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Den mottagaranpassade försäkringsbroschyren: En retorisk analys av informationsmaterial om hemförsäkringen
Södertörn University, School of Culture and Education.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay discusses how insurance companies inform policyholders regarding home insurance. What level of support do insurance companies offer policyholders in order to supply them with enough knowledge to make an informed decision? Is information regarding insurance communicated in simple terms, or is it riddled with industry specific terminology?The essays focus is important to examine from a social context; Swedish social process does not select an insurer for an individual who neglects to choose one for their home insurance. Sweden's welfare system does otherwise provide a helping hand for a lack of decision with regard to preschool and school choice.

Place, publisher, year, edition, pages
2014. , 42 p.
Keyword [sv]
försäkring, informationsbroschyr, försäkringsbolag, vardagligt språk, fackterminologi, retorik, symboliskt kapital
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:sh:diva-26371OAI: oai:DiVA.org:sh-26371DiVA: diva2:787325
Subject / course
Rhetoric
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2015-02-10 Created: 2015-02-10 Last updated: 2015-02-10Bibliographically approved

Open Access in DiVA

Den mottagaranpassade försäkringsbroschyren(593 kB)152 downloads
File information
File name FULLTEXT01.pdfFile size 593 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Arvesjö, Marcus
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Total: 152 downloads
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Total: 247 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf