Our contemporary visual culture is marked by a close connection between camphones and social media and the seamless integration of mundane and spontanous personal photography on a mass scale and networked mobile communication. One dimension of this is a flood of online images depicting the human face and showing bodies posing and gesturing in different physical and networked spaces. Many of these images belong to the generic paradigm and visual order of the selfie, i.e. portraits that one has taken of oneself, typically with a camphone to be uploaded on a social media website. To take selfies and share and comment them online is a common thing to do. Not only among young people. Also many celebrities have picked up on this technique and use it for production of celebrity and self-branding. Social media and fomats like the selfie contribute to a stronger sense of connection and even community between celebrities and fans. This is partly due to the simple fact that they share similar visual codes and online activities in the making and sharing of selfies. Potentially the selfie format can offer possibilities for self-empowerment but the genre is still strongly conditioned by deeply rooted social norms and visual conventions for how gender, age, race, sexuality is supposed to be enacted and (re)presented. This paper discusses selfies and gender in relation to contemporary celebrity culture, and juxtapose this with results from a studie of how 13-year-old Swedish school children give meaning to their selfies as a gendered practice. The paper ends with some thoughts on how celebrity-selfies and childrens own selfies can be used in a context of media literacy.