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“Man ger ju inte pengar till någon för att vara snäll.”: En kvalitativ studie om företag ser effekter av sin sponsring till idrottsorganisationer
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sport has a unique ability to convey different values. With a set of values that convey joy and fellowship, democracy and participation, the right to be with, and fair play, it is no wonder that the sport now has a major impact on society. Sports organizations has become an attractive platform for companies to establish their marketing strategies. This is accomplished through sponsorship. Sponsorship as a marketing strategy has increased tremendously in the past two decades compared to traditional marketing. Being seen through sponsorships has become a part of many companies marketing strategy. Sponsorship can be applied when companies, for example, wants to strengthen their operations and reach out to their target customer. However, it has been difficult to measure if the companies that sponsor sees impact of their sponsorship. What makes businesses out of the invested capital to a sports organization?

Place, publisher, year, edition, pages
2016. , 57 p.
Keyword [en]
Sponsorship, Marketing, Impact of Sponsorship, Sport Sponsorship, Sport Organization.
Keyword [sv]
Sponsring, Idrottssponsring, Marknadsföring, Effekter av sponsring, Idrottsorganisationer.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-30500OAI: oai:DiVA.org:sh-30500DiVA: diva2:942775
Subject / course
Business Studies
Presentation
2016-05-30, Södertörns Högskola, Alfred Nobels Allé 7, Stockholm, 09:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2016-06-27 Created: 2016-06-26 Last updated: 2016-06-27Bibliographically approved

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fulltext(1156 kB)198 downloads
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File name FULLTEXT01.pdfFile size 1156 kBChecksum SHA-512
83bc5ec3ff8741c6d76c6e74d8c9d76105c597d5a33f5eac5f33c8184ec322b4e1221321ad23a3aa9f9761764b7595ad3c10e5a1851b345609d262d754d0524c
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf