sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Matlandet Sverige: Kopplingen mellan den svenska matkulturen och besöksnäringen
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. International visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with.

Abstract [sv]

Syftet med denna studie är att undersöka hur en viss nisch inom turism kan locka besökare till en destination. För att göra detta används den svenska matkulturen som hjälpmedel och vi tar reda på hur den marknadsförs för att attrahera internationella besökare att resa till Sverige. Internationella besökare söker sig idag i större utsträckning till destinationer där de får vara med och ta del av det som identifierar platsen, dess tradition, kultur och det autentiska. Studien undersöker hur tre av de största aktörerna, som jobbar med främjandet av Sverige mot en internationell målgrupp, använder sig av Sveriges matkultur som ett marknadsföringsverktyg. Vi finner att besökaren gärna vill komma närmare den svenska identiteten vilket den svenska matkulturen hjälper till med.

Place, publisher, year, edition, pages
2015. , 46 p.
Keyword [en]
Food culture, Niche, Foodies, Holistic experience, Genuine
Keyword [sv]
Matkultur, Nisch, Foodies, Helhetsupplevelse, Genuint
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-27914OAI: oai:DiVA.org:sh-27914DiVA: diva2:839760
Subject / course
Tourism Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-07-06 Created: 2015-07-05 Last updated: 2015-07-06Bibliographically approved

Open Access in DiVA

Matlandet(821 kB)179 downloads
File information
File name FULLTEXT01.pdfFile size 821 kBChecksum SHA-512
00bd966c4966a59e3df42d198c03225ba0ffa29e0397aea132e1403fa4d77480748dcdbf4a4f7d2109d8f69d86da6f8c20f071cd19cd54eac97f8a9053be1563
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 179 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 428 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf