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  • 1.
    Borg, Erik
    School of Business, Stockholm University.
    Arbetare blir företagare: nya ägarstrukturer i svensk skogsavverkning1988Report (Refereed)
  • 2.
    Borg, Erik
    School of Business, Stockholm University.
    EG och affärsidén: små och medelstora företag inför EG:s inre marknad 19921991Report (Other academic)
  • 3.
    Borg, Erik
    School of Business, Stockholm University.
    European Markets and Management Action: Making sence of a Europe without frontiers1994Doctoral thesis, monograph (Other academic)
  • 4.
    Borg, Erik
    School of Business, Stockholm University.
    Problem shifts and Market Research: The role of networks in business relationships1991In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 7, no 4, p. 285-295Article in journal (Refereed)
  • 5.
    Borg, Erik
    School of Business, Stockholm University.
    Product strategy, innovation and technology1997In: Proceedings of the eighth biennial World Marketing Congress, volume VIII, Kuala Lumpur, Malaysia, June 24-27, 1997 / [ed] Samsinar MD. Sidin, Ajay K. Manrai, Kuala Lumpur: Universiti Putra Malaysia , 1997, p. 300-303Conference paper (Refereed)
  • 6. Borg, Erik A.
    Beyond Modern Management: a new world of business and information technology1996Book (Other (popular science, discussion, etc.))
  • 7.
    Borg, Erik A.
    Södertörn University, Avdelning 4, Business studies.
    Economic integration in Northern Europe: Constructive interaction in the wake of an EU enlargement2003In: Tyskland i fokus / Deutschland im Brennpunkt: Pågående forskning / Aktuelle Arbeiten / [ed] Mai-Brith Schartau & Helmut Müssener (red.), Huddinge: Södertörns högskola, 2003, p. 13-Chapter in book (Other (popular science, discussion, etc.))
  • 8.
    Borg, Erik A.
    Södertörn University, School of Business Studies, Business studies.
    Globalisation, nations and markets: challenging issues in current research on globalisation2004Collection (editor) (Other academic)
    Abstract [en]

    This book has been inspired by a desire to illustrate issues that have been overshadowed by the dynamics of the new economy and global enterprise. The shortcomings of nation states on the global arena have increased the need for an institutional framework for the world economy. The different chapters illustrate the range of the issues that need to be addressed in the new debate on globalisation.

  • 9.
    Borg, Erik A.
    Södertörn University College, Avdelning 4, Business studies.
    Knowledge and Technology in Marketing Strategy: a comparative case study approach1997Report (Other academic)
  • 10.
    Borg, Erik A
    Södertörn University, Avdelning 4.
    Knowledge, Information and Intellectual Property: implications for marketing relationships2001In: Technovation, ISSN 0166-4972, E-ISSN 1879-2383, Vol. 21, no 8, p. 515-524Article in journal (Refereed)
    Abstract [en]

    Knowledge and information have become an essential asset determining the profitability of technology-intensive enterprises. In knowledge-based industries, knowledge and information can be marketed to potential partners or clients separately from the products and services that are based on the application of specific knowledge. In the new, global computer-intensive economy, the knowledge base of the economy can determine the approval of an enterprise as a producer of future solutions. This means that it is crucial that enterprises identify and develop their knowledge base, not least in their market relationships. Knowledge emerges in network relationships between an enterprise and its surrounding organisations, and can be legally protected as intellectual property (IP). A clearer notion of the way IP can be analysed may improve the economic outcome of investments in innovation. Relationship marketing clearly has a role in the marketing of technological innovation and product development. A high-tech enterprise faces several decisions influencing its position in the market when developing its knowledge base. Key decisions determining the relationships established in a knowledge-intensive market include (i) make or buy decisions; (ii) organisational association or isolation; (iii) the innovation or adaptation of new technology; (iv) the protection or exploitation of knowledge; (v) public or private research funding; (vi) safeguarding or sharing of IP; and (vii) pioneering advantages or disadvantages.

  • 11.
    Borg, Erik A
    Södertörn University, School of Business Studies, Business studies.
    Market-driven globalisation2004In: Globalisation, nations and markets: challenging issues in current research on globalisation / [ed] Erik A. Borg, Huddinge: Södertörns högskola , 2004, p. 13-29Chapter in book (Other academic)
  • 12. Borg, Erik A.
    Marknadsföring i ett gränslöst Europa1996Book (Other (popular science, discussion, etc.))
  • 13.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Sjukvårdens globalisering och den resande patienten2019In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, 1, p. 84-105Chapter in book (Refereed)
  • 14.
    Borg, Erik A.
    Södertörn University, Avdelning 4, Business studies.
    Structure and performance in the natural gas market: the introduction of common carriage and market deregulation in an expanding fossil fuel market1998Report (Other academic)
  • 15.
    Borg, Erik A
    Long Island University.
    The Latvian Market Constructed: approaches towards independence, consumerism, symbolic leadership and market planning2006In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 1, no 1, p. 67-81Article in journal (Refereed)
    Abstract [en]

    Purpose – To identify essential building-blocks in the construction of the Latvian market after the Latvian transition to a market economy.

    Design/methodology/approach – The research uses a social constructivist approach to deconstruct the Latvian experience of economic change. The Latvian market is viewed as socially constructed, and essential events in the economic transition and national independence are viewed as essential to the interpretation of the Latvian experience of inclusion in the global economy.

    Research limitations/implications – The research is limited to Latvia, but is portrayed against the change taking place in Eastern Europe and the Baltic States in particular.

    Practical implications – The practical implications of this research are many, and could be taken into consideration not least by enterprises investing in the Latvian economy.

    Originality/value – The value of the paper lies in the interpretations of the broader context of the Latvian market and some of the conditions in which enterprises are managed. The Latvian experience of transition is a background for reaching a better understanding of Latvian society.

  • 16.
    Borg, Erik A
    Södertörn University, School of Business Studies, Business studies.
    The Marketing of Innovations in High-Technology Companies: a Network Approach2009In: European Journal of Marketing, ISSN 0309-0566, Vol. 43, no 3/4, p. 364-370Article in journal (Refereed)
    Abstract [en]

    Purpose – This article aims to consider the usefulness of network theory in examining the marketing of high-technology products and services.

    Design/methodology/approach – High-tech companies are analysed in light of a network approach to marketing.

    Findings – The research finds that building marketing relationships can improve the viability of high-tech companies.

    Originality/value – The article contributes to the development of theory that can enhance the marketing of high-technology products and services.

  • 17.
    Borg, Erik A
    Södertörn University, School of Business Studies, Business studies.
    The social construction of a global market: paradoxes surrounding a transitional economy2004In: Globalisation, nations and markets: challenging issues in current research on globalisation / [ed] Erik A. Borg, Huddinge: Södertörns högskola , 2004, p. 145-161Chapter in book (Other academic)
  • 18.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kirsch, Frank-Michael
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Care, Cure and Travel: Towards a symbiosis of medical treatment and tourism?2017In: Athens Journal of Tourism, ISSN 2241-8148, Vol. 4, no 3, p. 181-201Article in journal (Refereed)
    Abstract [en]

    A growing number of patients seek medical care outside their country of residence. More mobile populations that seek access to information about international medical treatment alternatives have influenced a booming medical tourism industry. The countries engaged in medical tourism are ranging from countries with high cost of medical care like the USA and Japan to medium cost countries, like Singapore and Germany to low cost countries like India and Poland. Engaging in medical tourism by attracting patients internationally involves a process of internationalization of healthcare. Countries have commonly gone through different stages in their approach to medical tourism which has matured the industry. A first stage in the internationalization is encouraging regular travelers to consider treatment options in a destination. A second stage involves the signing of agreements with healthcare systems in countries that can remit patients abroad. A third stage is to develop an integrated organization taking patients all needs before, during and after treatment into consideration. Our study is based on more than 80 in-depth interviews as well as secondary data from countries in Europe, Asia and North America. Much lower medical treatment prices in many Asian and Latin American countries act as driving forces for medical tourism attracting Western medical tourists to seek treatment in those countries.

  • 19.
    Borg, Erik A
    et al.
    Södertörn University, School of Business Studies, Business studies.
    Kirsch, Frank-Michael
    Åkerhielm, Renate
    Södertörn University, School of Business Studies, Business studies.
    Succeeding in a Transition Economy: Survival Strategies in Eastern Germany2010Book (Other academic)
  • 20.
    Borg, Erik A
    et al.
    Södertörn University, School of Business Studies, Business studies.
    Kirsch, Frank-Michael
    Åkerhielm, Renate
    Södertörn University, School of Business Studies, Business studies.
    Survivors in the Market Economy: East German Companies after Transition2007In: The Business Review, Cambridge, ISSN 1553-5827, Vol. 7, no 2, p. 179-188Article in journal (Refereed)
    Abstract [en]

    The East German transition to Market Economy became a selection process for former DDR companies. Most companies did not survive the transition to the market economy. However, some have survived and are able to compete in the market economy after the transition. Studying these companies renders evidence of what is approved by customers in the competitive markets in the global economy. The research into the survival of East German companies provides and insight into companies facing competition in a market economy, and suggests how market forces influences the functioning of enterprises. Six hypotheses have been developed to account for essential reasons why some East German companies have survived, and why and how they are capable of marketing products and services in the competitive market economy.  The transition to market economy has had many consequences to East German companies. The productivity of the former DDR was substantially lower than that of the West. At the time of the reunification, the companies of Eastern Germany were not competitive, due to high production cost. West German wage levels and working conditions, and the West German institutional model called Model Germany, was transferred to Eastern Germany at the time of reunification (Wiesenthal 2003).

  • 21.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Ganzheitliche und avancierte, doch teure medizinische Dienstleistungen.: Beobachtungen in renommierten US-amerikanischen Krankenhäusern.2017In: Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche / [ed] Frank-Michael Kirsch; Jens Juszczak, Paderborn: IFB Verlag Deutsche Sprache , 2017, 1, p. 213-250Chapter in book (Refereed)
  • 22.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    International Market-Oriented Strategies for Medical Tourism Destinations2018In: International Journal of Market Research, ISSN 1470-7853, Vol. 60, no 6, p. 621-634Article in journal (Refereed)
    Abstract [en]

    Patients seeking medical care are travelling greater distances for treatment. The globalisation of healthcare has given rise to a thriving global medical services industry. The ability to gain access to more advanced treatments, differences in cost and inflexible national healthcare systems encourage patients to seek treatment abroad. In the new information age, patients seek information about available treatment opportunities with less regard to national boundaries. International hospitals are seeking new marketing strategies for their services. Today, much of the marketing takes place on the Internet, which is accelerating the internationalisation of the medical services industry. This article presents a comparative and interpretive study. We have interpreted the market orientation and degree of specialisation of hospitals in Singapore and in Sweden, which in turn are compared to leading hospitals in the US. In this research, we present evidence of different approaches to medical tourism based on different organisational frameworks for the marketing of medical services to international patients. The study indicates that market orientation results in greater emphasis on superior service quality of health care. This in turn leads to the delivery of improved services to patients.

     

  • 23.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Thailands kulturelle und medizinische Voraussetzungen zur Aufnahme internationaler Patienten2017In: Medizintourismus: Erfahrungen mit einer weltweiten Wachstumsbranche / [ed] Frank-Michael Kirsch; Jens Juszczak, Paderborn: IFB Verlag Deutsche Sprache , 2017, 1, p. 251-287Chapter in book (Refereed)
  • 24.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Tesfaye, Besrat
    Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, ENTER forum.
    Gawell, Malin
    Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, ENTER forum.
    Hajighasemi, Ali
    Södertörn University, School of Social Sciences, Social Work.
    Enterprises in the suburbs and the locality of entrepreneurship2017In: Great regional awakening: new directions / [ed] Lesa Reynolds, 2017Conference paper (Refereed)
    Abstract [en]

    Suburbs represent an essential subject for regional studies and have a rapidly increasing economic significance within wider metropolitan regions (Phelps 2010). It is necessary to create inclusive suburbs with a stronger identity. The current growth of populations in major cities requires an ability to reorganize existing cities and a massive restructuring of urban infrastructure (Modarres and Kirby 2010). The interpretation of the needs of suburbs have previously called for a transdisciplinary and collaborative strategy (Després et al. 2004). We look at entrepreneurship and different types of 21 businesses as a source of vitalization of suburbs. These ventures are studied in the context of the diversity of the population of suburb. Entrepreneurial investments, the establishment of high impact enterprises as well as networking among local and migrant businesses represent elements that can vitalize previously marginalized suburbs. Enterprises that are clustered in suburban neighborhoods reflect the different impacts of suburban and city spatial forms. Newly arrived citizens draw upon the critical mass of ethnic members to form a niche market for ethnic business (Fong et al. 2007). Minorities may have limited access to financial capital in the larger urban economy, but ethnic enclaves may provide a source of a unique competitive advantage (Cummings 1999). Entrepreneurship rooted in a suburban surrounding represent a specific opportunity to become embedded in an economic and spatial dimension. The migrant may be seen as representing a diversity capital which penetrate specific market conditions located in ethnically diverse neighborhoods situated in the suburbs of major cities. The spatial and entrepreneurial dimension of ethnic business can thereby be given a relevant context for interpretation.

  • 25.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Vigerland, Lars
    Södertörn University, School of Social Sciences, Business Studies.
    High Adventure: The Implications and Consequenses of Stock Market Listing2018Conference paper (Refereed)
  • 26.
    Borg, Erik A.
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Vigerland, Lars
    Södertörn University, School of Social Sciences, Business Studies.
    Winroth, Karin
    Södertörn University, School of Social Sciences, Business Studies.
    Corporate governance networks between international financial market actors within investment banking2017In: Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies" : Dubai, United Arab Emirates July 2-5, 2017 / [ed] Sarianna Lundan & Tunga Kiyak, East Lansing, USA: Academy of International Business , 2017, p. 19-Conference paper (Refereed)
    Abstract [en]

    This article presents a study of networks in the financial services market. We invoke network theory to study the role of connection between market actors within investment banking. We look at the relationship between corporate governance and the networks and performance of financial market actors. A comprehensive set of secondary data is analyzed with a multiple correspondence analysis methodology. The data is compared with evidences of rankings of the financial service divisions of investment banks. We have found that the forming of formal networks ties between market actors can be associated with the rating of financial banking service. Actors with more network connections are rated higher in customer ratings than those with fewer network ties. The forming of formal ties in boards and committees has a positive impact on the performance ratings of providers of financial services. Our data consists of three clusters. The first entails international banks with high turnover and superior customer reviews. The second cluster consists of small unranked banks with considerably lower turnover, and the third cluster is represented by the midsized banks.

  • 27.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Gratzer, Karl
    Södertörn University, School of Social Sciences, Business Studies.
    Interpreting Brand Development as Entrepreneurship: The Role of Brand Strategies2013In: Journal on GSTF Business Review, ISSN 2010-4804, Vol. 2, no 4Article in journal (Refereed)
    Abstract [en]

    Our research has been driven by the apparent lack of rigorous theory within the branding literature. Theoretical concepts have seldom been linked to business theory. This article presents an approach to branding which links branding to different approaches to entrepreneurship and uncovers the essential role of brand strategies when connecting branding to the management literature. Strategy and branding overlap and strategy links contemporary branding and entrepreneurship literature. There are various approaches to entrepreneurship which is relevant to the analysis of brand strategies. For the sake of simplicity we have divided them into two strands, the business school approach and the Schumpeter school. Essential to our understanding of brands is the ability of brands to decrease the transaction cost and reduce the information asymmetries between consumers and producers in the market. By relying on brands the actors in the market can reduce their search and information cost and the total cost of performing a market transaction.

  • 28.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Gratzer, Karl
    Södertörn University, School of Social Sciences, Business Studies.
    Theories of Brands and Entrepreneurship: Conceptualizing brand strategies2013Conference paper (Refereed)
    Abstract [en]

    Abstract— Research into entrepreneurship has previously paid little attention to the role of brands. This article synthesizes theories of entrepreneurship, branding, transaction cost, and strategy. By developing a strong brand, managers distinguish their companies, products, or services from those of competitors. Brand theories can be linked to various entrepreneurship research perspectives. Brands can be regarded as innovations that reduce transaction costs for the buyer who can better make purchase decisions. The management literature defines brands in two main ways, using business-oriented and consumer-oriented definitions. The strategy literature encompasses both these approaches, linking the entrepreneurial function and brand development. It is through the use of strategy that entrepreneurs can develop their brands, making them integral to a modern definition of entrepreneurship.

  • 29.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Gratzer, Karl
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Innovation and Specialization Strategies in Medical Tourism: Evidences from Europe2014In: 4th Annual International Conference on Business Strategy and Organizational Behaviour (BizStrategy 2014), Singapore: GSTF , 2014, p. 47-50Conference paper (Refereed)
    Abstract [en]

    The health service industry is becoming increasingly internationalized. People are travelling increasingly longer distances for medical treatment. A new rapidly expanding medical tourism industry has emerged. For health service providers to compete they have to specialize and become more innovative. These innovative strategies are not limited to technical innovation, but also organizational- and service-related innovations. Treatment costs which influence the price paid for treatment are becoming a major factor influencing competition. We have looked at recent changes made within the European health care sector, to find evidence of a new innovative climate for the provision of medical treatment to patients. The emergence of Centers of Excellence is an example of responses to a new competitive climate in a global industry.

  • 30.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kirsch, Frank-Michael
    Södertörn University.
    Travel for medical care: the rise of global medical tourism2017In: Abstracts 13th Annual International Conference on Tourism 29-31 May & 1 June 2017 Athens, Greece / [ed] Gregory T. Papanikos, 2017, p. 13-13Conference paper (Refereed)
  • 31.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Kirsch, Frank-Michael
    Mångkulturellt Centrum.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Destination Schweden: Medizintourismus durch regionale Gesundheitsdienstleister2014In: Materialien der 4. Medizintourismus-Konferenz an der Hochschule Bonn-Rhein-Sieg, Sankt Augustin: Fachhochsch. Bonn-Rhein-Sieg, Fachbereich Wirtschaft , 2014, p. 99-111Conference paper (Refereed)
  • 32.
    Borg, Erik
    et al.
    Södertörn University, School of Business Studies, Business studies.
    Kirsch, Frank-Michael
    Åkerhielm, Renate
    Södertörn University, School of Business Studies, Business studies.
    Market Orientation and Business Culture in Eastern Germany2010In: Proceedings of the 2010 Global Marketing Conference at Tokyo "Marketing in a Turbulent Environment": Hosted by the Korean Academy of Marketing Science, September 9-12, 2010 / [ed] Eun Young Kim, 2010, p. 1103-1111Conference paper (Refereed)
  • 33.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Ljungbo, Kjell
    Södertörn University, School of Social Sciences, Business Studies.
    Harris, Christopher
    Hospitals with Hospitality: The adaptation of hospitality management, concepts and training to the management of hospital services, a tri-continental case study2015Conference paper (Refereed)
    Abstract [en]

    Abstract: This paper focuses on contemporary applications of hospitality expertise, concepts and training to the management of hospitals. When viewed at one end of the Product-Service Continuum, traditional hospitals may be argued to resemble a factory assembly line where medical treatments are produced as rationally as possible. However, given the complexities of job roles, variability of personal relationships, perishability of beds, and intangibilities associated with patient experiences, hospitals are nowadays increasingly being perceived and managed as services, where the service is provided to individual patients. By defining the hospital as a service provider new insights into how individual care is offered from different service industries can shed new light on the treatment of hospitalized patients. We have studied service systems in hospital settings. The paper seeks to demonstrate the ways in which hospitals are using expertise and training from organizations within the hospitality sector across the whole hospital organisation. Research presented from 3 international high-end hospitals shows that intensive care and nutrition treatment are seen as examples of areas in which a service orientation can potentially improve treatment outcome. Our method is a qualitative tri-continental case study with semi-structured interviews from three countries, the United States, Sweden and Singapore.

  • 34.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Rao, PM
    Long Island University, C.W. Post Campus, Brookville, New York, USA.
    Four Models for the Globalisation of Health Care: Alternative Approaches to International Marketing2016Conference paper (Refereed)
    Abstract [en]

    The aim of this research is to describe and analyse four different strategies for the internationalisation of healthcare. We have looked at four major international hospitals that have taken alternative routes to reach a global health care market. The Mayo Clinic, Johns Hopkins Hospital, Karolinska University Hospital and Singapore General Hospital are all receiving international patients, but are pursuing different approaches to the international marketing of healthcare. We have conducted a large number of in-depth interviews with representatives for these hospitals and present four comparative case studies of the internationalisation of health care and what has become described as medical tourism. A growing number of patients are today seeking healthcare outside their country of residence. International health care is today one of the fastest growing industries with an annual growth rate of more than 20 per cent. Understanding the dynamics of this potent globalization is essential to researchers of international business. We have identified three modes of services offshoring development and two variables that have been essential to the understanding of hospitals internationalisation. First, the price range they are operating which determines which international markets they can penetrate. Secondly, the stage to which they have come in their internationalisation which influences movements into international markets. The four internationalisation strategies represent four distinct corners in a two by two matrix.

  • 35.
    Borg, Erik
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Vigerland, Lars
    Södertörn University, School of Social Sciences, Business Studies.
    Winroth, Karin
    Södertörn University, School of Social Sciences, Business Studies.
    Formal Ties in Financial Networks: Professional Clusters in Financial Services Marketing2016In: International Journal of Bank Marketing, ISSN 0265-2323, E-ISSN 1758-5937, Vol. 34, no 2, p. 260-275Article in journal (Refereed)
    Abstract [en]

    Purpose

    The purpose of this article is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks.

    Design/methodology/approach

    The article uses correspondence analysis to study formal ties between financial market actors and relates them to customer rankings. The formal ties are described as intra-, inter- and extra-organizational ties.

    Findings

    We find that there are several formal ties between financial market actors and provide compelling evidence illustrating how the attractions between financial service providers are related in several ways to the existence of formal ties between market actors.

    Research limitations/implications

    The research is limited to formal, as opposed to informal, ties. We examine the essential implications of such ties.Practical implicationsIn practice, banks and investment banks should consider the implications of formal ties and market connections to improve their performance.

    Originality/value

    The originality of this study consists in showing the relevance of various attributes in studying networks in financial markets and in contributing to an understanding of social attributes and formal organization.

  • 36.
    Hyder, Akmal S
    et al.
    University of Gävle.
    Rydback, Michelle
    Södertörn University, School of Social Sciences, Business Studies. University of Gävle.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Osarenkhoe, Aihie
    University of Gävle.
    Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth2019In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864, Vol. 36, no 3, p. 203-219Article in journal (Refereed)
    Abstract [en]

    Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This article analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word-of-mouth is found to be important to attract new customers and disseminate information about MT services.

  • 37. Kirsch, Frank-Michael
    et al.
    Ljungbo, Kjell
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Inledning2019In: Medicinturism: Gränsöverskridande sjukvård i teori och praktik / [ed] Frank-Michael Kirsch, Kjell Ljungbo och Erik A. Borg, Gidlunds förlag, 2019, p. 7-27Chapter in book (Refereed)
  • 38. Kirsch, Frank-Michael
    et al.
    Ljungbo, KjellBorg, Erik A.Södertörn University, School of Social Sciences, Business Studies.
    Medicinturism: Gränsöverskridande sjukvård i teori och praktik2019Collection (editor) (Refereed)
  • 39. Rao, P. M
    et al.
    Borg, Erik A
    Södertörn University College, School of Business Studies, Business studies.
    Klein, Joseph
    The Information and Communication Technologies and Enforcement of Intellectual Property Rights: a Relationship Perspective2008In: The Journal of World Intellectual Property:, ISSN 1422-2213, Vol. 11, no 2, p. 105-119Article in journal (Refereed)
    Abstract [en]

    Intellectual capital represents an increasingly important area in the world economy. Information and communication technologies (ICTs) have played an essential role in the globalization of the economy. The protection of intellectual property rights (IPRs) is an essential factor in international economic affairs. This article discusses the legal issues concerning proprietary and open software licensing and suggests alternatives to legally enforcing IPRs. Global technology networking and outsourcing have involved the use of open source software (OSS), and have implications for the enforcement of IPRs. Propriety and OSS licensing are analyzed in this article. Companies may adopt alternative strategies to the strict enforcement of IPRs. A relationship view of IPRs is presented, a perspective that adopts relationship marketing as a means of gaining profits from IPRs in the ICT sector. By establishing a relationship to customers, software producers may gain customer loyalty and commitment from users of their software and, in the long run, retain a position as a chosen supplier of software.

  • 40.
    Rydback, Michelle
    et al.
    Södertörn University, School of Social Sciences, Business Studies. Högskolan i Gävle.
    Hyder, Akmal
    Högskolan i Gävle.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Osarengkhoe, Aihie
    Högskolan i Gävle.
    Marketing Medical Tourism in Emerging Market: The Role of Trust, Network, and Adaptation2016In: BAM2016 Conference Proceedings: Thriving in Turbulent Times, Newcastle: British Academy of Management , 2016, p. -18Conference paper (Refereed)
    Abstract [en]

    This paper aims to examine marketing of medical tourism (MT) from an emerging markets’ (EMs) perspective. In concrete, it analyzes how service providers develop trust, establish contacts with different actors and adapt to customers and the local environment to carry out the marketing in EM. A qualitative multiple case study approach has been employed. The result shows that trust- and network building is significant in mitigating the unfavorable feature, sustain the instability and legitimacy cause by institutional void. While, adaptation is necessary to customize service and support trust and network building. This study shows how healthcare providers are thriving in a turbulent environment in EM to promote medical service. Thus, it confers marketing science influence the MT industry. The proposed theoretical framework can be a relevant tool to improve understanding MT.

  • 41.
    Rydback, Michelle
    et al.
    Högskolan i Gävle.
    Hyder, Akmal
    Högskolan i Gävle.
    Borg, Erik
    Södertörn University, School of Social Sciences, Business Studies.
    Osarenkhoe, Aihie
    Högskolan i Gävle.
    The marketing Process of Medical Tourism2015In: Innovation, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment / [ed] Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos, EuroMed Press , 2015, p. 2157-2159Conference paper (Refereed)
  • 42.
    Rytkönen, Paulina
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Vigerland, Lars
    Södertörn University, School of Social Sciences, Business Studies.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Georgia Tells its Story: Wine Marketing Through Storytelling2019Report (Other academic)
    Abstract [en]

    Storytelling is a powerful marketing tool. It represents a form of content marketing that appeals to the imagination of the consumer. We have studied the use of storytelling by Georgian wine makers. As a wine country, the former Soviet republic of Georgia has a compelling story to tell. The country represents the cradle of wine and has an unbroken 8000 year old history of wine production. In addition to the story of the origin of Georgian wine, the country is still producing wine in a tradition that dates from the antiquity. The Qvevry production method is still in use in Georgia and produces wine with a very characteristic taste. Furthermore, some of the vineyards in Georgia has a long history and is related to historical buildings often depicted on the label of the wine bottle. Finally, the grapes are originally from Georgia and has been grown here for thousands of years. We have followed four vineyards and their history in order to depict how storytelling is used the wine industry in Georgia.

  • 43.
    Tesfaye, Besrat
    et al.
    Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, Reinvent.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies. Södertörn University, School of Social Sciences, Reinvent.
    Medborgarskap, entreprenörskap och kultur: Tre viktiga faktorer för hållbara förorter2018In: Samhällsbyggaren, ISSN 2000-2408, no 3, p. 12-13Article in journal (Other (popular science, discussion, etc.))
    Abstract [sv]

    När nya bostadsområden byggs eller renoveras brottas samhällsplanerare med önskan att skapa förutsättningar för ’det goda livet’ i förortens bostäder. Bostadsområden som byggs eller renoveras lägger grunden för det lokala samhällets utveckling på längre sikt.

    Därför är det viktigt att utreda vilka kan vara de viktigaste förutsättningarna för ett framgångsrikt bostadsområde. Inom forskargruppen Reinvent vid Södertörns högskola har vi brottats med frågor kring lyckade och misslyckade förorter. Den utsatthet som finns i många förorter bildar en bas för vår forskning som kretsar kring hållbarhet i förortsmiljön. Vi har identifierat tre faktorer som kan vara viktiga för hållbara förorter.

  • 44.
    Vigerland, Lars
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Cultural Capital in the Economic Field: A Study of Relationships in an Art Market2018In: Philosophy of Management, ISSN 1740-3812, E-ISSN 2052-9597, Vol. 17, no 2, p. 169-185Article in journal (Refereed)
    Abstract [en]

    In this study of an economic field and its relationships to a cultural field, we apply Pierre Bourdieu’s central concepts of economic capital, cultural capital, symbolic capital and field, and thus follow in a tradition that at the outset was considered to be post-structuralism, but which by Bourdieu later has been brought into the realm of realism. We have mapped relationships between the actors and thus the field structures that these relationships entail. The fields in which a segment of an art world is operating is represented in multi-dimensional figures which illustrate relationships and bonds between the different categories of organizations. Some of the business actors we have studied are engaging in cultural activities with a great deal of autonomy, others are connected to the cultural field in less active ways. In participating in the cultural field they are in different ways and to different extents accumulating symbolic capital including prestige and honor. The method we have applied is multiple correspondence analysis which was frequently used by Bourdieu.

  • 45.
    Vigerland, Lars
    et al.
    Södertörn University, School of Social Sciences, Business Studies.
    Borg, Erik A.
    Södertörn University, School of Social Sciences, Business Studies.
    Towman, Peter
    Högtflygande planer: En intervjuundersökning avseende skälen till marknadsnotering av små och medelstora företag samt dess effekter2017Report (Other academic)
    Abstract [sv]

    Studien har utgått från marknadsnotering av små och medelstora företag (SMF), vilka inte beforskats i Sverige sedan tidigare. Eftersom området är outforskat föll valet på en intervjustudie innebärande djuplodande empiri med stor nyansrikedom för att erhålla nödvändig kunskap om marknadens och företagens förutsättningar. Vidare föll urvalsramen på AktieTorget (sic), som är en marknadsplats för transaktioner av finansiella instrument, i huvudsak aktier, specifikt inriktat på just SMF, varför valet av AktieTorget var strategiskt. Tio semistrukturerade intervjuer med en blandning av olika typer av branscher och företagsstorlekar valdes ut från de 160 företag som är noterade på AktieTorgets lista. Dessa tio företag utgör således studiens nettourval. Intervjuerna genomfördes under perioden november 2016 till januari 2017. De teoretiska utgångspunkterna är i huvudsak nätverksteorier, Schumpeters teori om innovatör och entreprenör, agentteorin om principal och agent, informations- asymmetri samt effektiva marknadshypotesen (EMH). Studiens i huvudsak viktigaste resultat för företagen att marknadsnoteras är, förutom det vanligaste i.) att erhålla externt kapital, ii.) att markwnadsföra sig både internt mot aktieägare och anställda och mot externa aktörer som potentiella nya kunder, anställda och samhällsinstitutioner genom den ökade legitimitet en marknadsnotering innebär samt iii.) att erhålla ett uppdaterat marknadspris på företagets värde underlättande eller t.o.m. möjliggörande exit för företagens initiala ägare och att möjliggöra expansion genom att köpa upp andra verksamheter med egna marknadsnoterade aktier. I studien diskuteras att en marknadsnotering leder till en effektivare prissättning på företagets verksamhet innebärande en mer korrekt värdering av företaget, vilket har positiva effekter på samhällsnyttan. Några nackdelar som lyfts fram med marknadsnotering är i.) den ökade transparens marknadsnotering kräver innebärande ökade formella krav på verksamheten samt ii.) den ökade publicitet marknadsnotering innebär och som kan vara negativt vid tillfällen då företagen måste delge marknaden dålig information. En kvantitativ studie planeras som uppföljning till denna.

  • 46.
    Åkerhielm, Renate
    et al.
    Södertörn University, School of Business Studies, Business studies.
    Borg, Erik A
    Södertörn University, School of Business Studies, Business studies.
    Kirsch, Frank-Michael
    Survivors in the Market Economy: East German Companies after Transition2007Conference paper (Refereed)
  • 47.
    Åkerhielm, Renate
    et al.
    Södertörn University, School of Business Studies, Business studies.
    Borg, Erik A
    Södertörn University, School of Business Studies, Business studies.
    Kirsch, Frank-Michael
    Three ways to Survive the Market Economy : A study of East German companies2007Conference paper (Other academic)
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