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  • 1.
    Birgisdottir, Hrefna
    et al.
    Södertörn University, School of Communication, Media and it.
    Rosvall Smitterberg, Alba
    Södertörn University, School of Communication, Media and it.
    Identitetsskapande viamarknadsföring: En kvalitativ undersökning om hur frilansareväljer att marknadsföra sig själv samt sin karriärmed hjälp av sociala medier2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    There are those who currently use social networks as a marketing tool that creates the standards that exist. There is no given standard, there are no absolute facts that exist through all time. A constant change is happening and therefore forcing everyone involved to adapt and make the changes needed to be current. What is relevant to consider in this study are the different roles a freelancer creates on the various channels of social media. Based on the results of the interviews that have been conducted the informants create different identities at different forums they reside on. Another important point to address is the brand awereness informants consciously

    Download full text (pdf)
    Identitetsskapande via marknadsföring – En kvalitativ undersökning om hur frilansare väljer att marknadsföra sig själv samt sin karriär med hjälp av sociala medier
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