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  • 1.
    Braafnäs, Lisa
    et al.
    Södertörn University, School of Business Studies.
    Brihall, Evelina
    Södertörn University, School of Business Studies.
    Stockholmsstrategin och evenemangen: En kvalitativ studie om två eventföretag och Stockholmsstrategin2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this paper is to investigate whether an event company could work on the marketing project the Stockholm Strategy. Based on theories of events and strategies and using theories about perception, hospitality and meeting industry and consultants, we aim to analyze and problematize the above event companies and the Stockholm Strategy. The methods which have been used to obtain a picture of these two companies are structured qualitative interviews with open questions and location-based, activity-based and open observation of events. Each of them has arranged. In the collection of empirical data regarding the Stockholm strategy was used on the document the Stockholm strategy itself and a qualitative structured interview with the project manager for the project. Also at that interview we used open-ended questions. Our aim is to see if it is possible for the two companies to be a part of the Stockholm strategy, if they would serve something to work towards the objectives of the strategy. The general result is that both companies would not directly benefit from following the Stockholm Strategy, and that they are not currently required to work towards promoting Stockholm, without taking on jobs from clients. 

  • 2.
    Braafnäs, Lisa
    et al.
    Södertörn University, School of Social Sciences.
    Hermansson Rivedal, Daniel
    Södertörn University, School of Social Sciences.
    Livsstilsmagasin och den sociala konstruktionen av manlighet2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to examine whether it is possible to find relevant differences in the presentation of the man over the time period from 1999 to 2011. If a change has occurred, we want to try to find out how it looks like. From a social constructivist approach and using conceptual explanations of gender, masculinity and homosociality, we intend to analyze the two Swedish lifestyle magazines Café and Slitz. We will take particular note of studies on mass media and its impact on people's everyday lives. The method used to enable us to further analyze the material is critical discourse analysis, which is to scrutinize the basic sentence context of the text. The material we assume is limited to all Café’s and Slitz’ editions from 1999. To see if changes are made, we analyze two editions of Café from 2010 and six from 2011, and six editions of Slitz from 2009 and three from 2011. Thus, our aim is to try to present an interesting picture of these multi-nuanced contextual and discursive aspects. The general results are as follows: in Slitz, we found no relevant difference, but in the Café, we find a discursive difference between 1999 to 2011. 

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CiteExportLink to result list
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
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  • fi-FI
  • nn-NO
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