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Flexibel streamingtjänst: SVOD och TVOD under samma tak
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Flexible streaming service : SVOD and TVOD under the same roof (English)
Abstract [sv]

I denna rapport ställs frågor beträffande hur Viaplays streamingtjänst kan se ut i framtiden gällande TVOD och SVOD genom nya designlösningar. För att göra detta har en människo-centrerad designprocess använts för att undersöka attityder och beteenden kring TVOD. I undersökningen utreddes det hur konsumenter ser på TVOD och kombinationen med SVOD. Vad vill användarna ha, hur ser deras vanor och beteenden ut gällande hyrfilm i sin helhet?

Examensarbetet har gjorts på plats hos Viaplay och med hjälp av Viaplays designteam. Utifrån djupintervjuer och användartester blev det möjligt att kartlägga en viss sannolikhet över hur användare ser på TVOD i kombination med SVOD och vilka designlösningar som är möjliga för att motivera och inspirera konsumenter till TVOD-köp.

Undersökningen resulterade i en high-fidelity-prototyp som genomgick användartester där hypoteser testades med en, överlag, positiv utgång.

Abstract [en]

This report question as to how Viaplay as a streaming service might look like in the future regarding TVOD and SVOD through new design solutions. To do this, a human-centered design process was used to examine attitudes and behaviors upon TVOD. The study investigated how consumers comprehend TVOD and the combination with SVOD. What do users want, how do their habits and behavior look like concerning movie rentals as whole?

The thesis has been executed on site at Viaplay with assistance from their design team. Based on in-depth interviews and user tests, it was possible to identify a probability of how users comprehend TVOD combined with SVOD and what design solutions are imaginable to motivate and inspire consumers to take part in TVOD-purchases.

All in all, this thesis resulted in a high-fidelity prototype that underwent user tests in which hypotheses were tested with an, overall, positive outcome.

Place, publisher, year, edition, pages
2015. , 48 p.
Keyword [en]
Video On Demand, TVOD, SVOD, human-centered design
Keyword [sv]
Video on Demand, TVOD, SVOD, människo-centrerad design
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-27637OAI: oai:DiVA.org:sh-27637DiVA: diva2:816753
Subject / course
Media Technology
Presentation
2015-06-02, MC424, Alfred Nobels allé 7, Flemingsberg, 22:50 (Swedish)
Uppsok
Technology
Supervisors
Examiners
Available from: 2015-06-04 Created: 2015-06-03 Last updated: 2015-06-04Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf