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Airbnb is everything a hotel isn’t: En kvalitativ studie om resenärers motivation till logi tillhandahållen av Airbnb
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Det blir idag allt vanligare att hyra logi via alternativa logidistributörer däribland Airbnb. Airbnb är ett webbcommunity som distribuerar boende för resenärer genom att på sin hemsida låta privatpersoner hyra ut sina egna bostäder. Syftet med denna studie är att kartlägga de faktorer som motiverar resenärer att välja logi genom Airbnb och vi ämnar i denna studie ta reda på detta genom att genomföra ett antal kvalitativa intervjuer. Intervjuerna fokuserar på respondenternas egna upplevelser som sedan analyseras. Intim turism, mänsklig motivation och P2P-resande är några av de teorier som uppsatsen berör. Genom analysen av det empiriska materialet har ett antal motivationsfaktorer identifierats som förklarar varför resenärer har valt att hyra logi via Airbnb framför andra logialternativ. Den primära motivationsfaktorn identifieras som den kulturella, då respondenterna upplever att de genom Airbnb får möjligheten att uppleva nya kulturer samt införskaffa sig ny kulturell kunskap. Sociala faktorer som exempelvis recensioner och betygssystem samt ekonomiska faktorer som pris spelar även in i valet av logidistributör.

Abstract [en]

It is today more common to rent accommodation through alternative accomodation distributors such as Airbnb. Airbnb is an online community that distributes accommodation for travelers through their website allowing individuals to rent their own housing. The purpose of this paper is to identify the factors that motivate travelers to choose accommodations through Airbnb, by conducting a number of qualitative interviews. The interviews focuses on the respondents' own stories which are being analyzed. Intimate tourism, human motivation and P2P traveling are some of the theories that are used in this paper. In the analysis of the empirical material, a number of motivational factors are identified that explain why travelers have chosen to rent accommodation through Airbnb over other lodging options. The primary motivation factor is identified as cultural, as the respondents feel that they through Airbnb get the opportunity to experience new cultures and acquiring new cultural knowledge. Social factors such as reviews and grading systems, as well as economic factors such as price also plays into the choice of accommodation distributor.

Place, publisher, year, edition, pages
2015. , 24 p.
Keyword [en]
motivation, Airbnb, P2P-traveling, alternative accommodation distributor, factors
Keyword [sv]
motivation, Airbnb, P2P-resande, kulturell kunskap, alternativ logidistributör, faktorer
National Category
Other Natural Sciences
Identifiers
URN: urn:nbn:se:sh:diva-28086OAI: oai:DiVA.org:sh-28086DiVA: diva2:847325
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-08-20 Created: 2015-08-19 Last updated: 2015-08-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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Output format
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