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The development of e-commerce in Sweden and its effect on Swedish business: A qualitative study
Södertörn University, School of Social Sciences.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

E-commerce has had a great influence on the companies as part of the development of ebusinessa few decades ago. The development in Sweden has brought both - pros and cons ofentrepreneurship in terms of competition and distribution which gives rise to new enterprise.Today, e-commerce is an important service order to gain more customers with a greater rangeof products, but it has proven that this new system has brought new waves of problems anddifficulties in different fields of enterprise. With e-commerce, companies have met newchallenges and conditions of trade. Based on this, the purpose of the paper to illustrate therapid growth of e-commerce in Sweden, flow chain of implementing e-commerce and itsimpact on businesses. The questions chosen for the paper is:”How has e-commercedeveloped in Sweden and how has e-commerce affected the business in Sweden?” To answerthe questions, a qualitative research method was carried out. This approach consists ofdocuments and interviews. The time period was between 1996 and 2015. The amountexamination of documents was about 5200 pages and interviews were held via phone and hada time interval consisting of 30-60 minutes. The result of the study shows that there are threemain reasons for the development of e-commerce in Sweden. These are the technicalmaternity of consumers and enterprises. Competition is about improvements in the qualityand range of services that enterprises offers and alternatives within distributions are the keyof success, removing the third-party logistics is an improvement of a mature e-commerceenterprise.

Place, publisher, year, edition, pages
2015. , 50 p.
Keyword [en]
E-commerce, E-business, Swedish, enterprise, business, competition, distribution
Keyword [sv]
E-handel, Sverige, företag, bolag, konkurrens, distribution
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-28221OAI: oai:DiVA.org:sh-28221DiVA: diva2:852141
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-09-08 Created: 2015-09-08 Last updated: 2015-09-08Bibliographically approved

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File name FULLTEXT01.pdfFile size 891 kBChecksum SHA-512
ef8c1c1c0350917893912cdaafeeff04818cf9fb0690b9d9c3bcccb92eb68dee4af7e7895e0d35a6f9995747a7cdce353b46e533561553a2abe18d6965fa6507
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf