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  • 101.
    Andersen, Jonas
    et al.
    Södertörn University College, School of Business Studies.
    Malmkvist, Marcus
    Södertörn University College, School of Business Studies.
    Projektlogistik vid bredbandsinstallation: Optimering av ledtider2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: The development of the IT-industry, where new technologies and new services continually arise, has led to new players with different specializations. The increased degree of specialization means that these players need to cooperate with each other in different types of projects.

    Problem definition: What factors are important in a project to achieve the objectives as quickly as possible? More players should lead to cooperation difficulties, how can you coordinate in the best possible way? Today, it is desirable for all parties in the project to shorten down the lead time.

    Purpose: The main purpose is to explore the different factors that affects the project's lead time concerning broadband installation. The part purpose, is to analyze and assess the conditions for cooperation between different players in the project for broadband installation and to provide a recommendation.

    Method: In order to answer the problem definition, the paper is structured around a qualitative approach with interviews to obtain data. Mostly, the used data comes from primary sources with an extension of secondary sources.

    Theories: Theories that are used in the paper are: Communication Process, Communication Plan, Project Planning & Project Plan, Efficiency through collaboration, Communication in a network.

    Empiric: Empirical data consists of primary data collected through interviews.

    Analysis: The analysis is based on the variables from the theoretical frame of reference; Communications, Planning, Interaction & Information. From these variables, empirical data are analyzed in relation to the theory.

    Conclusion: In the conclusion, the authors discuss about the projects process which is described in the paper. The authors have concluded that; communication, planning and collaboration plays a major role in order to shorten down the lead times for the project. Cooperation beyond enterprise boundaries becomes necessary.

  • 102.
    Anderson, Marc
    et al.
    Södertörn University College, School of Business Studies.
    Zeffer, Jan
    Södertörn University College, School of Business Studies.
    Teorin och verkligheten: En studie över olika värderingsmodellers tillförlitlighet under olika konjunkturella lägen2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Under de senaste åren har betydelsen av aktiemarknaden i det närmsta fått en helt ny innebörd, speciellt i Sverige där ofantligt många privatpersoner är aktiesparare, antingen indirekt bland annat genom pensionssparande i fonder som placerar enorma summor pengar eller direkt genom personliga investeringar i specifika delägarrätter. Analytikerns roll är inte längre enbart ett privatekonomiskt intresse, utan har nu övergått till att bli en mer samhällsekonomisk angelägenhet. Dessa analytiker baserar sina rekommendationer på olika värderingar som görs utifrån teoretiska analysverktyg, frågan är hur pass träffsäkra dessa verktyg verkligen är.

    Denna studie undersöker denna träffsäkerhet genom att pröva några av de av analytikerna mest vedertagna värderingsmodellerna under en högkonjunktur och en lågkonjunktur. Då dessa två extrema ekonomiska lägen är de som enligt oss borde generera störst avvikelser från de faktiska börskurserna i förhållande till de teoretiskt motiverade kurserna, har även ett år som är att betrakta som ett konjunkturellt mellanläge inkluderats.

    Resultatet som erhållits har visat att det inte finns någon enskild teori som med någon större form av säkerhet kan precisera ett korrekt värde av en aktie. Vissa modeller har dock över de olika konjunkturerna konsekvent genererat riktkurser som sammanfaller mer med rådande börskurser än andra. Den ultimata slutsatsen av denna studie är att oberoende av vilken konjunktur ekonomin befinner sig i erhålls ett bättre resultat beroende på hur mycket information som inkluderas i analysen. Det vill säga att ju fler analyser som genomförs och ju fler modeller som används, desto mer kommer den framräknade riktkursen att sammanfalla med rådande börskurs; ett bevis för att dessa modeller faktiskt implementeras på en större skala på aktiemarknaden. Huruvida det går att tjäna pengar på analyserna eller inte beror på två individers sunda förnuft gällande de antaganden som görs och tolkande av denna information: analytikerns och placerarens.

  • 103.
    Andersson, Agneta
    Södertörn University College, School of Business Studies.
    Milk With Soda: A Minor Field Study on the Chemical Companies’ and Distributors’ Role in the Usage of Pesticides in the Rice Cultivation, Tarapoto, Peru2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    There are great problems of pesticide poisonings in the rural parts of the developing countries. Although these countries only use 25 percent of the world’s pesticide production they suffer from 99 percent of the deaths due to pesticide poisoning.

    The study took place in Tarapoto, Peru, where immense quantities of pesticides are used in their extensive cultivations of rice. The highly toxic pesticides are applied with backpack sprayers without using any safeguard.

    The objective of the study is to find out if the unsafe use of pesticides in Tarapoto is a result of insufficient information from the chemical companies and the distributors. It is also to study what effect the distributors’ relationship marketing has on the usage of pesticides. The purpose of the study is to help the farmers to get a deeper understanding about the problem by explaining the situation to them.

    Four theories have been used as analytical tools in the study; corporate social responsibility, relationship marketing, buyer’s value chain and costumer value, and salespeople and their ethical behavior. The guidelines for personal protection and good labeling from the Food and Agricultural Organization of the United Nations have also been used as a basis for the empirical study.

    A triangulation of data was use during the empirical studies and three types of respondents were interviewed; farmers, vendors and organizations and authorities. Participating observations were also made both in the field and in the stores.

    The results of the empirical studies show that the main reason of the unsafe use of pesticides is not lack of information or unawareness. The etiquettes have to be approved by the Agrarian Health Department and all the interviewed farmers were literate and could therefore read the given information. All the interviewed farmers were also aware of how they really should manage the pesticides.

    The primary source of information is however the vendors. They have a close relation to the farmers due their selling strategies of relationship marketing. The vendors recommend what pesticides the farmers should use, and how and when to use them. There is though a problem in the information from the vendors. The most recommended products are extremely or highly toxic and they are restricted; they are not allowed to use in rice. They also recommend the farmers to drink milk to avoid intoxication, which the etiquettes warn against. Regular safety instructions were only given by 50 percent of the interviewed vendors.

  • 104.
    Andersson, Alexander
    et al.
    Södertörn University, School of Social Sciences.
    Zakrisson, Josefin
    Södertörn University, School of Social Sciences.
    Surebets - En riskfri investering?: En studie om riskbeteende och arbitrageutnyttjande på oddsmarknaden2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate individuals' risk behavior during investments and to gain a deeper understanding of arbitrage and the unsystematic risk involved when an individual uses arbitrage opportunities. To investigate this a delimitation has been made to the odds market and the risk-free utilization of arbitrage in the form of Surebets. The method used to investigate this has been a qualitative and quantitative method in the form of a triangulation. Through a survey and interviews, a causal relationship could identify behavioral fluctuations in individuals when it comes to profit and loss cases. An Eta2 test was conducted and demonstrated a connection between individuals' risk behaviour and the knowledge of Surebets. The study found several unsystematic risks for users linked to Surebets, where the largest are the gaming companies and its user agreement. Finally, the null hypothesis can be rejected by means of the Eta2 test and a causal relationship, which proves a higher risk taking among individuals exploiting arbitrage opportunities on the odds market.

  • 105.
    Andersson, Andreas
    et al.
    Södertörn University College, School of Business Studies.
    Hellmark, Fredrik
    Södertörn University College, School of Business Studies.
    Svenska Pensionsfonder: En riskjusterad utvärdering av pensionsfonders avkastning2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to investigate how Swedish pension funds performed during the period 2005-01-01 to 2009-12-07. We want to investigate this when there is large transfers of pension capital in the coming period in the Swedish pension system. The survey contains a sample of 25 Swedish pension funds in seven of the major Swedish pension companies. Four fund types are used in the Survey: An equity fund, a balanced fund, and two different interest funds. Based on historical data, we have calculated the return and risk for the current period of Funds. This was used to calculate the Sharpe ratio for each fund for this measure to compare its performance. The result we reached is that equity funds and balanced funds has the highest Sharpe ratio of each company. The result is that these funds are good investments, primarily in longterm. The conclusion to be drawn is that the choice of pension funds depends on what risk you are willing to take. Equity funds and balanced funds have higher risk but gives better returns, while interest funds are stable placements for short and long term. But instead they give a low return.

  • 106.
    Andersson, Andreas
    et al.
    Södertörn University College, School of Business Studies.
    Hellmark, Fredrik
    Södertörn University College, School of Business Studies.
    Svenska pensionsfonder: En studie mellan fondstorlek och prestation2010Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to investigate how Swedish pension funds' risk-adjusted returns are affected by fund assets. This is because it´s implements large movements of the pension capital right now, mostly because it´s legal to move your pension right now.

    The survey contains a sample of 25 Swedish pension funds in seven of the major Swedish pension companies. Four fund types are used in the survey: An equity fund, a balanced fund, and two different interest funds. Historical data has been been developed to measure the relationship between risk-adjusted returns and fund assets.

    The results of the study concluded that there is only a very weak positive correlation between fund assets and performance of the selected funds. This shows that the fund assets is not so great significance in your choice of the pension. The conclusion we can draw from this is that fund assets have different effects on funds performance depending on what type of fund you are looking for. If you want to invest in equity funds in your choice of pension, you can have in mind that the smaller funds in the study has performed slightly better than the large ones and if you want to invest in balanced funds you don’t have to take any further account of fund assets.

  • 107.
    Andersson, Anna
    et al.
    Södertörn University College, School of Business Studies.
    Holst, Cecilia
    Södertörn University College, School of Business Studies.
    Balanserat styrkort i primärvården: En fallstudie om styrning med balanserat styrkort på KvaLita Närsjukvård AB2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [sv]

    Missnöjet inom vården beror främst på de långa väntetiderna och bristfällig tillgänglighet till vårdcentralerna. Frågan är om det verkligen är mer resurser som är lösningen på problemen eller om intresset istället bör riktas mot de system och ramar som vårdpersonalen har att verka inom? Att använda ett styrmedel som fokuserar på rätt faktorer och inte bara det ekonomiska, kan möjligtvis hjälpa vårdcentralerna att bli mer flexibla, förbättra tillgängligheten och öka kvaliteten på vården.

    I denna uppsats studeras KvaLita Närsjukvård AB (KvaLita NSV), en privat vårdorganisation som driver ett antal vårdcentraler på entreprenad åt landstinget. KvaLita NSV:s ekonomistyrning bedrivs med ett balanserat styrkort som styrmedel. Tanken med balanserat styrkort är att företaget ska ses ur fler perspektiv än enbart det finansiella. Styrkortet ska även koppla ihop den kortsiktiga verksamhetsstyrningen med den långsiktiga visionen och strategin.

    Uppsatsens övergripande syfte är att beskriva KvaLita NSV:s balanserade styrkort och därmed belysa hur en sjukvårdsenhet kan tillämpa modellen. Delsyftet med uppsatsen är att identifiera och jämföra företagsledningens attityder kring styrkortets funktion och fördelar.

    Som metod för insamling av empirisk data användes en kvalitativ fallstudie. Primärdata samlades in genom ostrukturerade intervjuer. Undersökningen är gjord ur ett ledningsperspektiv, där de intervjuade valdes utifrån deras position i företagets ledning.

    Användandet av balanserat styrkort i KvaLita NSV har inte riktigt fått den effekt som ledningen på huvudkontoret önskade. De har inte lyckats förankra konceptet i hela organisationen och uppföljningen har varit bristfällig. Det framkom av undersökningen att det finns en hel del skillnader inom ledningen gällande attityden till styrkortet. Styrkortet måste för att fungera, vara levande i hela organisationen. Om inte ledningen är överens om dess funktion och fördelar är det svårt att övertyga och engagera övriga medarbetare. De intervjuade är dock överens om att balanserat styrkort är rätt styrmedel för verksamheten och att utformningen är bra. KvaLita NSV kommer därför att göra en

    nysatsning i styrkortsarbetet år 2006.

  • 108.
    Andersson, Anna
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Höög, Sanne
    Södertörn University, School of Social Sciences, Business Studies.
    Redovisningskonsulten och den pågående digitaliseringen: En kvalitativ studie om redovisningskonsultens upplevelse av de förändringar digitaliseringen medför2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Digitization is stated to be one of the most fundamental driving force for long term change in accounting. The accountants work is broad and a digital change has the power to change the profession on multiple levels. It requires analyzing the external environment together with the individual’s experience of this to create an understanding about the turbulent change that digitization entails, a subject that other studies mean needs clarification. This study aims to create an understanding about the accountant's experience about changes, opportunities and challenges of the profession as a result of digitization through an institutional perspective. This was made with an qualitative method using semi-structured interviews. The results of the study showed that the accountant experiences the ongoing digitization as a institutional, structural change on all levels of the profession which is inevitable.

  • 109.
    Andersson, Annika
    et al.
    Södertörn University College, School of Business Studies.
    Golvani, Parisa
    Södertörn University College, School of Business Studies.
    Från vision till verklighet2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    De flesta företag har visioner. En visions syfte är att fungera som en kompass som vägleder individer och grupper så att de lättare kan fokusera på företagens mål. Visioner har en förmåga att inge hopp om en bättre framtid, en framtid som är tillräckligt attraktiv att den anses vara värd hårt arbete för att en dag nå dit. Visioner ska fungera som en bas i företaget för att påminna om vad som är viktigt i organisationen, hur den bör relatera till omgivningen och hur intressenter ska bemötas. Tidigare studier visar att nästan alla anställda vid företag har svårt att förstå eller är helt omedvetna om företagets vision. Vad beror det på att företag trots detta väljer att lägga ner resurser på att skapa visioner?

    I denna uppsats har 22 anställda vid tre olika företag - NCC, Setra AB och Manpower - intervjuats. Utgångspunkten har varit att studera de anställdas medvetenhetsnivå av visionen på företaget som de arbetar på. Tanken var att undersöka om visionen är så effektiv för organisationen som företagen anser att de är och om den kan ersättas med någon annan typ av motiveringsfras som de anställda lättare kan förstå samt arbeta efter.

    Studien visar att 73 % av respondenterna känner inte till visionen så pass väl att de kan berätta om den. De företagen som har värderingar som en del av visionen har lyckats bättre med att implementera dessa värderingar bland de anställda än visionen.

  • 110.
    Andersson, Carolina
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Andersson, Johanna
    Södertörn University, School of Social Sciences.
    Effekten av K3: En studie om hur införandet av K3 har påverkat fastighetsbolagens resultat och finansiella ställning2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The implementation of a new framework can have a large impact on the companies due to the effects on the financial ratios. This despite the fact that the change in the accounting framework doesn't always result in any significant changes in the company's financial position. Since financial ratios are one of the primary ways to evaluate a company this becomes slightly problematic.

    Since 2014-01-01 the regulatory framework "K3" has been mandatory for larger companies in Sweden. The implementation of K3 has resulted in some essential differences in the depreciation of fixed assets, which could affect real estate companies extensively.

    The purpose of this study is to find out how the implementation of K3 has affected the result and the financial position in real estate companies.

    Some of the conclusions this study was able to draw is that K3 has had both positive, zero and negative effect on the real estate companies included in the selection. Many of the effects are directly related to the different way of dealing with the depreciation of fixed assets.

  • 111.
    Andersson, Christian
    et al.
    Södertörn University, School of Social Sciences.
    Lundberg, Victor
    Södertörn University, School of Social Sciences.
    Marknadens reaktioner och företagens börsprestationer: En studie av successioner i små och stora bolag2014Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Under senare år har verkställande direktörer omsatts i allt snabbare takt. Fenomenet kallas för VD-karusellen och syftar till att verkställande direktörer får ta allt större ansvar för utvecklingen på börsen. Marknaden i sin tur värdesätter den verkställande direktören vilket skapar reaktioner vid successioner. Detta kan anses paradoxalt eftersom den verkställande direktören påverkar hur marknaden värdesätter honom/henne.

    Syfte: Utifrån teorier och tidigare management forskning avser studien beskriva hur marknaden reagerar på successioner. Detta kombineras med hur företagen presterar efter successionen är genomförd. Studien kommer dessutom klargöra hur prestationen påverkas av en VD:s egenskaper.

    Teorier: Studien har sin teoretiska utgångspunkt i strategic management samt den effektiva marknadshypotesen.

    Metod: För att genomföra undersökningen har vi valt att tillämpa två olika metoder, den ena är en eventstudie som används för att studera marknadens reaktioner då information angående successionen blir offentlig. Den andra är en regressionsanalys som söker samband mellan de oberoende och den beroende variabeln. Den beroende variabeln har i båda fallen varit företagens utveckling på börsen vilket bidrar till intressanta diskussioner.

    Resultat: Vi har observerat att mindre bolag i större utsträckning reagerar negativt på information angående VD-byten. Större bolag kan vi däremot inte uttala oss om då resultaten i tillräckligt hög grad inte varit signifikanta. Liknande resultat har dessutom kunnat observeras vid undersökning av hur företagen presterar efter en succession.

    Slutsatser: Studien har bevisat att små bolag påverkas mer av en succession än stora bolag. Detta har kunnat konstateras både genom eventstudien samt av regressionsanalysen.

  • 112.
    Andersson, Christian
    et al.
    Södertörn University, School of Social Sciences.
    Victor, Lundberg
    Södertörn University, School of Social Sciences.
    Redovisningsinformationens värderelevans: En jämförande studie innan och efter införandet av IFRS i Sverige2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problem: Hur påverkar bokfört värde på eget kapital och redovisat resultat, marknadsvärdet för svenska bolag? Är dessa nämnda mått att anse som värderelevanta och i så fall har de blivit mer eller mindre värderelevanta efter införandet av IFRS i Sverige?

    Syfte: Syftet är att undersöka om redovisningsinformationen som svenska företag publicerar har blivit mer användbar för de aktörer som värdesätter bolagen på aktiemarknaden.

    Teorier: Vi har i uppsatsen använt oss av teorier som vi anser är relevanta och applicerbara på vår studie. Samtliga teorier är: Definition av värderelevans, Den effektiva marknaden, Externredovisningens uppgift, redovisningens kvalitativa kriterier samt företagens intressenter.

    Metod: Metoden vi har valt är ett marknadsassociationstest. Mer precist har vi använt oss av två olika statistiska analysmetoder, ett Chow-test samt en multipel regressionsanalys.

    Resultat: Både korrelationen och den justerade förklaringsgraden har ökat efter implementeringen av IFRS, däremot har lutningskoefficienterna blivit något lägre.

    Slutsatser: Utifrån resultaten kan vi konstatera att värderelevansen för bokfört eget kapital samt redovisat resultat har ökat efter implementeringen av IFRS i Sverige. Redovisat resultat är det mått som har högst värderelevans dock har bokfört värde på eget kapital totalt sett haft en kraftigare ökning.

  • 113.
    Andersson, Daniel
    et al.
    Södertörn University, School of Social Sciences.
    Bayazit, Murat
    Södertörn University, School of Social Sciences.
    Taylor i kebabfabriken2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Efter millenniumskiftet uppfattas det som närmast ”rätt” att moderna framtidsinriktade verksamheter, stora som små, bör arbeta med kvalitetsstyrning[1].  Åtgärder inom kvalitetsstyrning innebär att moderera och justera tillverkningsprocessen så att de producerade enheterna håller sig till en standard[2]. Företag ställs ständigt inför flera olika alternativ om hur de kan förändra sitt arbetssätt, och öppna sig för att ta till sig olika kvalitetshöjande koncept. Dessa ska leda till att organisationen och dess processer blir mer effektiva och produktiva, för att i sin tur sänka kostnader, maximera vinsten, bemöta kundernas efterfråga, och kunna leverera billigare produkter av högre kvalitet på ett snabbare och enklare sätt. Dessa koncept blir en förutsättning för att företag ska växa och kunna konkurrera på en allt mer konkurrenskraftig företagsmarknad. Motsvarande 10-30% av företagens kostnader beror på kvalitetsbrister (brister inom processerna på produktionen som har inverkan på tid, resultat och effektivitet). Det blir till slut ohållbart för företag som vill växa[3]. Företag tillämpar därför olika välkända koncept, såsom ”Scientific Management” för att höja sin kvalité.

    Detta examensarbete syftar till att kartlägga den norska livsmedelsproducentens Best Foods verksamhet i fabriken i Sandvika, Norge. Arbetet avser även att jämföra verksamheten med de principer som utgör Scientific Management.

    Uppsatsens datainsamling baserar sig på en fallstudie byggd på intervjuer med Best Foods ledning och anställda, samt på observationer i Best Foods lokaler. Vidare datainsamling har skett via relaterade internetsidor, artiklar samt litteratur. Vid fördjupade studier med berörda parter för datainsamling har mailkontakt använts.

    Slutsatsen visar att ledningen omedvetet arbetar efter flera av Scientific Management principer, det vill säga ledningen styr företaget enligt det som anses gynna företaget mest, vilket visar sig få stöd av många av Scientific Managements principer.

    [1] Røvik Kjell Arne (2000)

    [2] Bokföringstips

    [3] Sörqvist Lars (2001)

  • 114.
    Andersson, Dennis
    et al.
    Södertörn University, School of Social Sciences.
    Usov, Anton
    Södertörn University, School of Social Sciences.
    Fem år med MiFID på svenska värdepappersmarknaden och dess inverkan på mindre investerares förtroende2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Markets in Financial Instruments Directive, MiFID, was implemented in Swedish law in 2007 and aimed to increase competition of the securities market in order to achieve efficiency and lower transaction costs and to enhance investor protection. Another aim was to increase confidence in the market. After the implementation of MiFID some doubts had been highlighted regarding its intentional effects. This evoked the authors’ interest to examine the directive’s effects and its impact on investors’ trust.

    Aim: To examine how various participants in the Swedish securities market experienced changes since the implementation of MiFID in 2007, and its impact on the securities market and minor investors' trust.

    Method: The study applied a qualitative method with a deductive approach to describe, interpret and understand the problem area. To examine what the market participants think about different events following the implementation of MiFID, semi-structured interviews were used. Furthermore, the participants were divided into three categories: investors, regulatory and investment firms, to represent the Swedish securities market. These are represented by the Aktiespararna, Finansinspektionen, Fondhandlarna and Nordea.

    Result & conclusions: The study indicates that some of the problems in securities market are related to minor investors' unawareness and lack of knowledge as well as critical thinking. Information overload, as introduced by MiFID, tend to generate more confusion among unprofessional investors. Furthermore, the study finds that minor investors do not have monitoring and control possibilities, yet they tend to trust in the investment firms. This trust is based upon a reliance on regulation, regulatory mechanisms, long-term relationships and past experiences, which though at a closer examination shows some flaws. As the result of this the minor investors may have an unsupportive belief that they are protected and are making the best possible investments, which continues to preserve the confidence in the market as well as the trust between investment firms and investors.

  • 115.
    Andersson, Emelie
    Södertörn University, School of Social Sciences.
    Attitudes against products "Made in China": The importance and Challenges of Country of Origin2015Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The last decades shows that an increasing number of companies entering the international market as the globalization open the doors for the business world. There is an increased demand of products on the market as a result of this, and the Chinese suppliers are responding to the competition with increasing quality and higher prices. China is on a path to becoming one of the biggest economies in the world. The increasing amount on the products also made the decision-making processes more complex, and especially for organizational purchases who has to take more factors into consideration. It is no more important for companies to understand their internal customers, and the consumer’s base a lot of the purchasing decisions are affected by the products country of origin. The move to the international market is not just experience as positive on the home market something that LKAB experience.

    This thesis focus on the research questions - Is there a negative attitude among the employees within LKAB towards made in China products? And - How can LKAB as a company cope with the different attitudes towards Chinese products? In order to address the research questions a case study carried out at LKAB, a leading mining ore company in Sweden, who are experiencing a challenge in increasing the demand from LKAB Trading. The data is collected from literature, 23 semi-structured interviews and the company documents at LKAB. A thematic analysis is performed to interpret the result from the data. The result of the study describes the attitudes and challenges among the employees, what they are based on and finally present how LKAB in the best way can cope with the different attitudes. The result shows that it might not be the quality of the products that it is challenge; it rather is the uncertainty of the aftermarket. The study contributes to the research body of international business and consumer behavior. Other organizations that are active or entering the Chinese market can have practical use of the guidelines and the challenges presented in order to cope with the different attitudes towards made in China products.

  • 116.
    Andersson, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Jonsson, Jesper
    Södertörn University, School of Social Sciences, Business Studies.
    Förutsättningar och dysfunktioner i projekt: Ett projektledarperspektiv2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The popularity for project as a way of organizing has dramatically increased the last decades. Despite it’s popularity a lot of projects still fail. Earlier research has focused on tools and projects as an isolated entity. More empirical data and theoretical views are necessary to increase the understanding about project as a phenomenon. The purpose of this study is to examine from the project managers point of view, what conditions project, project managers and teams get from the organization. Furthermore, the study aims to understand how dysfunctions in team manifest and how they are handled.

    The study is based on a qualitative approach. Data has been gathered using sex semi-structured interviews in five different organizations and industries. All respondents are project managers with at least five years of experience managing IT-projects. A review of earlier research and databases with articles was the foundation on what the theory and analysis is based upon. Theories and concepts that’s been used are: Temporary and permanent organization, Project lifecycle, the project triangle and Team

    The study shows that clarification in different forms, like project specification, goals, anchoring, communication and contracts, is a condition that the organization gives project, project managers and teams. Another condition from the organization is the allocation of resources, which creates problems and dysfunctions like fragmented groups, increased complexity, erosion of resources, lack of quality and trust within teams, and then becomes the project manager responsibility to manage. By protecting team from external stakeholders, create good cohesion and forums of communication, project managers tries to give good conditions to the team to finish the project.

  • 117.
    Andersson, Erik
    et al.
    Södertörn University College, School of Business Studies.
    Korsgren, Kajsa
    Södertörn University College, School of Business Studies.
    Bubblor och kapitalstruktur: Förändringar i kapitalstruktur i samband med bubbelsituationer.2006Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Financial bubbles are characterized by a large increase in the economic growth on the market as a whole or in specific industries. The change gives rise to an increase in the capital needed to finance this growth. Companies typically have a choice between equity and debt capital to finance its business and the mix of these types of capital is often referred to as the company’s capital structure. There has been a lot of research done in the field of financial bubbles and of

    capital structure, as of yet no studies seem to address these two areas in combination.

    The aim of this study is to examine if financial bubbles affect a company’s capital structure and through this also examine if the supposed changes in capital structure can be generalized.

    The study comprise of two identical time-series which examines the changes in leverage and the choice of financing during the Swedish real estate bubble in the early nineties and the IT-crash at the end of the 2000th century. The study examines changes in leverage, price-to-book ratio and the choice between issuing convertible debt versus issuing equity, of eleven real estate companies and twelve IT-companies respectively.

    This paper shows that a company’s capital structure is indeed affected by a financial bubble though the way it is affected during different financial bubbles differs. Significant changes in leverage and the choice between different types of financial instruments are identified in both time-series. The study also shows that neither the Pecking Order Hypothesis as presented by Myers (1984) nor the traditional trade-off theory can in whole explain these changes. A significant difference in leverage between the two groups can be identified which is consistent with earlier empirical studies on the difference between capital structures in different industries.

    The results in this study seem to indicate that the changes in capital structure can be explained either by a supposed disturbance in the cost of different types of capital during the financial bubble or by the assumption that companies in specific industries (as the IT-industry) do not have the possibility to chose the type of financing freely.

  • 118.
    Andersson, Erik
    et al.
    Södertörn University College, School of Business Studies.
    Korsgren, Kajsa
    Södertörn University College, School of Business Studies.
    Frivillig information i delårsrapporter: Förekomsten av frivilligt offentliggjord information i delårsrapporter hos tio aktiebolag noterade på OMX Stockholmsbörsen.2005Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    In the economic system, the financial market plays the central role in allocating financial resources. In a mature financial market independent intermediaries assist in determining the value of an idea, and by doing so assisting entrepreneurs in finding the financial resources and investors to find the right ideas. Fundamental for determining the value is information. For publicly traded companies the main means for information mediation is annual and interim reports.

    This papers aim is to examine to witch extent companies disclose voluntary information in interim reports from a market perspective. Through this also examine if the present regulation of interim reports should be extended.

    The study comprise of ten companies from five diverse lines of business, where two companies of different size represent each line. All companies are publicly traded on the OMX Stockholm Stock Exchange. The study begins with a compilation of the laws and other regulations that exists regarding interim reports. From this compilation a systematic review of the corporations interim reports will be made and the voluntary information then separated and systematized. A review of analysts’ view of the voluntary information from the study will also be done. After this the question of whether existing regulations should be extended will be addressed.

    Fundamental for the regulation surrounding corporations with publicly traded stocks and their interim reports are the Swedish legislation and regulations from EU. Laws covering this area are not exhaustive and therefore other guidelines, such as a strong standard setting and selfregulation from market actors, are necessary. This self-regulation is done by several organizations, where OMX Stockholm Stock Exchange and its listing agreement are central.

    The result of the study also shows that it is very common that companies choose to disclose information in their interim reports on a voluntary basis. Generally speaking the study shows that voluntary information mainly consists for future prospects, several key ratios and detailed comparative information. Analysts also view this information as important. The regulation surrounding interim reports have proved to be extensive, it has nevertheless been established that there is a room for extension and this should in our opinion be done by self-regulation.

  • 119.
    Andersson, Frida
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Seidel, Denice
    Södertörn University, School of Social Sciences, Business Studies.
    Samverkan mellan företags varumärke, interna varumärke och arbetsgivarvarumärke2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I takt med att dagens marknader förändras i allt snabbare takt har det blivit allt viktigare för företag att anpassa sig till förändringarna i syfte att behålla sin position.

    Ett ökat fokus på immateriella värden, i detta fall företags varumärke, har fått en allt större betydelse och många organisationers främsta prioritering de senaste 10 åren. Detta har i synnerhet blivit viktigt för tjänsteföretag då de saknar fysiska produkter men även för snabbväxande företag då detta beskrivs som en förutsättning för tillväxt.

     

    Det beskrivs att det första steget till skapandet av ett starkt varumärke är en stark varumärkeskultur inom organisationen. Forskning gällande ett företags varumärke med ett ökat fokus på interna aspekter har gett upphov till begreppen internt varumärke och arbetsgivarvarumärke. Då tidigare forskning många gånger behandlat dessa begrepp separat ämnar denna studie att ge en ökad förståelse för hur ett företags interna varumärke och arbetsgivarvarumärke samverkar samt påverkar företagets varumärke.

     

    Denna studie undersöker hur medarbetare och ledningsgrupp på ett digitalt kommunikationsbolag upplever företagets interna varumärke och arbetsgivarvarumärke. Studien har ett kvalitativt angreppssätt och den insamlade empirin är baserad på 8 semistrukturerade intervjuer där 3 representerar ledningsgruppen och 5 representerar medarbetarna. Genom en deduktiv forskningsansats relateras teori och empiri i studiens analys.

     

    Studiens resultat visar att ett snabbväxande företag inte endast kan fokusera på tillväxt i sina strategier utan måste även ta hänsyn till de interna frågorna samt hur de uppfattas som arbetsgivare. Detta kan uppnås genom att underhålla och utveckla det interna varumärket och arbetsgivarvarumärket i syfte att uppnå en hållbar och långsiktig tillväxt där de interna frågorna inte blir lidande. 

  • 120. Andersson, Göran
    Framgång i kommersiella tjänsteverksamheter: branschstudier över verksamhetsstruktur, verksamhetskarakteristika, företags framgång och framgångsdimensioner med utgångspunkten "sunt affärsorienterad företagsledning"1997Doctoral thesis, monograph (Other academic)
  • 121. Andersson, Göran
    Framgång i resebyråverksamheter: en branschstudie över verksamhetsstruktur, verksamhetskarakteristika och vad som bidrar till resebyråföretagens lönsamhet ur perspektivet "sunt affärsorienterad företagsledning"1995Report (Other academic)
  • 122. Andersson, Göran
    Framgångsfaktorer i datakonsultverksamheter: en branschstudie över vad som bidrar till att datakonsultföretag visar bra lönsamhet1994Report (Other academic)
  • 123.
    Andersson, Göran
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Professionella möten och mötesplatser: Fallstudier inom mötesindustrin i Stockholm2006Report (Other academic)
    Abstract [sv]

    Vad är ett professionellt möte, vem arrangerar, vem är kunden, vilken plats används? Hur kan infrastruktur och planering skapa bättre möten? Hur inverkar image- och relationsmarknadsföring på att sälja in platsen?

    Detta är några av de frågor som Göran Andersson behandlar i denna rapport, som dels är en studie av det komplexa fenomenet professionella möten, dels beskriver och förklarar förutsättningarna för professionella möten i en storstadsregion som Stockholm.

  • 124.
    Andersson, Henrik
    Södertörn University, School of Social Sciences, Business Studies.
    Inbound open innovation och innovationsprestation i små och medelstora företag: En kvantitativ analys av svensk fordonsindustri2017Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Introduction: The study concerns small and medium-sized enterprises (SMEs) in the automotive industry. The context is touched because the research front lacks empirical examples of the relationship between different inbound open innovation activities and innovation performance. The phenomenon of inbound open innovation means that companies, through different collaborative activities, exploit external flows of knowledge and technology to promote the emergence of new products and processes. Consequently the study investigates the relationship between innovation performance and the activities; (1) technological scouting, (2) vertical technological collaboration, (3) horizontal technological collaboration, (4) technological acquisition.

     

    Purpose: The aim of the study is to investigate the relationship between four forms of inbound open innovation activities and innovation performance in small and medium-sized enterprises, in the automotive industry. The insights from the study aims to strengthen the competitiveness of SMEs in a globalized market. The study also aims to promote the overall picture of the impact of different inbound open innovation activities in practice.

     

    Theory: The study is based on previous research and theories regarding inbound open innovation in small and medium-sized enterprises (SMEs).

     

    Method: The study is conducted through a quantitative methodology. A self-administered questionnaire has been distributed by mail to 370 CEOs. The collected data has been processed in SPSS through different statistical tests, which resulted in the study's four hypotheses being tested and investigated.

     

    Conclusion: The studies result shows that SMEs in the automotive industry can improve their innovation performance by conducting the activities of technological scouting, vertical technological collaboration and horizontal technological collaboration. Technological acquisition was found to have no significant impact on innovation performance. The findings can promote the competitiveness of SMEs in a globalized market. The insights also promote the overall picture of the impact of different inbound open innovation activities in practice.

  • 125.
    Andersson, Isabella
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Stelling, Adrian
    Södertörn University, School of Social Sciences, Business Studies.
    Svenska fonders investeringsstrategier och prestation: En kvantitativ studie om hur fondens tillämpning av SRI och ESG-integrering påverkar den riskjusterade avkastningen2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The interest for sustainable funds have increased recently. ESG has become a part of companies everyday life and SRI a part of the investment strategies used by equity funds. In lack of research in the field of mutual equity funds, we choose to investigate how investment strategies in “social responsible investment” (SRI) affect the risk-adjusted return. The study investigated 51 equity funds between 2014 and 2019 that had been reporting their sustainability strategies in the so called “hållbarhetsprofilen”. From this information portfolios were constructed based on the funds strategic work in comparison to conventional funds counterparts. Carhart fourfactor model were used to calculate the risk-adjusted return, the sharpe ratio to determine return in relation to the another measure of risk and the strandarddevation to calculate the total risk in each portfolio. The study concluded that all swedish equity funds worked with combinations of several SRI strategies to implement sustainable investment. In line with previous research our results show that funds managed with a strategy of low rate exclusion show a higher risk-adjusted return compared to strategys with higher exclusion rates. The conclusion though, after statistical testing was that the results could not be proven significant between the two groups of SRI-funds, meaning that we could not prove any difference in risk-adjusted returns between the groups. Further the results showed that the total risk-exposure between SRI and conventional equity funds, due to reduced diversification was not higher in SRI funds in comparison with their conventional peers. Nor did we find any evidence for ESG-integration to dampen total risk during the time for investigation.

  • 126.
    Andersson, Jenny
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Ewelina, Pikulik
    Södertörn University, School of Social Sciences, Business Studies.
    Den frivilliga redovisningen av humankapitalet: En jämförelse mellan tre sektorer på Nasdaq OMX Stockholm2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background and research issue: Although human capital is often regarded as an asset, it cannot be included in the balance sheet. Instead, companies may voluntarily present information about their personal in other parts of their annual reports. What type of information, and how it should be reported, is up to the companies to determine themselves. However, research in recent years has shown that companies have ceased to present information about human capital, and that it was only a trend that has now been replaced with other trends. In addition, research shows that reporting has been illogical, and the reporting by the companies differs year to year. Purpose: The purpose of this study is to contribute to an increased understanding if the reporting of human capital differs between companies from different sectors. We want to give a picture if and how different types of companies report human capital. This is for a better understanding if human capital appears to be an important element in the companies accounting, also whether it is prioritized differently depending on which sector they belong to. Method: A total survey of small cap companies from the three sectors industry, technology and healthcare at Nasdaq OMX Stockholm. The measuring instrument disclosure index was used in analyzing and collecting data from the companies’ annual reports. The index was divided into 6 different categories, and was based on a previous index made by Bukh et al (2005), as well as a separate preliminary study. Empiricism: Here gives a deeper insight into the concept of human capital and intellectual capital. In addition, a historical recital from the 1960s to today is presented regarding research and the accounting of human capital. Furthermore, different motives are presented to show why companies choose to present human capital. Conclusion: The outcome of the study showed that there were no direct differences between the sectors. There were more similarities than differences between the sectors regarding how they report human capital. No differences were found regarding the amount of disclosure, and only a few differences was found regarding the type of information disclosed. This result was unexpected, as there were no clear differences in the reporting between each sector. Furthermore, there were large variations in the amount of disclosure between the companies in each sector. The sector with the largest average amount disclosure was the Technology sector. The Healthcare sector came after, and the Industry sector reported least. Regarding what type of information they presented, the Technology sector mainly reported information about different employee distributions. The Industry and Healthcare sector mainly presented information about staff development and motivation.

  • 127.
    Andersson, Jesper
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Söderqvist, Joakim
    Södertörn University, School of Social Sciences, Business Studies.
    Effekten av IAS 19 för värderingsmodellernas prognostiseringsförmåga och det observerade aktiepriset2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This Bachelor thesis examines the employee benefits accounting IAS 19 on market share prices for companies listed on OMX30. The purpose is to analyze the effect of IAS 19R on three absolute valuation methods, Discounted Cash Flow, Dividend Discount and Residual Income valuation models. Also, what effect salaries, wages and defined benefits obligations in firms consolidated financial statements have had a positive effect on the market share price. The models which have been used to examine the predictability in the stock price valuations in the thesis are estimated using signed and absolute prediction errors. Furthermore, to examine the effect of employee benefits, share valuation models and IAS 19 on market share price a panel data between 2009-2017 have been used. The model includes 22 listed companies on OMX30 as of the 1stof July 2009. Within the econometric framework, four regressions have been applied, all with fixed effects. The results suggest that the employee benefits accounting have no significant impact on market share prices. However, in contrast to previous research, results show that salaries and wages have a positive impact on market share price for companies listed on OMX30. 

  • 128.
    Andersson, Johan
    et al.
    Södertörn University College, School of Business Studies.
    Cali, Sofia
    Södertörn University College, School of Business Studies.
    Utlandsetableringar & aktieägares förmögenhetsvärde: En eventstudie om utlandsetableringars påverkan på aktiemarknaden2009Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The aim of this study is to examine the market reaction when information about a company’s foreign direct investment is announced and how that affects the shareholder’s value. Also of interest is whether the market reacts differently depending on which country the investment is established in and which mode of entry is used. This will be achieved by using an event study approach. The selection that was used consisted of 206 companies registered on the Nasdaq OMX Nordic homepage, which had during a time period stretching from 1999 to 2009 established a foreign direct investment in the regions BRIC, Europe or the USA using the mode of organic growth, joint venture or acquisition. The units were submitted to a hypothesis test, this was done to determine if an abnormal return was attained during the event window. The event window consisted of eleven days, five days before the announcement and five days after, which includes the announcement day. The tests were performed on the units as a whole and divided into categories depending on mode of entry, region and country. The event study was accompanied by a questionnaire.

    The result of the study show no statistically significant abnormal return related to the announcement of a foreign direct investment. There were however some indications of a deviation when the units were divided into region, most noticeably between the regions BRIC, which showed a steady negative development, and Europe, which showed a steady positive development. These results were however not significant.

  • 129.
    Andersson, Johan
    et al.
    Södertörn University College, School of Business Studies.
    Kvistedal, Kim
    Södertörn University College, School of Business Studies.
    VD-karusellen: En eventstudie om en VD-avgångs påverkan på marknaden2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The goal of this study is to examine how the market reacts when information about the exchange of a CEO becomes public. It also examines factors such as gender and whether the departure was voluntary or not, discerning if the market behaves differently concerning any of these aspects.To achieve this, the study was performed using an event study. The selection consisted of 48 companies on the Stockholm Stock Exchange, who had during the years 2005 to 2008 underwent a change in leading management. These units were submitted to hypothesis tests, to determine if an abnormal return was attained during the event window. The tests were performed on the units as a whole, and divided up after gender and whether the departure was voluntary or not.The results of the study show no statistically significant abnormal return caused by the announcement of a CEO exchange. There were however some indications of a deviation when the units were divided between voluntary and involuntary departure, though not strong enough to be considered significant. Not even when the days of the event window were divided and examined separately, did the results show any significant reaction. This can be an indication that the semi‐strong version of the Efficient Market Hypothesis is not at work.

  • 130.
    Andersson, Johan
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Lindqvist, Oliver
    Södertörn University, School of Social Sciences, Business Studies.
    Corporate Social Responsibility (CSR) i en internationell kontext: En studie om svenska företag i Brasilien2017Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The main purpose with this study is to map whether Swedish companies adapt their CSR strategies in an international context. The purpose is also to examine the coordination between headquarters and subsidiaries and also about the reasons behind the chosen strategy. The study has been carried out through a case study consisting of a triangulation of methods. The triangulation consists of quantitative content analyses and qualitative semi-structured interviews. The findings show that a majority of the Swedish companies in the study uses a global CSR strategy. Additionally, the coordination used by companies with an adaptation strategy differ from the ones used by companies with a global strategy, as expected. Finally, the findings show split opinions considering the influence of culture while choosing CSR strategy.

  • 131.
    Andersson, Josefin
    et al.
    Södertörn University College, School of Business Studies.
    Linné, Johan
    Södertörn University College, School of Business Studies.
    Standardisering av redovisning: IFRS/IAS konsekvenser för fastighetsbolag i Sverige2006Independent thesis Basic level (degree of Bachelor), 20 points / 30 hpStudent thesis
    Abstract [en]

    Den första januari 2005 infördes en ny internationell redovisningsstandard inom EU, IFRS/IAS, som alla börsnoterade bolag är skyldiga att tillämpa. Även onoterade kan välja att använda sig av denna standard, men för dem utgör den inget tvång. Detta utgör ett stort steg i den pågående harmoniseringsprocess som tog sin början på 1960-talet, vars syfte är att skapa ett gemensamt redovisningsspråk. Debatten kring denna process har framförallt behandlat hur tillgångar skall värderas, dvs. till anskaffningsvärde eller till verkligt värde. IASB rekommenderar att förvaltningsfastigheter skall värderas till verkligt värde, varför författarna med denna undersökning avser att belysa vilka konsekvenser införandet av den nya standarden får för fastighetsbolagen. Uppsatsens forskningsfråga lyder således: Vilka konsekvenser har införandet av IFRS/IAS fått för de fastighetsbolag i Sverige som tillämpar standarden?

    Uppsatsens syfte är att utifrån fallstudier analysera vilka konsekvenser den nya redovisningsstandarden IAS 40 får för de svenska fastighetsbolagens redovisning. Detta genom att belysa de effekter som uppstått vid bytet av redovisningsstandard för de undersökta företagens balans- och resultaträkning, samt hur respondenterna har upplevt dessa. Författarna har valt att avgränsa sig genom att utgå ifrån ett företagsperspektiv samtidigt som undersökningen endast behandlar fastighetsbolag på den svenska marknaden. Undersökningen grundar sig på en kvalitativ metod, där primärdata har insamlats genom intervjuer med representanter från de undersökta företagen samt en revisor.

    Undersökningens slutsats är att implementerandet av den nya standarden fått betydande konsekvenser för de undersökta företagens resultat- och balansräkning. Standarden har medfört en ökad jämförbarhet företagen emellan, på grund av skiftet av värderingsprincip. Verkligt värde kan dock inte klassas som verkligt i praktiken. Undersökningen visar även på att införandet av en internationell standard kan medföra problem på lokal nivå. Eftersom undersökningen utgår ifrån ett företagsperspektiv är det av intresse att undersöka hur fastighetsbolagens intressenter uppfattar införandet av IFRS/IAS standarden och värdering till verkligt värde. Det är även av stort intresse att studera fastighetsbolag som tillämpar verkligt värde som värderingsmetod över en fullständig konjunkturcykel.

  • 132.
    Andersson, Kajsa
    et al.
    Södertörn University, School of Social Sciences.
    Bergström, Terese
    Södertörn University, School of Social Sciences.
    Konsumentbeteende och förpackningsdesign: Ett samspel i butikshyllan2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A highly competitive market has forced companies to find new ways to market themselves. Using package design has proven to be a powerful tool for companies to reach out with their marketing to consumers. The package has got a major role as a last step to communicate the brand to the consumers.

    This study aims to examine and analyse what factors influence a consumer in the decision making process when choosing a packaged product in the FMCG (fast-moving consumer goods) industry.

    Three focus group interviews with consumers has generated qualitative data which is presented in relation to the theoretical framework of the study. The results show that there are many factors in addition to the package that also have a bearing on what product a consumer ultimately choose. A conclusion is drawn that different factors work together to influence the consumers choice of product. However, consumers seem to be less affected by the package than by past preferences, brand and price. Overall an interaction between design and form, price, positioning and content is required to create a successful package design. 

  • 133.
    Andersson, Karim
    et al.
    Södertörn University, School of Social Sciences.
    Forsberg, Frida
    Södertörn University, School of Social Sciences.
    Jämställdhetsarbete: En jämförande studie av två storbankers jämställdhetsarbete och mål2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Den 1 januari 2009 infördes Diskrimineringslagen och ersatte den tidigare Jämställdhetslagen samt upphävde övriga diskrimineringslagar som fanns för att samlas under en och samma lag. Lagen kräver att alla företag i Sverige med minst 25 anställda måste ha en jämställdhetsplan. En artikel i tidningen ETC har uppgett att bankbranschen är den minst jämlika branschen. Frågan denna studie sökt svar på är om man kan jämföra storbankers jämställdhetsarbete, och i så fall om det kan urskiljas några skillnader och/eller likheter? Detta för att bidra till en ökad förståelse för hur företag arbetar och engagerar sig i jämställdhet.

    Frågan besvaras genom att granska och studera två storbankers jämställdhetsplaner och intervjua personer som har ansvaret för jämställdhetsplanerna. Tidigare forskning om jämställdhet och jämställdhetsarbete är förhållandevis nytt men växande, denna undersökning har noterat att det internationellt sett ofta forskas om jämlikhet och mångfald som en och samma fråga medan svensk forskning ofta delar upp dem. Både nationell- och internationell forskning visar dock att jämställdhetsarbete är resurskrävande men att företag kan tjäna mycket på sådana genomföranden om det görs rätt med tillräckliga resurser.

    Resultatet visar att det går att jämföra två storbankers jämställdhetsplaner och att det går att se både skillnader och likheter. Undersökningens analys visar även organisationernas ständigt pågående jämställdhetsarbete och hur det ständigt utvecklas för att förbättra organisationernas jämställdhet. 

  • 134.
    Andersson, Karl
    et al.
    Södertörn University, School of Business Studies.
    Norling, Cecilia
    Södertörn University, School of Business Studies.
    Styrning via internkommunikation: trendsnack eller en bortglömd självklarhet...?2006Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In regards to a request placed by the manager of Måltidsservice I Sollentuna Kommun, we have agreed to investigate the internal communication within the organization. The purpose of the essay is to describe the necessity of internal communication within the organization and to identify its strengths and weaknesses.

    It’s of the utmost importance that the internal communication is under constant care. It contributes to creating fellowship and to motivate people to greater achievements. At the end of the day it’s the managers responsibility to create a well-developed internal communication. It’s also their ability that set’s the limit of success.

    In order to develop a basic image of the definition – good internal communication – we spent a great deal of time learning the fundamentals and brought out relevant theories on the subject. Furthermore we made an on-site survey, interviewing and observing the greater part of the organizations employees, covering anyone from the day-to-day operation to the top management.

    The survey clearly showed the importance of the internal communication for the organizations well being. Måltidsservice is not a healthy organization and the people within it aren’t feeling well. This is a clear result of an internal communication in need of improvement.

    Having said this, there are a few people within Måltidsservice that manages the art of communication. They make up the strength of the organization and they hold a most valuable competence, necessary to the rest of the staff in order to help them improve their communicative skills. To help the process, management has to be aware of the communicative problems and open their minds to a change, letting competent people advise on improvement processes.

    As a direct result of fear for the management a great deal of the employees do not dare to venture their opinions on subjects, relevant to their everyday operation. Furthermore there is a gap in language skills between the employees that contributes to the lack of having a fully functioning system for internal communication. A great deal of information never reaches the staff and the information that does break through the sub-management, is in most cases presented without a complimentary explanation of its purpose. The internal communication, within Måltidsservice in all, is well kept to the top management wherefore the sub-management, out of fear, never ventures their true opinions in order to be able to sustain any existing appreciation from the top management in whichever form that may be.

  • 135.
    Andersson, Lars
    et al.
    Södertörn University, School of Social Sciences.
    Tronje, Max
    Södertörn University, School of Social Sciences.
    Vd-jobbet i en idrottsorganisation: En studie om rollen som vd, klubbdirektör eller klubbchef samt vilket ledarskap som tillämpas i arbetet2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Inledning: I Sverige finns det ett stort kommersiellt intresse för ishockey och fotboll. Man får ofta höra om goda sportsliga insatser från spelare men sällan om personerna med makt vid sidan av planen. Vi studerar Sports management och har därför intresserat oss för att undersöka en bransch som vi möjligtvis kommer arbeta inom i framtiden.

    Syfte: En verkställande direktör har rollen med mest makt och högsta befogenhet i den dagliga verksamheten i en organisation. Vd:arna har även en central roll i idrottsorganisationer. Syftet med studien var att utifrån vd:arnas egna subjektiva beskrivning undersöka hur rollen som vd ser ut och vilka olika aspekter som måste beaktas i det dagliga arbetet, samt hur och vilket ledarskap som tillämpas.

    Frågeställningar: Hur ser arbetet ut och vilka ansvarsområden finns för en vd/klubbchef inom en ishockey-/fotbollsklubb? Vilket ledarskap tillämpas av vd:arna/klubbcheferna? Vilka är de största svårigheterna och utmaningarna samt vad påverkar vd:arnas/klubbchefernas ledarskap?

    Metod: Vi har genomfört sex stycken kvalitativa semi-strukturerade intervjuer med verkställande direktörer, klubbdirektörer och klubbchefer för elitishockey- och elitfotbollsklubbar.

    Empiri och slutsats: Studien visar att det fanns en gemensam uppfattning om vad ledarskap är, och hur det utfördes av våra respondenter. Den visar även att ekonomin har en påverkan på ledarskapet och var en central del i vd/klubbchefernas arbetsuppgifter. Att få ekonomin att gå runt var den klart största utmaningen som alla klubbar dagligen mötte.

  • 136.
    Andersson, Linda
    et al.
    Södertörn University, School of Social Sciences.
    Eriksson, Josefine
    Södertörn University, School of Social Sciences.
    Revisionens värde: En kvalitativ studie om medelstora företags syn på värdet av revision2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Krav på revision blev inskrivet i den svenska lagen år 1895 där det stod föreskrivet att ett bolags räkenskaper och styrelsens förvaltning ska granskas av revisorer. Med tiden har lagarna utökats och blivit fler och berör revision, rådgivning, utredningar etc. De senaste åren har synen på revisionen förändrats dramatiskt. Företagsskandaler runt om i världen är orsaken till detta. Som en följd av skandalerna har revisorernas ifrågasatts för sin roll som försvarare av allmänhetens intresse vilket har lett till en stor debatt. Revisionsprofessionen har ifrågasatts men trots det menar Riksrevisionen att revision har ett betydande värde. Det finns tidigare forskning som visar på vilket värdet revision medför. Vi fann det därför intressant att undersöka vilka värdekomponenter medelstora företag ser med revision.

    Denna studie syftar till att undersöka och öka förståelsen för hur medelstora företag ser på värdet av revision.

    Studien har en kvalitativ ansats och det empiriska underlaget har samlats in genom fem personliga intervjuer. Respondenterna är de olika företagens ekonomi- eller redovisningsansvarige, då det är denne som har den huvudsakliga kontakten med företagets revisor och har därmed mest kunskap om vilka värden revisionen medför.

    Resultatet av studien visar att samtliga av de undersökta företagen anser att revision medför ett värde till företaget. Försäkring, försäkran och kvalitetsstämpel är de värdekomponenter som de undersökta företagen ser som det främsta värdet av en revision. Sammanfattningsvis anser alla de undersökta företagen att värdet med revisionen överstiger dess kostnader, och skulle trots inte någon lagstadgad skyldighet, ändå frivilligt välja att använda revision. 

  • 137.
    Andersson, Lisa
    Södertörn University College, School of Business Studies.
    Etikens plats bland fonder2007Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background and problem: Lately one can observe that the investment in ethical funds has become as a sort of a trend. Compared to the middle of the 1990s today the number of ethical funds has increased by ten times, although that the ethical funds are not as ethical as they pretend to be. The conception “ethical funds” is not as apparent as one would like, which is why it has to be determined by the individual in each case. Advertisement on funds can today be seen in all kind of media and it turns to many individuals that have not previously invested in shares nor in funds. Many new funds and market forums have arisen and many individuals are choosing part of their retirement fund to make investments in funds due to the changing in the system of the Swedish pension insurance (premipensionssystemet). However, one could raise the question whether the concept “ethical”, regarding its subjective sense, should be used in advertisement. That is why it is outmost crucial that management companies provide clear and unambiguous information about the criteria of the funds that makes the ethical.

    Purpose: This essay intend to study the direction of the place invest of the ethical funds and furthermore the significance of an ethical fund. In addition to the above mentioned, this essay will examine the advertisement of the ethical funds in order to perceive if the rules and regulations of marketing have been appropriately applied, according to Swedish law.

    Method: The essay consists of chosen general theories, legal rules and regulations, case law and prior studies in this domain. In complement of interviews it shall be plausible to draw new conclusions. The two questions, in the purpose above, have been produced during the work with this essay. The information from the interviews will be used to answer the first framing of the question. The latter question, which deals with marketing and Swedish regulation, will be answered by the study of the advertisement campaigns on the ethical funds.

    Conclusions: One could come to the conclusion that there are fundamental criteria of an ethical fund, and these criteria are the international values, exclusive criteria and dynamic influence. However the meaning of an ethical fund is rather depending on the implication of the phrase ethics, which there is not a distinguished definition on. Accordingly the reasonable conclusion would be that an ethical fund is only ethical if it is satisfactory to the values of ethics of each investor. Regarding the advertisement only nine ads were found. Surprisingly the advertisement on ethical funds does not reach the standards of the Swedish marketing law and regulations.

  • 138.
    Andersson, Lisa
    et al.
    Södertörn University College, School of Business Studies.
    Edsvik, Tina
    Södertörn University College, School of Business Studies.
    Den orena revisionsberättelsen: orsaker och effekter2006Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background and problem: The audit report is seen as a quality stamp for a company and a defect audit report is something very serious for most of a company's stakeholders. Earlier research claims that 50 percent of the companies who received a defect audit report go bankrupt within five years. The corresponding figure for companies who have not received a defect report is 20 percent. Since a remark in the audit report is considered to be grave, it is of interest to study closer which factors lead to a defect audit report, and further how it influences a company to have a defect audit report.

    Purpose: The purpose of this essay is to create statistics over the causes of defect audit reports to be able to see how commonly occurring the different causes are, and to study how the entrepreneurs perceive the audit report in general and particularly the defect one.

    Delimitation: The essay studies annual reports from 2003 in joint-stock companies with more than three employees. Interviews are being held with one respondent from each group of causes.

    Method: To begin with we have implemented a quantitative method in which we have studied the audit reports in the selected population. Out of this we have compiled the most common factors that are the causes of a defect audit report and graded them into different groups of causes. Thereafter a qualitative study consisting of interviews was completed. We have selected the respondents of the interviews by looking at every group of causes and therefore have chosen one company out of each group.

    Results and conclusions: The number of defect audit reports for the inquired population in 2003 amounted to 13.1 percent. The most common cause is that the annual report has been submitted too late due to the fact that companies’ stakeholders do not pay much attention to that cause in particular. In general the entrepreneurs are of the opinion that the audit report is too standardised, the defect one as well. Hence it is the underlying reasons for a defect audit report, as well as different parameters, which are of interest to the stakeholders of a company.

    Suggestions to further studies: While writing the essay, subjects for further studies have arisen. It would be of interest to perform a major interview inquiry to study whether the effects of the defect audit report differ due to the cause of it. A more thorough research of the differences between small and large companies would also be interesting. Are they affected differently by a defect audit report and do they render a defect audit report to different extents?

  • 139.
    Andersson, Liza
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Sundell, Matilda
    Södertörn University, School of Social Sciences, Business Studies.
    Händer det att du velar, när du info delar?: En flermetodsstudie av konsumenters benägenhet att delge personuppgifter till e-handelsföretag2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Aim - The purpose of the study was to identify the context in which consumers are likely to share their personal data in addition to purchases and to find out which factors that affects the consumer regarding trust.

    Background - In recent years, e-commerce has increased as consumption has increasingly shifted from physical stores to e-commerce stores. The use of personal data in commerce has thus changed. E-commerce companies can use data related to personal data in the form of search history, loyalty programs and information about previous purchases. In May 2018, the EU introduced a new legislation, the GDPR, which will secure the processing of personal data. However, there are still shortcomings in consumer knowledge regarding their rights, which makes it difficult to use them.

    Research problem - The main question is: To what extent are consumers likely to share their personal data with e-commerces? The question is divided into three subquestions: What do consumers require in exchange from the companies when they share their personal data? Which factors are crucial to consumer confidence in the companies? What kind of personal data are consumers likely to share?

    Method - The study is based on a primary data collection of quantitative data based on a survey and two qualitative focus group interviews. Secondary data is collected from scientific articles.

    Conclusion - The study showed that the intention to share email addresses is high while intention to share income is low. The customers main reason to share personal data is to receive a discount from the company. In order to share personal data trust in the company is needed, especially trust to the brand and its establishment. All though the result showed that not just one factor independently affects the consumer to share their personal data.

  • 140.
    Andersson Lööv, Rebecka
    et al.
    Södertörn University, School of Business Studies.
    Elf, Johanna
    Södertörn University, School of Business Studies.
    Festivalturismens inverkan på destination och attraktion: En studie kring Storsjöyrans påverkan på Östersund2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This essay will examine in which way festival tourism can affect the physical location of a festival and to operationalize this we implemented a case study of the music festival Storsjöyran. Storsjöyran is a Swedish music festival held annually in the city of Östersund and since the festival, with the accompanying festival week, attract up to 300 000 visitors annually, we wanted to see what impact the festival contributed to from a development perspective of the destination. The method for gathering data has consisted of both qualitative and quantitative approaches and the data was collected via interviews and questionnaires. We also presented various theories about festival tourism and destination development, as well as previous research on urban festivals. The conclusion is that Storsjöyran contributes to a variety of factors which can help Östersund to a destination development and increased tourism. The essential and most prominent effect we have seen is in what way Storsjöyran helps Östersund to become a vibrant and attractive city and how the festival contributes to the people living there can feel proud of their city.

  • 141.
    Andersson, Malin
    et al.
    Södertörn University College, School of Business Studies.
    Bjurling, Lovisa
    Södertörn University College, School of Business Studies.
    Generation Y: En studie kring konsumtionsbeteende och dess betydelse för företag.2009Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: In today’s markets changed conditions in society can affect the consumption patterns. Globalization and the Internet have contributed to the changed communication patterns and this has led to an effect on the generations. This means that the companies to some extent must adapt to a possible change in the consuming behavior.

    Problem: Which communication strategies are important for companies to implement in order to satisfy new consumption patterns and increase the prospects of a long term survival?

    Purpose: The purpose of this study is to evalute the conditions for companys communication strategies through an analysis of Generation Y´s connsumption patterns.

    Method: The study has both a quantitative and qualitative method. A method triangulation has been done on generation Y. Only primary data has been used.

    Conclusion: The conclusion of the study is that, it is important for companies to understand that generation Y has a slight different consuming behavior in relation to the other generations. It is important for the companies to take this in behold to be able to get a long term survival.

     

  • 142.
    Andersson, Malin
    et al.
    Södertörn University, School of Business Studies.
    Bojang Andersson, Sabina
    Södertörn University, School of Business Studies.
    Samtal i det offentliga rummet: en studie kring hur offentliga personer upplever traditionella och sociala medier2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Kommunikation är en central del i människans liv och har under de senaste århundradena genomgått stora teknologiska förändringar. Utvecklingen har inneburit kommunikationsmedel som ger oss möjligheten att överföra information över tid och rum. Traditionella medier har i och med utvecklingen fått konkurrens av de sociala medierna i det offentliga rummet. Nöjesvärdet hos de offentliga personerna har gjort att de fått ett stort utrymme i traditionella såväl som sociala medier och de nyttjar dessa för att uttrycka sig. Syftet med uppsatsen är att undersöka hur offentliga personer förhåller sig till och nyttjar traditionella respektive sociala medier. Genom kvalitativa intervjuer samt sekundärdata kommer uppsatsen att undersöka hur två offentliga personer upplever skillnaden mellan olika medier gällande att förmedla sitt budskap. Uppsatsen syftar även till att undersöka hur en expert inom området ser på offentliga personers möjlighet att använda traditionella och sociala medier till sin fördel. Den teoretiska referensramen utgörs av tidigare forskares teorier kring begreppen privat och offentligt, stereotyper, statusgrupper och kommunikation. Utifrån dessa teorier analyseras insamlad data. Studien visar att det i vissa fall finns en skillnad mellan traditionella och sociala medier och möjligheten att uttrycka sig i dem. De offentliga personerna i denna studie upplever att traditionella medier är svåra att uttrycka sig i och styra över och att de i vissa fall skapar en felaktig bild av vilka de är. De sociala medierna upplevs av de offentliga personerna som en chans att själva koda och sända ut ett budskap. De sociala medierna upplevs även som en plattform för de offentliga personerna att interagera med sina intressenter. Studien tyder på att de offentliga personerna försöker att uttrycka sig personligt men inte privat i traditionella och sociala medier.

  • 143.
    Andersson, Malin
    et al.
    Södertörn University College, School of Business Studies.
    Hansson, Jessica
    Södertörn University College, School of Business Studies.
    Hållbarhetsredovisning: Positiv miljöpåverkan eller onödig pappersexercis?2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    The objective of the thesis is to investigate the need for extern auditing, the bank’s expectations and the accounting firm’s condition of auditing sustainability information. The authors also touch upon whether national and international lobbying has affected the sustainability reporting.

    The method used is case studies with semi structured interviews.

    Case study: Handelsbanken, SEB, Swedbank, Deloitte, KPMG and Öhrlings PricewaterhouseCoopers

    Our study showed that sustainability reporting is negligible from the banks perspective. The reporting today is classified as a complement to the traditional annual report, an important prerequisite to increase the acceptance is external auditing. The auditing would be facilitated by a harmonisation of the accounting rules, as a problem today is the great variations in company’s criterion and guidelines, a harmonisation would also lead to increased comparability between companies. EU has taken the first step towards international harmonisation by their modernization directive. Sustainability reporting is still in its infancy, but the case companies all agree that reporting in several dimensions is here to stay.

  • 144.
    Andersson, Malin
    et al.
    Södertörn University College, School of Business Studies.
    Stinnerbom, Johanna
    Södertörn University College, School of Business Studies.
    CSR: Hur arbetar samt kommunicerar företag med CSR inom konfektionsbranschen?2009Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Problemformulering: Denna uppsats avser att besvara/beröra följande frågor:

    - Hur tolkar företag begreppet CSR, hur arbetar de med det samt om det finns några skillnader/likheter mellan företagen?

    - Hur kommunicerar företagen sitt CSR arbete via olika dokument, finns det några skillnader/likheter mellan företagen?

    Syfte: Uppsatsen syftar till att beskriva, förklara och jämföra hur utvalda svenska företag inom konfektionsbranschen kommunicerar kring begreppet CSR mot sin marknad via olika dokument, hur företagen tolkar begreppet CSR samt hur de arbetar med det.

    Metod: En fallstudie har genomförts på tre företag inom konfektionsbranschen på den svenska marknaden. Textanalys har genomförts på utvalda dokument såsom respektive företags hemsida, årsredovisningar från 2002 och framåt samt tillgängliga hållbarhetsredovisningar för att se hur företagen kommunicerar kring CSR. Även kvalitativa intervjuer med respektive företag har genomförts för att komplettera textanalysen och för att få ytterligare en synvinkel utöver kommunikation på hur företagen arbetar med CSR.

    Teori: De teorier som använts är Carrolls CSR – pyramid samt företags olika ståndpunkter till CSR. Carrolls CSR pyramid tar hänsyn till olika ansvar som måste uppfyllas i CSR arbetet medan den andra teorin tar upp företags olika ståndpunkter till CSR samt hur ståndpunkten kan påverka i vilken utsträckning samt grad man arbetar med CSR.

    Slutsats: När det gäller CSR arbetet finns det mer likheter än skillnader mellan företagen. Kommunikationen skiljer sig i omfattning mellan företagen.

  • 145.
    Andersson, Maria
    et al.
    Södertörn University College, School of Business Studies.
    Kähäri, Erik
    Södertörn University College, School of Business Studies.
    Att förändra med ledarskap och kultur: en fallstudie om förändringsprocesser2005Independent thesis Advanced level (degree of Magister), 10 points / 15 hpStudent thesis
    Abstract [en]

    Abstract

    Development and change may be two of the most discussed subjects in the corporate world, especially when it comes to organizational issues. Change is something organizations has struggled with through the years. Earlier research focused on organizational effectiveness by increasing productivity rates. Focus in to days research lies in softer values like culture and leadership and the increasing pace of organizational change and the fact that changes tends to be more drastic.

    With this in mind the purpose of this study will be to through a case study describe, explain and analyze which factors supports and hinders a successful completion of a change process. We have chosen to conduct our case study at an organization who recently has undergone a change process and are in the preface of a change in their production line. The purpose of the completed changes was to increase the production effectivity and productivity in an earlier divided and unstructured organization, by creating a new organizational culture and there by changing the mentality of the employees.

    As a starting point for our analysis lied our theoretical framework that we developed from different theories on change, leadership and culture. We found it necessary to use existing theories in order to get a better and more structured picture of how the different factors influenced each other. Some of the authors which theories we used are Kotter, Sandström and March and Simon on change process. When it comes to organizational culture we used Schein, Argyris, McGregor, Bang and Herzberg.

    In order to point out the complexity that exist between that different factors we chose to conduct semi structured interviews that were based on our theoretical framework. After an analysis of the interviews linked to the theories we were able to conclude that a leadership supporting participation and communication makes the reception and completion of a change process easier. Lack of these factors and there by of information exchange creates insecurity and a lower level of change process acceptance. Further on can’t the completed change be said to be fully completed as the leaders still fail on the information exchange factor.

    The organizational culture affects the change process on different levels. The leaders try to create a culture supporting change. How the employees see this and if they choose to listen depends on what kind of subcultures that exists. To eliminate these subcultures as the leaders wants can take time. A more open organization with a developed dialog and less of a hierarchic structure will benefit the change process given that all employees are fully aware of the bigger picture and what needs to be done and how.

    Finally the question is whether organizational culture should be changed first or last when an organization faces a change. Here a reconnection has to be done to today’s constant changing society and the answer lies in line with this; situation adjustment.

  • 146.
    Andersson, Matilda
    et al.
    Södertörn University College, School of Business Studies.
    Edelsvärd, Maria
    Södertörn University College, School of Business Studies.
    Bankkontorens nya roll: En uppsats om att skapa kundmötesplatser med hjälp av design2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The deregulation that occurred in the mid-eighties meant that more companies established themselves on the market which generated a fiercer competition. An industry shift occurred whereby the banking and insurance became one unit.

    Changes of the existing services in the financial sector has led to the human factor in the banking and insurance companies have largely disappeared and been replaced by the more automated services. Many bank offices have closed down and those that are left have been given a new role in society and work today mainly as advisory sites. The services provided by offices today offers is more complex in nature and therefore have a higher importance to the customer. Design of the office has thus proved to be an increasingly important complement which the banking and insurance companies can differentiate themselves and send out signals to its customers, that in a market characterized by strong competition. The design of the physical location is becoming essential for banking and insurance companies future survival. 

    The purpose of this paper was to analyze and evaluate two banks and insurance companies that differentiate through the design of the physical meeting place.

    The study showed that there is a design-strategic thinking behind the implementation of the physical meeting place in the banking and insurance offices. But is not the staff satisfied with the design, there is a risk that this may affect the service company delivers. It was found that customers had high expectations of the service provided by the banking and insurance offices and the surroundings is not the primary for the customer in the service meeting but are secondary after the service that is provided, but nevertheless the atmosphere still has a significant. The study also showed a connection between the design of bank offices and the delivered service quality. Design can enhance the impression and perception of the service provided. The right working environment enables companies to deliver a better quality to the customer. A good quality of service leads to a happy customer which in turn leads into loyal customers. It is therefore important that companies ensure both service and environment when designing the physical meeting location and do not exclude environment, although this is not the principal for the customer.

  • 147.
    Andersson, Mika
    Södertörn University College, School of Business Studies.
    Kompetens, erfarenhet och engagemang i företagets styrelse: Does it effect the yearly result of the business?2007Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
    Abstract [en]

    Background:

    During the beginning of the twenty-first century a couple of company frauds scandals were revealed. Therefore investors started to put higher demands on corporate governance. In Sweden a group called the code-group produced the Swedish code for corporate guidelines. The purpose is, according to the code, “to improve the control of Swedish companies and to constitute best practice regarding corporate governance”. Tom Berggren who is a member of the Swedish risk capital association claims that one of the largest problem in Swedish IT-business to reach success, are the lack of competence and ambition.

    The question:

    The author has chosen to define competence as the level of education for the individual board member. The professional experience as the years that the member has been active in the board of the company. Engagement defines as the number of boards the individual board member has been active in. That has created the following question:

    Does the board members of company’s competence, experience and engagement in Swedish IT-business effect yearly result of the business?

    Purpose:

    The purpose of the essay is to investigate if there is any link between the composition of the board of the company and the key figure EVA, in Swedish IT-business.

    Method:

    A quantitative study has been done with implemented annual reports as the key input data. The information about the board members and the basic data for the calculation of the EVA-value has been extracted from the annual report of the respective company. A qualitative study in the form of an interview has been done to discuss the result of the study.

    Conclusion:

    The executive board members in the Swedish IT-business has good competence,experience and shows engagement in their work in the board. They are academically educated and if you compare statistically there in an equal division between candidateand master-degree. There is a connection between board members competence and the value of the companies EVA. However, there are no obvious connection between the key figure EVA and experience. There is no obvious connection between engagement an EVA either.

  • 148.
    Andersson, Mikael
    et al.
    Södertörn University College, School of Business Studies.
    Sörenson, Jerk
    Södertörn University College, School of Business Studies.
    När motiven skiljer sig åt: En studie av det offentliga kulturstödet och dess påverkan på det fria kulturlivet i Stockholm2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Denna uppsats syftar till att beskriva och analysera styrningen av det offentliga kulturstödet samt hur detta påverkar organiseringen och verksamheten hos fria kulturorganisationer. En teoretisk utgångspunkt tas i de förändringar av den offentliga verksamhetens styrning och kontroll, som pågått sedan 1980-talet och som av forskarvärlden samlas under begreppet New Public Management. Studien är avgränsad till Stockholms stads kulturstöd; verksamhetsstödet, projektstödet och den år 2008 införda så kallade incitamentsstrukturen. Studien, som är en flerfallsstudie, är också avgränsad till fyra fria kulturorganisationer. Med fria kulturorganisationer menar vi organisationer som är sin egen huvudman och vars verksamhet inte syftar till att generera vinst. Organisationerna i studien är Biografteatern Rio/Framtidens Mötesplats AB, Dramalabbet, Musikföreningen Fritz’s Corner samt Orionteatern AB. Empirin bygger främst på intervjuer med representanter för dessa kulturorganisationer samt en intervju med en handläggare på Stockholm stads kulturförvaltning.

    I studien framkommer bland annat att Stockholms stads fördelning av verksamhets- och projektstöd fortfarande i första hand baseras på kvalitativa bedömningar av de sökande och deras verksamheter även om ansökningshandlingar blivit mer och mer kvantitativt inriktade i sin utformning. Införandet av incitamentsstrukturen har lett till en förändrad instrumentell syn på kulturen och kulturpolitiken, med ett ökat fokus på att företagisera den fria kulturlivet. Studien visar upp en bild av att Stockholms kulturpolitik under den senaste mandatperioden blivit mer polariserad. Där det tidigare rått en generell samsyn kring kulturpolitiska satsningar har det under den senaste mandatperioden, och framför allt kopplat till införandet av incitamentsstrukturen, skapats en tydligare kulturpolitisk skillnad mellan de politiska blocken.

    I studien framkommer också att kulturorganisationernas finansieringstradition, som bland annat är kopplat till hur det offentliga anslagen ser ut, starkt har påverkat verksamheternas organisering, bland annat syns detta i att organisationerna utvecklat ett managementstyre. Organisationerna i studien skiljer sig i hur starkt deras verksamhet är beroende av offentliga medel. En sak som framkommer är dock att samtliga verksamheter på något sätt skulle behöva ändra sin grundläggande konstnärliga inriktning om stödet skulle försvinna.

  • 149.
    Andersson, Mikaela
    et al.
    Södertörn University College, School of Business Studies.
    Hodzic, Sasa
    Södertörn University College, School of Business Studies.
    Interna Relationer: En fallstudie av interna relationer mellan Electrolux Service och Centrala bygg2008Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
  • 150. Andersson, Peter
    et al.
    Larsson, Tommy
    Tetra: historien om dynastin Rausing1998Book (Other academic)
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