sh.sePublications
Change search
Refine search result
1 - 27 of 27
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    An analysis model of tourism academic networks: a Swedish case study triangulated with an EU research project2016In: Journal of Teaching in Travel & Tourism, ISSN 1531-3220, E-ISSN 1531-3239, Vol. 16, no 3, p. 195-212Article in journal (Refereed)
    Abstract [en]

    The purpose of this research is to investigate and develop an analysis model of a tourism department network using an explorative approach. Strategic stakeholders have been identified for the tourism department and organised into partner groups. An analysis model has been developed based on four network types: formal organisation, informal organisation, formal individual and informal individual. For every type, the following six network content dimensions were found relevant to analyse: stakeholders, reciprocal relations, relation exchange, network driving forces, network management and network purpose. The investigations have shown some focused network strengths such as network permanency, with corresponding weaknesses such as rigid relations. Some typical implications of the strengths and weaknesses for the department have been identified, and some network techniques to handle the implications have been proposed. An annual network development process for a tourism department is suggested. The resulting network is summarised as the Professional Tourism Academic Network (PTAN).

  • 2.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Analyses Tools for Event Sustainability Certification in Destinations2015In: Responsible Tourism?: Book of Abstract : The 24th Nordic Symposium in Tourism and Hospitality Research, Reykjavik 1st-3rd october 2015 / [ed] Eyrún Jenný Bjarnadóttir, Edward H. Huijbens & Kristín Sóley Björnsdóttir, Akureyri: Icelandic Tourism Research Centre , 2015, p. 113-113Conference paper (Refereed)
    Abstract [en]

    There is a debate about responsible and sustainable development in tourist destinations. One could argue that event companies have a responsibility for sustainability, but they lack the analyses tools. The purpose is to investigate and analyse how companies working with events could develop a certification process of sustainability, and how decisions about an event’s sustainability certification could be supported. The analysis is based on both the study of relevant literature and investigations carried out and by using multi-criteria decision-making systems. A sustainable certification process is developed which consists of external company sustainability criteria, such as social, cultural, economic and ecological dimension, and also internal criteria such as using a sustainability plan. However, in this study certification obstacles have been found, for example certification costs. When developing the sustainability certification process a need is recognised for a decision support tool. Therefore a triangulation multi-criteria decision-making model is proposed consisting of six steps: 1. Problem formulation, 2. Computer criteria definition, 3. Definition of measures and rules, 4. Data collection and registering, 5. Total evaluation of the alternatives' results and 6. Final analysis and choice. When using the model there is a need for an integrated manual assessment by the evaluator and the computerbased expert system support. Therefore, triangulation of mainly qualitative research methods is used starting with qualitative interviews with an inductive approach by the evaluator, continuing with computer-based expert system analysis (the DEXi-system) with a logical interpretation approach and ending with the evaluator's deep interpretation of both manual and computer-based results.

  • 3. Andersson, Göran
    Framgång i kommersiella tjänsteverksamheter: branschstudier över verksamhetsstruktur, verksamhetskarakteristika, företags framgång och framgångsdimensioner med utgångspunkten "sunt affärsorienterad företagsledning"1997Doctoral thesis, monograph (Other academic)
  • 4. Andersson, Göran
    Framgång i resebyråverksamheter: en branschstudie över verksamhetsstruktur, verksamhetskarakteristika och vad som bidrar till resebyråföretagens lönsamhet ur perspektivet "sunt affärsorienterad företagsledning"1995Report (Other academic)
  • 5. Andersson, Göran
    Framgångsfaktorer i datakonsultverksamheter: en branschstudie över vad som bidrar till att datakonsultföretag visar bra lönsamhet1994Report (Other academic)
  • 6.
    Andersson, Göran
    Södertörn University College, School of Business Studies, Turism studies.
    Heritage Management of Visitor Attractions at Historical Maritime Destinations: a working paper. Project description to the Baltic Sea - application 2009 with Göran Andersson as project leader2009In: Sustainable Tourism Development: Proceedings: The International Tourism Research conference, Stockholm, 25 - 27 November 2009, Tyresö: Gustaf Onn , 2009, p. 1-10Conference paper (Refereed)
  • 7.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Kundundersökning av hundsporten i Stockholm: Slutgiltig redovisning till Huddinge kommun2013Report (Other academic)
    Abstract [sv]

    I denna rapport slutredovisas uppdraget ”Kundundersökning av hundsporten i Stockholm”. Undersökningen är utförd på uppdrag av Huddinge kommun. En sammanfattande slutsats för denna studie är att ett stort intresse finns för hundägande och hundsport idag. I Stockholms län finns 80 tusen hundägare och 102 tusen hundar. I Huddinge kommun finns fyra tusen hundägare och 5 tusen hundar1. Utifrån rapportens resultatredovisning per frågeområde kan både idéer och konkreta förslag utläsas om hur hundsporten kan utvecklas både i Stockholms län och i Huddinge kommun. En generell slutsats är att det finns en en stark efterfrågan på professionella hundanläggningar (hundcenter), egna familjens hundaktiviteter på allmänna platser, lokala hunddagis, kurser, hundomvårdnadsprodukter, mat- och hundutrustningsprodukter och hundägararnas egna trivselprodukter.

  • 8.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Mellanlägesrapport i forskningsprojektet "utveckling av exportmogna destinationer": en litteraturstudie av forskningsfronten hösten 20122013Report (Other academic)
  • 9.
    Andersson, Göran
    Södertörn University College, School of Communication, Technology and Design, Turism studies.
    Professionella möten: fallstudier inom mötesindustrin i Stockholm2004Report (Other academic)
  • 10.
    Andersson, Göran
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Professionella möten och mötesplatser: Fallstudier inom mötesindustrin i Stockholm2006Report (Other academic)
    Abstract [sv]

    Vad är ett professionellt möte, vem arrangerar, vem är kunden, vilken plats används? Hur kan infrastruktur och planering skapa bättre möten? Hur inverkar image- och relationsmarknadsföring på att sälja in platsen?

    Detta är några av de frågor som Göran Andersson behandlar i denna rapport, som dels är en studie av det komplexa fenomenet professionella möten, dels beskriver och förklarar förutsättningarna för professionella möten i en storstadsregion som Stockholm.

  • 11.
    Andersson, Göran
    Södertörn University College, School of Business Studies, Turism studies.
    Rural Destination Marketing and ICT tools: a new research project2008In: Sustainable Tourism Development: Proceedings: The International Tourism Research conference, Stockholm, 26 - 28 November 2008, Stockholm: Anders Steene , 2008, p. 97-99Conference paper (Refereed)
  • 12.
    Andersson, Göran
    Södertörn University College, School of Communication, Technology and Design, Turism studies.
    Storstadsbesökare: en statistisk undersökning av Stockholm med jämförelser2003Report (Other academic)
  • 13.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sustainability Process and Certification in the Swedish Event Tourism Industry2016In: Journal of Environmental and Tourism Analyses, ISSN 2286-3745, Vol. 4, no 1, p. 5-29Article in journal (Refereed)
    Abstract [en]

    In society today there is a heated debate about sustainable development. It is argued that event organisations must take responsibility for sustainability, although they may lack appropriate development tools. The purpose of this article is to study how event companies and organisations can develop a sustainability process in a societal system context and the need for certification in their events. The analysis was based on the study of relevant literature, an investigation in Sweden and a systems analysis. A triangulation technique was used to combine the different methods. It is argued that there is a sustainability event system in a societal context, within which event organisations have a central role. A model of sustainability and certification process for an event organisation and its events is developed, which consists of criteria, activities, certification, effects and obstacles. This recognised certificate could be a motivator and guideline for sustainable event development. The certification's focus has to be on the event organiser's management. However, event organisers need to certify their own organisations, either including all future events or only some specific events. This would give the organisations and the event industry a positive image and recognised role in a sustainable world.

  • 14.
    Andersson, Göran
    Södertörn University College, School of Business Studies, Turism studies.
    Sustainable events and possible sustainability certification: Working paper (version 1) to the research conference "Sustainable tourism development" 2009 in Stockholm2009In: Sustainable Tourism Development: Proceedings: The International Tourism Research conference, Stockholm, 25 - 27 November 2009, Tyresö: Gustav Onn , 2009, p. 11-16Conference paper (Refereed)
  • 15.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    The Professional Societal Academic Network (PSAN) of Tourism Department Partners: A Swedish Case Study Triangulated with the EU-Project TARSI2014In: Proceedings from The 23rd Nordic Symposium On Tourism And Hospitality: THE VALUES OF TOURISM 2 - 4 O c t o b e r  2 0 1 4 / [ed] Adriana Budeanu, Marie Möckel, Szilvia Gyimóthy, Copenhagen: Copenhagen business school , 2014, p. 71-72Conference paper (Refereed)
    Abstract [en]

    The Professional Societal Academic Network (PSAN) of

    Tourism Department Partners

     

    – A Swedish Case Study Triangulated with the EU-Project TARSI

     

    GÖRAN ANDERSSON

     (Södertörn University, Department of Tourism Studies, Stockholm, Sweden[1])

     

    Universities are not isolated from society. Throughout the world and at the highest political level, there are pressures on the higher education sector to network with its surrounding society. This whole idea of networking is supported by the European Bologna process in connecting academia more closely with business and society and in new and innovative ways. Nevertheless, at universities there is a lack of knowledge on how to structure societal networks and a lack of experiences in network building. This causes problems with regard to effective co-operation between the university and its societal partners. The fact that universities are not isolated from society can also be recognised by the public debates on education, research and community engagement. Nevertheless, there are almost no research articles written about universities' societal networks.

           The purpose of this research is to investigate university networks critically and to develop an analysis model for strategic partner relations and the underlying network structure within a Tourism Department's network.

           A case study methodology has been used with the Tourism Department at the author's university being the object studied, in order to study the network building process since it was established in 1999. Experiences from the EU-project TARSI (Tailored Applied Research and Implementation) have been triangulated with the results from the case study.

           Furthermore, a literature review has been conducted in order to identify which stakeholders appear in the literature of higher education-society interrelations and to find underlying dimensions to the university network structure. The theoretical framework is based on network theories, where network strategy, network partners, relation purpose, networks' formality, individual and organisational networks, network principles and obstacles are important themes.   

           For the Tourism Department, the following strategic partner types with associated relation purposes have been identified: the academic staff, current students, alumni, the tourism industry, public tourist organisations, non-profit tourist organi­sa­tions, macro-environment partners and the higher education sector. Every main stakeholder group has been organised into partner groups at the Tourism Department. The benefit of this approach is that special university objectives can be reached more easily if the Tourism Department has known part­ners in formal sub-groups already in place. In every sub-group there are typically questions depending on the Department's relation purpose.

           A relation structure network model has been developed, where the dimensions of formal-informal and organisational-individual have been found relevant in order to structure the network. The model is based on the four main opportunity building principles of permanency, openness, motivation and trustfulness. However, there are also corresponding main obstacles of cost-benefit misunderstanding, relation burden, strategic unconformity and non-network opportunities.

           There is a challenge in increasing the community engagement activities when using more resources. However, the benefits for the university and the surrounding world will be positive in total. It is of great importance for European university academies to use network strategies in their overall planning in order to be a natural part of society, which is summarised as the Professional Societal Academic Network (PSAN). Finally, the interaction of universities with society is regarded as a never-ending journey in a global world.

     

    KEYWORDS: Strategic network, Tourism Department, Community engagement, Network partners, Networks' formality, Individual-organisational stakeholders

     

    [1] For correspondence: Södertörn University, Department of Tourism Studies, 141 89  HUDDINGE, Sweden; e-mail: goran.andersson@sh.se

  • 16.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Tourist experiences of heritage attractions: how can cognitive and affective aspects of experiences be used in attraction development?2016In: Book of Abstracts: 25th Nordic Symposium on Tourism and Hospitality Research 2016 in Turku, Finland / [ed] Juulia Räikkönen, Ira Lahovuo & Antti Honkanen, Åbo, Finland: Åbo Turismakademi , 2016, p. 18-18Conference paper (Refereed)
    Abstract [en]

    There has been a paradigm shift from heritage being only preserved, to also being shown as a tourist attraction. One of two diverse approaches amongst scholars to define heritage tourism is to use a visitor-experience perspective (Apostolakis, 2003). Different segments of tourists have their own unique experiences of the heritage. Specific aspects can be used to explain the experience, such as the “classical” aspects by Pine & Gilmore (1999). In addition, in the last few years other experience aspects have been identified, such as kick, comfort, competence and contact (Kairos Future, 2011). The concept of “the experience room” (Mossberg, 2003) is used to present an experience context. The assumption of this study is that the experience landscape is made up of perceptive signals that cover the human senses. Although one can ask how this approach supports the development of attractions. Cognitive and affective experiences were discussed at conferences on memory tourism in Estonia 2013-14, used in the pilot study to this research. The purpose of the present study is to enhance the knowledge about how tourist's experiences of heritage attraction can be analysed into aspects of experience for different segments of tourists, and secondly, how the human senses influence the tourist's cognitive and affective experiences. An overall case study method will be used to study four maritime tourist attractions. The study consists of unstructured ethnographical interviews, experimental observation of tourists, and tourist's own evaluations during the experience. The research contribution is to shed light to how meaningful aspects of experience can represent the experience of heritage attractions for different target groups. This is based on an analysis on whether tourist experience aspects can emerge from the sensory impressions of tourists' experi­ences (Agapito et. al, 2014). Another contribution is to figure out how the sense perception can be connected to affective and cognitive aspects that result in a joint experience of an attraction. The pilot study showed that enhanced customer investigations of tourist's experiences are needed, which will be further more analysed. In the end this research will hopefully give attraction developers new tools to generate innovative and well-attended heritage attractions.

  • 17.
    Andersson, Göran
    Södertörn University College, School of Business Studies, Turism studies.
    Visitor Attractions in a Rural Destination: a new research project2008In: Sustainable Tourism Development: Proceedings: The International Tourism Research conference, Stockholm, 26 - 28 November 2008, Stockholm: Anders Steene , 2008, p. 57-58Conference paper (Refereed)
  • 18.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Visitor Streams in City Destinations: A Study of Stockholm City2015In: Integrating City Tourism into the Urban Research Agenda: 15-16 June 2015, GSSI, L’Aquila / [ed] Nicola Bellini & Cecilia Pasquinelli, L’Aquila, Italy: Gran Sasso Science Institute , 2015, p. 25-26Conference paper (Refereed)
    Abstract [en]

    Stockholm hosts nearly eleven million commercial guest nights annually, and is ranked as one of Europe’s top ten destinations.The county population is 2.1 million (Stockholm Visitors Board,

    2014). In order to pursue economic, effective, and sustainable tourist destination development, it is important to understand its characteristics. In this study “city destinations” are focused on using sub-characteristics such as “visitor attraction clusters”. For understanding these characteristics, a clear definition of destination has to be used (Framke, 2002). The following components can be used to conduct an analysis of a destination: geographical place, visitor, image, complete tourist product, and interacting business and public sector (Andersson, 2013). Tourist destinations can be studied at the following different geographical place levels: the regional (e.g. the Stockholm region), the local (e.g. the old town) and the attraction-based destination point (e.g. Friends arena). The Stockholm Tourism Strategy 2020 project group has proposed a number of criteria that must be fulfilled before a destination can be considered mature. In order to gain an understanding of the demand (and revenue) side of destinations, unique criteria can be used for visitor segmentation in the city, such as visitor purpose. There are changing patterns of visitor streams in Stockholm, however, such as the dramatic increase in the number of cruise passengers (Stockholm harbour, 2015). Therefore the visitor stream planning has to be up-dated. By using criteria for visitor segmentation and characterization of the destination, economically strong and reachable visitor segments such as city-breakers can be identified. Visit Sweden has identified a number of segments, such as “double income no kids” (DINKs), that can serve as an overall category for citybreakers. Research purpose: To obtain deeper understanding of how regional, local, and point destinations can be developed using knowledge of the destination character and visitor streams within the destination. The theoretical framework is based on the concept of destination, the characteristics of city tourism, visitor segments, and streams. Methodology: As a starting point, approximately 150 destination plans have been written by my undergraduate students, and a pilot study and a literature review have been conducted. The next step will be a main case study on regional, local, and point destination levels in Stockholm and the associated visitor streams. The final step will be to draw conclusions about the model of visitor streams in city destinations.

  • 19.
    Andersson, Göran
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Visitor Streams in City Destinations: Towards New Tools for Measuring Urban Tourism2016In: Tourism in the City: Towards an Integrative Agenda on Urban Tourism / [ed] Nicola Bellini & Cecilia Pasquinelli, Switzerland: Springer, 2016, p. 147-161Chapter in book (Refereed)
    Abstract [en]

    City destinations are central in the study of tourism. But how can visitor streams related to the destination characteristics and visitor segments be analysed and discussed as a basis for improvement of the destination? This research used statistical data and qualitative information as “knowledge indicators” rather than as “unambiguous facts”. The research included analysis of about 100 destination plans, a pilot study of statistics and qualitative destination information about Stockholm, and a literature review. It resulted in the development of the visitor stream concept, which can be used in future research on the integration of various visitor segment streams. A method for analysing visitor streams is suggested: (1) defining “focused destination” and its characteristics, (2) investigating quantitative and qualitative destination information, (3) identifying visitor segments, and (4) analysing streams with new destination tools. The knowledge gained will introduce and address new issues concerning statistics for measuring, monitoring and assessing the actual value of tourism, particularly urban tourism.

  • 20.
    Andersson, Göran
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Analysis Dimensions of City Destination Character and Image Positioning2018In: Almatourism, ISSN 2036-5195, Vol. 9, no 17, p. 33-54Article in journal (Refereed)
    Abstract [en]

    City tourism, with its unique character and image, has increased considerably over the last decades. At the same time, the complexity of destination development and image marketing has increased, and there is a lack of analysis tools for image positioning. The purpose is to investigate city destination image and character as prerequisites for destination mar­keting and development and how the image and character position can be analysed. City destination character, visitor destination image and visitor segments are used as the main theoretical framework.  An exploratory qualitative study approach has been chosen with an image case study of destination Stockholm. Qualitative interviews were conducted with the visitor segment international students and destination specialists. The study shows that desti­nation specialists have assessed a combination of city destination characteristic areas, which can be developed. Furthermore, visitors have a mind­set of several image aspects and holistic expressions for city destinations that can be used in destination marketing to change the current image position into the desired one. In order to determine a desired position, six analysis dimensions have been found useful: Desired positioning, Demand and supply, Visitor segmentation, Destination generalisation, Visit process and Expression type. The analysis dimensions are based on relevant dichotomous aspects. The effects of the used dimensions are called “positioning leverage effects”, and their main aim is to obtain a competitive advantage and to differentiate to other destinations.

     

  • 21.
    Andersson, Göran
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    City destination image- How destination characteristics can be interconnected with visitors' destination image2017In: 26th Nordic Symposium of Tourism and Hospitality Research October 4-6 2017, Falun, Sweden: BOOK OF ABSTRACTS / [ed] Ioanna Farsari, PhD, Dalarna, Sweden, 2017, p. 29-30Conference paper (Refereed)
    Abstract [en]

    Abstract from the presentation of:

     

    City destination image

    - How destination characteristics can be interconnected with visitors' destination image

     

    Göran Andersson & Saeid Abbasian

    Tourism Studies, Södertörn University, Sweden

    Email: goran.andersson@sh.se

     

    Destination Management Organisations (DMO) package the city image into a clear brand in order to attract foreign visitors (Eringa & Zhou, 2015). Still it is a complex task to analyse visitor segments' image experiences (Stepchenkova & Mills, 2010). Unique characteristics of tourism destinations are exploited by DMO:s and tourism companies, such as their identity (Valls et al., 2012), in planning and marketing products for different visitor segments. Besides, big cities are typically more well-known and organised destinations which opens for new forms of image marketing (Lucarelli & Berg, 2011).

    The purpose of the research project is to investigate the characteristics and interconnected images of a city destinations; and visitor segments' experiences of city images based on image attributes. A multidisciplinary approach with an explorative purpose is used. The theoretical framework consists of city destination characteristics and images, image experiences, and visit motivators.

    Typical characteristics and visitor segments were identified in the case of destination Stockholm in our pilot study. The results have been used in a qualitative investigation about the city image and its attributes, and also visitor's image expectations and experiences. Furthermore, an overall case study of Stockholm city will be conducted.

    The knowledge contribution relates to new city destination characteristics connectivity to images. Furthermore, the image impact on visitor travel motivators before and after visiting the destination. A model will be developed about “visitors' image positions”, based on the visitors' assessment of destination image attributes. This knowledge will support tourism companies and DMO:s to develop image marketing tools.

  • 22.
    Andersson, Göran
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Abbasian, Saeid
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Tourist Segments' Perceptions Of City Destinations: Balanced marketing by tourism companies and destination organisations2016In: Book of Abstracts: The 25th Nordic Symposium on Tourism and Hospitality Research - Balancing Dichotomies 2016 in Turku, Finland / [ed] Juulia Räikkönen, Iva Lahovuo & Antti Honkanen, Åbo, Finland: Åbo Turismakademi , 2016, p. 19-19Conference paper (Refereed)
    Abstract [en]

    All tourism destinations have unique characteristics that constitute their identity (Valls et al., 2012). Tourism companies, in turn, exploit these when planning and marketing product concepts for different market segments. In recent decades, the cities in the Baltic Sea region (BSR) have undergone a change considering their profiles as more well-known tourism destinations. Meanwhile, even the degree of professionalism in the tourism industry has increased. This opens opportunities for new forms of image marketing (Lucarelli & Berg, 2011). In order to understand city tourism better a comparison between urban and rural tourism will be made. Each destination and the associated companies have to develop their products and marketing campaigns in order to effectively promote themselves to various tourist segments. The purpose of this research project is to investigate the characteristics of city destinations, and how tourist segments translate them into destination images, and further how the image influences motivations for travel choice. Our theoretical framework consists of city destination concepts, destination characteristics and images, tourist segments' motivations and destination branding. In our pilot study, typical characteristics and tourist segments were found in the case of destination Stockholm. This result will be used when investigating how different tourist segments translate characteristics to an image perception. The planned research will take a multidisciplinary approach with an explorative purpose. A case study of two typical BSR-cities will be conducted, using interviews, statistical data, web site analysis and destination document studies. The knowledge contribution relates primarily to new forms of city destination characteristics and their impact on visitor travel motivators. Furthermore, a model for investigating segments' “image positions” will be developed based on a new kind of demand of city tourism and a more professional tourism industry, even though it is a complex task to determine image positions (Stepchenkova & Mills, 2010). Our hypothesis is that tourist segments are more interested in what city destination can offer today, but the supply side needs more knowledge how to influence the segments' travel motivators. We hope that the acquired knowledge will support destination organisations (DMO) and tourism companies to develop their tools for image marketing.

  • 23.
    Andersson, Göran
    et al.
    Södertörn University, School of Business Studies, Turism studies.
    Gustaf, Onn
    Södertörn University, School of Business Studies, Turism studies.
    Zalamans, Dennis
    Södertörn University, School of Business Studies, Turism studies.
    Community Engagement by an academic tourism department2012In: Advances in Food, Hospitality and Tourism, ISSN 2043-8907, Vol. 2, no 1, p. 52-75Article in journal (Refereed)
    Abstract [en]

    The importance of community engagement is debated by academics at universities and stakeholders in the higher education sector. Ideas from the EU-project Tailored Applied Research System Implementation are analysed to see how they can be implemented in an academic tourism department, and a community engagement model developed. Exploratory research is conducted using a qualitative method approach with case studies. Conclusions: 1. focused objectives for each stakeholder group which will be influenced by the tourism academy´s community engagement, 2. important prerequisites for the tourism academy engagement in the community and 3. potential co-creative actions, which the Tourism Department has possibilities to conduct.

  • 24.
    Andersson, Göran
    et al.
    Södertörn University, School of Communication, Technology and Design, Turism studies.
    Nilsson, Leif
    Tourism marketing and GIS application in rural destinations: an AGORA research report2008Book (Other academic)
  • 25.
    Andersson, Göran
    et al.
    Södertörn University, School of Business Studies, Turism studies.
    Onn, Gustaf
    Södertörn University, School of Business Studies, Turism studies.
    Zalamans, Dennis
    Södertörn University, School of Business Studies, Turism studies.
    Case Studies of Tourism Education Development Through Community Engagement: Towards a Swedish Model Inspired by the EU-project TARSI2011In: Insights, ISSN 2029-1639, Vol. 4, no 5, p. 52-62Article in journal (Refereed)
    Abstract [en]

    The relation of educational and community engagement activities is explored in the EU-project Tailored Applied Research System Implementation via action research case studies. The important activities found are Assignments, Internship, Alumni, and Tourism Organisation and Business Contacts. Effectiveness is assessed as educational expediency, network building and labour market partnership. Problems include: lack of resources, and serving academic and community demands simultaneously may cause quality problems.

  • 26.
    Andersson, Göran
    et al.
    Södertörn University, School of Business Studies, Turism studies.
    Onn, Gustaf
    Södertörn University, School of Business Studies, Turism studies.
    Zalamans, Dennis
    Södertörn University, School of Business Studies, Turism studies.
    Network action toolbox for an academic tourism department: a Swedish model inspired by the EU-project TARSI2011In: Insights, ISSN 2029-1639, Vol. 4, no 5, p. 39-51Article in journal (Refereed)
    Abstract [en]

    The purpose is to consider ideas from the EU-project Tailored Applied Research System Implementation, and investigate network actions by an academic department. The theoretical framework's themes are educational pedagogy, course content, education openness, external assignment, contract courses, internships and network groups. An exploratory research with 9 case studies has been conducted using our own Tourism Department as the study object. It is important for academic departments to work with stakeholder related network actions organized into a tool box concept.

  • 27.
    Andersson, Göran
    et al.
    Södertörn University, School of Business Studies, Turism studies.
    Onn, Gustaf
    Södertörn University, School of Business Studies, Turism studies.
    Zalamans, Dennis
    Södertörn University, School of Business Studies, Turism studies.
    The Final Project Report of the TARSI-project by the Tourism Department at Södertörn University2011Report (Other (popular science, discussion, etc.))
    Abstract [en]

    This is the final general project report by the Tourism Department at Södertörn University covering activities undertaken and results obtained from the EU-project TARSI (development and implementation of the system of tailored applied research) during the project period October 2009 – September 2011.

1 - 27 of 27
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf