sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Corporate Storytelling: En kvalitativ studie om Corporate Storytelling som kommunikationsverktyg för förmedlandet av intern kultur till nya medarbetare i designbyråer
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to examine how and if an organization is using the phenomenon Corporate Storytelling as a toll for communication to spread internal culture to new employees.

Method: This paper is based on a qualitative approach where semi structured interviews together with computer-aided interviews are used for data collection. We applied theories from scholars and scientific research to form a theoretical framework, which we analysed together with the empirical data that been gathered.

Conclusion: Through our analysis we have come to the conclusion that Corporate Storytelling is a complex concept that is not used with awareness of the organization leader when the internal communication concept is designed. According to one of the results from the essay we have been able to identify the need a formal use of Corporate Storytelling as a communication tool and that the need is increased with the amount of employees in an organisation and according how long the organization has been existing. The stories need to be true and reliable to create the right message and for the employees to be able to establish in the reality of the organization. Another conclusion that is made out of this paper is that during the recruitment process the use of Corporate Storytelling can contribute to a faster and more effective process to be implemented in the organization culture. The benefit of a shared culture increased the value of well-being and leads to a longer employment and reduces the risk to recruit the wrong person.

Place, publisher, year, edition, pages
2015. , 84 p.
Keyword [en]
Organizational culture, Leadership, Corporate Storytelling, Recruitment
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-28100OAI: oai:DiVA.org:sh-28100DiVA: diva2:848296
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-08-24 Created: 2015-08-24 Last updated: 2015-08-24Bibliographically approved

Open Access in DiVA

fulltext(1020 kB)226 downloads
File information
File name FULLTEXT01.pdfFile size 1020 kBChecksum SHA-512
d808f207efeb748d52df52a0b0e22859f94212f84f45c5f7f4a2e1ab83c526f6321a43e48b818dc5038cc6935210647748de0b3fd2617c2e14d3a798e057669d
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 226 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 379 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf