 120.
    Barabanova, Anna
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Lundgren, Teresa
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Är spa till för båda könen?: en studie om genusföreställningar bland spaorganisationer2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to from a gender perspective to examine whether spa is a place for both genders or it is focused on female spa visitors only. Also to study the organisation`s point of view of gender performances within spa tourism as well as to see spa organizations views on gender distribution.

    To be able to answer the questions, the qualitative method was used in our research. The method is relevant to our study since we sought to gain a deeper understanding of the phenomenon. During the data collection we have used previous researchs and qualitative interviews. Overall we had conducted four interviews, one of which was the personal interview, two were made by email and one by phone call. We also performed a visual ethnography of websites. The present research was based on the constructivist approach and we have used coding for data analysis.

    The result of the study indicates that the spa is a place for both gender, and that spa organisations have different gender performances depending on their location in the country. By that we mean, that spa organizations geography can be the reason for the difference between male and female spa visitors. Although we concluded the fact that spa organizations do not contributed highly to the equality in spa industry and that a gender-neutral environment still missing on spas and may cause that male spa-goers visiting span less frequently than female. In addition, should spa organizations continue keeping up the work with different offers and medial messages and not exclude the male spa-goers.

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  • 121.
    Barjolle, Dominique
    et al.
    Swiss Institute of Organic Agriculture.
    Belletti, Giovanni
    University of Florence.
    Marescotti, Andrea
    University of Florence.
    Casabianca, Francois
    INRA.
    Cristóvão, Artur
    De Rosa, Marcello
    University of Cassino del Lazio Meridionale.
    Rytkönen, Paulina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Meal Sciences. Södertörn University, School of Social Sciences, ENTER forum.
    Prologue. The Role of Localised Agrifood Systems in a Globalised Europe2014In: International Agricultural Policy, ISSN 1722-4365, Vol. 1, p. 7-10Article in journal (Refereed)
  • 122.
    Barton, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Flygare, Sandra
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    När informationssystemen leder till dubbelarbete: En fallstudie av ärendehanteringen inom Huddinge kommun2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Today organizational management work is largely done with the help of computer technology. However, there are inefficiencies in how these management efforts are performed in various computer systems which has led to higher costs for less-generated benefits for customers. In the public sector, these customers are the residents. This study examines how the municipality of Huddinge works with case management in various forms of media, what influences the case management in and between these media forms and the problems that arise in the case process as a result of these. The study addresses how sociotechnology and human-computer interaction cooperate within the field of information systems and data management in relation to users and case management. Observations and interviews were conducted at three municipal administration units and the Service center in Huddinge. The results show that case management within the municipality is dependent on various forms of media, where the information systems usability and functionality affects how safe, consistent and reliable case handling takes place. Recurring problems regarding duplication of work, unfinished cases and inconsistent data collection and registration of data linked to case work can be identified. The results can be used by the municipality of Huddinge when defining requirements and purchasing information systems intended for case management. Limitations have been made regarding the number of represented administration units within the municipality. Other units within the municipality can use other forms of media, and therefore have other experiences regarding the use of these when working with case management.

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  • 123.
    Bathmann, Ulrich
    et al.
    Leibniz-Institute for Baltic Sea Research, Warnemünde, Germany.
    Schubert, Hendrik
    University of Rostock, Rostock, Germany.
    Andrén, Elinor
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Tuomi, Laura
    Finnish Meteorological Institute, Helsinki, Finland.
    Radziejewska, Teresa
    University of Szczecin, Szczecin, Poland.
    Kulinski, Karol
    Institute of Oceanology of the Polish Academy of Sciences, Sopot, Poland.
    Chubarenko, Irina
    Shirshov Institute of Oceanology of the Russian Academy of Sciences, Moscow, Russia.
    Editorial: Living Along Gradients: Past, Present, Future2020In: Frontiers in Marine Science, E-ISSN 2296-7745, Vol. 6, article id 801Article in journal (Refereed)
    Abstract [en]

    The Baltic Sea is a geologically and evolutionarily young part of the coastal ocean that experienced, in its past, several severe environmental changes. In its present state, the Baltic Sea is characterized by both horizontal and vertical gradients of environmental conditions. As a huge estuary, it shows a west to east/south to north surface salinity gradient from 24 in Kattegat to nearly freshwater in the Bothnian Bay. The vertical salinity and oxygen gradients result in stratification which causes hypoxic and sulfidic anoxic conditions in deep basins. These gradient systems are impacted by natural and anthropogenic changes due to physico-chemical driving forces, varying over time and space. Gradient environments produce an imprint on both the structure and function of the biological systems and influence biogeochemical cycling. Besides, coastal seas in general and the Baltic Sea in particular, experience constant and direct influence from land with consequences to matter and energy cycles, biogeochemical interactions, energy fluxes, and sediment dynamics. “Living along gradients: past, present, future” in the Baltic are today’s very important aspects that rise questions like which of the effects we are detecting occur naturally, and which are driven by human activities. Deciphering past environmental changes and their causes provide keys to understand and simulate possible future scenarios, all of which should rise societal awareness and implementation of appropriate marine and coastal policies. Present-day knowledge on the dynamics of gradient systems, on the processes that affect the coastal sea environment, the results of interaction between coastal seas and society, the detection or reconstruction of past and present changes on time scales from inter-annual to millennial, and future change models are summarized here, with the idea to stimulate scientific exchange on most complex questions, addressing them from different perspectives.

  • 124.
    Bauge Sheard, Rebecca
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Svanberg, Kathrin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    "Good" versus "Bad" Fishermen: A case study on fishermen’s perceptions of illegal fishing and the failure of co-management initiatives in Lake Babati2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Small-scale fisheries represent an important sector for Tanzania’s economy and the contribution to the livelihood of people. In Lake Babati, fish stocks are decreasing, mainly because of illegal fishing methods. This study therefore aims at examining how the problems of illegal fishing affect the fishermen, as well as their perceptions of the implemented fish ban. By using semi-structured interviews, a seasonal calendar and a Venn diagram, the data was analysed through a Critical Institutionalist lens. The results show that the fish ban has not improved the situation and that the fisheries co-management in Lake Babati is weakly practiced. Furthermore, the complexity of socially embedded relations constrains the organisation among the fishermen. As a response to the inadequate management, the fishermen suggest other solutions for preventing illegal fishing. 

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    "Good" versus "Bad" Fishermen
  • 125.
    Beijer, Frida
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Re-design av kommunikationsbyrån Åkesson & Currys webbsida: En rapport som beskriver produktionsprocessen för kommunikationsbyråns nya webbsida2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This report describes the production process during a re-design of a website. The communications agency Åkesson & Currys website has existed for over five years. In these days the company does not think that the website represents who they are. The aim for me was to examine how they look upon their identity. The goal was to enable a new vision of Åkesson & Curry's identity and come up with design sketches of a website that presents them in a right manner. The re-design enables the user to become interested in the agency and desire to initiate a contact with Åkesson & Curry. The report describes my approach through interviews, lists of goals, personas and scenarios. These methods have led me to a solid starting point when developing the colour palette, logotype and producing the design sketches. The development was done in the programs Adobe Illustrator and Adobe InDesign. The result was a website that is clean, warm and attractive – the opposite of Åkesson & Curry's current website.

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  • 126.
    Beijer, Frida
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Widelund, Pernilla
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Identitetspresentation på Instagram: En studie i användares upplevelser och attityder till sin identitetspresentation på Instagram2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in which way they approach their Instagram follower’s expectations on how they present themselves on Instagram and if they are aware of any strategies in their self-presentation on Instagram.

    The result of this study is the fact that our respondents thinks that they do not intend to have a primary interest in experimenting with images on Instagram to present their identitiy, it is rather something that comes naturally in how they present themselves on Instagram. The primarily purpose of using Instagram do not appear to be for satisfying an experimental need in self-presentation on Instagram. It is rather to satisfy a social need. Following, it has emerged that they seems to have a varied self-awareness in terms of strategies and reasons for self-presentation and that they are significantly influenced by their followers expectations on their identity presentation. 

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  • 127.
    Bekshayeva, Kristina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Prokopovych, Anastasia
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    “Där livet händer”: En studie av visuell kommunikation i IKEA:sreklamkampanj2017Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Detta arbete är en fallstudie av IKEAs reklamkampanj “Där livet händer”. Arbetet har tvåsyften: att utforska tekniska aspekter på reklamproduktion och skapa sig en bild avmottagarnas uppfattning av reklamfilmerna i den nämnda kampanjen. Det andra syftet är attundersöka i vilken mån IKEAs identitet återspeglas i reklamkampanjen när det gällermänniskors representation. I detta arbete besvaras följande frågeställningar:

    -Hur påverkar det tekniska utformandet av reklamfilmerna mottagarens uppfattningom dem?

    -Hur kommunicerar företaget sin identitet så att den stämmer överens med dess vision?

    -Hur påverkar människors representation kundernas uppfattning om reklamfilmerna?

    Till detta uppsatsarbete valde vi den kvalitativa undersökningsmetoden. Det genomfördes tiosemistrukturerade intervjuer med respondenter samt en mejlintervju med Leila Widgren,byråproducent på Åkestam Holst. Genom att analysera den insamlade datan med de valdateorierna kunde vi forska djupare och besvara våra frågeställningar. Resultatet visade att dentekniska delen spelar en viktig roll i mottagarnas uppfattning av reklamfilmer. Därför är detcentralt för hur de tekniska verktygen såsom kameror, redigeringsprogram, ljus- samtljudsättning används vid både skapandet och utformandet av reklamfilmer.Reklamkampanjen ​“Där livet händer” ​fick en positiv respons från de intervjuade personernasamt ökade deras kännedom om IKEA. Det visade sig att bryta normer i reklam upplevdessom något positivt av de flesta respondenterna och hjälper företaget att sticka ut.

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    visuell kommunikation
  • 128.
    Bengtsson, Ellen
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Hoff, Isabelle
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Digitalisering av brädspel: Hur automation av spelmekanik kan förändra sociala interaktioner vid spelande2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Enjoyment and social interaction are closely connected, and board games can be synonymous with both of these things. Board games and digital versions of those games are often used in parallel, which offers a unique position of inquiry. Automation is a tool commonly used in the creation of digital board games, but how does it affect the sociality and how does it differ from physical board games? This is the question that this paper explores through an observational study of the game Ticket to Ride, both in its original, physical form as well as its digital counterpart. Two groups of players were recorded while playing both versions of the game in a different order. Throughout the observation of these game sessions, seven different game mechanics have been used as the lens to determine how the difference in social interaction is connected to the game itself. These game mechanics were turn-taking (time), game surface (space), object (state), actions (strategy), rules (automation), bookkeeping and chance, but social interactions unrelated to the game were also examined. Two of the seven game mechanics turned out to have the most effect on social interaction in the different versions of the game; rules and turn-taking. These two mechanics were important to the learning of the game and for maintaining focus throughout the game.

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  • 129.
    Bengtsson, Joakim
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Nyberg, Jessica
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Vad i den grafiska spelmiljön påverkar spelarens problemlösning i spelet Brothers: A tale of two sons?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den här studien undersöker hur miljön i spelet Brothers: A tale of two sons (Starbreeze Studios, 2013) tolkas av spelarna. Studien fokuserar på spelmiljön och hur grafik med interagerbara objekt tolkas och hur spelaren lägger märke till objekten. En kvalitativ undersökning genomfördes där fyra personer intervjuades. Semi-strukturerad intervjuform användes och varje spelare fick testa utvalda scener ur spelet under observation. Spelet har fokus på problemlösning och det är inte alltid tydligt vad spelaren ska göra. Många andra spelutvecklare gör interagerbara objekt enkla att se genom att särskilja dem från andra objekt, genom highlights och iögonfallande färger. Målet med studien var att undersöka vilka objekt spelaren tolkar som interagerbara och hur dessa objekt utmärker sig visuellt jämfört med andra grafiska element. Genom intervjuer och observationer, blev slutsatsen att den grafiska miljön hade påverkan på spelarna, en del objekt var mer utmärkande än andra att de skulle användas som nyckelobjekt för problemlösning. Objekt som var avvikande och hade unika former som särskilde sig från bakgrunden var lättare att uppfatta som interagerbara objekt.

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  • 130.
    Beniamin, Nathalie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Hollstensson, Therese
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Utveckling av en ny turistprodukt: En fallstudie av utmaningarna kring Dalarö vrakturism2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study investigates the development of creating a new tourism product and is based on the project with shipwreck-trips to the public within a future marine park in Dalarö. The shipwreck-trips require technical equipment on board the boat and an underwater camera (ROV), which focuses on the wrecks. It also examined in this paper how the marketing might look like and how they can become more attractive and salable. This study is based on qualitative interviews with people familiar with the project, an observational study of Dalarö as a destination and a document study of the documents collected in Haninge. The previous research used has been studied in three parts; shipwreck tourism, visiting reasons and marketing. The result of this has shown that there are significant challenges in developing wreck tourism in the archipelago. But the conclusions are still that if these obstacles can be overcome, there are opportunities to become an attractive tourism product through professional storytelling and marketing through for example the Vasa Museum. There are both positive and negative side effects by making the shipwrecks available to the public. Negative effects include littering of the marine environment as well as destruction of the shipwrecks. Positive effects include regulation through the nature reserve provisions and that this provides the conditions for research of the shipwrecks.

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  • 131.
    Benitez, Juan Carlos
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Fotbollsallsvenska matcher, ortens tid i rampljuset: Sportevenemangets funktion inom turism- och destinationsutveckling2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study, the authors researched how destinations are affected by sport events such as Swedish premier division soccer matches from a tourism perspective. Representatives from Norrköping, Halmstad, Falkenberg, Åtvidaberg and Kalmar shared information through interviews which along with previous research and theories contributed to the results of this study. The authors have used three theories in this research, Leiper’s tourist attraction system, stakeholder’s theory and the schema theory. Five of the interviews that was conducted for this research was performed at the respondent's workplace while the remaining two were conducted by telephone. All the interviews were recorded and transcribed. Among other things, it has emerged that sport events like Swedish premier division soccer games can be seen as a tourist attraction. It has also emerged that there are two groups of effects that this kind of attraction can generate. One of those is the marketing effect which includes the destination's Swedish premier division soccer team and its matches helps to put the destination on the map, but also to create a positive image of the destination. The second effect is about consumption associated with sport events such as Swedish premier division games, including traveling soccer fans that generate benefits for the local community and therefore contribute to its economic development. With the support of previous research and theories, it has emerged that effort to increase marketing impact, for example, visibility, service and create reasons to travel can generate an increased consumption. The marketing effects can influence current and potential visitor's view of the destination, which is considered to be able to change the stakeholders' behavior. Finally, there are signs that it is very important that there is good cooperation between local actors to boost the various effects that sport events such as Swedish premier division soccer matches can generate.

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  • 132.
    Bentahar, Sofia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Milutinovic, Aleksandra
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Upplev Stockholm & Visby2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby.

    Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.        

    Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town. Those who traveled to Stockholm made ​​the trip to experience and see the big city. Basis of choice has been the large selection, possibilities, events and various attractions. Respondents who chose to visit Visby made ​​their choice primarily because of the beach and the feeling of being overseas that one feels when one is in Visby. They have turned to calm, to relax and get away from their everyday lives.

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  • 133.
    Benulic, Kajsa-Stina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    A Beef with Meat: Media and Audience Framings of Environmentally Unsustainable Production and Consumption2016Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The aim of this thesis is to identify potential routes of participation in environmentally sustainable changes of the Swedish meat production and consumption. Changes are needed as meat production and consumption have been linked to serious environmental problems, such as climate change, biodiversity loss, and land use change. Scientists, international organizations, and Swedish government authorities have identified individual consumer responsibility as key in making that change happen. The public is to be informed and educated to make more environmentally sustainable choices as meat consumers, and become more supportive of policy instruments. This strategy, which mirrors the dominant approach to solving environmental problems, is suggested by government authorities despite their suspicion that media should have made most Swedes aware of the environmental impacts of meat.

    In this thesis potential participatory routes are identified through the analysis of Swedish news media and audience framings of meat production and consumption. Media framing is studied as an important source of information, and perhaps motivation, crucial in the individualized consumer responsibility approach. The media framing is studied through content analysis of mainstream and alternative radical newspapers. The audiences’ framing of meat may be influenced by media, but also by their everyday experiences, beliefs, values, and opinions. Focus group discussions with reception elements are the methods used for studying how audiences frame meat and use media in the process. The concept of participation is broadened to include passive and active forms to capture in which roles individuals consider to contribute to changing meat production and consumption. It is not self-evident that routes to change must include individual participation, since responsibility may be attributed to other actors, both by media and their audiences.

    The results imply only participatory route supported by media and audience framing. It is the one that mirrors the individualized consumer responsibility approach to solving environmental problems. The major barrier to the route is the audiences’ perceived inability to act. In an alternative route supported by both media and audience framing, state centered actors are made responsible for enforcing change. Here, the major barrier is the perceived unlikeliness of powerful actors assuming responsibility. Audiences construct no citizen roles for themselves to participate in. Neither does media, who only address audiences as consumers. Based on these findings it is suggested that the outlook for the individualized responsibility approach to making meat production and consumption environmentally sustainable is gloomy. At least if it the approach is to continuously rely on the information and motivation offered by media.

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    A Beef with Meat: Media and audience framings of environmentally unsustainable production and consumption
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  • 134.
    Berg Eriksson, Sigge
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Bunyong, Oskar
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    The Aesthetic Response: A study of aesthetics in design of 3D-modelled game assets2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a bachelor thesis on the subject of aesthetics in design in the realm of video game art. Our intention is to investigate if basic, geometrical shapes will highlight certain physical attributes or characteristics, triggered by the visual appearance of a designed product in what is essentially an aesthetic response. We test this subject in the realm of videogames, through our own design and production of 3D-models. A survey is then conducted with participants observing these models and answering questions relating to certain attributes that we intended for these models to display through their visual, aesthetic appearance. The survey shows that participant responses and general opinions regarding the design of these models were largely what we expected and set out to achieve. While we can not empirically verify these results as conclusive and the opinions and theories proposed in this thesis are largely dependent on context and personal experience, we believe an attention to aesthetics in design can effectively guide the aesthetic response an observer or user may experience with a product or artefact.

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    The Aesthetic Response
  • 135.
    Berg,, Karoline
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Möller, Mikaela
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Sponsringsfenomenet på Instagram: En kvalitativ studie som undersöker hur företag inom hälso- och kosttillskottsbranschen kommunicerar med sin målgrupp med hjälp av privatpersoner2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this essay we have chosen to research how health supplement companies market themselves and in different ways reach out to a vast majority of people with the help of one of the biggest social media channels, Instagram. It’s common nowadays that companies use social media as a fast, cheap and easy way to market their products to users. Either by promoting it on their own channel or by sponsorship, where they have popular people with a high amount of followers to encourage their viewers to buy their products. Instagram is rapidly growing and today have about 400 million active users every month and 40 % of all Swedish people that uses the Internet are a member of this application. Our research question is: “in which way do health supplement companies work with private individuals to communicate with their target group on Instagram and what is in the medium Instagram that makes it possible to use it for marketing and communication purposes?” By interviewing four individuals who are sponsored by different companies, two experts on the domain and by doing a netnographic observation that examines eight different Instagram accounts we were able to analyse and find the answer to our question. For health supplement companies to successfully communicate with their target group on Instagram it is important that they use the right person as an influencer. This is important to create high credibility towards the consumer. It’s also important that the influencer describes the product in an interesting way and that the person has a lot of knowledge about the product. We also conclude that the most important function that Instagram can offer is the ability to distribute images and influence other users.

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  • 136.
    Berg, Karoline
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Värn, Victoria
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Reseföretags marknadsföring på Facebook: En komparativ studie mellan stora och mindre reseföretag samt om kundens uppfattning av dessa2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to research which strategies different travel companies use to market themselves on Facebook and how they use this to their advantage. We are also researching how this kind of marketing can affect the consumer’s choice of destination. We are researching both large and small companies to see if the strategies for this kind of marketing differ. We are also researching the consumer’s perspective to see if the travel companies’ strategies are consistent with how customers perceive the company. Three different methods of research have been used for this study. We performed both structured and semi-structured interviews with eight different travel companies to gain a deep understanding of how they work with marketing on Facebook. We also used the quantitative method in the form of a survey to obtain the customer's perspective on this. The theories that have been used are the e-marketing pyramid, theories for how a company should proceed to market themselves on social media, theories about what content is most attractive for the user, theories about which language to use, and theories of how Facebook can function as a complaint channel and how this can be avoided. After studying this phenomenon, we were able to come to conclutions answering our questions at issue. By working strategically and organized with marketing on Facebook, travel companies have the ability to attract both existing and new customers. To do this it is important to publish posts that create engagement and posts that create emotional reactions. These posts may also vary with informative posts. It is important that travel companies are aware of what is needed for them to succeed on Facebook. It is also important that they use the tools that Facebook provide in addition to other measurement tools. In this way the companies have the possibility to see how well their marketing works. The study shows that the customers that sees the travel companies posts on Facebook is somewhat affected by this in their choice of destination. The study also shows how travel companies can work to avoid negative feedback from their customers and how this kind of feedback is handled

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  • 137.
    Bergdahl, Lovisa
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Andersson, Stefan
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    You Go That Way: Guiding Level Design in a Horror Game2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this qualitative study, an experimental horror game was developed to test what and how different aspects of the level design would guide players. The aspects that were used were identified in a pilot study. Five volunteers played the game and then participated in a Stimulated Recall Interview where each person was asked about their thought-process during a “choice-of-path” and why they chose to follow the path they did. They were also asked if any of the paths seemed like where they were supposed to go and how scary they felt the gamewas in general. Afterwards, the data was analyzed using thematic analysis and 16 themes that affect the player choice were identified and analyzed. The studyfound that decisions appeared to vary greatly between players, but that the mostattractive aspects of a level were brighter illumination than in the surroundingarea, easy accessibility and distinction from the surroundings. The most unattractive aspects were lesser illumination, backtracking and subjective negative associations.

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  • 138.
    Bergfeldt, Vendela
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Microbes that never sleep: A multidisciplinary study of the antibiotic resistance management in Sweden2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The hypotheses of this study are that reduction and rational usage of antibiotics reduces development of antibiotic resistance. In Sweden, the trends do not follow this pattern. Despite a decrease in prescriptions of antibiotics, there is an increase in the number of patients infected with Methicillin-resistant Staphylococcus Aureus (MRSA), Extended Spectrum Beta-Lactamases (ESBL) and ESBL selecting for carbapenem-resistance (ESBLCARBA). This study aims to study factors affecting antibiotic resistance management. An additional aim is to use a multidisciplinary approach for a subject that has mostly been studied with quantitative methods. First, linear regressions investigated any possible significant changes of prescription rates in outpatient care, hospital usage of antibiotic groups and antibiotic resistance. After this, nine interviews were conducted with physicians in outpatient care, hospital care and with representatives from the Swedish Strategic Programme for the Rational Use of Antimicrobial Agents and Surveillance of Resistance (Strama), a network working for Swedish prevention against antibiotics resistance. There was a significant decrease in the number of prescriptions of antibiotics in outpatient care among all Swedish counties and a small, but significant increase of antibiotics used in hospitals. The number of patients infected with multidrug resistant bacteria also show a significant increase. The interviews revealed that health care workers in all counties follow the same guidelines and try to be as specific as possible in choosing antibiotics to hit specific bacteria. The respondents suggested migration and extended travelling as explanations to the growing number of cases of multidrug resistant bacteria. Further, two major factors emerged as important for an efficient antibiotic resistance management; Education/knowledge and Discussion. The results indicate a need for further research on rational usage of antibiotics and the use of broad-spectrum antibiotics in hospital care, rather than the reduction through prescriptions. The results indicate that rational usage has a bigger impact than reduction. Using a multidisciplinary approach gave a broader perspective on the issue and future studies should see the possibilities of mixing quantitative and qualitative studies.

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  • 139.
    Bergman, Sara
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Väst, Sannah
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    "Detta är ett sponsrat inlägg": En kvalitativ studie om varför och hur företag ska arbeta med influencer marketing inom turism2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I denna studie har skribenterna valt att studera influencer marketing inom turismbranschen för att fylla det vetenskapliga tomrum som finns i dagsläget. Syftet med denna studie är att undersöka varför och hur företag inom turismbranschen ska arbeta med influencer marketing. Skribenterna har valt att avgränsa sig till ett företagsperspektiv för att få en nyanserad bild av begreppet influencer marketing.

    För att undersöka studiens syfte har skribenterna tillämpat en kvalitativ metod och använt sig av teoretisk information samt empiriskt material i form av intervjuer samt vetenskaplig litteratur. Dessa intervjuer har genomförts via e-post, telefon samt personliga möten med personer som besitter goda kunskaper inom influencer marketing.

    Med hjälp av empiriskt material har skribenterna sammanställt resultat som visar att företag har stora fördelar av att arbeta med influencer marketing inom turism. Då influencer marketing skapar trovärdighet samt lojalitet för varumärket eller produkten samt når ut till en bred målgrupp. Skribenterna har även tagit fram en egen modell som stegvis presenterar hur företag ska arbeta med influencer marketing.

    Resultaten i denna studie ökar förståelsen om influencer marketing och dess fördelar.

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  • 140.
    Bergman, Sofia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Staaf, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Mörk Turism: När död och lidande blir underhållning2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This is a study with the purpose of looking over the pattern of consumption of people visiting tourist attractions associated with war, death and suffering; dark tourism. The demarcation of the work has been to look into attractions inside the Stockholm area which do commercial business with the three aspects of dark tourism. With the help of qualitative and quantitative methods, the authors have collected the material needed for the purpose of the study. These qualitative methods have been interviews with visitors of dark tourism and the commercial business themselves, and with observations on three different attractions in Stockholm. The quantitative method, together with some qualitative aspects, has been a poll, with in-depth questions, to get an understanding of the subject at hand. The places for the observations was Stockholm Ghost Walk, the Vasa museum, and the Army museum. As a result of the study, the authors learned that most visitors didn’t know about dark tourism and that they were, in fact, visiting attractions that was called dark. The phenomena itself was unknown to most of them even though they all had visited at least one place under the dark tourism phenomena.

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  • 141.
    Bergström, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Den mobilanpassade jobbrekryteringsprocessen: En kvalitativ undersökning om två intressentgruppers användarupplevelse av tjänsten Uptrail2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to examine two user groups experience and usage of the mobile job advertising service Uptrail. The two groups that are the focus of this work are the companies that use the service for job recruitment and job-seekers that have applied for work through Uptrail. In which context job-seekers apply for work through the service and why is also examined in this study. This is to give an understanding of how the mobile interface might influence users behaviour during the job recruitment process. The study is based on a qualitative research method where individual in-depth interviews with representatives from the different groups are used for gathering data. Also a shorter observation has been applied during the interviews with the job seekers. Collected data were then analyzed through an inductive interpretation method and combined with previous research and theories regarding mobile usage, context, digital recruitment (e-recruitment) and user experience (UX).

    The result of the study implies that Uptrail has impacted the motives behind job advertising by affecting the user experience of the recruitment process. Job applicants experienced that the mobile format and the process of the service changed their habits on applying for work through digital application. In line with previous research results from this study also suggest that the usage of mobile services largely takes place in “home like” environments. This is explained as a consequence of existing attitudes and thoughts regarding the job search process. 

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  • 142.
    Bergström, I.
    et al.
    KTH.
    Jonsson, Martin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Media Technology.
    Sarka: Sonification and somaesthetic appreciation design2016In: MOCO '16: Proceedings of the 3rd International Symposium on Movement and Computing, New York: Association for Computing Machinery (ACM), 2016, article id 1Conference paper (Refereed)
    Abstract [en]

    We often take for granted that we have immediate access to our perception and experience of and through our bodies. But inward listening is a demanding activity and thus not easy to learn to perform or design for. With the Sarka mat we want to support the ability to direct attention by providing sound feedback linked to the weight distribution and motion intensity of different parts of the body, and to provide an exemplar for how such design may be conducted. The process of Sarka's creation is informed by Somaesthetic Appreciation Design. We discuss how a sonic feedback signal can influence listeners, followed by how we, in this design, worked to navigate the complex design space presented to us. We detail the design process involved, and the very particular set of limitations which this interactive sonification presented.

  • 143.
    Bergström, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Effektmätning inom eventbranschen: En plan för mätning av effekt och ROI inom eventbranschen2015Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The competition in the event industry is tough; the event agencies have to work hard to keep customers. Event marketing is partly about changing the receivers’ attitudes about a specific topic. The only way to find out whether attitudes have been changed is to measure the effects of the event.

    This report discusses in what way event agencies evaluate the effect of their events. I came to the conclusion that it is not common for event agencies to measure the effect. The reason is mostly because it is expensive to hire a company that does it, but also because it takes a lot of time. The solution is to define a method for evaluation that is simple, flexible and inexpensive for everyone involved.

    Even though this report is about evaluation in the event industry, I also look at evaluation in the advertising business, to find possible similarities. The outcome is a possible solution used for smartphones. One possible method to use is called Telia Mobil Respons and it is both easy to understand and manage, but also cost effective. 

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  • 144.
    Berini, Francesca
    et al.
    Politecnico di Milano and University of Insubria, Varese, Italy.
    Presti, Ilaria
    Politecnico di Milano and University of Insubria, Varese, Italy / Chemo Biosynthesis, Corana, Pavia, Italy.
    Beltrametti, Fabrizio
    Actygea, Gerenzano, Varese, Italy.
    Pedroli, Marco
    Vårum, Kjell M
    Norwegian University of Science and Technology, Trondheim, Norway.
    Pollegioni, Loredano
    Politecnico di Milano and University of Insubria, Varese, Italy.
    Sjöling, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Environmental Science.
    Marinelli, Flavia
    Politecnico di Milano and University of Insubria, Varese, Italy.
    Production and characterization of a novel antifungal chitinase identified by functional screening of a suppressive-soil metagenome2017In: Microbial Cell Factories, ISSN 1475-2859, E-ISSN 1475-2859, Vol. 16, no 1, article id 16Article in journal (Refereed)
    Abstract [en]

    BACKGROUND: Through functional screening of a fosmid library, generated from a phytopathogen-suppressive soil metagenome, the novel antifungal chitinase-named Chi18H8 and belonging to family 18 glycosyl hydrolases-was previously discovered. The initial extremely low yield of Chi18H8 recombinant production and purification from Escherichia coli cells (21 μg/g cell) limited its characterization, thus preventing further investigation on its biotechnological potential.

    RESULTS: We report on how we succeeded in producing hundreds of milligrams of pure and biologically active Chi18H8 by developing and scaling up to a high-yielding, 30 L bioreactor process, based on a novel method of mild solubilization of E. coli inclusion bodies in lactic acid aqueous solution, coupled with a single step purification by hydrophobic interaction chromatography. Chi18H8 was characterized as a Ca(2+)-dependent mesophilic chitobiosidase, active on chitin substrates at acidic pHs and possessing interesting features, such as solvent tolerance, long-term stability in acidic environment and antifungal activity against the phytopathogens Fusarium graminearum and Rhizoctonia solani. Additionally, Chi18H8 was found to operate according to a non-processive endomode of action on a water-soluble chitin-like substrate.

    CONCLUSIONS: Expression screening of a metagenomic library may allow access to the functional diversity of uncultivable microbiota and to the discovery of novel enzymes useful for biotechnological applications. A persisting bottleneck, however, is the lack of methods for large scale production of metagenome-sourced enzymes from genes of unknown origin in the commonly used microbial hosts. To our knowledge, this is the first report on a novel metagenome-sourced enzyme produced in hundreds-of-milligram amount by recovering the protein in the biologically active form from recombinant E. coli inclusion bodies.

  • 145.
    Berkmann, Anna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Greening Potentials and Limits of Eco-Labelling Schemes in the EU: A policy evaluation with a focus on small firms in the German coffee-processing sector2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    As SMEs transformation to sustainable practices in manufacturing, processing and services, is declared to be the key to a green growth model, the research in this thesis aims to understand in what way eco-labelling can be a part of that. In order to approach this complex issue, the thesis aims to identify the greening potential and the limits of contemporary eco-labelling schemes for SME product within the German coffee-processing sector. With regard to that, the thesis applied the policy evaluation method "Program Theory Evaluation" (PTE), which assesses a policy in place and thus provides information how the introduction and the function of eco-labelling schemes is observed and perceived by German coffee-processing SMEs (GCPS). Hence, based on a policy evaluation from a rational perspective, which has the focus on the policy’s problem-solving process and implementation cycle, the thesis reveals how eco-labelling schemes’ underlying theoretical greening strategy act in practice to German coffee-processing SME (GCPS). Thereby it could be evaluated that eco-labelling schemes imply shortcomings to address and green GCPS high quality coffee products. As the PTE-method aims also on optimizing the policy’s rationalisation, the inappropriate or failed implementation of eco-labelling schemes by GCPS has been further explored. To grasp the eco-labelling schemes extent of limits to green GCPS products, the thesis compares and analyses the policy evaluation results against the backdrop of eco-labelling schemes’ normative theoretical policy conception and in the light of "Environmental Authority of Political Consumerism (Ecological Modernisation Theory)". With regard to that, the thesis fosters a policy learning process and uncovers that eco-labelling scheme eco-labelling schemes potential to green GCPS products is limited and conditioned to this a lower level of sustainable value as they are focused to supply mainly the demand for mainstream coffee products. Hence, the thesis concludes that it is not the underlying rationality of eco-labelling schemes, namely being a consumer-oriented and market-based policy instrument that does not apply to green GCPS products. However, this opens up a new perspective as it points out a sustainable quality gap between products using eco-labelling schemes and non-labelled GCPS high quality products. In return this raises considerations in terms of improving eco-labelling schemes’ contribution to sustainable development. Thus the thesis argues to optimize their rationalization with regard to GCPS high quality products as frontrunners of tomorrow’s sustainability.

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  • 146.
    Bernhager, Robin
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Dernsjö, Victor
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Idrottsturism i Kalmar: En studie i hur Kalmar använt sig av idrottsturism i destinationsutvecklingen2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the essay, Kalmar's investment in sports tourism is being investigated. It has been a new venture since 2012. The purpose was to find out how the investment has affected Kalmar and what effects have arisen from the investment. In the paper, seven interviews have been conducted with people in Kalmar, and a questionnaire has also been conducted to answer the questions of the essay. The study has shown how Kalmar works with sports tourism, what economic, social and environmental impacts have emerged and in which direction the venture has evolved.

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  • 147.
    Berntsson, Jenny
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Regional destinationsutveckling: Visit Roslagen, ett samarbete i tiden?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A large proportion of Sweden's tax estimated revenue generated by the tourism industry. Sweden is due to this nutritional sharp increase created a national strategy for both government and business. One of the key words in this strategy is on sustainable destination development, which will increase more of the country's destinations' competitiveness in a sustainable way in order to create a stronger competitiveness in Sweden and internationally. Roslagen is a region that consists of four municipalities, three of these municipalities have formed a company called Destination Visit Roslagen AB. This study focuses on the planning regarding the hospitality industry seen over time in the region Roslagen. It also illustrates how this design looks today regarding cooperation and communication between the public and the private business. The study also describes how the planning around Roslagens tourism industry is controlled today by the company through agreements with municipalities, and how far this development is considered to be the best solution for the region. Finally also examines sustainability aspects of the destination developed and controlled.

    This study used a qualitative approach and a hermeneutic approach. To examine the planning of Roslagens tourism used primary and secondary data. The primary data consists of interviews with Norrtälje and Östhammar business leaders who for a long time and still work with the tourism industry development, and is with and ensures that the company Visit Roslagen care what the contract states. To get a broader picture of Roslagens planning also Visit Roslagens CEO interviewed. The secondary data consists, among other things, in a previous interview survey by Visit Roslagens project manager and some newspaper articles and a description of the agreements between the Company and the municipalities.

    To form an understanding of the topic destination development has previous research and literature used on destination development, planning and management, internal and external communications as well as identity and image, finally, in theory, paragraph describes the effects and sustainable development of the tourism industry.

    The findings in this study show that Roslagen over time have received a stakare merger between the public and private initiatives of public affairs who first were those who stood for the planning of destination development in the region. The national strategy was significant in this development, and created the motivation to form a company for this type of development. The Company has an agreement with each municipality. Local government agreements are similar and means that the company will manage; -turistutveckling, -turistservice, -Marketing and sales. The influence of the municipality of the company is through the agreements which are then followed up by the two local business managers. In addition to the agreement the company manages all planning on the tourism industry itself. Local authorities believe that this incorporation of the tourism industry planning is good for it to be more long-term when not various policy changes could affect various development decisions in the region, but that it instead is a lngsiktig planning under the agreements should be made in consultation between the tourism industry and the public through Agreements between local authorities and the company. Finally, Roslagens planning on destination development considered sustainable when there is a planning and an increasing interaction between public and private actors on the destination. With this planning increases the likelihood that social and environmental sustainability are protected when these factors are the hospitality industry makes money.

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  • 148.
    Bertrand, Yann J.
    et al.
    Science and Historical Investigations of Evolution Laboratory of Dubá, Dubá, Czech Republic.
    Johansson, Magnus
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Biology. Örebro University.
    Norberg, Peter
    Sahlgrenska University.
    Revisiting Recombination Signal in the Tick-Borne Encephalitis Virus: A Simulation Approach2016In: PLoS ONE, ISSN 1932-6203, E-ISSN 1932-6203, Vol. 11, no 10, article id e0164435Article in journal (Refereed)
    Abstract [en]

    The hypothesis of wide spread reticulate evolution in Tick-Borne Encephalitis virus (TBEV) has recently gained momentum with several publications describing past recombination events involving various TBEV clades. Despite a large body of work, no consensus has yet emerged on TBEV evolutionary dynamics. Understanding the occurrence and frequency of recombination in TBEV bears significant impact on epidemiology, evolution, and vaccination with live vaccines. In this study, we investigated the possibility of detecting recombination events in TBEV by simulating recombinations at several locations on the virus' phylogenetic tree and for different lengths of recombining fragments. We derived estimations of rates of true and false positive for the detection of past recombination events for seven recombination detection algorithms. Our analytical framework can be applied to any investigation dealing with the difficult task of distinguishing genuine recombination signal from background noise. Our results suggest that the problem of false positives associated with low detection P-values in TBEV, is more insidious than generally acknowledged. We reappraised the recombination signals present in the empirical data, and showed that reliable signals could only be obtained in a few cases when highly genetically divergent strains were involved, whereas false positives were common among genetically similar strains. We thus conclude that recombination among wild-type TBEV strains may occur, which has potential implications for vaccination with live vaccines, but that these events are surprisingly rare.

  • 149.
    Besara, Sheyno
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Barbäck, Zanna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Spelroll "At Heart": Spelrollers inverkan på erfarna spelares problemlösningsförmåga i vardagen2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Games offer a safe and motivational environment that allows and encourages trial and error. A gamer can act in the game without any real consequences in real life. Thereby a gamer is offered the opportunity to develop a broad set of skills. Games have earlier been proven to develop gamer’s problem-solving skills. Roles, as an important part of a game’s structure, contribute to a deepened and more certain development of a diversity of skills – problem solving as one of them. In this paper we examine the relation between roles and gamer’s development of their problem-solving skills in real life – whether it exits and if so, to what extent.

    We’ve found that roles encourage a creative form of problem solving and that gamers develop their problem-solving skills in real life differently depending on which role they play as. Each role posses a unique set of skills, thereby their performance differs depending on the situation. Gamers develop their problem- solving skills to different extents since the roles require different actions to solve problems in the game. 

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  • 150.
    Besara, Sheyno
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Barbäck, Zanna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Webbshop för optik: En förstudie: Vikten av användbarhet och aktuella trender inom e-handel2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Trends are part of shaping the market standards and keep challenging the competition to stay on their toes. E-commerce is a fast growing field, a lot due to the rapid evolution of technology. As a result, new trends emerge and form the market once again. Followed by new trends are new possibilities and measures, which lead to higher demands and expectations from the consumers. To manage an e-business successfully it is a prerequisite to stay updated with the current e-commerce trends to be able to keep up with the competitors. To be able to embrace trends and keep up with the competition, a great mean is usability. It is vital to any kind of service to have a good usability, and to maintain it regularly, for it’s chances of survival in the harsh competition. For returning consumers it is important to listen to their expectations, and see to it that the service meet their needs with user-friendly functions. Since the experience of the service is what stays with them. Usability is the backbone of the service, ensuring the user journey to be as smooth as possible, and enhance both the service itself and the consumers’ experience. So it is not sufficient enough to only implement current trends into the service. Without good usability to complement with – neither the trends nor the service will reach their full potential.

    This paper is a pre-study and a result of a degree project, and covers general guidelines for the development of a web shop for optics. The guidelines are based on research on usability and current e-commerce trends. To produce these guidelines, methods such as Brand Experience Workshop, Creative Session and interviews with the target group have been executed.

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