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Identity attribution and resistance among Swedish-speaking call centre workers in Moldova
Södertörn University, School of Culture and Education, Swedish Language.ORCID iD: 0000-0002-1735-0598
Södertörn University, School of Culture and Education, Swedish Language.
2016 (English)In: Discourse Studies, ISSN 1461-4456, E-ISSN 1461-7080, Vol. 18, no 1, 87-105 p.Article in journal (Refereed) Published
Abstract [en]

Based on calls to an outsourced call centre in Moldova, where the agents have received training in Swedish, this article deals with some cases when agents are attributed categorical belonging associated with the issue of outsourcing. The aim of the study is to examine how these challenges are handled within interaction. The analysis is implemented by a combination of conversation analysis and membership categorization analysis, primarily through the notion of omnirelevance, used to demonstrate the participants’ orientation to social contexts. A main result is the subtle forms of resistance that agents exhibit when they respond to various category-based compliments, oriented to the location and language skills of the agent. One form of resistance is giving minimal responses and another is to return to the transactional procedure. The calls are part of a corpus of 800 calls. A comparative analysis also includes a call to a centre in Sweden.

Place, publisher, year, edition, pages
Sage Publications, 2016. Vol. 18, no 1, 87-105 p.
Keyword [en]
Call centre, identity, membership categorization analysis (MCA), multilingualism, omnirelevance, outsourcing, relational talk, transactional talk
National Category
Languages and Literature
Research subject
Baltic and East European studies
Identifiers
URN: urn:nbn:se:sh:diva-29137DOI: 10.1177/1461445615613187ISI: 000368228800005Scopus ID: 2-s2.0-84954412813Local ID: 1339/42/2010OAI: oai:DiVA.org:sh-29137DiVA: diva2:894338
Projects
Servicesamtal på distans
Funder
The Foundation for Baltic and East European Studies, A060-10
Available from: 2016-01-14 Created: 2016-01-14 Last updated: 2017-06-15Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf