This chapter explores how the Russian global news broadcaster RT constructed the ongoing crisis in Ukraine during the summer of 2014 in light of theories of new public diplomacy and soft power. The summer of 2014 involved a number of dramatic events relating to the conflict, including the downing of the Malaysian MH17 passenger plane and a series of violent clashes between the Ukrainian army and pro-Russian separatists. During the same period, the US and EU sanctions against Russia were also intensified. This makes the period particularly interesting to examine, as it can give insights into how news from a Russian perspective is articulated during periods marked by political as well as military crises in which Russia plays a central role. Given that convergence and digitalisation have enabled new ways of producing, distributing and consuming news - as well as new ways of implementing politiical communication campaigns and public diplomacy - the analytical focus of this study is on RT’s online news service.