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Narrativas Transmídia e Valor nos Ambientes de Mídias Digitais
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0003-0216-8862
2015 (Portuguese)In: Parágrafo: Revista Científica de Comunicação Social, ISSN 2317-4919, Vol. 2, no 3, 113-123 p.Article in journal (Refereed) Published
Abstract [pt]

O Este artigo discute o fenômeno das narrativas transmídia e das adaptações em termos da valorização deste gênero específi co de produção midiática. Aborda ainda os diferentes tipos de valor gerado na relação produção-consumo e traz informações para quem aprecia a produção de narrativa transmídia. Por meio da apresentação de dois exemplos europeus, revela que este formato, muitas vezes, aparece em ambientes de produções de serviço público de mídia, sem fi ns lucrativos, enquanto que na indústria commercial da comunicação há maior envolvimento com as elaborações multiplataformas por suas possibilidades lucrativas.

This article discusses the phenomenon of transmedia storytelling and adaptations in terms of which values are produced around this specifi c kind of media production, which diff erent kinds of value that is generated in relation to its production and consumptions, and for whom the production of transmedia storytelling and adaptations is ascribed value. Against two European examples of transmedia storytelling it is argued that this narrative form oft en appear in non-profi t motivated public service production environments, whereas the commercial media industry more oft en engage in multi-platform productions, since this type of production makes it easier to meet outer demands of economic kinds.

Place, publisher, year, edition, pages
2015. Vol. 2, no 3, 113-123 p.
National Category
Media and Communications
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-28952OAI: oai:DiVA.org:sh-28952DiVA: diva2:890187
Available from: 2015-12-31 Created: 2015-12-31 Last updated: 2016-09-22Bibliographically approved

Open Access in DiVA

fulltext(263 kB)44 downloads
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File name FULLTEXT01.pdfFile size 263 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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http://revistaseletronicas.fiamfaam.br/index.php/recicofi/article/view/335

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf