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  • 1.
    Ospino Munter, Alexander
    et al.
    Södertörn University, School of Communication, Media and it, Media technology.
    Berglund, Emelie
    Södertörn University, School of Communication, Media and it, Media technology.
    "Hellre en bra story än en dålig": En kvalitativ studie om framställningen av berättandet i tv-spel2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Within the literature and film sciences there are clear models of storytelling and methods of creating a good story. In the game industry it's more difficult because the games are often non-linear, and games are a less established medium than the other two. With this study our purpose was to examine game developers and methods they used when creating a videogame, with focus on storytelling. Four interviews were made with representatives from four different videogame companies in Sweden. The information from the interviews was put in relation to theories regarding the structure of videogames and an established model for creating videogames. The results show that methods for creating videogames were sometimes lacking if not completely missing. Each videogame company had their own methods of creating videogames and the storytelling was often the least prioritised. They all pointed out that the story of a game is of great importance, but it also seemed to be the first thing to get cut when compromises had to be made. The conclusion can be drawn that using a established model when developing a videogame could make it easier for the developers, as well as benefit the story of games yet to be released to the market.  

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  • 2.
    Ospino Munter, Alexander
    et al.
    Södertörn University, School of Business Studies.
    Erfass, Caroline
    Södertörn University, School of Business Studies.
    Man vill ju samla coolpoints: En kvalitativ studie om människors användning av sociala medier i samband med resande2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This bachelor thesis in tourism studies focuses on people's use of social media related to travel. The paper aims to provide a wider knowledge of tourist’s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The intention was to provide an insight into the phenomenon to contribute new awareness that destinations can exploit in their marketing. The theoretical background is presented as a current state of knowledge regarding the topic social media and social status. This section also includes theories regarding the complexity of destination marketing, and also involves concepts such as viral marketing and word-of-mouth. The intention with the theoretical background was to support the empirical material in the analysis. The method used consists of qualitative interviews involving eight individuals. Questions were asked about their use of social media related to travel and identity. The results of the analysis were based on this empirical data, set against the theoretical background. The conclusions that could be drawn is that people's willingness to display destinations depends as much on practical circumstances, as by the desire to present a positive self-image through social media. The demonstration of travelling is also controlled by the individual’s perception on what is most sought after on a social status level. Travelling is a social status-enhancing activity that is associated with positive characteristics, such as knowledge about other cultures. The study has also shown that people are influenced by others displaying travelling. What governs the degree of influence in a positive sense is the perception of shared preferences. When these are coherent, a very effective word-of-mouth marketing can occur. This custom made marketing can help solving problems regarding the complexity of destination marketing. 

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    c_uppsats_caroline_erfass_alexander_ospino_munter
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