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Svensk Forms Betydelse: En kvalitativ studie om hur svensk design påverkar Sveriges nation brand
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Design is an aspect that can potentially enhance a nations brand, Swedish design is highly regarded in the rest of the world and that is something that the Swedish government happy highlights. Despite this, the government has significantly reduced the grant to Svensk Form, which is the organization with the main task to promote Swedish design internationally. This paper aims to investigate and analyze how Svensk Forms efforts to promote Swedish design internationally affects the Swedish nation brand. Furthermore, the study investigates whether there are cultural differences that affect the communication of the Swedish nation brand. The study has been carried out by applying the theories of nation branding, interculturalcommunication and neoclassical perspective to the collected empirical data which consisted of interviews, two key articles and four documents from the government. The authors of the study therefore use the method of triangulation with a deductive approach.

Place, publisher, year, edition, pages
2016. , 62 p.
Keyword [sv]
Svensk Form, svensk design, nation branding, interkulturell kommunikation, organisationsteori, nyinstitutionell teori
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-30651OAI: oai:DiVA.org:sh-30651DiVA: diva2:949478
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2016-07-20 Created: 2016-07-19 Last updated: 2016-07-20Bibliographically approved

Open Access in DiVA

fulltext(1437 kB)121 downloads
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File name FULLTEXT01.pdfFile size 1437 kBChecksum SHA-512
50eabb469bd30a549847e54a142c30ce7edbbf51cfb12f7b810404901497797bbf4f06280d9b1c9408a53f39ace51af63a8d2d4c87478dd5ed99daa0010fc4db
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf