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Organisationsinnovation för ökad försäljning i yngre kundgrupper: analys av den innovativa processen och dess utfall på försäljning och kundunderlag
Södertörn University, School of Social Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Organizations, in order to compete globally, need to increase their innovation. Organizational research, therefore, need methods to describe how the innovation process function and how it can be analyzed, enabling organizational learning and establishing best practice. This study examines the innovation process in a retail organization based on Crossan and Apaydins theoretical framework (2010). The results from the innovation process are measured against a number of key performance indicators (kpi), which the organization wishes to affect. The study shows that the theoretical framework was possible to use for analyzing the innovational process. However, even if there was a positive result, it was difficult to say if this was caused by the innovation process or had happened anyhow. Keyword Innovation, Organization, Innovation process, Competition

Place, publisher, year, edition, pages
2015. , 36 p.
Keyword [sv]
Innovation, Organisation, Innovationsprocess, Konkurrens
National Category
Business Administration
URN: urn:nbn:se:sh:diva-29391OAI: diva2:898502
Subject / course
Business Studies
Social and Behavioural Science, Law
Available from: 2016-01-28 Created: 2016-01-28 Last updated: 2016-01-28Bibliographically approved

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C-uppsats i företagsekonomi(979 kB)22 downloads
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