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Marknadsförande koncept för Studiefrämjandets ledarutbildningar
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Marketing concept for Studiefrämjandet’s leadership courses (English)
Abstract [sv]

Denna rapport går igenom processen av att skapa ett säljande koncept och förklarar hur man genom att ta ett steg ut ur en organisations trygghetszon kan locka nya besökare och intressenter. I det här examensarbetet har vi skapat ett marknadsförandekoncept för Studiefrämjandets ledarutbildningar. Uppdraget var att väcka ett större intresse kring utbildningarna och verktygen vi har använt oss av är digitala medier. Tillsammans med en kortfilm har vi skapat en prototyp till ett modulverktyg som i kombination med filmen fungerar som en inspirationsplats för ledarutbildningarna. Modulen som helhet har tre uppgifter; att inspirera, att motivera och att uppmana till handling. Filmen är inspirationen som skapar ett intresse hos besökaren. Motivationen till att ta steget till att agera är modulens deltagarberättelser och genom att ha ett tydligt bokningsverktyg ska användaren enkelt kunna agera och söka utbildningen.

Abstract [en]

This paper focuses on the process of creating a selling concept and examines how toattract new participants after taking a step out of an organisations comfort zone. In this thesis work we have created a marketing concept for Studiefrämjandet’s leadership courses. The mission was to increase the interest for the course and the tool we have used to achive that is digital media. Along with a short film, we have also created a prototype for a website implement that is to work as an inspirational place for the course. This website implement has three objectives; To inspire, to motivate, and to exhort to action. The short film is the inspiration that creates interest among the visitors. The motivation is created thanks to short storys from former participants, and a calender creates an easy-to-use booking tool where users can apply for the course.

Place, publisher, year, edition, pages
2015. , 31 p.
Keyword [en]
Film, interaction design, marketing, education, digital media
Keyword [sv]
Film, interaktionsdesign, marknadsföring, folkbildning, digitala medier
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-27644OAI: oai:DiVA.org:sh-27644DiVA: diva2:817251
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2015-06-08 Created: 2015-06-04 Last updated: 2015-06-08Bibliographically approved

Open Access in DiVA

fulltext(2421 kB)60 downloads
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File name FULLTEXT01.pdfFile size 2421 kBChecksum SHA-512
454defe0586a105cc8fdd277891b5bc21517542130605362ccc3ff7c961dde5ffe20beb9e574f21e9dfb8ddb6c1b9dc0156fb1621ac4cf5892cef7cc98ca37d4
Type fulltextMimetype application/pdf

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School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf