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Kusin Vitamin: En studie om vitaminförpackningars olika attribut
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Your friend Vitamin : A study about the different attributes of vitamin packages (English)
Abstract [sv]

Syfte: Syftet med studien är att undersöka vilka förpackningsrelaterade attribut som utgör en tilltalande vitaminförpackning.

Metod: Studien lutar sig på en kvalitativ metod och för att få fram material som svarar på syftet har intervjuer med åtta stycken respondenter genomförts.

Slutsats: De slutsatser som dragits är att mellanstora rundade förpackningar medskruv/”plopp”-lock föredras samt att blått och grönt är attraktiva färger för vitaminförpackningar. Tydlig, både innehålls- och utformningsmässig, information är även av stor vikt.

Abstract [en]

Purpose: The purpose of this study is to investigate which packaging attributesthat make an appealing vitamin package

Method: The study uses a qualitative method and eight in-depth interviews withconsumers have been made in order to gain knowledge about the subject.

Conclusion: The conclusions that have been made are that rounded medium sizedpackages with screw cap or “plop-lids” are preferred and that the colours blue andgreen are attractive when it comes to vitamin packages. Distinct informationpresented in a clear manner is also important.

Place, publisher, year, edition, pages
2015. , p. 45
Keywords [en]
Packaging, vitamins, packaging attributes, homogeneous products, differentiation, marketing
Keywords [sv]
Förpackning, vitaminer, förpackningsattribut, homogena produkter, differentiering, marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-27708OAI: oai:DiVA.org:sh-27708DiVA, id: diva2:820931
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2015-06-15 Created: 2015-06-12 Last updated: 2015-06-15Bibliographically approved

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fulltext(4918 kB)176 downloads
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File name FULLTEXT01.pdfFile size 4918 kBChecksum SHA-512
30fa191f603da2a5d97af36ced437dcfca938b4879e6f035d52f1fdf03e8b5692b9f699206dccac56344e06e9f680bde42b5b624e7ed2013ad4b10e60e6501c0
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf