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Snuff said!: Conflicting employee and corporate interests in the pursuit of a tobacco client.
Södertörn University, School of Culture and Education, English language.ORCID iD: 0000-0003-2277-2282
2015 (English)In: Digital Business Discourse / [ed] Erika Darics, New York: Palgrave Macmillan, 2015, 142-159 p.Chapter in book (Refereed)
Abstract [en]

This chapter presents an analysis of intranet postings generated within a Swedish web consultancy during its pursuit of a tobacco company as client. Drawing from theories of crisis management, Beers Fägersten focuses on the emergent conflict and debate between employees who are in favor of having a tobacco company as a client, and those who are against it. The intranet thread reflects the use of discursive strategies typical of conflict management, but also strategies specific to the digital environment. A recurring theme in the debate is the navigation, negotiation and distinction of personal vs. corporate identities and interests.

Place, publisher, year, edition, pages
New York: Palgrave Macmillan, 2015. 142-159 p.
Keyword [en]
intranet, CMC, digital discourse, discourse analysis, tobacco, snus, snuff, emoticons, corporate identity
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Specific Languages
URN: urn:nbn:se:sh:diva-27497DOI: 10.1057/9781137405579_8ScopusID: 2-s2.0-84967693119ISBN: 978-1-137-40556-2 (print)OAI: diva2:812761
Available from: 2015-05-20 Created: 2015-05-20 Last updated: 2016-11-18Bibliographically approved

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