Since the dog is becoming a more important role in the life of humans and is a growing target group, our research will examine how dog owners feel about traveling with their dogs in Sweden, in particularly staying at dog friendly hotels.
The data we have collected is from a survey done on 522 dog owners in Sweden. Our main goal with this study is to see if there is a market for more dog friendly hotels in Sweden and how the communication between the hotels and the dog owners is working. We believe that the hotels can benefit from the results of this study.
The result shows that there is a need for more dog friendly hotels in Sweden. However the main problem seems to be the communication between the hotels and the dog owners. Since the dog owners feel that there is a lack of information, about which hotels are allowing dogs. A solution to this problem could be to make an international symbol, which will show if a hotel is dog friendly or not.