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The Culture of Nature: The Environmental Communication of Gardening Bloggers
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-1443-6537
2016 (English)In: The Environment in the Age of the Internet: Activists, Communication, and the Digital Landscape / [ed] Graf, Heike, Open Book Publishers, 2016, 105-136 p.Chapter in book (Refereed)
Abstract [en]

This chapter examines ‘ordinary’ people’s media communication about environmental issues. I have chosen the example of garden blogs. They fall under the category of topic-centred blogs; themes concerning gardens/gardening are expected and communicated through narratives, comments, and images. Based on approximately 50 Swedish and German blogs and a qualitative, difference-theoretical analysis, I want to examine how they communicate ecological concerns from the angle of gardeners’ everyday ‘banalities’. To this end, I examine the communicative patterns which increase the likelihood of interconnected communication within the blogosphere, patterns which, in turn, create virtual collectives, and can support ecological roles in the garden. Blog entries relate to the blog’s own mode of operation and that of its network, meaning that the topics addressed are those that have the potential quality of ‘embracing’ all the people interested in the network. As a result, blog entries addressing ecological concerns focus on topics of consumption and production through the communication frames of pleasure, enthusiasm, and mutual agreement. 

Place, publisher, year, edition, pages
Open Book Publishers, 2016. 105-136 p.
Keyword [en]
environmental communication, blogging, systems theory
National Category
Media and Communications
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-30604DOI: 10.11647/OBP.0096.05ISBN: 9781783742431ISBN: 9781783742448ISBN: 9781783742455ISBN: 9781783742462ISBN: 9781783742479OAI: diva2:948762
Available from: 2016-07-13 Created: 2016-07-13 Last updated: 2016-10-04Bibliographically approved

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