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  • 1.
    Albort-Morant, Gema
    et al.
    University of Valencia, Spain.
    Oghazi, Pejvak
    Linnéuniversitetet.
    How useful are incubators for new entrepreneurs?2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 6, p. 2125-2129Article in journal (Refereed)
    Abstract [en]

    This study examines profiles of incubator tenants who provide the most positive evaluations of the use of advisory services and support from incubators. The study presents an application of qualitative comparative analysis (QCA) to a sample of 54 incubator tenants in Valencia, Spain. The study examines how entrepreneurs' age, gender, education and training, work experience, and family background affect the utility of advice and support from experts at the incubator. The results of the research inform that the incubator tenants who find the services of incubators most useful are young, have good studies, have professional experience, and have family experience.

  • 2.
    Anokhin, S.
    et al.
    St. Cloud State University, St. Cloud, United States / National Research Tomsk Polytechnic University, Tomsk, Russian Federation.
    Wincent, J.
    Luleå University of Technology / Hanken School of Economics, Helsinki, Finland / University of St Gallen, St Gallen, Switzerland.
    Parida, V.
    Luleå University of Technology.
    Chistyakova, N.
    National Research Tomsk Polytechnic University, Tomsk, Russian Federation.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Industrial clusters, flagship enterprises and regional innovation2019In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114, Vol. 31, no 1-2, p. 104-118Article in journal (Refereed)
    Abstract [en]

    For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration arguments and the knowledge spillover theory of entrepreneurship, both appear to affect regional innovation positively. Additionally, regional educational attainment positively moderates the effect of industrial clusters on innovation. At the same time, flagship enterprises primarily affect regional innovation in regions with low education levels. Results are obtained with the help of conservative econometric techniques and are robust to the choice of alternative dependent variables and estimators. The findings have major policy implications and provide insights into alternative routes to encouraging regional innovation. 

  • 3.
    Anokhin, Sergey
    et al.
    Kent State University, USA.
    Wincent, Joakim
    Luleå University of Technology / Hanken School of Economics, Finland.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Strategic effects of corporate venture capital investments2016In: Journal of Business Venturing Insights, ISSN 2352-6734, Vol. 5, p. 63-69Article in journal (Refereed)
    Abstract [en]

    This paper analyzes the strategic effects of corporate venture capital investments. Specifically, by studying the deals of 163 corporations over a four-year period, it documents the effects of driving, emerging, enabling, and passive investments on the pool of innovative opportunities available to incumbents and the scale efficiency gains they experience as a result of these investments. The study suggests that by making driving and enabling investments, incumbents position themselves in the industry to take advantage of increased pools of innovative opportunities and improve scale efficiency yields. At the same time, emerging and passive investments are detrimental for both of the strategic goals considered in this paper.

  • 4.
    Beheshti, Hooshang M.
    et al.
    Radford University, USA.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Mostaghel, Rana
    Linnéuniversitetet.
    Hultman, Magnus
    Leeds University Business School, UK.
    Supply chain integration and firm performance: an empirical study of Swedish manufacturing firms2014In: Competitiveness Review: an international business journal, ISSN 1059-5422, E-ISSN 2051-3143, Vol. 24, no 1, p. 20-31Article in journal (Refereed)
    Abstract [en]

    Purpose – This article aims to explore the impact of supply chain integration on the financial performance of Swedish manufacturing firms.

    Design/methodology/approach – The literature review provided the foundation for the development of the survey instrument and hypotheses for the study. In addition, the survey instrument was tested by the experts in the field and modified before it was sent to the managers in the survey group.

    Findings – The findings show that supply chain integration at any level is beneficial to the financial well being of the firm. Companies with total supply chain integration reported the highest level of financial performance.

    Research limitations/implications – Data were collected from Swedish manufacturing firms without regard to the size of the firm. The results show that supply chain integration is beneficial at any level.

    Practical implications – The findings will assist managers with decisions regarding supply chain integration and its role as a critical factor in improving the financial performance of manufacturing companies.

    Originality/value – Limited empirical studies have been conducted in this area, especially in Sweden. This study provides insight for manufacturing managers with regard to the importance of supply chain management and the competitive nature of business in the global market.

  • 5.
    Boso, Nathaniel
    et al.
    University of Leeds, UK.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Cadogan, John W.
    Loughborough University, UK / Lappeenranta University of Technology, Finland.
    Story, Vicky M.
    Loughborough University, UK.
    Entrepreneurial and Market-Oriented Activities, Financial Capital, Environment Turbulence, and Export Performance in an Emerging Economy2016In: Journal of Small Business Strategy, ISSN 1081-8510, Vol. 26, no 1, p. 1-24Article in journal (Refereed)
    Abstract [en]

    This study examines the impact of the simultaneous implementation of entrepreneurial and market-oriented export activities on export success and whether this relationship depends on levels of financial capital and market environment turbulence. The findings from a study of 164 Ghanaian exporting small and medium-sized enterprises (SMEs) indicate that high levels of both entrepreneurial and market orientation generate better export performance. The relationship is stronger when firms have greater financial capital and operate in more turbulent export market environments. These results extend existing knowledge of how SMEs can improve export performance by seeking fit between firm-specific capabilities and external environment conditions.

  • 6.
    Boso, Nathaniel
    et al.
    University of Leeds, UK.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Hultman, Magnus
    University of Leeds, UK.
    International entrepreneurial orientation and regional expansion2017In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114, Vol. 29, no 1-2, p. 4-26Article in journal (Refereed)
    Abstract [en]

    This study examines how behavioral elements of international entrepreneurial orientation (i.e. product innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy) increase variability in scope of regional market expansion, and the international marketing channel management conditions under which this occurs. Results from an empirical study in a developing market show that not all behavioral elements of international entrepreneurial orientation (IEO) increase scope of regional expansion. The study specifically finds that scope of regional expansion is fostered when high levels of product innovation intensity, risk-taking, competitive aggressiveness, and autonomous behaviors are aligned with a stronger channel management capability. Conversely, the regional expansion values of product innovation novelty and proactiveness are cancelled out when channel management capability levels are high.

  • 7.
    Cenamor, J.
    et al.
    Luleå University of Technology.
    Parida, V.
    Luleå University of Technology / University of Vaasa, Finland.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Pesämaa, O.
    Luleå University of Technology.
    Wincent, J.
    Luleå University of Technology / Hanken School of Economics, Finland.
    Addressing dual embeddedness: The roles of absorptive capacity and appropriability mechanisms in subsidiary performance2019In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 78, p. 239-249Article in journal (Refereed)
    Abstract [en]

    This study examines how subsidiaries can manage dual embeddedness with both local partners and a multinational enterprise. Specifically, we examine the role of absorptive capacity and appropriability mechanisms on subsidiary performance. We analyse how absorptive capacity and appropriability enable subsidiaries to successfully address knowledge challenges related to internal and external networks. We conducted an empirical analysis on a sample of 165 subsidiaries. Our results suggest that absorptive capacity has a direct, positive effect on subsidiary performance, which is greater in emerging countries. The study also found an indirect effect of absorptive capacity on subsidiary performance, which is mediated through appropriability mechanisms. These findings extend the literature on international networks, dual embeddedness and absorptive capacity.

  • 8.
    Chirumalla, Koteshwar
    et al.
    Mälardalen University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Parida, Vinit
    Luleå University of Technology / University of Vaasa, Finland.
    Social media engagement strategy: Investigation of marketing and R&D interfaces in manufacturing industry2018In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 74, p. 138-149Article in journal (Refereed)
    Abstract [en]

    Abstract Research shows that effective marketing and R&D interface is pivotal in a company’s new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, collaboration, and networking between the two functions. However, there is limited knowledge regarding the key activities, infrastructure requirements, and potential benefits of social media in the marketing and R&D interface. This study aims to advance the current understanding of social media engagement strategies, which facilitates improved marketing and R&D interfaces and ultimately NPD performance for manufacturing companies. Based on a multiple-case study in two manufacturing companies, this study first presents the role of social media in facilitating improved marketing and R&D interface within a B2B context. Second, it presents the adoption process of the social media engagement strategy for an evolving marketing and R&D interface. The adoption process is divided into three phases, namely coordination, cooperation, and coproduction, to provide detailed insights regarding full-scale social media engagement. Taken together, the study provides novel insights into industrial marketing management literature by exemplifying the role of social media and proposing a systematic social engagement strategy for improved marketing and R&D interface in the manufacturing industry.

  • 9.
    Hellström, Daniel
    et al.
    Lunds universitet.
    Hjort, Klas
    Lunds universitet.
    Karlsson, Stefan
    Lunds universitet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Konsumentreturer i digital handel: Balansakt i tre dimensioner2017Report (Other academic)
    Abstract [sv]

    Att en stor mängd köpta produkter returneras är ett problem som många i handeln finner ekonomiskt ohållbart i längden. Dessvärre är kunskapsutvecklingen<br/>kring konsumentreturer och dess hanteringsprocess mycket begränsad. Med detta som utgångspunkt är syftet med forskningsprojektet att utveckla ny kunskap om hur konsumentreturer och dess hanteringsprocess kan bidra till värdeskapande för e-handelsföretag och konsumenter.

  • 10.
    Hjort, K.
    et al.
    Lund University.
    Hellström, D.
    Lund University.
    Karlsson, S.
    Lund University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Typology of practices for managing consumer returns in internet retailing2019In: International Journal of Physical Distribution & Logistics Management, ISSN 0960-0035, E-ISSN 1758-664X, Vol. 49, no 7, p. 767-790Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to explore, describe and categorise practices of managing product returns empirically in internet retailing. Design/methodology/approach: A multiple case study was conducted involving 12 e-commerce firms and 4 logistics service providers. An integrative data collection approach of semi-structured interviews, documentation and observations was used to gain comprehensive managerial and operational descriptions of returns management (RM) processes. Findings: The findings show inconsistent RM processes, with a plethora of practices implemented and organised differently across firms. RM processes are ambiguous; their design is a result of incremental changes over time, lacking strategy and goals. There is a mismatch between how they are described and understood in the literature and how they are actually used. Practices in gatekeeping, avoidance and reverse logistics are defined and categorised. These serve as a typology of practices for managers to (re)consider, along with 15 propositions on how RM is practised. Research limitations/implications: The range of RM practices and the processes reflect a lack of scholarly attention and strategic view. Research is needed to develop clear goals on how the RM process can be better aligned with business strategies. Practical implications: The typology of practices is a benchmark for internet retailers in their design of efficient RM processes. Originality/value: Systematic and empirical research on RM is scarce compared to forward management. The study bridges this gap as one of the first to describe RM practices in depth, define service as a key activity, and identify a mismatch between theory and practice.

  • 11.
    Hultman, Magnus
    et al.
    University of Leeds, UK.
    Skarmeas, Dionysis
    Athens University of Economics and Business, Greece.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Beheshti, Hooshang M
    Radford University, USA.
    Achieving tourist loyalty through destination personality, satisfaction,and identification2015In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 11, p. 2227-2231Article in journal (Refereed)
    Abstract [en]

    The general marketing literature suggests that brand personality, satisfaction, and customer identification with the brand are important drivers of consumer behavior in several contexts. Yet, the literature lacks studies on these constructs' role in tourist behavior. In an endeavor to overcome this research deficit, this study explores the interrelationships among destination personality, tourist satisfaction, and tourist–destination identification, and the extent to which they are important in influencing positive word-of-mouth and revisit intentions. The study employs structural equation modeling to analyze data from 490 Taiwanese consumers reporting on their most recently visited tourism destinations. Findings indicate that (1) destination personality promotes tourist satisfaction, tourist–destination identification, positive word-of-mouth, and revisit intentions; (2) satisfaction encourages identification and word-of-mouth; and (3) identification enhances word-of-mouth and revisit intentions. The paper provides theoretical and managerial implications.

  • 12.
    Hultman, Magnus
    et al.
    University of Leeds, Leeds, England.
    Strandberg, Carola
    Luleå tekniska högskola.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Mostaghel, Rana
    Linneuniversitetet.
    The role of destination personality fit in destination branding: Antecedents and outcomes2017In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 12, p. 1073-1083Article in journal (Refereed)
    Abstract [en]

    Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers' minds. Interestingly, the subsequent destination personality-destination attitude relationship is moderated by consumer-manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.

  • 13.
    Jantunen, A.
    et al.
    Lappeenranta University of Technology, Finland.
    Tarkiainen, A.
    Lappeenranta University of Technology, Finland.
    Chari, S.
    University of Manchester, UK.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Dynamic capabilities, operational changes, and performance outcomes in the media industry2018In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 89, p. 251-257Article in journal (Refereed)
    Abstract [en]

    The dynamic capabilities theorem posits that rapidly changing operating environments necessitate dynamic capabilities (i.e. sensing, seizing and reconfiguring) for success. Dynamic capabilities reconfigure existing asset positions and create organizational renewal. We contend that higher performance outcomes can be achieved when dynamic capabilities interact with operational-level changes (i.e., changes in management and practices or changes in used technologies and target markets). The present study explores different pathways of dynamic capabilities and operational-level changes for performance success in a media industry context (i.e., magazines). Due to the digitalization of its business, the media industry has undergone significant changes the past years. We use a set-theoretic approach with fsQCA and data from 78 magazines to test our conceptualization. Our findings contribute to the literature of dynamic capabilities by providing empirical evidence on the relationship between dynamic capabilities, operational changes, and performance.

  • 14.
    Kohtamäki, M.
    et al.
    University of Vaasa, Vaasa, Finland / University of South-Eastern Norway, Norway.
    Parida, V.
    Luleå University of Technology / University of Vaasa, Vaasa, Finland.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Gebauer, H.
    Fraunhofer IMW, Leipzig, Germany / Linköping University / University St. Gallen, Switzerland .
    Baines, T.
    Aston University, Birmingham, UK.
    Digital servitization business models in ecosystems: A theory of the firm2019In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 104, p. 380-392Article in journal (Refereed)
    Abstract [en]

    This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, organizational identity, and the transaction cost approach) to understand digital servitization business models of firms in the context of ecosystems. Digitalization transforms the business models of solution providers and shapes their firm boundary decisions as they develop digital solutions across organizational boundaries within ecosystems such as harbors, mines, and airports. Thus, digitalization not only affects individual firms' business models but also requires the alignment of the business models of other firms within the ecosystem. Hence, business models in digital servitization should be viewed from an ecosystem perspective. Based on a rigorous literature review, we provide suggestions for future research on digital servitization business models within ecosystems.

  • 15.
    Kordestani, Arash
    et al.
    Linnæus University.
    Sattari, Setayesh
    Linnæus University.
    Peighambari, Kaveh
    Linnæus University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies. Linnæus University.
    Exclude Me Not: The Untold Story of Immigrant Entrepreneurs in Sweden2017In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 9, no 9, p. -22, article id 1584Article in journal (Refereed)
    Abstract [en]

    This article examines the perspectives of immigrant entrepreneurs on the barriers they face regarding their inclusion in public procurement in Sweden through the so-called supplier diversity programs. Drawing upon modern stakeholder theory and transaction cost economics, this study aims to identify potential barriers such entrepreneurs face in succeeding as suppliers to the public sector. Data were collected through interviews with immigrant entrepreneurs who had experience with the public procurement tender process in Sweden. The results reveal that immigrant entrepreneurs doing business with public procurement face several barriers, ranging from economic to social ones such as information, advertising, human resources, and undercapitalization. The interviewees believe that such barriers weaken their performance and hinder their success in public procurement tenders. When it comes to supplier diversity programs, the entrepreneurs under study were either unaware of such programs in public procurement in Sweden or did not believe in their effectiveness.

  • 16.
    Lindhult, E.
    et al.
    Mälardalen University.
    Chirumalla, K.
    Mälardalen University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies. Linnaeus University.
    Parida, V.
    Luleå University of Technology / University of Vaasa, Vaasa, Finland.
    Value logics for service innovation: practice-driven implications for service-dominant logic2018In: Service Business: An International Journal, ISSN 1862-8516, E-ISSN 1862-8508, Vol. 12, no 3, p. 457-481Article in journal (Refereed)
    Abstract [en]

    Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation is still limited albeit expanding. This study provides insights beyond existing discussions on product and service dimensions using the theoretical lens of the value logic perspective. More specifically, the purpose of this study is to examine how value can be understood, targeted, and created in the pursuit of service innovation by product-centric manufacturing companies. Building on a previous investigation of two multinational product-centric manufacturing companies, this paper identifies and develops a theoretical model to describe the space shift in service innovation with four different kinds of value logics, namely, product-based value logic, service-based value logic, virtual-based value logic, and systemic-based value logic. Using a digitalization-driven new service innovation, namely the My Control System, which is a web-based service delivery platform, this paper describes space shifts to enhance value through four value logics as efforts. Further, challenges associated with different value logics are described in terms of complexity traps and service gaps. The study also contributes to bridging the gap between SDL theory and practice by developing a midrange theoretical model for value creation as a specification and amendment to SDL that supports SDL-guided service innovation and servitization in practice. © 2018 The Author(s)

  • 17.
    Manikas, Andrew S.
    et al.
    University of Louisville, Louisville, USA.
    Patel, Pankaj C.
    Villanova University, Villanova, USA.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Dynamic capital asset accumulation and value of intangible assets: An operations management perspective2019In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 103, p. 119-129Article in journal (Refereed)
    Abstract [en]

    Extending the dynamic resource accumulation framework to operations management, we propose that the stock of younger capital assets and flow of capital assets are positively associated with the value of intangible assets, an increasingly predominant basis of competitive advantage. Based on a sample of 1390 manufacturing firms representing 8255 firm-year observations, the stock of younger capital assets was positively related to the value of intangible assets, an association that was strengthened by higher inventory efficiency. However, we also found that the flow of capital assets is negatively related to the value of intangible assets, an association that is further exacerbated by high production efficiency. Our findings explain how operations management could play an important role in influencing the intangible asset value of manufacturing firms.

  • 18.
    Martínez-Climent, Carla
    et al.
    University of Valencia, Valencia, Spain.
    Costa-Climent, Ricardo
    Linnaeus University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Sustainable Financing through Crowdfunding2019In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 11, no 3, article id 934Article in journal (Refereed)
    Abstract [en]

    The phenomenon of crowdfunding has been widely studied, while the sustainability of crowdfunded ventures is attracting growing interest from academia and society. In light of this interest, we conducted bibliometric analysis to study the relationship between crowdfunding and crowdfunded ventures&rsquo; sustainability orientation. We analyzed the number of publications, type of publications, and most productive countries, journals, and authors. We also analyzed the most cited articles and examined their approach to sustainability and crowdfunding. The results suggested that a sustainability orientation could bring about change in the current financial and environmental system.

  • 19.
    Mostaghel, Rana
    et al.
    Linnéuniversitetet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Elderly and technology tools: a fuzzyset qualitative comparative analysis2017In: Quality and quantity, ISSN 0033-5177, E-ISSN 1573-7845, Vol. 51, no 5, p. 1969-1982Article in journal (Refereed)
    Abstract [en]

    The number of senior citizens is growing globally and governments are striving to find innovative solutions to deal with complex care demands of this part of the population. Technology has been an answer to this situation; however, it is very important that the elderly accept and actually use the technology. This paper empirically tests the senior technology acceptance model using the fsQCA method to analyse data with a sample of 811 seniors aged 60 and over living in Sweden. The results revealed that the necessary conditions for high “perceived ease of use” and “perceived usefulness” are gerontechnology self-efficacy, gerontechnology anxiety, and cognitive abilities; however, each of these is not sufficient on its own. Self-reported health conditions and physical function also play a peripheral role in achieving the desired outcome. Theoretical and managerial implications are discussed at the end of the paper.

  • 20.
    Mostaghel, Rana
    et al.
    Linnéuniversitetet.
    Oghazi, Pejvak
    University of Arkansas, USA.
    Beheshti, Hooshang
    Radford University, USA.
    Hultman, Magnus
    Leeds University, UK.
    Adoption of enterprise systems and radio frequency identification among service firms2012In: Service Industries Journal, ISSN 0264-2069, E-ISSN 1743-9507, Vol. 32, no 15, p. 2435-2443Article in journal (Refereed)
    Abstract [en]

    A promising technology for optimizing supply-chain processes is radio frequency identification (RFID). By adding functionality to previous enterprise systems, the aim is to increase transparency of information throughout the supply chain. In this paper, we present a survey of RFID implementation in Swedish service firms. The findings show that although the great majority of firms are actively working with integrated information systems, only a very small fraction have adopted RFID.

  • 21.
    Mostaghel, Rana
    et al.
    Linnéuniversitetet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Beheshti, Hooshang
    Radford University, USA.
    Hultman, Magnus
    University of Leeds, UK.
    Strategic use of enterprise systems among service firms: Antecedents and consequences2015In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 7, p. 1544-1549Article in journal (Refereed)
    Abstract [en]

    As competition in the service sector is continuously intensifying, managers are increasingly realizing how effective use of enterprise systems (ESs) might improve competition capabilities. Building on previous work that explores ESs and supply chain integration, this study investigates antecedents and consequences of ES usage among service firms. Following an empirical study using data from 233 Swedish retail and wholesale service providers, findings indicate that internal reasons such as access to new markets and anticipated performance, rather than external pressure, drive ES adoption. The study further reveals that ES usage relates positively to supply chain integration, which subsequently relates to firm performance via the mediating variable of competition capabilities. This study contributes by synthesizing previously separate constructs into a coherent research model that is both empirically viable and integrative. The study concludes by discussing implications for theory building and management practice.

  • 22.
    Mostaghel, Rana
    et al.
    Mälardalen University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Patel, Pankaj C.
    Villanova University, Villanova, PA, USA.
    Parida, Vinit
    Luleå University of technology / University of Vaasa, Vaasa, Finland.
    Hultman, Magnus
    University of Leeds, Leeds, UK.
    Marketing and supply chain coordination and intelligence quality: A product innovation performance perspective2019In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 101, p. 597-606Article in journal (Refereed)
    Abstract [en]

    Based on a sample of 148 Swedish firms, this study investigates the complementary relationships between internal and external coordination and external intelligence quality to explain product innovation performance. The results show that, with increasing manufacturing-marketing coordination, higher market intelligence quality or higher supply chain intelligence quality are positively associated with product innovation performance. The complementary roles of internal and external coordination and intelligence quality have theoretical and practical implications.

  • 23.
    Najafi-Tavani, Saeed
    et al.
    Institute for Management and Planning Studies, Tehran, Iran.
    Najafi-Tavani, Zhaleh
    University of Leeds Management School, Leeds, United Kingdom.
    Naudé, Peter
    Manchester Metropolitan University Business School, Manchester, United Kingdom / University of Sydney Business School, Sydney, Australia.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Zeynaloo, Elham
    Islamic Azad University, Tehran Central Branch, Tehran, Iran.
    How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity2018In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 73, p. 193-205Article in journal (Refereed)
    Abstract [en]

    The current literature has investigated the direct relationship between collaborative innovation networks and new product performance, but the results are inconsistent. This research aims to explore the role of product and process innovation capabilities as two distinct mechanisms through which collaborative innovation networks improve new product performance. The study also examines the contingent effects of absorptive capacity on the relationship between collaborative innovation networks and the two innovation capability dimensions (i.e. product and process innovation). Survey data from 258 respondents from the Iranian high and medium technology manufacturing industries indicates the need for caution when developing collaborative innovation networks. We found that the effects of collaborative innovation networks on either product or process innovation capability are significant only in the presence of absorptive capacity. This finding suggests that the level of collaboration with different partners can enhance firms' innovation capabilities only if the focal firm's managers have developed the capacity to scan and acquire external knowledge. Our analyses further indicate that in the presence of absorptive capacity, only collaboration with research organizations and competitors have a positive effect on product innovation capability. In the case of process innovation capability, collaboration with research organizations and suppliers are the most important factors.

  • 24.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Beautiful teaching and good performance2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 5, p. 1887-1891Article in journal (Refereed)
    Abstract [en]

    Research on the consequences of being physically attractive during the last century concludes almost unanimously that attractive people do better than less attractive individuals do in most aspects of life. This study tries to determine whether this effect also influences students' perceptions of the performance of higher educational services. A review of relevant literature and subsequent analysis of empirical data from 180 university courses reveals that the perceived physical attractiveness of university instructors positively affects the perceived performance of the instructors and the performance of the university courses they provide in northern Europe.

  • 25.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Social responsible supply chain and packaging strategy: a conceptual framework2014In: International Journal of Strategic Business Alliances, ISSN 1756-6444, E-ISSN 1756-6452, Vol. 3, no 2-3, p. 121-139Article in journal (Refereed)
    Abstract [en]

    This paper provides a framework by developing a conceptual model of socially responsible supply chain-based orientation (SRSC) and the incorporation of this orientation to the socially responsible packaging. Strategic alliance in the form of inter-firm and supply chain relationships are highlighted in this paper. By reviewing the literature in SCM, packaging, marketing, strategic alliances and CSR, appropriate constructs and related scale items were identified. Then, a panel of experts from academia and industry were consulted due to further improvements of the design of the study. To this point, resources and capabilities as driving factors have been largely left unexplored and the effect of these forces on socially responsible supply chain-based orientation, packaging and competitive advantage are brought to surface as further fruitful perspectives for future research. This research mainly assists industrial managers to better steer their supply chain management and packaging decisions in order to achieve a sustainable competitive advantage.

  • 26.
    Oghazi, Pejvak
    et al.
    Södertörn University, School of Social Sciences, Business Studies. Linnaeus University.
    Karlsson, Stefan
    Lund University.
    Hellström, Daniel
    Lund University.
    Hjort, Klas
    Lund University.
    Online purchase return policy leniency and purchase decision: Mediating role of consumer trust2018In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 41, p. 190-200Article in journal (Refereed)
    Abstract [en]

    Recasting prior work on return-policy and purchase intentions literature, through the lens of signaling theory and relational signaling theory, we posit that returns policy, as a market signaling mechanism, is a costly investment that online retailers make to not only support current transaction but also to signal commitment towards customer service. What outcome would such costly signal result into? Based on relational signaling theory, it promotes trust, that in turn, could enhance purchase intentions. With empirical data from 730 online consumers of fast-moving consumer goods in Sweden, the study finds that, after controlling for shoppers' age, education, income, gender, and frequency of online purchases, perceived consumer trust fully mediates the effect of perceived return policy leniency on purchase intention. Building on past research, we apply a different theoretical lens that connects costly signaling that drives relational signaling to foster customer trust to improve purchase intentions.

  • 27.
    Oghazi, Pejvak
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Mostaghel, R.
    Linnaeus University.
    Circular business model challenges and lessons learned - An industrial perspective2018In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 3, article id 739Article in journal (Refereed)
    Abstract [en]

    Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study. © 2018 by the authors.

  • 28.
    Oghazi, Pejvak
    et al.
    Linnéuniversitetet.
    Mostaghel, Rana
    Linnéuniversitetet.
    Hultman, Magnus
    Leeds University, UK.
    Parida, Vinit
    Luleå tekniska universitet.
    Antecedents of technology based self-service acceptance: a proposed model2012In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 33, no 3, p. 195-210Article in journal (Refereed)
    Abstract [en]

    Technology-based self-service (TBSS) facilities have been widely implemented in the service industry, and it is therefore vital to understand how customers arrive at decisions to adopt them. This article presents and tests a model assessing the antecedents of customers' acceptance of TBSS facilities by merging the technology acceptance model (TAM) with self-service attributes. The findings show that intention to use TBSS facilities is an ultimate function of customers' perceived usefulness of the self-service technology, their attitude towards using it, and their perceived enjoyment of using it. Managers who wish to employ TBSS should therefore first obtain a good understanding of the factors that drive their customers' attitude towards the self-service. They should investigate how to make the self-service more enjoyable in addition to focusing on the traditional usability and usefulness-enhancing features. Recommendations for future research are also provided.

  • 29.
    Oghazi, Pejvak
    et al.
    Linnéuniversitetet.
    Mostaghel, Rana
    Linnéuniversitetet.
    Parida, Vinit
    Luleå tekniska universitet.
    Prioritization of service quality factors in E-purchasing: a cross cultural study2012In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 5, no 6, p. 44-48Article in journal (Refereed)
    Abstract [en]

    Consumer behaviour has changed dramatically in the past decade. Today, consumers can order online many customised products ranging from trainers to cars. In an increasingly interdependent world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into account for localizing marketing strategies. One of the key challenges of online businesses is the management of service quality, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on service quality priority and different cultures’ expectations in online shopping. The proposed study has been tested on data from 413 customers divided in two groups from Europe (n=215) and Middle East (n=198). The study is based on the SERVQUAL instrument that identifies five quality dimensions. The findings indicate that developing countries customers need more security and clarity in transactions but also better internet infrastructure. Based on the study results, recommendations for managers and future research are also provided.

  • 30.
    Oghazi, Pejvak
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Rad, Fakhreddin Fakhrai
    Linnaeus University.
    Karlsson, Stefan
    Lund University.
    Haftor, Darek
    Uppsala University.
    RFID and ERP systems in supply chain management2018In: European Journal of Management and Business Economics, ISSN 2444-8451, Vol. 27, no 2, p. 171-182Article in journal (Refereed)
    Abstract [en]

    Purpose The purpose of this paper is to identify the impact of enterprise systems (ESs), in particular radio frequency identification (RFID) and enterprise resource planning (ERP) systems, on supply chain management (SCM). The results of this conceptual paper demonstrate that ERP and RFID systems contribute to SCM by improving supply chain integration. Supply chain integration occurs to facilitate the flow of financing, products, and information throughout the chain. In this regard, ERP and RFID contribute to integration by enhancing the information flow across the supply chain. Design/methodology/approach This paper proposes a conceptual model developed from the findings of literature review within the research domains of SCM, ESs, and supply chain integration. Findings This conceptual study contributes to the existing theory by linking the concept of information technology, ESs to SCM. The conceptual model in this paper may provide insights for executives who wish to implement ERP or RFID systems in their businesses in order to achieve higher integration, both within internal sectors and also with supply chain partners. Originality/value The findings in this study contribute to the theory base by linking the concept of information technologies, ESs to SCM. The conceptual model presented in this paper can provide insights for executives who wish to implement ERP or RFID systems in their businesses in order to achieve higher integration within internal sectors and with supply chain partners. This study offers new understandings by investigating the impact of ERP and RFID together on SCM.

  • 31.
    Oghazi, Pejvak
    et al.
    Linnéuniversitetet.
    Rad, Fakhreddin Fakhrai
    Linnéuniversitetet.
    Zaefarian, Ghasem
    University of Leeds, UK.
    Beheshti, Hooshang M.
    Radford University, USA.
    Mortazavi, Sina
    Linnéuniversitetet.
    Unity is strength: A study of supplier relationship management integration2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4804-4810Article in journal (Refereed)
    Abstract [en]

    Researches on the supply chain management within the last decade demonstrate that business processes integration can increase the performance effectiveness and efficiency across the chain. This study intends to investigate the integration of the supplier relationship management (SRM) process between the manufacturer and its first upstream tier of suppliers within the construction equipment industry. This research also strives to identify the potential obstacles to the SRM integration and provides solution suggestions to overcome these barriers. In this regard, the review of the literature and subsequent analyses of the empirical findings from European construction equipment manufacturers illustrate that the SRM process integration can take place through the integration of its several sub-processes into strategic and operational characteristics. In this context, the lack of goal congruence, commitment, and trust between the manufacturer and its supplier are the major potential barriers to the SRM integration.

  • 32.
    Owusu, Richard A.
    et al.
    Linnéuniversitetet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Mostaghel, Rana
    Linnéuniversitetet.
    Welch, Catherine
    University of Sydney, Australia.
    Activities and resources of institutional actors in international development projects2015In: Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference, Cham: Springer, 2015, p. 386-386Conference paper (Refereed)
  • 33.
    Palihawadana, Dayananda
    et al.
    University of Leeds, UK.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Liu, Yeyi
    University of Leeds, UK.
    Effects of ethical ideologies and perceptions of CSR on consumer behavior2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4964-4969Article in journal (Refereed)
    Abstract [en]

    The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses and academia have largely ignored its application in developing countries. This study aims to fill these gaps by examining consumer perceptions of CSR and their role in the relationships between consumers' ethical ideologies (i.e., idealism and egoism) and evaluations of a company's product offerings. An empirical study among Vietnamese consumers shows that consumers perceive CSR in four dimensions economic, ethical, philosophical, and legal. Different ethical ideologies have different effects on consumer perceptions of CSR; for example, idealism positively affects these perceptions, whereas egoism's effect is negative. Furthermore, the perceptions of CSR fully mediate the relationships between idealism/egoism and product evaluation.

  • 34.
    Parida, Vinit
    et al.
    Luleå University of Technology / University of Vaasa, Vaasa, Finland.
    Mostaghel, Rana
    Linnéuniversitetet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Factors for Elderly Use of Social Media for Health-Related Activities2016In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, p. 1134-1141Article in journal (Refereed)
    Abstract [en]

    Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

  • 35.
    Parida, Vinit
    et al.
    Luleå University of Technology / University of Vaasa, Vaasa, Finland.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Cedergren, Stefan
    Mälardalen University.
    A study of how ICT capabilities can influence dynamic capabilities2016In: Journal of Enterprise Information Management, ISSN 1741-0398, E-ISSN 1758-7409, Vol. 29, no 2, p. 179-201Article in journal (Refereed)
    Abstract [en]

    Purpose - Prior studies have argued that small firms with dynamic capabilities can revise and reconfigure their internal resources to meet the uncertainties of their business environment. However, there is a lack of understanding of how they can develop such critical capabilities. In this study, we propose that small firms can employ information and communication technology (ICT) capabilities as a facilitator for developing dynamic capabilities. Thus, the study builds on resource-based view (RBV) literature and and information systems (IS) literature by examining the influence of ICT capabilities on the dynamic capabilities of small firms.

    Design/methodology/approach - Several hypotheses were tested by analyzing the survey data from 291 small high-technology firms in Sweden.

    Findings - The results reveal that ICT capabilities influence dynamic capabilities of small firms. More specifically, the ICT use for internal efficiency positively influences adoptive capabilities, collaborative use of ICT positively influences networking capabilities, and ICT use for communications positively influences both adaptive and innovation capabilities. Consequently, the results suggest that the different components of ICT capabilities facilitate the development of the different organizational capabilities that together represent dynamic capabilities and thus, can contribute to a small firm’s competitive advantage.

    Practical implications - This study has few implications for the managers and CEO’s of small high-technology firms. Firstly, by prioritizing ICT capabilities, small firms can benefit from the development of dynamic capabilities that will support them to meet the challenges of turbulent business environment. Secondly, because small firms usually lack internal resources (i.e., financial resources and competence), the study provides more specific direction on how they can strategically invest and build different components of ICT that will positively influence their adaptive, absorptive, innovative and network capabilities.

    Originality/value – The study provides an alternative view of how ICT capabilities influence the performance of small firms, and outlines how such capabilities influence the development of dynamic capabilities. Therefore, the study in hand contributes to the RBV and IS literature by specifically linking the components of ICT capabilities to dynamic capabilities and its related sub-capabilities.

  • 36.
    Parida, Vinit
    et al.
    Luleå tekniska universitet / Vaasa University, Vaasa, Finland.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Ericson, Åsa
    Luleå tekniska universitet / Vaasa University, Vaasa, Finland.
    Realization of open innovation: a case study in manufacturing industry2014In: Journal of Promotion Management, ISSN 1049-6491, E-ISSN 1540-7594, Vol. 20, no 3, p. 372-389Article in journal (Refereed)
    Abstract [en]

    Continuous innovation is regarded as an imperative for most companies. In this regard, open innovation suggests a successful approach to new product development, wherein the emphasis is on external collaboration. Previous research has provided examples from some industries, whereas mature and traditional companies such as manufacturing firms have gained limited interest. Thus, this paper seeks to answer two critical questions: why should manufacturing companies shift toward open innovation approaches and how can they adopt open innovation for product development. Based on case study in two companies, a list of opportunities, challenges, and efforts for organizational change toward open innovation are discussed.

  • 37.
    Parida, Vinit
    et al.
    Luleå University of Technology / University of Vaasa, Vaasa, Finland.
    Wincent, Joakim
    Luleå University of Technology / Hanken School of Economics, Helsinki, Finland.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Transaction costs theory and coordinated safeguards investment in R&D offshoring2016In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 5, p. 1823-1828Article in journal (Refereed)
    Abstract [en]

    In a multi-case study of R&D offshoring relationships in large manufacturing firms, this study develops an alternative view to that of transaction-cost theory, which argues that safeguard investments during the transition lead to higher transaction costs. This study outlines how fear of opportunism and the potential to violate agreements drive the need for complex safeguard devices. Results show that the sample firms benefit from high initial coordinated safeguard investments, because those investments reduce transactional costs overtime. More specifically, the study lists critical activities of such coordinated self-enforcing safeguard investments and calls for future attention to how firms manage transaction costs in R&D offshoring to secure long-term value.

  • 38.
    Patel, Pankaj C.
    et al.
    Villanova University, Villanova, USA.
    Parida, Vinit
    Luleå University of Technology.
    Jayaram, Jayanth
    University of South Carolina, Columbia, USA.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Task equivocality and process modularity in R&D offshore collaboration projects2018In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 93, p. 12-22Article in journal (Refereed)
    Abstract [en]

    Task equivocality could be a key impediment in offshore collaboration projects. Process modularity, or the extent to which offshore collaboration tasks can be decoupled and re-sequenced with little loss of functionality in offshore collaboration, could help lower task equivocality. Process modularity could be further complemented by knowledge conversion cycles and offshoring collaboration competence to further lower task equivocality. We use data from 86 offshore research and development collaboration projects between two strategic business units of a large European firm and their partner firms in India. The results show that process modularity was not associated with task equivocality. However, with increasing process modularity, higher levels of knowledge conversion cycles or offshore collaboration competence were negatively associated with task equivocality. These preliminary findings extend our knowledge of task equivocality in the context of offshore collaboration projects.

  • 39.
    Peighambari, Kaveh
    et al.
    Linnéuniversitetet.
    Sattari, Setayesh
    Linnéuniversitetet.
    Kordestani, Arash
    Luleå University of Technology.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Consumer Behavior Research: A Synthesis of the Recent Literature2016In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 6, no 2Article in journal (Refereed)
    Abstract [en]

    This article analyzes 12 years of recent scholarly research on consumer behavior published in the five leading international journals in this field. Analyzing academic contributions to a specific area of research provides valuable insights into how it has evolved over a defined period. The approach was to briefly discuss content analysis and its application in scholarly literature review studies. The methodology used here involves the classification of topics to evaluate key trends in consumer behavior literature. It includes a ranking of topics published, typology of the published articles, the research classification in terms of methodologies, and analysis techniques. The most cited articles in the field and within each journal are also examined. The comprehensive literature review of consumer behavior research undertaken in this article could advance the discipline of consumer behavior research by elucidating the evolution of consumer behavior literature in the studied period.

  • 40.
    Philipson, Sarah
    et al.
    Linnéuniversitetet.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Quantum leaps: the Resource Based View (RBV) and the School of Industrial Organization (IO) revisited2013In: Advances in Management, ISSN 0974-2611, E-ISSN 2278-4551, Vol. 6, no 4, p. 25-36Article in journal (Refereed)
    Abstract [en]

    This is a conceptual paper. In her doctoral thesis, “Capital functions and the position of the workers” (in Swedish), published in 1980, Philpson, explored a Marxian theory of Business administration, based on a little known work by Marx, “Resultate des unmittelbares produktionsprozesses”. She explored the three concepts “levels of functions of capital”, after Bettelheim, the “generalisation of capital functions” and hence globalisation and the possibility to use the concept of “hegemony” in business administration, after Gramsci.

    Two of the principle concepts were Marx’ “inner” and “outer” conditions of production. These pre-empted the Resource-Based View (RBV) and the School of Industrial Organization (IO) with hundred years. In Philipson, she proposed 72 phenotypes for the principle strategic situations for companies, based on their inner and outer conditions of production. The resource based view and the Industrial Organization School have long been two antagonistic explanations of the strategic possibilities of firms.

    This study is a synthesis of these two schools based on the framework developed in Philipson. It suggests a phenomenology for studying firm strategy that might possibly give precedence for a different mix of the two schools in the phenomenological cases.

    In spite of the development of the RBV and the IO over the last 30 years, the most interesting questions to pursue for strategy research are how companies transcends their resources to reinvent themselves and how they transcend their resources to face new environmental conditions of which they do not have enough experience and resources; hence the trans- cendence of their limitations. 

  • 41.
    Saridakis, Charalampos
    et al.
    University of Leeds, UK.
    Baltas, George
    Athens University of Economics and Business, Greece.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Hultman, Magnus
    University of Leeds, UK.
    Motivation Recipes for Brand-Related Social Media Use: A BooleanfsQCA Approach2016In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, p. 1062-1070Article in journal (Refereed)
    Abstract [en]

    Social media Web sites such as Facebook, Twitter, and Instagram provide various means for users to interact with others, by creating, sharing, and commenting on content about anything, including brands and products. Such online brand-related activities may significantly influence a firm's operations. To effectively manage these influences, marketers should understand consumer's motivations to engage in brand-related social media use. This paper is one of the very few efforts to come to such an understanding. In this direction, a set-theoretic comparative approach is implementednamely, fuzzy set qualitative comparative analysisas a means to capitalize on the merits of both qualitative and quantitative techniques, and provide a more nuanced coverage of how motives and their combinations affect social media use. The results of the proposed approach are compared with the results derived from the implementation of a mainstream quantitative analytical technique (i.e., multiple regression analysis), as well as the results of the qualitative study of Muntinga, Moorman, and Smit ()the only study so far examining different types of brand-related social media use and their motivations. By examining motivations for the full spectrum of social media use types (i.e., consuming, contributing and creating), the paper provides marketers and brand managers with valuable insights into online consumer behavior in a social media dominated era.

  • 42.
    Sohrabpour, Vahid
    et al.
    Lund University / Copenhagen Business School, Denmark / Shiraz University, Iran.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Olsson, Annika
    Lund University.
    An Improved Supplier Driven Packaging Design and Development Method for Supply Chain Efficiency2016In: Packaging technology & science, ISSN 0894-3214, E-ISSN 1099-1522, Vol. 29, no 3, p. 161-173Article in journal (Refereed)
    Abstract [en]

    Packaging and the role it plays in supply chain efficiency are overlooked in most design and development research. An opportunity exists to meet the needs of supply chains to increase efficiency. This research presents three propositions on how to reduce the gap between supply chain needs and satisfaction in interaction with the product and packaging system. It also proposes a supply chain focused packaging design and development method to better satisfy supply chain needs placed on packaging. An extensive literature review was conducted, and a Tetra Pak derived case study was developed. The propositions were formulated and became the basis for improving Tetra Pak's existing packaging design and development method by better integrating supply chain needs. This was accomplished by using an expanded operational life cycle perspective that includes the entire supply chain. The resulting supply chain focused packaging design, and development method enables improved supply chain efficiency while considering the product, the processes and cost.

  • 43.
    Sohrabpour, Vahid
    et al.
    Lund University.
    Olsson, Annika
    Lund University.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Design and Development of Packaging in Supply Chain Management: A Case Study2015In: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Cham: Springer, 2015, p. 342-345Conference paper (Refereed)
    Abstract [en]

    Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).

  • 44.
    Vakulenko, Yulia
    et al.
    Lund University.
    Hellström, Daniel
    Lund University.
    Oghazi, Pejvak
    Linnaeus University.
    Customer value in self-service kiosks: a systematic literature review2018In: International Journal of Retail & Distribution Management, ISSN 0959-0552, E-ISSN 1758-6690, Vol. 46, no 5, p. 507-527Article, review/survey (Refereed)
    Abstract [en]

    Purpose The purpose of this paper is to provide a cohesive overview of the available self-service and customer value literature, identify customer value in self-service kiosks (SSKs), and analyze this value from the customer experience perspective. Design/methodology/approach The study comprises a systematic literature review of available works on customer value. Findings The paper presents conclusions on the SSK's technological forms, presence in industries, and conceptual state. The review also provides a cohesive inventory of customer value elements in SSKs. The in-depth analysis proposes two alternative models of the customer value creation process: linear and circular. Research limitations/implications The study reveals gaps stemming from the inconsistency and fragmented nature of previous research on customer value in SSKs. The gaps are treated as opportunities for future studies. Practical implications By identifying new sources of competitive advantage and new ways to improve customer service strategies and experience management, the findings support managerial decision making at the stages of considering, implementing, and improving SSK networks. Originality/value This study is the first to systematically review and provide an inventory of customer value elements in SSKs. It, therefore, offers new perspectives on customer value creation using self-service technology.

  • 45.
    Vakulenko, Yulia
    et al.
    Lund University.
    Oghazi, Pejvak
    Södertörn University, School of Social Sciences, Business Studies.
    Hellström, Daniel
    Lund University.
    Innovative framework for self-service kiosks: Integrating customer value knowledge2019In: Journal of Innovation & Knowledge, ISSN 2444-569XArticle in journal (Refereed)
    Abstract [en]

    This study reveals different types of self-service kiosk customer value and synthesizes the self-service kiosk customer value framework, which includes four value groups and three types of customer value elements. The study also reveals gaps which stem from the inconsistency and fragmented nature of previous research on customer value in self-service kiosks. Based on the review of relevant literature and analysis of the systematically selected articles, the findings provide a basis for future investigations into service science and support manager decision making during the stages of consideration, implementation, and improvement of self-service kiosk networks. This study provides a comprehensive inventory of self-service kiosk customer value and its elements.

  • 46.
    Zulu-Chisanga, Stella
    et al.
    University of Leeds, UK / Copperbelt University, Zambia.
    Boso, Nathaniel
    University of Leeds, UK.
    Adeola, Ogechi
    Pan-Atlantic University, Nigeria.
    Oghazi, Pejvak
    Linnéuniversitetet.
    Investigating the Path from Firm Innovativeness to Financial Performance: The Roles of New Product Success, Market Responsiveness, and Environment Turbulence2016In: Journal of Small Business Strategy, ISSN 1085-8510, Vol. 26, no 1, p. 51-68Article in journal (Refereed)
    Abstract [en]

    This resource-based study investigates how a path from firm innovativeness to financial performance is channelled through new product success, and is contingent upon levels of market responsiveness and environment turbulence. Using primary data from small- and medium-sized exporting firms in the United Kingdom, the study finds that new product success partially mediates the path from firm innovativeness to financial performance. The study further finds that while market responsiveness strengthens links between new product success and financial performance, environment turbulence weakens the relationship. The implications of these findings for both researchers and managers of small- and medium-size enterprises are discussed.

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