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  • 1.
    Haddad, Sabri Jean
    et al.
    Södertörn University College, School of Communication, Media and it.
    Idensjö, Carl
    Webb-TV reklam: Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.

    Download full text (pdf)
    FULLTEXT01
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