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Design Thinking: Ett kollaborativt sätt att driva processer med uppdragsgivare och slutanvändare.
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Design thinking : A collaborative way to manage processes with clients and end users. (English)
Abstract [sv]

Syfte: Studien avser att kvalitativt undersöka faktorer som underlättar initiala samarbeten och långsiktiga relationer, mellan konsulter och deras uppdragsgivare. Med konsultföretagens design thinkers som utgångspunkt, kommer samarbetsprocessen och relationsskapandet att analyseras, för att på så sätt uppnå djupare förståelse i ämnet.

Metod: Studien har genomförts kvalitativt och en iterativ forskningsansats har antagits. Tre kreativa företagskonsulter har intervjuats och en pilotintervju har genomförts. Ett målinriktat urval antogs och intervjuerna var semistrukturerade.

Empiri: Vår empiriska data består av tre kvalitativa intervjuer med representanter från olika konsultföretag, som arbetar med design thinking. Följande personer har intervjuats: Eva-Karin Anderman, Robert Bau och Helena Frisk .

Teorier: Business-to-Business, Service Dominant Logic of Marketing, Project Marketing, Inter-Organizational Projects, Client-Consultant Interaction, Relationship Marketing, The Firm-Client Relationship och Successful Innovation.

Slutsatser: Studien har funnit ett antal faktorer som konsulterna arbetar med för att bilda och vårda affärsrelationer med sina uppdragsgivaret. Dessa innefattar värdeskapande processer tillsammans med sina kunder och användare i en social interaktionen

Abstract [en]

Purpose: The purpose of this thesis is to explore factors that facilitate initial collaborations and long-term relationships between consultants and their clients. From the consultants perspective (who works with design thinking), the formation and maintenance of business relationships will be analyzed in order to achieve a deeper understanding.

Methodology: The study was conducted qualitatively and an iterative research approach has been adopted. Three creative business consultants have been interviewed and a pilot interview was conducted. A targeted selection was adopted and the interviews were semi- structured.

Empirical foundation: Our empirical data consists of three interviews with representatives from various consulting firms, working with design thinking. Those who participated in the interviews are: Eva-Karin Anderman, Robert Bau and Helena Frisk.

Theoretical perspectives: Business-to-Business, Service Dominant Logic of Marketing, Project Marketing, Inter-Organizational Projects, Client-Consultant Interaction, Relationship Marketing, The Firm-Client Relationship and Successful Innovation.

Conclusions: The study has found a numberous of factors that consultants work to form and cherish business relationships with their clients. These include value-added processes with its customers and users in a social interaction.

Place, publisher, year, edition, pages
2016. , 59 p.
Keyword [en]
Design thinking, innovation, consultants, business relationship, marketing.
Keyword [sv]
Design thinking, innovation, konsulter, affärsrelationer, marknadsföring.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-30488OAI: oai:DiVA.org:sh-30488DiVA: diva2:948806
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2016-07-14 Created: 2016-06-23 Last updated: 2016-07-14Bibliographically approved

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Design thinking(3275 kB)131 downloads
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CiteExportLink to record
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Citation style
  • apa
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Language
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Output format
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