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A multimodal critical discourse analytic approach to university rebranding
Södertörn University, School of Culture and Education, Swedish Language.ORCID iD: 0000-0002-3176-7226
Örebro University. (Department of Humanities, Education and Social Sciences)
2015 (English)In: Handbook of Brand Semiotics / [ed] George Rossolatos, Kassel: Kassel University Press GmbH, 2015, 328-363 p.Chapter in book (Other academic)
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Kassel: Kassel University Press GmbH, 2015. 328-363 p.
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URN: urn:nbn:se:sh:diva-28663Scopus ID: 2-s2.0-85019702288ISBN: 978-3-7376-0042-2 (print)ISBN: 978-3-7376-0043-9 (electronic)OAI: oai:DiVA.org:sh-28663DiVA: diva2:866378
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Available as International Journal of Marketing Semiotics vol. 4 (2016).

Available from: 2015-11-02 Created: 2015-11-02 Last updated: 2017-06-29Bibliographically approved

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Scopushttps://ijms.files.wordpress.com/2015/10/handbook-of-brand-semiotics.pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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