Att producera en extern podcast för ett globalt bolag : Från koncept till slutprodukt

Larsson, Felicia

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Att producera en extern podcast för ett globalt bolag: Från koncept till slutprodukt

Larsson, Felicia

Södertörn University, School of Natural Sciences, Technology and Environmental Studies.

2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title

To produce an external podcast for a global corporation : From concept to final product (Swedish)

Abstract [en]

Purpose: This project aims to create and develop an external podcast for IBM Sweden to strengthen the IBM Brand and be an attractive employer on the swedish market.

Results: The result of this project is a podcast episode with the focus on careers within IBM, edited in Adobe Audition and published on IBM Box. The concept implements storytelling and the report covers the process from concept development to finished product.

Place, publisher, year, edition, pages

2016. , p. 23

Keywords [en]

Podcast, Media production, Storytelling, Corporate branding, Sound production

National Category

Media Engineering

Identifiers

URN: urn:nbn:se:sh:diva-30310OAI: oai:DiVA.org:sh-30310DiVA, id: diva2:936363

Subject / course

Media Technology

Uppsok

Technology

Supervisors

Hüttenrauch, Helge, Högskolelektor

Available from: 2016-06-14 Created: 2016-06-13 Last updated: 2016-06-14Bibliographically approved

Open Access in DiVA

fulltext(2458 kB)

398 downloads

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File name FULLTEXT01.pdfFile size 2458 kBChecksum SHA-512

2bb9150ff6586a1faa44c60c5b8e8cc6c6436c68890b97b0810b4c833d63bd3d1366fa158f7989bfec3f2345b0ced7048e316d4d873e8249b326c7a67142fb5a

Type fulltextMimetype application/pdf

Total: 398 downloads

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