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Public Service Broadcasting and Data-Driven Personalization: A View from Sweden
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0002-7353-4172
2016 (English)In: Television and New Media, ISSN 1527-4764, E-ISSN 1552-8316, Vol. 17, no 2, 124-141 p.Article in journal (Refereed) Published
Abstract [en]

Through an interview-based study of Swedish public service broadcasting (PSB) companies, I explore the ways in which these institutions react to and interact with a set of normative conceptions of a contemporary digital media ecology characterized by social networking and personalization of the media experience. The respondents were engaged in negotiations of how to realistically maintain public values in a commercially configured online milieu. The nature of organizational adaptation within PSB is found to be complex. Several elements of the Nordic PSB model appear to counteract acquiescence to algorithmically aided personalization: its majoritarian heritage, its institutional caution toward data positivism, favoring more interpretive editorial audience knowledge, and the high costs and structural consequences of making individual users uniquely identifiable. These organizational ambitions and obstacles are embodied in recent innovations that act to mimic a personalized delivery, however, doing so without utilizing algorithmically aided prediction and instead favoring manual editorial selection.

Place, publisher, year, edition, pages
Sage Publications, 2016. Vol. 17, no 2, 124-141 p.
Keyword [en]
digital media, public service broadcasting, personalization, audience management, audience prediction, media ecology, media policy
National Category
Media and Communications Human Geography Public Administration Studies
Research subject
Critical and Cultural Theory; Politics, Economy and the Organization of Society
Identifiers
URN: urn:nbn:se:sh:diva-29165DOI: 10.1177/1527476415616193ISI: 000367609500003Scopus ID: 2-s2.0-84954514359OAI: oai:DiVA.org:sh-29165DiVA: diva2:894497
Projects
Flexit
Funder
Riksbankens Jubileumsfond
Available from: 2016-01-15 Created: 2016-01-15 Last updated: 2016-04-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf