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  • 1.
    Johansson, Mikael
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Gahmberg, Simon
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Användarens attityd till reklaminslag på webb-TV: En studie om hur användaren upplever reklam i ett nytt medium2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews. The results of the study showed that the user has a negative attitude towards advertisements on web TV. Despite the negativity, the user still understand and recognize the importance of advertising concerning the survival of tv-channels online. It is also clear that the choice of web TV service mainly is based on the supply of programs, and not on how the service contain advertising or not.

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    Användarens attityd till reklaminslag på webb-TV: En studie om hur användaren upplever reklam i ett nytt medium
  • 2.
    Mikael, Johansson
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Videoproduktion: En rapport om produktionsprocessen av beställningsfilm2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of the project is to use different theories to deliver films to meet the demands and desires that the client has. This report describes the production process for the production of two films to a Swedish experience-company. The films purpose is to inform potential customers what kind of experience they can expect. These films will after delivery be implemented on experience company website. The report shows the various steps in the process from order to delivery, and the methods used to achieve the results the client wants. The project resulted in two films from two different experiences, who after delivery was implemented on the experience-company website.

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CiteExportLink to result list
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • sodertorns-hogskola-harvard.csl
  • sodertorns-hogskola-oxford.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf