Information asymmetry that exists between entrepreneurs and financiers can give rise to that riskaverse banks and investors waives investments in new companies as they are associated with a high risk, which leads to a financial gap. An alternative solution to this financial problem is to seek capital through equity crowdfunding. This financial tool is based on seeking external funding from a mass of people in exchange for ownership stakes. The study aims to examine how equity crowdfunding works as method of raising capital and the consequences resulting choosen capital structure. A triangulation of quantitative and qualitative method is selected. The primary data is collected through structured telephone interviews and secondary data is collected from public documents about their financial status. The theoretical framework treats the process of capital rasing for small businesses and the effects of capital structure on the basis of scientific theories, models and previous research. This study highlights that equity crowdfunding has occurred in step with the development of technology and web 2.0 technology, which helps to disseminate information and build relationships effectively. Equity crowdfunding is a way to deal with information asymmetry, problems with capital raising and agent relationships. The ability to manage relationships with many investors seem to have done that equity crowdfunding serves as a good financial supplement for the dissemination of the product. The problem with external funders seem to be handled with technological development and makes assumptions that agency theory and the pecking order theory is based on are to develop.