sh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
I ”Like” it. Jag ”Gillar” det: En studie av hur användares beteende och upplevelser påverkas av en "like-funktion", vid bildpublicering i sociala medier
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
I ”Like” it. Jag ”Gillar” det : A study of how user-behavior and experiences are influenced by a"like-function”, in publication of images in social media (English)
Abstract [en]

The purpose of this paper has been to study how users experiences and behaviors are influenced by a "like" function, when publication of images in social media with the photo app Instagram as the selected base. In this study respondents has been part of a study regarding their experiences and behavior related to "like" function in Instagram. The results of the question form have then been analyzed to find patterns in their behavior and to exemplify/reinforce different type of user-behavior found in related scientific articles.

The study has shown that the behavior of Instagram users is affected by the "like" function, when they believes that the function is a status marker that raises the interest for certain users by the number of likes. Through my results, I have been able to amplify and illustrate several theories of Goffman, Buckingham and Gripsrud which are presented in the report.

Place, publisher, year, edition, pages
2014. , 29 p.
Keyword [en]
Instagram, social interaction, social media, user behavior, self-image, like-function, identity.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:sh:diva-26326OAI: oai:DiVA.org:sh-26326DiVA: diva2:786639
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2015-02-06 Created: 2015-02-06 Last updated: 2015-02-06Bibliographically approved

Open Access in DiVA

fulltext(925 kB)136 downloads
File information
File name FULLTEXT01.pdfFile size 925 kBChecksum SHA-512
f7c1d783097658da2424f311f7ae5f466de10b843badd197760c1a232822dcf4ee93b7910cc7f09e691b165b6a3676690c2ec15e114316de2c652cac71c1f325
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 136 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 296 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf