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  • 1.
    Ledenvik, Elin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Att optimera för målgruppen: Processen att skapa en målgruppsanpassad landningssida för Rebtel2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The company Rebtel wanted a new landing page that was aimed at international students. This page would be optimized for the target group in terms of both design and content. An investigation including interviews with the target audience, target user analysis and research were made. The investigation also consisted of interviews with various roles at the company Rebtel, to get an insight into their perspectives and tasks during this kind of process. Using the findings from these investigations sketches were made and a landing page was developed through the programming languages HTML5, CSS3, LESS, JavaScript, .NET and C#. The result was a landing page in three languages: English, French and Spanish. A special report with results from interviews and development was also delivered to Rebtel.

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