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  • 1.
    Bengtsson, Stina
    et al.
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Johansson, Bengt
    University of Gothenburg.
    Media Micro-Generations: How New Technologies Change Our Media Morality2018In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 39, no 2, p. 95-110Article in journal (Refereed)
    Abstract [en]

    This article proposes and explores the notion of “media micro-generations”. Based on a survey of values and norms in relation to media-related behaviour in Sweden, we identify statistically significant media micro-generations. Through an analysis of the technologies that were introduced during the formative years of different media micro-generations, we propose that media micro-generations are formed with the introduction of new media technologies. Thus, the existence of media micro-generations illustrates how rapid trans- formations of media technologies can shape the moral notions of narrow age groups. It also explains why many earlier studies have detected a rather large span of years (1970-1985, in between the TV generation and the internet generation) during which no generational identity seems to have been formed.

  • 2.
    Bengtsson, Stina
    et al.
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Johansson, Bengt
    Göteborgs universitet.
    Mediemoral i en digital värld2015In: Fragment / [ed] Bergström, A, Johansson B, Oscarsson H, Oskarsson M, Göteborg: SOM-institutet, Göteborgs universitet , 2015, 1, p. 551-559Chapter in book (Other academic)
  • 3.
    Bengtsson, Stina
    et al.
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Johansson, Bengt
    Göteborgs universitet.
    Vi vantrivs i det kommersiella (ett litet tag till)2016In: Människorna, medierna och marknaden: Medieutredningens forskningsantologi om en demokrati i förändring / [ed] Oscar Westlund, Stockholm: Wolters Kluwer, 2016, p. 189-208Chapter in book (Other academic)
  • 4.
    Johansson, Bengt
    et al.
    University of Gothenburg, Sweden.
    Bengtsson, Stina
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    On-Line Life in a Commercialised World: The Commodification of Mediated Social Relations2016In: Blurring the Lines: Market-Driven and Democracy-Driven Freedom of Expression / [ed] Maria Edström, Andrew T. Kenyon & Eva-Maria Svensson, Göteborg: Nordicom, 2016, 1, p. 141-151Chapter in book (Other academic)
    Abstract [en]

    Media usage has always included aspects of commodification. The media audience has been targeted as a recipient of advertising when watching (commercial) TV or reading newspapers. The advent of the Internet has further developed this commodification of the media audience. In many ways, everyday space is becoming more commercial in its organisation, citizens are being transformed into consumers and, in the long run, free speech conducted online is not free as it will be tracked, saved and used for commercial purposes. This chapter draws on a Swedish national representative survey asking re- spondents about their views on different aspects of commodification of their life online. The results indicate a rather sceptical view towards different forms of commodification related to Internet use among Swedish citizens. However, younger respondents, those with liberal market values and frequent Internet users embrace a more permissive view of a more commodified media environment. Two avenues are suggested for resisting such developments, targeting media producers and users. 

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