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  • 1.
    Ahammad, Shamim
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Importance of Training in Hotel industry2013Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The highly competitive environment in which businesses operate today requires a skilful workforce in every organisation in order to remain a successful player in the competitive game of the industry. One of the main problems which occur in the workplace is the lack of training. A large number of employees can appear dissatisfied (Heinemann and Greenberger, 2002) due to being assigned responsibilities without-having the right knowledge and skills in that area. Training is an essential process which should be cautiously designed and implemented within all firms. The overall aim of this dissertation is to assess the importance of training- in work field.For many years now human capital has been regarded as vital for the efficient functioning of an organisation because of its contribution in improving productivity, business performance and economic growth (Schultz, 1961). Therefore it is important to invest in human resources through training (Lucas, 1988) in order to improve the competitive position of the firm, and because of the enhanced quality, innovation, continual increased productivity and in turn improved profitability that can be achieved through this (Taylor and Davies, 2004).Throughout this research the training system in Hilton Hotel will be examined and appropriate recommendations for a more effective training system will be given where appropriate. The overall aim of this study is to assess the importance of training in hospitality industry.

  • 2.
    Berntsson, Jenny
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Regional destinationsutveckling: Visit Roslagen, ett samarbete i tiden?2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A large proportion of Sweden's tax estimated revenue generated by the tourism industry. Sweden is due to this nutritional sharp increase created a national strategy for both government and business. One of the key words in this strategy is on sustainable destination development, which will increase more of the country's destinations' competitiveness in a sustainable way in order to create a stronger competitiveness in Sweden and internationally. Roslagen is a region that consists of four municipalities, three of these municipalities have formed a company called Destination Visit Roslagen AB. This study focuses on the planning regarding the hospitality industry seen over time in the region Roslagen. It also illustrates how this design looks today regarding cooperation and communication between the public and the private business. The study also describes how the planning around Roslagens tourism industry is controlled today by the company through agreements with municipalities, and how far this development is considered to be the best solution for the region. Finally also examines sustainability aspects of the destination developed and controlled.

    This study used a qualitative approach and a hermeneutic approach. To examine the planning of Roslagens tourism used primary and secondary data. The primary data consists of interviews with Norrtälje and Östhammar business leaders who for a long time and still work with the tourism industry development, and is with and ensures that the company Visit Roslagen care what the contract states. To get a broader picture of Roslagens planning also Visit Roslagens CEO interviewed. The secondary data consists, among other things, in a previous interview survey by Visit Roslagens project manager and some newspaper articles and a description of the agreements between the Company and the municipalities.

    To form an understanding of the topic destination development has previous research and literature used on destination development, planning and management, internal and external communications as well as identity and image, finally, in theory, paragraph describes the effects and sustainable development of the tourism industry.

    The findings in this study show that Roslagen over time have received a stakare merger between the public and private initiatives of public affairs who first were those who stood for the planning of destination development in the region. The national strategy was significant in this development, and created the motivation to form a company for this type of development. The Company has an agreement with each municipality. Local government agreements are similar and means that the company will manage; -turistutveckling, -turistservice, -Marketing and sales. The influence of the municipality of the company is through the agreements which are then followed up by the two local business managers. In addition to the agreement the company manages all planning on the tourism industry itself. Local authorities believe that this incorporation of the tourism industry planning is good for it to be more long-term when not various policy changes could affect various development decisions in the region, but that it instead is a lngsiktig planning under the agreements should be made in consultation between the tourism industry and the public through Agreements between local authorities and the company. Finally, Roslagens planning on destination development considered sustainable when there is a planning and an increasing interaction between public and private actors on the destination. With this planning increases the likelihood that social and environmental sustainability are protected when these factors are the hospitality industry makes money.

  • 3.
    Brundin, Hanne
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Norrhäll, My
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    eWOMs påverkan vid val av resmål: Den digitala världens påverkan i valet av resmål genom spridning av tidigare erfarenheter2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Det huvudsakliga syftet med denna uppsats är att undersöka hur eWOM (Electronic Word-of- mouth), det elektroniska sättet att sprida information samt erfarenheter av ett resmål via internet, påverkar oss som individer vid val av ett resmål.

    Genom användandet av kvalitativa intervjuer, enkätundersökning samt litteraturstudier inom ämnet har författarna för denna uppsats undersökt användandet av eWOM utifrån tre punkter:

    • Hur stor påverkan eWOM har på en individ vid val av resmål,
    • När använder sig individen av eWOM samt
    • Vilken slags information inhämtar individen med hjälp av eWOM. 

    Efter utförandet av intervjuerna, så väl som enkätundersökningen, kom författarna till denna uppsats fram till slutsatsen att hur personer använder sig av samt sprider eWOM beror helt och hållet på vem man är som person, dock finns eWOM med genom hela beslutsprocessen vid val av ett resmål på ett eller annat sätt. Den information som respondenterna av de kvalitativa intervjuer samt enkätundersökning tog mest till sig samt det som de ansåg var viktigt, var kommentarer om tidigare erfarenheter samt åsikter kring de resmål respondenterna söker information om.

  • 4.
    Engström Nyström, Trixie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Ulfhager, Sara
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Vestling, Louise
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Träning, svett och solsken: en studie om resenärens motiv till att välja en träningsresa2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A new type of chartered holiday, fitness holiday, has evolved during the last years and has also been mentioned in different media channels. Despite this, fitness holiday is a relatively new and unexplored phenomenon, which caught our interest to further explore this. The desire to travel on a holiday of this type has also increased. Therefore, a study about this particular phenomenon with focus on the traveler’s motives behind the choice to go has been done.

    It’s a qualitative study and most part of the data has been collected during a field study to Playitas Resort, Canary Islands. An observation and several qualitative interviews with visitors at the resort were done during the field study. The purpose of the study is to understand the motive people have for traveling on fitness holidays and the factors behind their choice of destination. The theoretical frame of reference the study has as starting point is a reworked version of Selbys theory Culture and experience in urban tourism to create an understanding of how the buying process happened. To get an understanding about the motive behind their choice of travel, Pearce model Tourist Career Pattern is combined with theories of internal and external forces as well as primary and secondary motives.

    Lastly, the study show that those who travel on fitness holiday tend to have a similar motive when it comes to the primary motive, internal motivation and also similar reflections in decision-taking. The remaining motives vary depending on personality and identity. The result can to come extent be applied to other travelers since a pattern is found in the analysis.

  • 5.
    Fuchs Torrång, Malin
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Strandell, Elin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Går det att finna sin identitet på en backpackerresa?: "Har man brett ut sina vingar är det svårare att hitta vart man ska landa"2016Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Abstract [en]

    Travel has become a matter of course in modern society, where the meeting with new cultures and people are important elements. Backpacking travels has become a common phenomenon in which people choose to travel longer to places further away. The study hopes to contribute to tourism research by creating a greater understanding of travel motives, which can predict future needs in the backpacking industry. The study aims to look into the motives of a backpacking trip and if cultural meetings contribute to a personal development for the individual. The keywords that permeates this study is travel motives, identity and cultural meetings. The study uses a qualitative approach which consists of eight interviews with respondents between the ages of 20-30 years old and who has been backpacking in Southeast Asia and Australia. The interviews were transcribed and processed to be analyzed together with the selected theories. Selected theories in the field of research have been produced to strengthen the results, where Abraham Maslow’s hierarchy of needs has helped to establish travel motives. Erving Goffman’s, George Herbert Mead’s, Anthony Giddens and Émile Durkheim's theories has been used to understand how identity is created. Edward Hall’s and Gert Jan Hofstede, Paul Pedersen & Geert Hofstede’s theories has been used to prove the role of cultural impact in an individual's personal development. The results of the study show that the travel motives for a backpacking trip is the feeling of freedom and permissiveness. The respondents have been strengthened by the backpacking trip, but an identity confusion could be deciphered after the trip. The identity confusion where laying in an enlarged worldview and an ambiguous view of the future of the respondent.

  • 6.
    Gunvaldsson, Maria
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Jaccopucci, Alexandra
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Skärgårdsdestinationer: en studie om hur offentliga och privata aktörer är organiserade och samverkar på skärgårdsdestinationer2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourism in Sweden is organised by the public sector, the business world or these two in collaboration. The boundaries can be either geographical or political. This study aims at study and compare Swedish tourist destinations at local regional level to find how they are organized with focus at how public sector and the business world manage destination development. Through qualitative interviews with public sector and the business world at the destinations Bohuslän and Stockholms skärgård we have a comparative study. The study discusses different types of tourist organizations and shows that Bohuslän and Stockholms skärgård are similar in the way their tourism is organized at local and regional level. At both destinations there is collaboration between the public sector and the business world to develop the destination.

  • 7.
    Günes, Melis
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Lagerberg, Carolina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Abdelkader, Zineb
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Stockholms framtida shoppingevent: En studie insipirerad av Istanbuls Shoppingfestival2011Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    I den här studien har Stockholms potential till att presentera ett internationellt shoppingevent undersökts. Studien har haft fokus på framförandet av festivaler med utgångspunkt Istanbul Shopping Festival i Turkiet, som anses vara en stor mode- och shoppingfestival i en växande modestad. Det är väsentligt för studien att använda en redan existerande internationell shoppingfestival som inspirationskälla.

  • 8.
    Hoelstad, Eliza
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Stattin, Anna
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Att sälja Stockholm till frimärkssamlare: En studie om hur en mötesarrangör kan marknadsföra Stockholm som turistdestination gentemot internationella konventdeltagare2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    A convent for stamp collectors will take place in Stockholm in 2019, where international visitors will be present. Studies have shown that the convent industry enables an economic growth to the destination at which the convent is being held, unfortunately the scientific research about this topic is limited. There are multiple different actors involved with the implementation of a convent. One of the more commonly used actor is a professional congress organizer (PCO), in this case Meetagain, who is responsible for presenting the visitors with activities and experiences available in Stockholm. In order to market the destination and it’s supply the target group needs to be identified, who are they, what would they like to experience and how is this message best communicated towards them. This study shows that the target group is mainly represented by elderly stamp collectors who travels alone or in the company of a partner, and would appreciate a package solution with activities provided for them. An elderly traveler should not be generalized by his or her age, but should be considered as a city traveler, where the person's interest controls what should be presented in forms of activities and experiences in Stockholm.

  • 9.
    Holmberg, Ellinor
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Rosengren, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Konferera i skärgården: En studie om konferensanläggningars utvecklingspotential i Stockholms skärgård2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Present study intends to investigate the potential of development for conference facilities in Stockholm archipelago. The study propose to create a deeper understanding for how the conference facilities in rural environment experiencing its potential of development. To increase the understanding for the conference facilities potential of development the study was completed with public actors experience about development for conference facility in rural areas. The study has a qualitative method there semi structured interviews have been done with seven respondents from the conference facilities and two key persons from public sector. The theories who are used in the study are based in three difference theory fields who are development of professional meetings, rural corporation development and obstacles for development in small business. In the empirical part the conference facilities are separately presented in a deeper current text and the key persons from the public sector are presented through a report of what the project Stockholm Archipelago is and also how the key persons from the public sector are looking at the development for the conference facilities in rural areas. Thereafter the analysis part will present the interconnection between theories and the empiric and the analysis of connection between them. The most prominent aspects were that the conference facilities themselves did not consider that there were any major development disabilities for them, but the authors have been able to identify some obstacles that could be negative for a development of conference facilities in the Stockholm archipelago. The identified obstacles were for example, lack of transport opportunities all year round, lack of knowledge about the archipelago and that conference facilities are isolated from other complementary companies.

  • 10.
    Holmquist, Isabelle
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Sjöberg, Malin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Wirz, Janina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    It’s so popular, in the middle of nowhere: En studie om säsongsberoende turism i Stockholms skärgård.2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Purpose: The purpose of this study is to investigate and analyze actions which businesses in archipelago environments may use to successfully extend the season.

    Method: A qualitative research method approach has been applied through seven interviews. Completion has been made using secondary data.

    Theoretical framework: The theoretical framework is based on Conceptual approaches to seasonality causation from Goulding (2006) and Influences on patterns of tourism seasonalityby Butler (2001).

    Empericism: The empericism consists of four open interviews and three semistructured interviews conducted with representatives from different lodging businesses in the archipelago. Charts consisting information about the referred islands complete the interviews. 

    Conclusions: Businesses in Stockholm archipelago are dependent on natural and institutional factors such as weather, bank holidays and travel habits. Stockholm archipelago is especially attractive to visitors during the summer. Lodging businesses therefore experience a dramatic reduction in the number of visitors during the off-season. The available range is limited to the summer season when several activities are dependant on weather conditions, but some businesses show that they try to find other attractions during the low season to keep up with the declining number of visitors. The actions that the businesses take is mainly focused on increasing growth during the summer season and they are  generally not actively working to extend the seasons. Results show that the greatest limitations that the businesses face in Stockholm archipelago are staff shortages, natural causes and public transport limitations. That is, the extension of seasons being limited as the businesses mainly invest in the summer season, which in turn may lead to sustainability issues.

  • 11.
    Härling, Malin
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Hultberg, Emelie
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    ”Nära men ändå långt borta eller långt borta men ändå nära?”: En studie om tillgänglighet i Stockholms södra skärgård2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Idag reser människor allt mer och besöksnäringen växer i en snabb takt, framför allt gäller detta Sveriges storstäder där Stockholm går i täten. Besöksnäringen är en viktig näring som spänner över flera politik- och intresseområden, aktörerna är oftast många och inte sällan förenas offentlig sektor och det privata näringslivet i olika typer av konstellationer. Utanför Stockholms stad ligger Stockholms skärgård vilket kan ses som en unik men svårtillgänglig plats. För att få fler besökare till skärgården handlar det om att minimera och överbrygga geografiska avstånd. Syftet med denna studie är att undersöka tillgängligheten i Stockholms södra skärgård ur besöksnäringens perspektiv, vilka positiva effekter en tillgänglig skärgård skulle medföra samt vilka som har ansvaret för att göra den södra skärgården tillgänglig för besökare.

     

    Utifrån en hermeneutisk inriktning och ett induktivt förhållningssätt har kvalitativa intervjuer genomförts. Den insamlade empirin har tillsammans med teorier som behandlar en destinations komponenter och attraktionskraft; samverkan, utveckling och planering; turistisk tillgänglighet samt betydelse av en tillgänglig destination analyserats. De huvudsakliga slutsatserna i denna studie är att arbetet kring tillgänglighet i Stockholms södra skärgård sker utifrån olika nivåer. Här framgår det att både privata och offentliga aktörer arbetar med att öka tillgängligheten på ett fysiskt och ett kommunikativt sätt för att skapa en öppen och tillgänglig skärgård för alla. En tillgänglig skärgård skulle gynna besöksnäringen och stärka attraktiviteten för Stockholmsregionen som besöksmål. En tillgänglig skärgård skulle även möjliggöra för ett större antal besökare vilket kan ge positiva effekter för stödjande samhälls-service och faciliteter. För att göra den södra skärgården tillgänglig för besökare står det klart att ansvaret ligger hos samtliga aktörer. Dock ses det som en problematik i att ingen har det övergripande ansvaret.

     

  • 12.
    Jaber, Reem Xristina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Destinationsutveckling och hållbar turism: Fallstudie Dubai2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Dubai is today a well-developed tourist resort. This city has become one of the largest and most famous in an incredibly short time. Almost all the tourist resources in the city are designed and very few are naturally based. This has brought many benefits to the city's tourism and development but also a lot of disadvantages. The media have in recent years criticized the fast-growing tourism in the city of Dubai and its society is very dependent on its image and its tourism is controlled by a superficial image. If the city's image falls, the tourism will also fall in turn. Therefore it is very necessary that Dubai has a strategic plan on how this will evolve and how it should be sustained. If there is no strategic plan, the development of tourism in the city will be very weak, unsustainable and can thus be criticized, hence the bad reputation. It will eventually affect the city's image, audience and community economics. If this falls, the ability to invest in the development of the city's tourist resources will not succeed, which therefore means that the city's tourism development will be impossible.

    The aim of this bachelor thesis is to find out how tourism development has been like in Dubai in its development, and if it has a sustainable development. For that purpose to be achieved, the author chose to use both primary and secondary sources in the form of literature. However, the researcher primarily focused on carrying out a qualitative research interview with the political and economic officer in the United Arab Emirates Embassy in Stockholm. Research are limited to the sustainability of tourism in Dubai alone and there is a large focus on how tourism development benefits the city, where there also exists a discussion on which kind of impact development has on the society, and what consequences it has entailed.

    The author believes that it is very difficult to determine if tourism in the current and future Dubai is sustainable because it depends a lot on how the city handles its weaknesses. If they’re addressed properly, the writer believes, of course, strongly in a sustainable Dubai. As many other natural resources, mainly oil threatened to end, so, Dubai has chosen to abandon a major priority for tourism development. This is to generate long term resources and the city and its society will flourish on the tourism industry. The requirements for sustainable tourism development in the city require some work, resources and good planning. This writer believes that Dubai has managed to live up to these requirements, and can thus be concluded that sustainable tourism development in the city is not far from possible.

  • 13.
    Johander, Sandra
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Zakrisson, Josefin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Ingen vill ha turister som åker hit, förstör och eldar upp ön: En studie om turismens hållbara utveckling i Stockholms skärgård2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study is intended to gain a comprehensive understanding of how the advancement of tourism in Stockholm’s archipelago affects the destination’s sustainability. To examine the multitude of variables that affect sustainability, the paper is centered on Sandhamn, as it is one of the most popular destinations within Stockholm’s archipelago. Throughout the study, both the quantitative and qualitative methods were implemented in the form of a triangulation. In order to demonstrate the development of tourism within the archipelago, the study utilized statistics from various actors as the quantitative portion of this paper. The qualitative part consists of interviews as well as an observation that has been applied to investigate the integral components of development and its outcomes. The statistics show a stagnation of tourists in the archipelago; however, the respondents disagree and conversely argue that there has been an influx of tourists, but that they are staying for a shorter period of time. Thus, proving that the development is not sustainable; as the number of tourists who come during this shorter period have a significant impact on the island's infrastructure and exacerbates the island's sustainability. During the extended low season, when tourists are at their minimum, profitability problems arise; thereby, leading to an entirely new issue for the destination's actors. In conclusion, it can be inferred that the lack of cooperation is a contributing factor to the shortened season and would need to be improved to redistribute the visitors more evenly throughout the year.

  • 14.
    Karlsson, Nina
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Landgraff, Emelie
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Marknadsföring och samverkan inom svenska destinationer: En kvalitativ studie kring hur tio svenska destinationer arbetar med internationell marknadsföring och samverkan2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine how different Swedish destinations is marketing themselves to international visitors through internal collaboration and cooperation. We also seek to investigate what potential development areas that might exist in this field. To fulfill the purpose of this study, we will make a comparison of how different Swedish destinations work to marketing themselves to international visitors. We will also look into how various tourism related companies collaborate within the local destination.

    The result of this study has indicated that Visit Sweden has a crucial role in the international marketing process of the Swedish destinations involved in this study and the majority of the respondents have a collaboration of some kind with Visit Sweden to reach out to established international markets.

    Furthermore the study shows that the regional destination company Tourism in Skåne has a crucial role in marketing the southern parts of Sweden. The study also indicates that the national strategy 2020 is central for creating collaboration between different actors within the ten studied destinations and that this strategy is shown useful to make all actors work after the same ambitions and develop the tourism in a profitable and sustainable way. This study also shows several development areas when it comes to marketing these destinations. The major challenge is the fast globalization- and digitalization process that defines the modern society. The study also shows that all the studied destinations puts the most efforts into the digital marketing. Social media such as Facebook, Twitter and Instagram is used to create long-term relationships with the customers and to be available on the customers platforms. Social media is also used as a channel to create commitment among potential customers, to link potential visitors to the destinations own website and to spread marketing campaigns.

  • 15.
    Mejia Galehdari, Jonathan
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Örneving, Kristin
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Att resa med hund!: En studie om hur svenska hundägare ser på att resa med sin hund inom Sverige2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Since the dog is becoming a more important role in the life of humans and is a growing target group, our research will examine how dog owners feel about traveling with their dogs in Sweden, in particularly staying at dog friendly hotels.

    The data we have collected is from a survey done on 522 dog owners in Sweden. Our main goal with this study is to see if there is a market for more dog friendly hotels in Sweden and how the communication between the hotels and the dog owners is working. We believe that the hotels can benefit from the results of this study.

    The result shows that there is a need for more dog friendly hotels in Sweden. However the main problem seems to be the communication between the hotels and the dog owners. Since the dog owners feel that there is a lack of information, about which hotels are allowing dogs. A solution to this problem could be to make an international symbol, which will show if a hotel is dog friendly or not.

  • 16.
    Melissa, Pierre
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Maija, Kongo
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Airbnb is everything a hotel isn’t: En kvalitativ studie om resenärers motivation till logi tillhandahållen av Airbnb2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    It is today more common to rent accommodation through alternative accomodation distributors such as Airbnb. Airbnb is an online community that distributes accommodation for travelers through their website allowing individuals to rent their own housing. The purpose of this paper is to identify the factors that motivate travelers to choose accommodations through Airbnb, by conducting a number of qualitative interviews. The interviews focuses on the respondents' own stories which are being analyzed. Intimate tourism, human motivation and P2P traveling are some of the theories that are used in this paper. In the analysis of the empirical material, a number of motivational factors are identified that explain why travelers have chosen to rent accommodation through Airbnb over other lodging options. The primary motivation factor is identified as cultural, as the respondents feel that they through Airbnb get the opportunity to experience new cultures and acquiring new cultural knowledge. Social factors such as reviews and grading systems, as well as economic factors such as price also plays into the choice of accommodation distributor.

  • 17.
    Mihailovskaja, Darja
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Nordin Fransson, Emma
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Scandic Hotels tjänsteutveckling: Nyckeln bakom Nordens mest framgångsrika hotellkedja?2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to gain a deeper understanding of the hotel group Scandic's service development, limited to the service experience with the basic product, experience room, service and image as main aspects. We find Scandic being an interesting company to study considering it is a well-known hotel chain as well as it is the largest hotel group in Scandinavia. Our essay begins with an introduction in which the reader gets an insight into the concepts of management and service product, as well as information about Scandic. In this introduction we also formulated questions concerning the purpose mentioned above. Furthermore, we present our method and how we proceeded this study, where with the help of qualitative methods and semi-structured email interviews has gained a deeper understanding of which image Scandic wants to convey about their product, and how overnight guests experience it. We have furthermore compared the responses to discern if Scandic manage to convey the image they desire of their service. This empirical data we have with the help of theories analyzed to further obtain a conclusion about our issues.

  • 18.
    Nilsson, Angelica
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Öhman Lundin, Malin
    Unga vuxnas uppfattningar och upplevda ansvar om turismens miljöpåverkan2018Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourism industry is growing every day and contributes to a more positive growth concerning work opportunities and cultural exchange to mention a few of the many positive effects. The industry also has a negative impact on the environment and is endangered to be destroyed due to the increased amount of travel, this is something which requires action from the industry that must head for a more sustainable future. It is required by the industry to aim for a more sustainable future where the environment is taken care of and negative effects decrease, a task that also is required by the tourists. Former studies have shown a significant difference between tourists’ attitude to environmental responsibilities compered to their actual behaviour. Individual needs and preferences are first priorities rather than environmental thinking and action connected toa trip. Is it therefore possible to put more individual responsibility on the people in the future? The purpose of this study is to examine knowledge of young adults living in Sweden about the problems that tourism contributes to and what kind of responsibility the individual person is willing to take in order to decrease these impacts.

    Empirical data has been collected thru ten qualitative interviews with persons living in Sweden, between the ages of 20-30 years old, that travels abroad for holidays at least once a year. The result of this study shows that there is some understanding for the negative effects that tourism cause to the environment, but not in relation to the individual travel. Neither does planning nor the traveling it self contain environmental thinking, what is mainly prioritised is mainly individual interests and preferences. Despite great perceived responsibility against the environment it is seendifficult to take the environment into account,before and during a holiday.As it risks interfering with individual interests and main purpose of traveling.The results also show that the perceived knowledge of environment problems caused by individual travelling and tourism is low. There is a clear wish for more information and abilities to make choices which are profitable for the environment. This indicates that more environmental responsibility might will be taken in relation to international travelling, which eventually will lead to a more sustainable travel.

  • 19.
    Petersson, Emelie
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Wahlström, Nina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Karazeimbeki, Vicky
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Det strategiska arbetet kring säkerhet på en nöjespark: En fallstudie om Lisebergs risk- och krishantering2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate how a theme park in Sweden works with preventive risk management, and how they handle crisis management in case of incidents. The theme park which has been studied is located in the city Gothenburg and is called Liseberg. A field study of Liseberg has been made with a qualitative research. Five semi -structured interviews have been held in Gothenburg and seven mail interviews have been held to collect the empirical results.

    The results shows that Lisebergs risk and crisis management sees at the current situation on paper to be able to handle most types of incidents. The organization follows the criteria according to what the theories in the study says an organization should follow, both preventively and how the actions when an incident occurs should be taken. Training in risk and crisis management, however, is considered low for all employees to be able to handle major incidents. This may mean that a crisis is not handled in the most efficient way. The study can be applied to other amusements parks and similar tourist companies which is positive for the current research to fill the gaps contained in this research area.

  • 20.
    Rosén, Isabelle
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    The impact of culture on health: A study of risk perception on unhealthy lifestyles in Babati town, Tanzania2015Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This paper aims to determine how culture factors influence the occurrence of overweight and obesity among adults in Babati town, Tanzania. A qualitative field study in Babati was conducted in February and March 2014, to gather information and identify how culture influences health perceptions and behaviours. Then the study could identify and understand how risks associated with overweight and obesity can be averted. In order to understand health outcomes, it is important to highlight the role of culture and its influence. This essay is using a culture-centred approach to understand the health of the population in Babati. In this study, the theoretical concept of the PEN-3 cultural model has been a tool in order to identify the underling causes that lead to a particular behaviour and action. Few studies in Tanzania have focused on the perceived risk of being overweight and obese and adapted it to the ruling culture. This study has contributed to wider knowledge within the field, both locally and globally. The results show that overweight in Babati is not only caused by the increasing urbanization, a growing middle-class, new ways of labour where physical activity is not necessary needed and changes in food and eating habits. Attitudes, knowledge and perceptions issues have a much higher impact. Being overweight is often associated with perception of wealth and health, this is why many strive to achieve that ideal, both men and women. Culture has proved to have a significant role in this study. Everything that people does and what decisions they make can be linked to their cultural belonging, which ideals people aims for, food choices, perceptions of physical activity and risk perceptions about illness. Culture cannot be excluded in interventions on health. 

  • 21.
    Schill, Helena
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Goldring, Therese
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Don't address their brains. Address their hearts!: En studie om sinnesmarknadsföring vid restaurangupplevelser2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The restaurant business is part of the tourist industry and vital for the industry's development. The core of this study has been focused on restaurant businesses and their ability to influence their guests with the use of sensory marketing. To demonstrate marketing's good impact on the business, an observation and interviews with marketing experts and interior designers were conducted. It was revealed that sensory marketing, which involves the five senses, increased guest retention and willingness to spend money. This essay aims to highlight how companys effectively can influence a guest's restaurant experience. The hypothesis assumes that sensory marketing creates added pleasure for the guest and make it an effective way of marketing. Results of the study show that companies using sensory marketing can affect the visitor on a deeper level and that the use of different sensory strategies elicit positive emotions.

  • 22.
    Spacilova, Katerina
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Destination Spa Darkov: A study reviewing options for a full spa experience2014Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

  • 23.
    Waage, Julia
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Laveryd, Peter
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies, Tourism Studies.
    Hotellbranschens roll i kampen mot sexhandeln: en studie om det sociala ansvarstagandet bland hotell i Sverige2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The tourism industry is continuously growing all over the world and the hotel industry is the most important stakeholder in the touristic system. Therefore it is of utmost importance that it takes its major role and thus its social responsibility seriously. The concept of Corporate Social Responsibility (CSR) has gained an increasing role in the hotel industry in recent years. An increased awareness of social responsibility has grown and studies show that it has a positive effect on the company. One social problem the hotel industry needs to face and handle is sex trade. In Sweden there is a sex purchase act that says it's illegal to buy sex and a procuring act which means that you can not rent out a room with the knowledge that sex trade is in progress. Hence, the hotels in Sweden are obliged to deal with this problem, while at the same time it has to do with a general social responsibility. The purpose of the study is to find out how Swedish hotels counteract and prevent sex trade through their social responsibility. What has been studied is what concrete strategies the hotels use, how the work against sex trade can affect the image of a hotel and what effects it has on hotels, the guests and the local community. Based on these topics, three questions have been formulated and answered. The methodological approach consisted of qualitative interviews, document studies and a quantitative questionnaire survey. Three different hotel companies and relevant collaborators were selected to answer the research questions. The result shows that the work has a positive effect both on the hotels, the guests and the local community. The importance of staff training is central in order to handle the problem in the best possible way, as well as cooperation between the different actors in the local community. The choice of social responsibility regarding sex trade in the hotels also has a positive effect on the image of a hotel which leads to customer loyalty thus benefiting the company. Continued research in the field is recommended since there is a lack of previous research on sex trade that concerns the hotel industry.

  • 24.
    Wali Ali, Shilan
    et al.
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Yagci, Emilla
    Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
    Akademiska utlandsstudier: En fallstudie om motiv till utlandsstudier bland svenska studenter på Södertörns högskola2014Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to investigate the primary motivation for studying abroad among students at Södertörn University, and also examine how the time studying abroad will affect the students on a personal level. The essay is based on a qualitative approach of ten interviews with students who have already completed an exchange program. With the help of the theoretical concepts of push and pull factors, motivation categories, human capital and previous research, the results and analysis showed a coherent pattern. It turns out that the majorities of students are primarily motivated by the opportunity to enjoy a nice nature, new environment and get to know new people. The time studying abroad mostly contributed to the student’s personal development and also gave an understanding of other people and different cultures. Therefore it became clear that it was only a couple of students that based their choice of studying abroad on motivation grounded in wanting to learn something, in terms of knowledge, which also had an accordance with the few students who indicated that they had gained knowledge-related experiences. Hence there appeared an unexpected social perspective, of which the motives are placed in a vast opportunity to participate in a unique experience, in a new country with new people and where experiences in form of personal development took place. 

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