sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Fotbollsklubbens relation med supportrarna: Hur hanteras den?
Södertörn University, School of Social Sciences.
2015 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Fotbollspublik och fotbollssupportrar innehar en stor roll och viktig funktion för många klubbar. De intar en position som kund i den bemärkelsen att de betalar för fotbollsupplevelsen och annan kringförsäljning som hör till. Men de är också en stor bidragande orsak till vad som utgör själva arrangemanget, nämligen stämningen på arenan. Detta medför att det för klubbarna ur flera aspekter är viktigt att arbeta aktivt med och för bra relationer med publiken som från klubbens perspektiv inte kan ses som heterogen intressentgrupp.

Det empiriska materialet har analyserats utifrån ett teoretiskt ramverk som består av intressentteorin, sport value framework samt en modell för value capture i en lagsportslig kontext. Resultatet visar att heterogeniteten bland supportrarna ger upphov differentierad klassificering beroende på i vilket syfte den skall göras. Vidare bidrar supportrar med ett stort engagemang som är klubbens verksamhet till gagn. De är de involverade i kampanjarbete, bidrar till stämningen och gör det attraktivare för sponsorer och partners att associeras med klubben.

Abstract [en]

The football audience and the supporters have a vast role and an important function for many football clubs since they take on a role as a customer when they pay for the experience of watching a football game. They also participate to the atmosphere in the arena, which constitute the whole arrangement. This is the reason for the clubs to thoroughly work for good relations with the audience, which may not be a homogenous group.

The purpose of this thesis is to analyze the relations between football clubs and their supporters and also study the importance of the audience as a product. The empirical method has been analyzed through the Stakeholder Theory, Sports Value Framework and a model for Value Capture in the context of team sports. The results of the study indicate that the heterogeneity among the supporters cause a differentiated classification depending on which purpose the classification is made. The study also demonstrates that the supporters contribute with a great dedication that is beneficial to the club. They are involved in campaigns, contribute to the atmosphere and make it more attractive for sponsors and partners to be associated with the club. 

Place, publisher, year, edition, pages
2015. , 48 p.
Keyword [sv]
Fotboll, Intressenter, Fotbollssupportrar, Relationer, Publik
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-28247OAI: oai:DiVA.org:sh-28247DiVA: diva2:853404
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-09-14 Created: 2015-09-13 Last updated: 2015-09-14Bibliographically approved

Open Access in DiVA

Fotbollsklubbens relation med supportrarna(963 kB)143 downloads
File information
File name FULLTEXT01.pdfFile size 963 kBChecksum SHA-512
0230cb00d2dbea3398457e31b786bdd0fd81ce42588c92c5df18ab928df933d6a6c7ecb6f5c83beb9cd5788ed185d88787c8c708c973febec5e2db54b367310e
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 143 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 286 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf