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What Structures?: A communicative approach to ethnic diversity in German media companies
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-1443-6537
2016 (English)In: Journalism Practice, ISSN 1751-2786, E-ISSN 1751-2794Article in journal (Refereed) Epub ahead of print
Abstract [en]

This article examines how the topic of an ethnically diverse workforce can become an organiz- ational problem (or not) in private media companies. The study is based on interviews with Human Resources managers and persons responsible for diversity issues at these companies. This article favors a communicative approach by relating structures to agency through the concept of expectation. This is in contrast to the bulk of media research, which considers structures as something fixed and objective in determining organizational action. By exploring the expec- tations structures we can see which expectation patterns condition organizational communication. As a result, the main pattern of migrant background as adding value to the organization (or not) could be revealed as a guiding distinction in organizational communication about diverse workforces. 

Place, publisher, year, edition, pages
Routledge, 2016.
Keyword [en]
ethnic diversity; expectation; media organizations; systems theory; workforce
National Category
Media and Communications
Research subject
Critical and Cultural Theory
URN: urn:nbn:se:sh:diva-29715DOI: 10.1080/17512786.2016.1155969OAI: diva2:911099
Hur Diversity Management gör skillnad. En jämförande studie om hur frågor om etnisk och nationell mångfald hanteras i massmedieorganisationer i Sverige och Tyskland
The Foundation for Baltic and East European Studies
Available from: 2016-03-11 Created: 2016-03-11 Last updated: 2016-10-04Bibliographically approved

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