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Celebrity culture and audiences: a Swedish case study
Södertörn University, School of Culture and Education, Media and Communication Studies.
2015 (English)In: Celebrity Studies, ISSN 1939-2397, Vol. 6, no 1, 54-68 p.Article in journal (Refereed) Published
Abstract [en]

This article examines how media consumers of different age, gender and socio-economic backgrounds in Stockholm relate to and talk about celebrities and celebrity media. Based on 16 small focus groups with 17 year olds and 45–55 year olds, with male and female participants from working-class as well as academic backgrounds, I investigate a range of responses to celebrity content in connection with overall media developments in Sweden, in order to gain insights into what the contemporary cultural emphasis on celebrity can mean on an audience level within a particular context. Some of the pleasures gained from celebrity content but also elements of celebrity ‘hatred’ and experiences of media manipulation are explored. Likewise, some of the articulations of individual celebrities and celebrity media are discussed as interlinked with socially determined identity positions such as age, gender and social class.

Place, publisher, year, edition, pages
2015. Vol. 6, no 1, 54-68 p.
Keyword [en]
audience, celebrity, celebrity culture, cultural identity, Sweden
National Category
Media and Communications
URN: urn:nbn:se:sh:diva-26333DOI: 10.1080/19392397.2015.995469ScopusID: 2-s2.0-84925062837OAI: diva2:786874
Available from: 2015-02-06 Created: 2015-02-06 Last updated: 2015-04-02Bibliographically approved

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