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  • 1.
    Bolin, Göran
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Afterword: The construction of markets for place branding and public diplomacy: A view from the north2016In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 2, p. 236-241Article in journal (Other academic)
    Abstract [en]

    This afterword is an attempt to draw some general conclusions from the case studies presented in the individual articles and try to situate the analyses from these in a broader context of globalisation and modernity. It is specifically argued that symbolic assets and actions are becoming increasingly important for the modern project, and hence that new types of value forms, e.g. sign value, are coming to be important as the basis for the transformation of nations and regions into commodities. The article ends with discussing some epistemological and ontological implications for future research in this area.

  • 2.
    Bolin, Göran
    et al.
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Ståhlberg, Per
    Södertörn University, School of Culture and Education, Media and Communication Studies.
    Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion2023In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 19, p. 218-222Article in journal (Refereed)
    Abstract [en]

    This article re-evaluates some of the previous assumptions made related to the communication practices and information management in Ukraine since before the Euromaidan revolution in 2013. We highlight two points where previous knowledge about nation branding and nation building must be rethought in light of the latest developments Firstly, nation branding is no longer exclusively an activity that is directed to an audience of foreign investors and tourists, but also toward the international field of politics. Simultaneously, it is also clearly directed toward a domestic audience-the citizens of Ukraine. Secondly, this means that there may no longer be any sharp distinction between nation building and nation branding-at least not in times of an ongoing armed conflict.

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