sh.sePublications
Change search
Refine search result
1 - 4 of 4
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Rows per page
  • 5
  • 10
  • 20
  • 50
  • 100
  • 250
Sort
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
  • Standard (Relevance)
  • Author A-Ö
  • Author Ö-A
  • Title A-Ö
  • Title Ö-A
  • Publication type A-Ö
  • Publication type Ö-A
  • Issued (Oldest first)
  • Issued (Newest first)
  • Created (Oldest first)
  • Created (Newest first)
  • Last updated (Oldest first)
  • Last updated (Newest first)
  • Disputation date (earliest first)
  • Disputation date (latest first)
Select
The maximal number of hits you can export is 250. When you want to export more records please use the Create feeds function.
  • 1.
    Beers Fägersten, Kristy
    Södertörn University, School of Culture and Education, English language.
    The role of swearing in creating an online persona: The case of YouTuber PewDiePie2017In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 18, p. 1-10Article in journal (Refereed)
    Abstract [en]

    This article is an investigation of the use of English-language swear words by Swedish, non-native speaker PewDiePie in the context of self-recorded, Let’s Play horror videos uploaded to the video-sharing website, YouTube. Situating PewDiePie within the greater media landscape to establish both his success and notoriety, this article addresses the local interpretation of the globalization of English and the use of English swear words in Swedish media. The practice of swearing in the gaming context is discussed, and swearing instances in a selection of three of PewDiePie’s horror game videos are analyzed. The article puts forth the argument that the use of English swear words contributes to the performance of PewDiePie as a specific, online persona, one that is both in line with the context of video gaming and conducive to a para-social relationship, allowing PewDiePie to achieve the overall goals of communicating with his viewers as peers and reducing the social distance between them. The article concludes that PewDiePie’s practice of social swearing not only simulates casual conversation between friends, but actively reduces social distance, creates the illusion of intimacy, and contributes to his unprecedented success on YouTube.

  • 2.
    Landqvist, Mats
    Södertörn University, School of Culture and Education, Swedish Language.
    Sense and sensibility - Online forums as epistemic arenas2016In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no Part B, p. 98-105Article in journal (Refereed)
    Abstract [en]

    From a discourse analytic framework, this article analyses an online forum in which users give each other support in relation to a medical problem. The article relates sequences of dialogue between active users in this health forum from the perspective of digital literacy, informational support giving and rapport building. Taking into account previous studies on communication via medical forums, support giving and identity construction, this study develops and proposes some key strategies of explication of how knowledge plays a key role and is assigned to establishing contact as well as adapting themselves to other users of the forum. The role of epistemic parts in the forums is displayed through (1) encouraging further interaction, (2) bonding, and (3) attracting eligible dialogue partners. Skilful users are shown to share knowledge with each other in an informal, yet specific and substantial way. Posters are authored in flexible ways through a balance between knowledge input and emotional support giving. Knowledge is thus framed by the effects of the entanglement of epistemic and affective stances - not only by information exchanges.

  • 3.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro University.
    Replacing actual political activism with ethical shopping: The case of Oatly2019In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966Article in journal (Refereed)
    Abstract [en]

    There has been an increase of food products marketed through buzzwords like organic, ‘local’, ‘recyclable’, ‘Fair-trade’. These have been described as part of a newer kind of ethical or emotional capitalism,where consumers can align with political issues through acts of shopping. The problem is that such actsreplace or shape what we know about, and how we act towards, actual socio-political matters. In thispaper, we look at one example of such a product: Oatly, a milk alternative, which brands itself as sustainableand anti-corporate. Taking a Multimodal Critical Discourse Analytical approach, we want to learnmore about how such brands do not actually state details of the socio-political issue alongside which theyalign (its causes, process, solutions) yet successfully communicate a compelling sense that buying theproduct is a form of social activism in a way which cleverly implicates consumers to internalize its valuesand give them a powerful sense of being part of a political moral order. And this is a form of activismwhich is fun, chic and rather easy.

  • 4.
    Ledin, Per
    et al.
    Södertörn University, School of Culture and Education, Swedish Language.
    Machin, David
    Örebro universitet.
    The evolution of performance management discourse in corporate strategy diagrams for public institutions2016In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 13, no B, p. 122-131Article in journal (Refereed)
    Abstract [en]

    A specific kind of performance management model called ‘Balanced Scorecard’ has come to dominate the way institutions are run around the world, oriented to increasing outputs and to ‘quality assurance’. Strategic diagrams emerged out of this model, claiming to break down all institutional parts and processes into a flow-chart forming a sort of road map of the role played by all parts of an organization in reaching targets. Drawing on Fairclough׳s (1992) notion of the ‘technologization’ of discourse and Van Leeuwen׳s (2008) notion of ‘the new writing’ this paper applies multimodal critical discourse analysis to a sample of diagrams from a wider corpus showing how they have changed over time, becoming more abstracted and symbolic, as the performance management discourse itself has become naturalized.

1 - 4 of 4
CiteExportLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • harvard-anglia-ruskin-university
  • apa-old-doi-prefix.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf